Bishop Fenwick

📋 1 Guidelines

🔗 Connections

Sector

Education

Region

Usa

Guideline Year

2019

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To reflect an all-around standard of excellence in academics, athletics, and all other programs valued by the school, reinforcing the core essence of school pride, accomplishment, and spirit.
Core Values
  • excellence
  • pride
  • accomplishment
  • spirit
Target Audience
  • Students, faculty, staff, and the broader school community involved in academics, athletics, and other school programs.
Personality Traits
  • bold
  • energetic
  • aggressive
  • dynamic
  • proud
Visual Identity Overview
  • The visual identity centers on bold, dynamic logos featuring stylized eagle and falcon imagery, a vibrant color palette of red, yellow, white, and black, and custom typography. The style is emblematic, aggressive, and suitable for sports teams and school branding, emphasizing strength, pride, and unity.

Categories

Logo Usage
  • Creation, application or any use of the Bishop Fenwick High School brand elements must conform to approved standards as authorized by Bishop Fenwick High School. Additionally, it is imperative that Bishop Fenwick High School brand elements are used properly on all merchandise, web, printed materials, signage, etc. in a quality manner.
  • When using the Bishop Fenwick High School brand elements, whether the item on which the element is applied is for internal use, departmental use, organization use, being publicly displayed, being sold or otherwise distributed in commerce, all specifications for usage must be met and visually approved by an authorized party within Bishop Fenwick High School.
Color Palette
  • Scarlet Red Pantone PMS 186 C Web #C8102E CMYK C: 2 M: 100 Y: 85 K: 6 RGB R: 200 G: 16 B: 46 Yellow Pantone PMS 108 C Web #FEDB00 CMYK C: 0 M: 5 Y: 98 K: 0 RGB R: 254 G: 219 B: 0 White Pantone White Web #FFFFFF CMYK C: 0 M: 0 Y: 0 K: 0 RGB R: 255 G: 255 B: 255 Black Pantone Black Web #000000 CMYK C: 50 M: 50 Y: 50 K: 100 RGB R: 0 G: 0 B: 0
  • Red, Yellow, White and Black are the official approved colors of Bishop Fenwick High School and play a major role in supporting the core visual identity of the brand.
  • Red and Yellow are the primary foundation colors and should always be the first colors used in any application where a single color predominates. White and Black should only be used as a secondary accent color.
  • *All VIP Branding Logos were created using the PANTONE+ Solid Coated color book.
  • *Pantone Uncoated shares the same PMS numbers as Pantone Coated.
  • The colors shown on this page have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. Refer to the current edition of the PANTONE Color Formula Guide for accurate colors. PANTONE® is a registered trademark of PANTONE, Inc.
  • The logo is recommended to be used against Red, Yellow, transparent or neutrals such as Grey/Silver. Please contact the school administration for approval on use of any other non-official school color backgrounds (eg. light blue, pink, etc).
  • The logo should always be used on a solid color (or transparent) background (vs. against an image, pattern or texture).
  • In one color designs, the eyes will always be dark.
  • Simply inverting the color will result in a photo negative look that is not acceptable for the brand.
  • The approved ink colors include the official primary and secondary colors, accent colors if mentioned on page 3.1, white and black.
Typography
  • The approved font is Champions. It should always be used for your school name and used when identifying a sport, department, club or other secondary priority associated with the school.
  • The primary text has been customized specifically for the Bishop Fenwick High School brand.
  • *VIP Branding does not provide fonts to clients for use. Fonts are a licensed product from the manufacturer and need to be purchased from said manufacturer for clients personal and commercial use.
Visual Style
  • Red, Yellow, White and Black are the official approved colors of Bishop Fenwick High School and play a major role in supporting the core visual identity of the brand.
  • Red and Yellow are the primary foundation colors and should always be the first colors used in any application where a single color predominates. White and Black should only be used as a secondary accent color.
  • The logo is recommended to be used against Red, Yellow, transparent or neutrals such as Grey/Silver. Please contact the school administration for approval on use of any other non-official school color backgrounds (eg. light blue, pink, etc).
  • The logo should always be used on a solid color (or transparent) background (vs. against an image, pattern or texture).
  • In one color designs, the eyes will always be dark.
  • Simply inverting the color will result in a photo negative look that is not acceptable for the brand.
  • The approved ink colors include the official primary and secondary colors, accent colors if mentioned on page 3.1, white and black.
  • The approved font is Champions. It should always be used for your school name and used when identifying a sport, department, club or other secondary priority associated with the school.
  • The primary text has been customized specifically for the Bishop Fenwick High School brand.
Brand Values
  • Your brand has been designed to reflect your all-around standard of excellence in academics, athletics and all other programs valued by your school. It will also serve to reinforce the core essence of your school pride, accomplishment and spirit.
  • The Bishop Fenwick High School brand has been designed to reflect your all-around standard of excellence in academics, athletics and all other programs valued by the school. It will also serve to reinforce the core essence of your school pride, accomplishment and spirit.
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