Blue Nun

Official Websites

• https://bluenun.wine
• https://www.bluenunworld.com
• https://www.langguthworld.com
• https://www.bluenun.wine

Brand Guidelines

2015

Brand Summary

Mission

• To continue delivering top quality wine to customers worldwide while maintaining the long brand tradition combined with modern wine making technology. To make sure Blue Nun grows with time through innovative marketing strategy and consistent quality control. By retaining these objectives, we shall be assured of a fair profit that will allow us to contribute to the organization we sponsor [^1].

Core Values

• quality
• ease
• recognisable style and confidence
• memories
• fun
• innocence

Target Audience

• Wine lovers seeking elegant appearance, delicious taste, and exceptional quality at an affordable price. The brand appeals to both experienced and casual wine drinkers, emphasizing accessibility and sociability [^2].

Personality Traits

• quality-focused
• easy-going
• stylish
• confident
• fun
• innocent
• memorable

Visual Identity Overview

• The visual identity is elegant and classic, featuring navy blue and gold color schemes, shield and diamond-shaped logos, and serif typography. The brand imagery includes traditional religious motifs, floral elements, and clean layouts, evoking tradition, quality, and sophistication [^3].

Categories

Brand Imagery

• The logo has been specifically developed for Blue Nun to use on corporate, promotional and internal materials, and as such should not be re-created or altered in anyway.
• The logo should always be applied in either Full Colour or Monochrome. The logo has been created as “Full Colour” and “Monochrome” versions, only use the “Monochrome” version when reproduction is not possible; or reproduction will be poor.
• The logo has also been created with and without a claim, we prefer to use the version without the claim.
• In cases where space is very restricted (e.g. printed promotion pens or similar merchandise) a special “Line” version has been created, only use this if reproduction of the Full Colour or Monochrome versions are not possible.
• If you need to use any of the colours from the logo please refer to the values below.
• 1.1 COLOUR DEFINITION: CYMK C -100 M - 68 Y- – K - 84 C - 93 M - 67 Y- – K - 29 C - 93 M - 67 Y- – K - – C - 20 M - 30 Y - 70 K - 15

Color Palette

• If you need to use any of the colours from the logo please refer to the values below.
• 1.1 COLOUR DEFINITION: CYMK C -100 M - 68 Y- – K - 84 C - 93 M - 67 Y- – K - 29 C - 93 M - 67 Y- – K - – C - 20 M - 30 Y - 70 K - 15

Typography

• The primary Blue Nun typface for use on printed collateral as headline or display is „Trajan“ bold or regular. This suported with „Frutiger“ bold, light, bold condensed and light condensed - please use it for body copy, small print etc.
• When either of these fonts are unavailable please consult the Langguth marketing team.
• TRAJAN BOLD 12345678910!“§$%&/()=?@ abcdefghijklmnoprstuvwxyz ABCDEFGHIJKLMNOPRSTUVWXYZ
• TRAJAN REGULAR 12345678910!“§$%&/()=?@ abcdefghijklmnoprstuvwxyz ABCDEFGHIJKLMNOPRSTUVWXYZ
• Frutiger bold 12345678910!“§$%&/()=?@ abcdefghijklmnoprstuvwxyz ABCDEFGHIJKLMNOPRSTUVWXYZ
• Frutiger light 12345678910!“§$%&/()=?@ abcdefghijklmnoprstuvwxyz ABCDEFGHIJKLMNOPRSTUVWXYZ
• Frutiger bold condensed 12345678910!“§$%&/()=?@ abcdefghijklmnoprstuvwxyz ABCDEFGHIJKLMNOPRSTUVWXYZ
• Frutiger light condensed 12345678910!“§$%&/()=?@ abcdefghijklmnoprstuvwxyz ABCDEFGHIJKLMNOPRSTUVWXYZ

Logo Usage

• The logo has been specifically developed for Blue Nun to use on corporate, promotional and internal materials, and as such should not be re-created or altered in anyway.
• The logo should always be applied in either Full Colour or Monochrome. The logo has been created as “Full Colour” and “Monochrome” versions, only use the “Monochrome” version when reproduction is not possible; or reproduction will be poor.
• The logo has also been created with and without a claim, we prefer to use the version without the claim.
• In cases where space is very restricted (e.g. printed promotion pens or similar merchandise) a special “Line” version has been created, only use this if reproduction of the Full Colour or Monochrome versions are not possible.
• If you need to use any of the colours from the logo please refer to the values below.
• 1.1 COLOUR DEFINITION: CYMK C -100 M - 68 Y- – K - 84 C - 93 M - 67 Y- – K - 29 C - 93 M - 67 Y- – K - – C - 20 M - 30 Y - 70 K - 15
• The Blue Nun logo is measured and quoted in precise size based upon the entire logo’s width, as indicated by the measure bar.
• MINIMUM SIZE: 20 MM WIDTH MINIMUM SIZE: 25 MM WIDTH

Tone And Messaging

• All marketing materials across all media must feature a clear and consistent message, as well as a clear and consistent look (e.g. logo, brand colours and fonts).
• This brand book provides all the elements required to ensure that the required consistency for the Blue Nun brand is maintained globally.
• This Brand Book is a unique and binding document for any marketing & design work carried out using the Blue Nun brand.
• To continue delivering top quality wine to customers worldwide while maintaining the long brand tradition combined with modern wine making technology. To make sure Blue Nun grows with time through innovative marketing strategy and consistent quality control. By retaining these objectives, we shall be assured of a fair profit that will allow us to contribute to the organization we sponsor.
• With elegant appearance, delicious taste, and exceptional quality at an affordable price, Blue Nun is wine lover‘s best companion.
• QUALITY. At an accessible price is the main core of the Blue Nun brand. It’s what motivates purchase and repeat purchase, and its importance cannot be stressed enough.
• EASE. Blue Nun is a quality brand, but it is also an easy brand – easy to find, distinctive, easy to understand, easy to drink. It’s fine wine, but you don’t have to be a wine expert to enjoy it.
• RECOGNISABLE STYLE AND CONFIDENCE. These are traditional virtues of the Blue Nun brand, and in an increasingly style-conscious world, style is necessary, at a very basic level, for the brand to be considered an acceptable purchase.
• MEMORIES. Blue Nun is an icon and almost everyone has memories of it, either first hand or via their parents.
• FUN. For the present and the future, Blue Nun is a fun brand. It’s about sociability, good times and friendship. Make no mistake, fun sells wine.
• INNOCENCE. We live in a complicated, competitive world, full of me-too products, meaningless labels, empty promises and a multitude of different selling communications. Against this background, consumers are increasingly looking for what we call “innocence”. You could equally say simplicity, plainness, humour maybe, honesty certainly – straightforward human qualities that now, more than ever, engage the consumer.
• The claim provides consumers the emotional benefit of “enjoy the most memorable moments of life together with good friends and a glass of Blue Nun“.
• In order to keep a con­sistent global brand message and identity, POS materials that are not designed by the Langguth marketing team must follow the brand book standards.
• Social media accounts are expected to promote in every country with constant updates of relevant information. All marketing materials must be created according to this brand book. Brand image should be maintained and protected with all effort. Additional assistance from the Langguth marketing team is available upon request.

Brand Values

• QUALITY. At an accessible price is the main core of the Blue Nun brand. It’s what motivates purchase and repeat purchase, and its importance cannot be stressed enough.
• EASE. Blue Nun is a quality brand, but it is also an easy brand – easy to find, distinctive, easy to understand, easy to drink. It’s fine wine, but you don’t have to be a wine expert to enjoy it.
• RECOGNISABLE STYLE AND CONFIDENCE. These are traditional virtues of the Blue Nun brand, and in an increasingly style-conscious world, style is necessary, at a very basic level, for the brand to be considered an acceptable purchase.
• MEMORIES. Blue Nun is an icon and almost everyone has memories of it, either first hand or via their parents.
• FUN. For the present and the future, Blue Nun is a fun brand. It’s about sociability, good times and friendship. Make no mistake, fun sells wine.
• INNOCENCE. We live in a complicated, competitive world, full of me-too products, meaningless labels, empty promises and a multitude of different selling communications. Against this background, consumers are increasingly looking for what we call “innocence”. You could equally say simplicity, plainness, humour maybe, honesty certainly – straightforward human qualities that now, more than ever, engage the consumer.

Visual Style

• The logo has been specifically developed for Blue Nun to use on corporate, promotional and internal materials, and as such should not be re-created or altered in anyway.
• The logo should always be applied in either Full Colour or Monochrome. The logo has been created as “Full Colour” and “Monochrome” versions, only use the “Monochrome” version when reproduction is not possible; or reproduction will be poor.
• The logo has also been created with and without a claim, we prefer to use the version without the claim.
• In cases where space is very restricted (e.g. printed promotion pens or similar merchandise) a special “Line” version has been created, only use this if reproduction of the Full Colour or Monochrome versions are not possible.
• If you need to use any of the colours from the logo please refer to the values below.
• 1.1 COLOUR DEFINITION: CYMK C -100 M - 68 Y- – K - 84 C - 93 M - 67 Y- – K - 29 C - 93 M - 67 Y- – K - – C - 20 M - 30 Y - 70 K - 15

Packaging Design

• The logo has been specifically developed for Blue Nun to use on corporate, promotional and internal materials, and as such should not be re-created or altered in anyway.
• The logo should always be applied in either Full Colour or Monochrome. The logo has been created as “Full Colour” and “Monochrome” versions, only use the “Monochrome” version when reproduction is not possible; or reproduction will be poor.
• The logo has also been created with and without a claim, we prefer to use the version without the claim.
• In cases where space is very restricted (e.g. printed promotion pens or similar merchandise) a special “Line” version has been created, only use this if reproduction of the Full Colour or Monochrome versions are not possible.
• If you need to use any of the colours from the logo please refer to the values below.
• 1.1 COLOUR DEFINITION: CYMK C -100 M - 68 Y- – K - 84 C - 93 M - 67 Y- – K - 29 C - 93 M - 67 Y- – K - – C - 20 M - 30 Y - 70 K - 15
• The Blue Nun logo is measured and quoted in precise size based upon the entire logo’s width, as indicated by the measure bar.
• MINIMUM SIZE: 20 MM WIDTH MINIMUM SIZE: 25 MM WIDTH

Social Media Guidelines

• Social media accounts are expected to promote in every country with constant updates of relevant information. All marketing materials must be created according to this brand book. Brand image should be maintained and protected with all effort. Additional assistance from the Langguth marketing team is available upon request.

Digital Guidelines

• All marketing materials across all media must feature a clear and consistent message, as well as a clear and consistent look (e.g. logo, brand colours and fonts).
• This brand book provides all the elements required to ensure that the required consistency for the Blue Nun brand is maintained globally.
• This Brand Book is a unique and binding document for any marketing & design work carried out using the Blue Nun brand.
• The logo has been specifically developed for Blue Nun to use on corporate, promotional and internal materials, and as such should not be re-created or altered in anyway.
• The logo should always be applied in either Full Colour or Monochrome. The logo has been created as “Full Colour” and “Monochrome” versions, only use the “Monochrome” version when reproduction is not possible; or reproduction will be poor.
• The logo has also been created with and without a claim, we prefer to use the version without the claim.
• In cases where space is very restricted (e.g. printed promotion pens or similar merchandise) a special “Line” version has been created, only use this if reproduction of the Full Colour or Monochrome versions are not possible.
• If you need to use any of the colours from the logo please refer to the values below.
• 1.1 COLOUR DEFINITION: CYMK C -100 M - 68 Y- – K - 84 C - 93 M - 67 Y- – K - 29 C - 93 M - 67 Y- – K - – C - 20 M - 30 Y - 70 K - 15
• If you need to use the logo (b/w) please refer to the examples below.
• 2.1 COLOUR DEFINITION: BLACK
• PRINTING/ EMBOSSING/ ENGRAVING/ EMBROIDERY BUT ONLY USE FOR SMALL PROMO ITEMS SUCH AS PENCILS, WINE GLASSES ETC.
• 2.1 REVERSE ON BLUE OR SILVER BACKGROUND
• The Blue Nun logo is measured and quoted in precise size based upon the entire logo’s width, as indicated by the measure bar.
• MINIMUM SIZE: 20 MM WIDTH MINIMUM SIZE: 25 MM WIDTH
• The primary Blue Nun typface for use on printed collateral as headline or display is „Trajan“ bold or regular. This suported with „Frutiger“ bold, light, bold condensed and light condensed - please use it for body copy, small print etc.
• When either of these fonts are unavailable please consult the Langguth marketing team.
• POS materials that are not designed by the Langguth marketing team must follow the brand book standards.
• Social media accounts are expected to promote in every country with constant updates of relevant information. All marketing materials must be created according to this brand book. Brand image should be maintained and protected with all effort. Additional assistance from the Langguth marketing team is available upon request.
• Artwork and digital files are available for download at: www.bluenunworld.com/media.htm

Print Guidelines

• The logo has been specifically developed for Blue Nun to use on corporate, promotional and internal materials, and as such should not be re-created or altered in anyway.
• The logo should always be applied in either Full Colour or Monochrome. The logo has been created as “Full Colour” and “Monochrome” versions, only use the “Monochrome” version when reproduction is not possible; or reproduction will be poor.
• The logo has also been created with and without a claim, we prefer to use the version without the claim.
• In cases where space is very restricted (e.g. printed promotion pens or similar merchandise) a special “Line” version has been created, only use this if reproduction of the Full Colour or Monochrome versions are not possible.
• If you need to use any of the colours from the logo please refer to the values below.
• 1.1 COLOUR DEFINITION: CYMK C -100 M - 68 Y- – K - 84 C - 93 M - 67 Y- – K - 29 C - 93 M - 67 Y- – K - – C - 20 M - 30 Y - 70 K - 15
• The Blue Nun logo is measured and quoted in precise size based upon the entire logo’s width, as indicated by the measure bar.
• MINIMUM SIZE: 20 MM WIDTH MINIMUM SIZE: 25 MM WIDTH
• The primary Blue Nun typface for use on printed collateral as headline or display is „Trajan“ bold or regular. This suported with „Frutiger“ bold, light, bold condensed and light condensed - please use it for body copy, small print etc.
• When either of these fonts are unavailable please consult the Langguth marketing team.

Additional Properties