BMW Clubs

📋 1 Guidelines

🔗 Connections

Sector

Sports Automobile

Region

Germany

Guideline Year

2008

Language

English

Tags

Transport Sport

Official Websites

Brand Guidelines

2008

Categories

Brand Imagery
  • The visual world of the BMW Clubs is geared towards the premium aspirations of the BMW Brand. Visuals are to be realistic, powerful and lively. Real situations and objects are shown and no negative messages may be conveyed, such as accidents or breakdowns. Neither may visuals with political, racist or sexist content be used. Photographs must always guarantee high­quality reproduction.
Color Palette
  • The background of internet pages is always white.
  • The BMW Club logo always appears against a white background. In certain exceptional cases, the background can be of a different colour (e.g. on merchandising articles). In such cases the logo is placed on a white badge, which is to be created as shown in the illustration below.
  • Application against a white background
  • Application against a colour background with white badge
Typography
  • The BMW wordmark always appears in uppercase letters.
  • If the designation BMW Club is used as the communicative sender, the typeface BMW Type bold is used. It always appears in black. Other colours are not permitted, nor is the use of hyphens.
  • BMW Type - italic type weights and underlining are not permitted - the spacing of the typeface may not be altered
  • The typeface BMW Type is distinctive down to the smallest details. Each individual letter has been designed and digitalised separately with its own specific line shaping.
  • The bold type weight of BMW Type is used for the appearance of the BMW Clubs – exclusively for the BMW Club logo and the BMW Club identifier. The typeface may never be used in uppercase, letter-spaced or underlined forms. The type is only applied in either grey or black, never in colour.
  • BMW Type is not to be used for any other purpose. For other applications, it is recommended that an easily legible, plain and simple sans-serif typeface is used such as Arial.
  • The BMW symbol is available as a digital template at: www.bmw-clubs­international.com
  • Only original digital masters of the BMW symbol may be used for the reproduction of this logo. Various sizes of the BMW Club logo are available for download at www.bmw-clubs-international.com.
  • Type weight: BMW Type bold Spacing 0 Type colour: black -Minimum gap between text and signet: Type weight: BMW Type bold Spacing 0 Type colour: 50% black Line thickness: 3 pt/ 1.06 mm with a total logo height of 100 mm Line colour: black
  • The maximum number of characters of 24 per line may not be exceeded
  • The type size of the identifier must be no larger than that of the BMW Club wordmark. The type weight is BMW Type bold. The identifier should preferably be printed in black. Alternatively, the colours grey and white are permitted, for example on photographs.
  • The identifier is always applied in relation to the placement of the BMW Club logo. In any case a protective gap equal to one symbol width must be maintained from the BMW Club logo. The identifier should preferably be placed as far as possible from the BMW symbol.
  • The typeface used is Arial 10.5 pt with 12.5 pt line spacing
  • Type weight: Arial regular Type size: 8pt Line spacing: 10pt Spacing 0 Type colour: black
  • Type weight: Arial bold Type size: 10pt Line spacing: 12.5 pt Spacing 0 Type colour: black
  • Type weight: Arial regular Type size: 10pt Line spacing: 12.5 pt Spacing 0 Type colour: black
  • Type weight: Arial regular Type size: 9 pt Line spacing: 7.3 pt Spacing 0 Type colour: black
  • Type weight: Arial regular Type size: 6 pt Line spacing: 7.3 pt Spacing 0 Type colour: black
Logo Usage
  • Below is a schematic illustration of all elements of the BMW Club logo. It should always appear against a white background. Where this is not possible, a white badge is used (for further details see page 25).
  • The BMW symbol always appears in three-dimensional form, in colour and positioned against a white background. The BMW symbol is never altered in any way, i.e. simplified or combined with graphic shapes. Any falsification damages the BMW symbol and therefore the brand in general. For this reason only original digital templates of the BMW symbol may be used.
  • The following rules apply to the application of the symbol: The symbol is subject to clearly defined design guidelines, which enable a high degree of recognisability. It is never altered, simplified or combined with graphic shapes.
  • The symbol never performs a practical function and is never placed in positions or on objects which might have a negative impact in terms of image. It is never dyed and must never be used in an inflationary manner. The symbol or its component parts may not be used as functional design elements such as bell buttons, snap fasteners, floor mats etc.
  • The symbol may not be used against colourful, restless or photographic backgrounds. In exceptional cases, for example in the field of sponsoring, the symbol can also be applied against coloured backgrounds or placed on photographs of one or more colours.
  • The symbol is never used in body copy or as a substitute for the wordmark.
  • The BMW wordmark always appears in uppercase letters.
  • If the designation BMW Club is used as the communicative sender, the typeface BMW Type bold is used. It always appears in black. Other colours are not permitted, nor is the use of hyphens.
  • The designation BMW Club follows the rules of the official brand typeface of BMW: BMW Type - italic type weights and underlining are not permitted - the spacing of the typeface may not be altered
  • The bold type weight of BMW Type is used for the appearance of the BMW Clubs – exclusively for the BMW Club logo and the BMW Club identifier. The typeface may never be used in uppercase, letter-spaced or underlined forms. The type is only applied in either grey or black, never in colour.
  • BMW Type is not to be used for any other purpose.
  • BMW Brand Identity elements are a fundamental component of BMW brand communication and may therefore not be used in the BMW Club signet or in communication.
  • The use of such elements as vehicle designations, the Identity Modules or the BMW symbol is not permitted.
  • The signet must not bear any similarity in its design to the BMW symbol, either in shape or colour.
  • No use of complex signets or photographs which do not guarantee high-quality reproduction (e.g. on merchandising articles).
  • No use of political, racist or sexist symbols.
  • Only original digital masters of the BMW symbol may be used for the reproduction of this logo. Various sizes of the BMW Club logo are available for download at www.bmw-clubs-international.com.
  • The total width of the BMW Club logo is based on the length of the club name.
  • The BMW Club logo is flexible in width so as to meet the requirements of the varying club name lengths.
  • The maximum number of characters of 24 per line may not be exceeded.
  • In the course of adaptation to the new BMW Club logo, the effect of some non-rectangular signets can be optimised. Here the basic shape is modified so that the signet can be assigned optimum placement within the new BMW Club logo.
  • Logos are available for download as digital templates in all the sizes shown at www.bmw-clubs- international.com
  • Application sizes are defined for each specific medium. The logo sizes shown are recommended for standard formats. Additional sizes can be generated for special applications depending on the technique involved and only in exceptional cases by means of reduction of enlargement of the nearest standard size.
  • Logo height: 15 mm Application: business card, membership card with motif, give-aways
  • Logo height: 20mm Application: A4 letterhead, DL flyer, US letter
  • Logo height: 25 mm Application: A4 brochure, caps, club badge, membership card without motif
  • Logo height: 30mm Application: A3 poster, T-shirt
  • Logo height: 40mm Application: A2 poster
  • Logo height: 50mm Application: A1 poster
  • The BMW Club logo is ideally placed in the corners of the format in question. Media-specific applications are to be found in the section on communicative applications from p. 30.
  • The optimum effect of the BMW Club logo depends on the surrounding white space. For this reason a minimum space of one symbol diameter is to be maintained around the logo to separate it from other design elements such as colour areas or photographs.
  • The BMW Club logo always appears against a white background. In certain exceptional cases, the background can be of a different colour (e.g. on merchandising articles). In such cases the logo is placed on a white badge, which is to be created as shown in the illustration below.
Tone And Messaging
  • The visual world of the BMW Clubs is geared towards the premium aspirations of the BMW Brand. Visuals are to be realistic, powerful and lively. Real situations and objects are shown and no negative messages may be conveyed, such as accidents or breakdowns. Neither may visuals with political, racist or sexist content be used. Photographs must always guarantee high­quality reproduction.
Brand Values
  • BMW Club members identify strongly with the BMW Brand and associate BMW products with their own values. As ambassadors and multipliers of the BMW Brand and its products, however, they also bear responsibility for representing BMW in a way that is characteristic of the brand.
  • After all, the BMW Brand is highly valuable, and such value must be protected. On the one hand this means adhering to certain shared basic rules, but it also means preserving individuality and setting oneself apart from other BMW Clubs.
  • The BMW Club appearance should be based on the premium aspirations of the BMW Brand. The club must always be clearly recognisable as the sender.
  • The visual world of the BMW Clubs is geared towards the premium aspirations of the BMW Brand. Visuals are to be realistic, powerful and lively. Real situations and objects are shown and no negative messages may be conveyed, such as accidents or breakdowns. Neither may visuals with political, racist or sexist content be used. Photographs must always guarantee high­quality reproduction.
Visual Style
  • The BMW Club logo should always appear against a white background. Where this is not possible, a white badge is used (for further details see page 25).
  • The BMW symbol always appears in three-dimensional form, in colour and positioned against a white background. The BMW symbol is never altered in any way, i.e. simplified or combined with graphic shapes. Any falsification damages the BMW symbol and therefore the brand in general. For this reason only original digital templates of the BMW symbol may be used.
  • The BMW symbol is subject to clearly defined design guidelines, which enable a high degree of recognisability. It is never altered, simplified or combined with graphic shapes.
  • The symbol never performs a practical function and is never placed in positions or on objects which might have a negative impact in terms of image. It is never dyed and must never be used in an inflationary manner. The symbol or its component parts may not be used as functional design elements such as bell buttons, snap fasteners, floor mats etc.
  • The symbol may not be used against colourful, restless or photographic backgrounds. In exceptional cases, for example in the field of sponsoring, the symbol can also be applied against coloured backgrounds or placed on photographs of one or more colours.
  • The symbol is never used in body copy or as a substitute for the wordmark.
  • The BMW wordmark always appears in uppercase letters.
  • If the designation BMW Club is used as the communicative sender, the typeface BMW Type bold is used. It always appears in black. Other colours are not permitted, nor is the use of hyphens.
  • BMW Type - italic type weights and underlining are not permitted - the spacing of the typeface may not be altered
  • The typeface BMW Type is distinctive down to the smallest details. Each individual letter has been designed and digitalised separately with its own specific line shaping.
  • The bold type weight of BMW Type is used for the appearance of the BMW Clubs – exclusively for the BMW Club logo and the BMW Club identifier. The typeface may never be used in uppercase, letter-spaced or underlined forms. The type is only applied in either grey or black, never in colour.
  • BMW Type is not to be used for any other purpose. For other applications, it is recommended that an easily legible, plain and simple sans-serif typeface is used such as Arial.
  • BMW Brand Identity elements are a fundamental component of BMW brand communication and may therefore not be used in the BMW Club signet or in communication.
  • The use of such elements as vehicle designations, the Identity Modules or the BMW symbol is not permitted.
  • The signet must not bear any similarity in its design to the BMW symbol, either in shape or colour.
  • No use of complex signets or photographs which do not guarantee high-quality reproduction (e.g. on merchandising articles).
  • No use of political, racist or sexist symbols.
  • The visual world of the BMW Clubs is geared towards the premium aspirations of the BMW Brand. Visuals are to be realistic, powerful and lively. Real situations and objects are shown and no negative messages may be conveyed, such as accidents or breakdowns. Neither may visuals with political, racist or sexist content be used. Photographs must always guarantee high­quality reproduction.
  • The BMW Club logo is flexible in width so as to meet the requirements of the varying club name lengths.
  • The maximum number of characters of 24 per line may not be exceeded.
  • The existing signet should be adapted to the length of the name (for details see p. 21)
  • The BMW Club logo is ideally placed in the corners of the format in question. Media-specific applications are to be found in the section on communicative applications from p. 30.
  • The optimum effect of the BMW Club logo depends on the surrounding white space. For this reason a minimum space of one symbol diameter is to be maintained around the logo to separate it from other design elements such as colour areas or photographs.
  • The BMW Club logo always appears against a white background. In certain exceptional cases, the background can be of a different colour (e.g. on merchandising articles). In such cases the logo is placed on a white badge, which is to be created as shown in the illustration below.
Layout And Composition
  • The BMW Club logo is ideally placed in the corners of the format in question. Media-specific applications are to be found in the section on communicative applications from p. 30.
  • The optimum effect of the BMW Club logo depends on the surrounding white space. For this reason a minimum space of one symbol diameter is to be maintained around the logo to separate it from other design elements such as colour areas or photographs.
  • The BMW Club logo always appears against a white background. In certain exceptional cases, the background can be of a different colour (e.g. on merchandising articles). In such cases the logo is placed on a white badge, which is to be created as shown in the illustration below.
  • Application against a white background
  • Application against a colour background with white badge
  • A minimum distance of 3x must always be maintained from the right, lower and upper edge.
  • The variables a1 and a2 depend on postal restrictions: e.g. Germany: a1 =24 mm a2 =50 mm
  • A minimum distance of 2x must always be maintained from the edges.
Merchandising Guidelines
  • Application examples for club articles and event accessories 34thSampleTown Race Club jacket with logo badge Event shirt Club jacket 34th Sample Town Race BMW Club Sample Town BMWClu Key ring Club cap
Membership Card Guidelines
  • The membership card is available for download as an lnDesign template at www.bmw-clubs­international.com
  • Front, without motif
  • Front, with motif
Badges And Pins Guidelines
  • The design of the badge and pin follows the guidelines for badges (see p. 25).
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