Official Websites
Brand Guidelines
2018
Brand Summary
Mission
- The document does not explicitly state a mission or purpose statement for the Bluebeam brand.
Target Audience
- The target audience is not directly described, but the emphasis on corporate, professional, and technology-driven branding suggests the brand is aimed at business and technology professionals, possibly in fields related to architecture, engineering, or scientific research [^1].
Personality Traits
- professional
- modern
- corporate
- innovative
- clean
Visual Identity Overview
- Bluebeam’s visual identity centers on a bold, geometric logo with a stylized ‘B’ symbol, a clean sans-serif typeface, and a primary blue color palette. The brand emphasizes clarity, high contrast, and minimalism, with strict guidelines for logo usage, spacing, and color application to maintain a professional and modern appearance across media [^2].
Categories
Brand Imagery
- The image should depict a laboratory scene with a scientist or technician working at a lab bench. The person, dressed in a white lab coat and safety goggles, is using scientific equipment such as test tubes, beakers, or pipettes. The background should include shelves with laboratory supplies, chemicals, and glassware, along with a computer or monitor displaying data or scientific graphs. The scene is brightly lit with clinical, white lighting emphasizing cleanliness and precision. The overall composition should focus on the act of experimentation or analysis, conveying a sense of scientific inquiry and research.
Color Palette
- The blue logo is the primary version of the logo to be used on a white background. On a background that is black or darker than 25% gray, use the white logo.
- When placing the logo on a photographic background, make sure that there is substantial contrast between the logo and the background. If the background is dark, use a white logo. If the background is light, use a blue or black logo.
- PLEASE DO NOT: 1. Change the logo’s orientation. 2. Add special effects to the logo. This includes, but is not limited to: • bevel and emboss • drop shadow • lighting effects 3. Change the logo colors. 4. Attempt to recreate the logo. 5. Scale the logo disproportionately. 6. Make alterations, additions or substitutions to the words and/or colors contained in the logo. 7. Display the logo without the ® symbol.
Logo Usage
- This is Bluebeam’s logo — an aspect of Bluebeam’s identity. Please use this logo to represent our brand accurately.
- The logo should only be arranged in the two orientations demonstrated below. If you cannot use either orientation in your project, use of the B symbol is permitted.
- We respect the logo by giving it room to breathe. At any scale, the margin of negative space should be no less than the space of the B symbol at that scale surrounding the logo. The space to the right of the logo, equivalent to one whole Bluebeam logo, shall not be occupied by any text or imagery. For print use, the minimum size is 2.5" wide. For digital use, the minimum size is 180 pixels wide. No disproportionate stretching of the logo is permitted.
- The blue logo is the primary version of the logo to be used on a white background. On a background that is black or darker than 25% gray, use the white logo.
- When placing the logo on a photographic background, make sure that there is substantial contrast between the logo and the background. If the background is dark, use a white logo. If the background is light, use a blue or black logo.
- This is an example of improper use of the Bluebeam logo on a photographic background. Notice how there is low contrast between the logos and backgrounds, which makes it difficult to read.
- PLEASE DO NOT: 1. Change the logo’s orientation. 2. Add special effects to the logo. This includes, but is not limited to: • bevel and emboss • drop shadow • lighting effects 3. Change the logo colors. 4. Attempt to recreate the logo. 5. Scale the logo disproportionately. 6. Make alterations, additions or substitutions to the words and/or colors contained in the logo. 7. Display the logo without the ® symbol.
Visual Style
- The logo should only be arranged in the two orientations demonstrated below. If you cannot use either orientation in your project, use of the B symbol is permitted.
- We respect the logo by giving it room to breathe. At any scale, the margin of negative space should be no less than the space of the B symbol at that scale surrounding the logo. The space to the right of the logo, equivalent to one whole Bluebeam logo, shall not be occupied by any text or imagery. For print use, the minimum size is 2.5" wide. For digital use, the minimum size is 180 pixels wide. No disproportionate stretching of the logo is permitted.
- The blue logo is the primary version of the logo to be used on a white background. On a background that is black or darker than 25% gray, use the white logo.
- When placing the logo on a photographic background, make sure that there is substantial contrast between the logo and the background. If the background is dark, use a white logo. If the background is light, use a blue or black logo.
- This is an example of improper use of the Bluebeam logo on a photographic background. Notice how there is low contrast between the logos and backgrounds, which makes it difficult to read.
- PLEASE DO NOT: 1. Change the logo’s orientation. 2. Add special effects to the logo. This includes, but is not limited to: • bevel and emboss • drop shadow • lighting effects 3. Change the logo colors. 4. Attempt to recreate the logo. 5. Scale the logo disproportionately. 6. Make alterations, additions or substitutions to the words and/or colors contained in the logo. 7. Display the logo without the ® symbol.
Additional Properties
| Property | Value |
|---|
| Developer | Bluebeam Software, Inc. |
| Readable File Format | PDF |