BMW Group

Official Websites

• https://www.bmwgroup.com
• https://www.bmw.com
• https://www.bmwmotorcycles.com
• https://www.bmw.de
• https://www.bmw.com.mx
• https://www.bmw.com.br
• https://www.bmw.it

Brand Guidelines

2020

Brand Summary

Mission

• To ensure a consistent, premium, and recognizable brand appearance for official BMW Clubs worldwide, reflecting the values and heritage of the BMW brand and serving as ambassadors for BMW products and community.

Core Values

• premium quality
• consistency
• heritage
• responsibility
• individuality

Target Audience

• Members of official BMW Clubs, BMW enthusiasts, and individuals who identify strongly with the BMW brand and its products.

Personality Traits

• professional
• ambassadorial
• distinctive
• modern
• responsible

Visual Identity Overview

• The visual identity is contemporary, striking, and uniform, with scope for club differentiation. It is based on standardized guidelines for logo usage, color palette, typography, and high-quality imagery, ensuring a premium and recognizable appearance across all media and applications.

Categories

Brand Imagery

• Visuals must be of high quality in both content and appearance. Symbols with negative associations are to be avoided.
• The BMW brand is perceived as a premium brand all over the world. It is indispensable that this premium claim also be reflected in the outward appearance of all BMW Clubs worldwide.
• The imagery reflects the premium claim of the BMW brand. It is real, powerful and vibrant.
• Negative messages such as accidents and breakdowns are to be avoided. Images with political, racist or sexist content are not permitted.
• All images are of high quality, thereby guaranteeing high-grade reproduction.

Color Palette

• BMW Club Sample Colour Hex code RGBcode 1 White #ffffff 255 255 255 2 Anthracite #262626 38 38 38 3 Grey 1 #4d4d4d 77 77 77 4 Grey 2 #666666 102102 102 5 Grey 3 #8e8e8e 142142 142 6 Grey 4 #e6e6e6 230 230 230 7 Grey 5 #f2f2f2 242 242 234 8 Grey 6 #4d4d4d 77 77 77 9 Blue 1 #0653b6 6 83 182 10 Blue 2 #1c69d4 28 105 212 11 Blue3 #1c69d4 28 105 212 12 Blue4 #1f94ff 31 148 255
• The user interface background is always white (1). User interface elements can be designed in shades of grey (3, 4, 5, 6, 7, 8). (30 % opacity) The highlight or call-to-action colour is blue. It also serves as an indicator for active and selected states (9, 10). The font colour is anthracite or white (1, 2).
• 30% opacity a

Typography

• The BMW wordmark always appears in uppercase letters. This also applies if used as a part of the term BMW Club.
• Typeface: BMWTypeNext Bold for the club’s name and BMW TypeNext Regular for the name affix. The character spacing is always 0.
• The font size (in pt) corresponds to 1 1/4 x (in mm). The resulting height of uppercase letters is thus /3 x. The line pitch is /2 x.
• The horizontal lines and the text shall be finished in the same colour shade (70% black or RGB 111 / 111 / 111 ), as well as all other texts on the page (including headlines).
• Only if the BMW Club logo is placed on a purely white background (or placed within a white box), the “fall­back” version of the BMW symbol that features a dark grey line and the letters “BMW” in dark grey (70% black or RGB 111 / 111 / 111) shall be utilised.
• The BMW symbol that features a white line and white BMW letters shall be utilised on all other (i.e. non-white) backgrounds (including artwork). Accordingly, lines and texts and all other texts on the page (including headlines) shall also be white.
• The two BMW symbols differ not only in colour. Consequently, the colour of the letters “BMW” and of the outer ring may never be changed arbitrarily, but the correct original file will always have to be utilised.
• Business card size: 85 x 55 mm
• A minimum spacing of one diameter of the BMW symbol (x) must always be observed from the edges.
• Type weight of the name: Typeface: Arial regular Size: 9 pt Line spacing: 7.3 pt Character spacing 0 Colour: black
• Type weight of text: Typeface: Arial regular Type size: 6 pt Line spacing: 7.3 pt Character spacing 0 Type colour: black

Logo Usage

• The BMW wordmark and symbol are subject to worldwide copyright protection and may only be used in connection with the club logo. Any use of the wordmark and symbol outside the approved club logo is in breach of trademark law.
• The symbol never performs a utilitarian function and is never placed in positions or on objects which impact negatively on image.
• Only the official file at hand may be utilised for the creation of a BMW Club logo.
• A transition period until 31.12.2021 applies for the use of the former BMW Club logo (the old BMW symbol). From 01.01.2022 on, only the new BMW Club logo (featuring the new BMW symbol) will be permissible.
• The BMW symbol is subject to worldwide copyright protection and may be utilised only with the permission of BMW. This permission is granted exclusively for utilisation within the respective BMW Club logo. Any other utilisation of the BMW symbol is strictly prohibited or will have to be explicitly authorised by BMW. Under no circumstances will it be permissible to modify form or colour of the BMW symbol, to utilise it as a decorative or functional element, to combine it with graphics or text or to employ it within continuous text as a substitute for the name “BMW”.
• The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible.
• Only if not possible (e.g. because of a pattern, a restless or a white back­ground), please use the “fallback” version (see page 14).
• The pairing with “BMW i” or “BMW M” logo and the “BMW Motorrad” wordmark may be utilised only by clubs with the respective clear reference.
• The BMW Club signet has a fixed aspect ratio of 10:4 and appears in a prominent position, directly below the club name.
• The aspect ratio of the BMW Club Logo is now fixed. The width of the logo will no longer be adjusted to the length of the text.
• Important: Only original digital masters of the BMW symbol may be used for the reproduction of this logo.
• The basic parameter for all dimensions is the diameter of the BMW symbol (x).
• The font size (in pt) corresponds to 1 1/4 x (in mm). The resulting height of uppercase letters is thus /3 x. The line pitch is /2 x.
• Typeface: BMWTypeNext Bold for the club’s name and BMW TypeNext Regular for the name affix. The character spacing is always 0.
• The size of the BMW Club signet is 5 x * 2 x. The width of the two lines corresponds to 5 x, the line thickness is 0.05 x.
• The distance between BMW symbol, lines, text block and BMW Club signet is /2 x each. With this, the text block is always considered a 3-linetext, even if the text’s actual length is only 2 lines. In other words, the overall height, the position of the BMW Club signet and of the lines is always identical and thus independent of the number of lines.
• If the logo (e.g. in order to provide a better contrast on a restless background) is placed within a white “box”, its outer edges on all four sides will project /2 x over the actual logo.
• Pairing (BMW M, BMW i, BMW Motorrad): The combination of BMW symbol and “BMW M”, “BMW i” or “BMW Motorrad” sports a fixed spacing that may not be altered (see page 15).
• Only if the BMW Club logo is placed on a purely white background (or placed within a white box), the “fall­back” version of the BMW symbol that features a dark grey line and the letters “BMW” in dark grey (70% black or RGB 111 / 111 / 111) shall be utilised.
• The horizontal lines and the text shall be finished in the same colour shade (70% black or RGB 111 / 111 / 111 ), as well as all other texts on the page (including headlines).
• The BMW symbol that features a white line and white BMW letters shall be utilised on all other (i.e. non-white) backgrounds (including artwork). Accordingly, lines and texts and all other texts on the page (including headlines) shall also be white.
• The two BMW symbols differ not only in colour. Consequently, the colour of the letters “BMW” and of the outer ring may never be changed arbitrarily, but the correct original file will always have to be utilised.
• Paired logos may be utilised only by clubs with the respective clear reference.
• Creation and decision of usage on request only. The individual case permission by BCCM is obligatory.
• Important: Only original digital masters of the combination of BMW symbol with “BMW i”, “BMW M” or “BMW Motorrad” may be used for the reproduction of this logo.
• The spacing between the symbols may never be changed!
• Rules are defined for application sizes according to specific media. The logo sizes shown are recommended for standard formats (e.g. US letter, DIN sizes) and standard objects (e.g. membership card, t-shirts).
• Additional sizes may only be generated for special applications in exceptional cases by reducing or enlarging the nearest standard size, depending on the technique being used.
• The BMW Club logo isto be placed in the corners of the format in question.
• The optimum effect of the BMW Club logo will depend on the space surrounding it. For this reason a minimum spacing of 1.5 symbol diameters is to be observed from the margin, from other design elements, and from objects in image motives.
• The BMW Club logo always appears against a background, which contrast clearly with the club’s signet as well as the complete club logo. Colour fields and photos are also per­missible in addition to black or white backgrounds; shades of grey and blue are, however, preferable.
• The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible. If not possible (e.g. in case a direct printing on the object is not possible or because of a pattern or restless background), please use the “fallback” version (BMW Club logo in a white box, (please respect the dimensions, see page 14).
• Protected space around the logo properly respected.
• Logo version with white box enables better contrast with the background.
• White box covers the restless background.
• The distances to the format edge and the dominant picture element are insufficient.
• Poor contrast, background colour and blue used in the BMW symbol too similar.
• Background colour too light. BMW symbol and text poorly visible.
• Logo on restless background hard to identify.
• Value of materials and reproduction techniques: When reproducing the BMW Club logo and the identifier on merchan­dising articles, care must be taken to ensure a high-quality finish. If there is a choice of differing reproduction tech­niques, the technique which provides the most high-quality reproduction of the symbol is used wherever possible.
• Size of the BMW Club logo: The BMW Club logo is most effective when applied in the correct size, not the largest possible size.
• The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible. If not possible (e.g. in case a direct printing on the object is not possible or because of a pattern or restless background), please use the “tailback” version (BMW Club logo in a white box, (please respect the dimensions, see page 14).
• If badges are applied on coloured background, please always use the fall back version of the BMW Club logo (white box).
• If sewn on with visible stitching, this dimension does not refer to the dis­tance from the edge of the badge, but rather to the distance from the seam.
• If the BMW Club Logo is utilised in the form of a full picture, it is essential for the impression given that it is not “squeezed” too tightly into the format. This is the reason why a wraparound edge (protected space) up to the edges of the object will have to be respected, which corresponds at minimum to half the diameter of the BMW symbol.

Tone And Messaging

• Official BMW Club members identify strongly with the BMW brand and associate BMW products with their own values. As ambassadors and multipliers of the BMW brand and its products, however, they also bear responsibility for representing BMW in a way that is characteristic of the brand.
• After all, the BMW brand is highly valuable, and such value must be protected. On the one hand this means adhering to certain shared basic rules, but it also means preserving individuality and setting oneself apart from other BMW Clubs.
• The BMW Club appearance should be based on the premium claim of the BMW brand. The club must always be clearly recognisable as the sender.
• The communication and design of BMW Clubs are geared towards the premium claim of the BMW brand.
• Visuals must be of high quality in both content and appearance. Symbols with negative associations are to be avoided.
• The BMW brand is perceived as a premium brand all over the world. It is indispensable that this premium claim also be reflected in the outward appearance of all BMW Clubs worldwide.
• The appearance of the BMW Group is contemporary and striking. It is essentially uniform but offers clubs scope for differentiation.
• There are clear rules so as to ensure compliance with the BMW brand’s premium claim. The rules set out here help create an individual BMW Club appearance.
• Negative messages such as accidents and breakdowns are to be avoided. Images with political, racist or sexist content are not permitted.
• The imagery reflects the premium claim of the BMW brand. It is real, powerful and vibrant.

Brand Values

• Official BMW Club members identify strongly with the BMW brand and associate BMW products with their own values. As ambassadors and multipliers of the BMW brand and its products, however, they also bear responsibility for representing BMW in a way that is characteristic of the brand.
• After all, the BMW brand is highly valuable, and such value must be protected. On the one hand this means adhering to certain shared basic rules, but it also means preserving individuality and setting oneself apart from other BMW Clubs.
• The BMW Club appearance should be based on the premium claim of the BMW brand. The club must always be clearly recognisable as the sender.
• The communication and design of BMW Clubs are geared towards the premium claim of the BMW brand.
• The BMW brand is perceived as a premium brand all over the world. It is indispensable that this premium claim also be reflected in the outward appearance of all BMW Clubs worldwide. The layout of the BMW Club logo is thus subject to standardized guidelines, making the official BMW Clubs all over the world easily recognizable as such and as part of our global family.
• The individual layout of the respective logo in turn emphasises the independence of each individual BMW Club.
• The appearance of the BMW Group is contemporary and striking. It is essentially uniform but offers clubs scope for differentiation.
• There are clear rules so as to ensure compliance with the BMW brand’s premium claim. The rules set out here help create an individual BMW Club appearance.

Visual Style

• The BMW Club appearance should be based on the premium claim of the BMW brand. The club must always be clearly recognisable as the sender.
• These design guidelines have been developed in close collaboration with the BMW Club & Community Management. They outline the new appearance using examples for all the relevant media applications, are mandatory worldwide and apply without restriction to all communication and correspondence materials.
• The communication and design of BMW Clubs are geared towards the premium claim of the BMW brand.
• Visuals must be of high quality in both content and appearance. Symbols with negative associations are to be avoided.
• The BMW brand is perceived as a premium brand all over the world. It is indispensable that this premium claim also be reflected in the outward appearance of all BMW Clubs worldwide. The layout of the BMW Club logo is thus subject to standardized guidelines, making the official BMW Clubs all over the world easily recognizable as such and as part of our global family.
• The appearance of the BMW Group is contemporary and striking. It is essentially uniform but offers clubs scope for differentiation.
• There are clear rules so as to ensure compliance with the BMW brand’s premium claim. The rules set out here help create an individual BMW Club appearance.
• The new BMW symbol is available on request: bccm@bmwgroup-classic.com
• Only the official file at hand may be utilised for the creation of a BMW Club logo.
• A transition period until 31.12.2021 applies for the use of the former BMW Club logo (the old BMW symbol). From 01.01.2022 on, only the new BMW Club logo (featuring the new BMW symbol) will be permissible.
• The BMW symbol is subject to worldwide copyright protection and may be utilised only with the permission of BMW. This permission is granted exclusively for utilisation within the respective BMW Club logo. Any other utilisation of the BMW symbol is strictly prohibited or will have to be explicitly authorised by BMW. Under no circumstances will it be permissible to modify form or colour of the BMW symbol, to utilise it as a decorative or functional element, to combine it with graphics or text or to employ it within continuous text as a substitute for the name “BMW”.
• The BMW wordmark always appears in uppercase letters. This also applies if used as a part of the term BMW Club.
• BMW Club / BMW Clubs / BMW [xyz] Club are fixed terms which cannot be altered. As a representative of BMW products and services they are to be used with the greatest of care.
• BMW Brand Identity elements are a fundamental component of BMW brand communication and may therefore not be used in the BMW Club signet or in communication. Vehicle signage and any other BMW symbols (including BMW M and BMW i) may not be used. Exception: The signets of the respective BMW Clubs may be expanded to feature the “BMW M” or “BMW i” logos and/or the “BMW Motorrad” wordmark. This, however, shall apply only if used in accordance with the specifications.
• The signet may not be similar in design to the BMW symbol in its shape and colour.
• No use of elaborate signets or photographs which do not guarantee high-quality reproduction (e.g. on merchandising articles).
• No use of political, racist or sexist symbols. Exception: Crests or flags of your own country or of your own region or city/town may be utilised (please respect the copyright, if applicable).
• The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible.
• Only if not possible (e.g. because of a pattern, a restless or a white back­ground), please use the “fallback” version (see page 14).
• The pairing with “BMW i” or “BMW M” logo and the “BMW Motorrad” wordmark may be utilised only by clubs with the respective clear reference.
• The BMW Club signet has a fixed aspect ratio of 10:4 and appears in a prominent position, directly below the club name.
• The aspect ratio of the BMW Club Logo is now fixed. The width of the logo will no longer be adjusted to the length of the text.
• Important: Only original digital masters of the BMW symbol may be used for the reproduction of this logo.
• The basic parameter for all dimensions is the diameter of the BMW symbol (x).
• The font size (in pt) corresponds to 1 1/4 x (in mm). The resulting height of uppercase letters is thus /3 x. The line pitch is /2 x.
• Typeface: BMWTypeNext Bold for the club’s name and BMW TypeNext Regular for the name affix. The character spacing is always 0.
• The size of the BMW Club signet is 5 x * 2 x. The width of the two lines corresponds to 5 x, the line thickness is 0.05 x.
• The distance between BMW symbol, lines, text block and BMW Club signet is /2 x each. With this, the text block is always considered a 3-linetext, even if the text’s actual length is only 2 lines. In other words, the overall height, the position of the BMW Club signet and of the lines is always identical and thus independent of the number of lines.
• If the logo (e.g. in order to provide a better contrast on a restless background) is placed within a white “box”, its outer edges on all four sides will project /2 x over the actual logo.
• Pairing (BMW M, BMW i, BMW Motorrad): The combination of BMW symbol and “BMW M”, “BMW i” or “BMW Motorrad” sports a fixed spacing that may not be altered (see page 15).
• Only if the BMW Club logo is placed on a purely white background (or placed within a white box), the “fall­back” version of the BMW symbol that features a dark grey line and the letters “BMW” in dark grey (70% black or RGB 111 / 111 / 111) shall be utilised.
• The horizontal lines and the text shall be finished in the same colour shade (70% black or RGB 111 / 111 / 111 ), as well as all other texts on the page (including headlines).
• The BMW symbol that features a white line and white BMW letters shall be utilised on all other (i.e. non-white) backgrounds (including artwork). Accordingly, lines and texts and all other texts on the page (including headlines) shall also be white.
• The two BMW symbols differ not only in colour. Consequently, the colour of the letters “BMW” and of the outer ring may never be changed arbitrarily, but the correct original file will always have to be utilised.
• Paired logos may be utilised only by clubs with the respective clear reference.
• Creation and decision of usage on request only. The individual case permission by BCCM is obligatory.
• Important: Only original digital masters of the combination of BMW symbol with “BMW i”, “BMW M” or “BMW Motorrad” may be used for the reproduction of this logo.
• Rules are defined for application sizes according to specific media. The logo sizes shown are recommended for standard formats (e.g. US letter, DIN sizes) and standard objects (e.g. membership card, t-shirts).
• Additional sizes may only be generated for special applications in exceptional cases by reducing or enlarging the nearest standard size, depending on the technique being used.
• The BMW Club logo isto be placed in the corners of the format in question.
• The optimum effect of the BMW Club logo will depend on the space surrounding it. For this reason a minimum spacing of 1.5 symbol diameters is to be observed from the margin, from other design elements, and from objects in image motives.
• The BMW Club logo always appears against a background, which contrast clearly with the club’s signet as well as the complete club logo. Colour fields and photos are also per­missible in addition to black or white backgrounds; shades of grey and blue are, however, preferable.
• The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible. If not possible (e.g. in case a direct printing on the object is not possible or because of a pattern or restless background), please use the “fallback” version (BMW Club logo in a white box, (please respect the dimensions, see page 14).
• Protected space around the logo properly respected.
• Blue background differs from the blue used in the BMW symbol.
• Logo version with white box enables better contrast with the background.
• White box covers the restless background.
• The distances to the format edge and the dominant picture element are insufficient.
• Poor contrast, background colour and blue used in the BMW symbol too similar.
• Background colour too light. BMW symbol and text poorly visible.
• Logo on restless background hard to identify.
• Value of materials and reproduction techniques: When reproducing the BMW Club logo and the identifier on merchan­dising articles, care must be taken to ensure a high-quality finish. If there is a choice of differing reproduction tech­niques, the technique which provides the most high-quality reproduction of the symbol is used wherever possible.
• Size of the BMW Club logo: The BMW Club logo is most effective when applied in the correct size, not the largest possible size.
• The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible. If not possible (e.g. in case a direct printing on the object is not possible or because of a pattern or restless background), please use the “tailback” version (BMW Club logo in a white box, (please respect the dimensions, see page 14).
• The creation of domains for BMW Club websites is based on the nomenclature rules defined as follows:
• The domain name should correspond to the club name featured in the club logo, replacing the spaces between the words with a dash (i.e. the words are not directly linked). It is mandatory that the term “bmw-club” (or “bmw-car-club”, “bmw-motorrad-club”, etc.) be included in the domain name.
• Country-specific Top-level domains (TLDs) and Generic Top-level domains (e.g. .com / .net / .info)
• Clubs with a rather long name (e.g. chapters) may utilize abbreviations.
• A combination of subdomain and domain as well as subdirectories are not permissible.
• So called “new gTLDs” are basically possible, but they must be used in a reasonable way. If regional expressions are used (e.g. .berlin), duplications are to be avoided. Apart from this, the aforementioned rules apply.
• The TLD “.club” is possible, but it should be avoided due to the duplication of the word “club”.
• The BMW Club logo 1/2 X i-I::I A wraparound edge (protected space) of half the diameter of the BMW symbol must be respected up to the edges of all other objects.
• Colour Hex code RGBcode 1 White #ffffff 255 255 255 2 Anthracite #262626 38 38 38 3 Grey 1 #4d4d4d 77 77 77 4 Grey 2 #666666 102102 102 5 Grey 3 #8e8e8e 142142 142 6 Grey 4 #e6e6e6 230 230 230 7 Grey 5 #f2f2f2 242 242 234 8 Grey 6 #4d4d4d 77 77 77 9 Blue 1 #0653b6 6 83 182 10 Blue 2 #1c69d4 28 105 212 11 Blue3 #1c69d4 28 105 212 12 Blue4 #1f94ff 31 148 255
• A wraparound edge (protected space) of at least half the diameter of the BMW symbol (top and bottom) and at least one diameter of the BMW symbol (left and right) must be respected up to the edges of the profile picture. The BMW Club logo shall be placed in the format of the profile picture as large as possible.
• Business card size: 85 x 55 mm
• A minimum spacing of one diameter of the BMW symbol (x) must always be observed from the edges.
• Typeface: Arial regular Size: 9 pt Line spacing: 7.3 pt Character spacing 0 Colour: black
• Typeface: Arial regular Type size: 6 pt Line spacing: 7.3 pt Character spacing 0 Type colour: black
• If the BMW Club Logo is utilised in the form of a full picture, it is essential for the impression given that it is not “squeezed” too tightly into the format. This is the reason why a wraparound edge (protected space) up to the edges of the object will have to be respected, which corresponds at minimum to half the diameter of the BMW symbol.
• If sewn on with visible stitching, this dimension does not refer to the dis­tance from the edge of the badge, but rather to the distance from the seam.
• If badges are applied on coloured background, please always use the fall back version of the BMW Club logo (white box).

Layout And Composition

• The layout of the BMW Club logo is thus subject to standardized guidelines, making the official BMW Clubs all over the world easily recognizable as such and as part of our global family.
• The individual layout of the respective logo in turn emphasises the independence of each individual BMW Club.
• The Name of the club (containing the term BMW Club/ BMW Clubs/ BMW [xyz] Club) clearly identifies the club as a member of the official BMW Club Organisation. It always appears in the top line, extending at maximum to the second line. A more detailed specification is provided in the remaining lines (e.g. a region or a section).
• The BMW Club signet has a fixed aspect ratio of 10:4 and appears in a prominent position, directly below the club name.
• The aspect ratio of the BMW Club Logo is now fixed. The width of the logo will no longer be adjusted to the length of the text.
• The basic parameter for all dimensions is the diameter of the BMW symbol (x).
• The font size (in pt) corresponds to 1 1/4 x (in mm). The resulting height of uppercase letters is thus /3 x. The line pitch is /2 x.
• Typeface: BMWTypeNext Bold for the club’s name and BMW TypeNext Regular for the name affix. The character spacing is always 0.
• The size of the BMW Club signet is 5 x * 2 x. The width of the two lines corresponds to 5 x, the line thickness is 0.05 x.
• The distance between BMW symbol, lines, text block and BMW Club signet is /2 x each. With this, the text block is always considered a 3-linetext, even if the text’s actual length is only 2 lines. In other words, the overall height, the position of the BMW Club signet and of the lines is always identical and thus independent of the number of lines.
• If the logo (e.g. in order to provide a better contrast on a restless background) is placed within a white “box”, its outer edges on all four sides will project /2 x over the actual logo.
• The combination of BMW symbol and “BMW M”, “BMW i” or “BMW Motorrad” sports a fixed spacing that may not be altered (see page 15).
• Only if the BMW Club logo is placed on a purely white background (or placed within a white box), the “fall­back” version of the BMW symbol that features a dark grey line and the letters “BMW” in dark grey (70% black or RGB 111 / 111 / 111) shall be utilised.
• The horizontal lines and the text shall be finished in the same colour shade (70% black or RGB 111 / 111 / 111 ), as well as all other texts on the page (including headlines).
• The BMW symbol that features a white line and white BMW letters shall be utilised on all other (i.e. non-white) backgrounds (including artwork). Accordingly, lines and texts and all other texts on the page (including headlines) shall also be white.
• The two BMW symbols differ not only in colour. Consequently, the colour of the letters “BMW” and of the outer ring may never be changed arbitrarily, but the correct original file will always have to be utilised.
• Rules are defined for application sizes according to specific media. The logo sizes shown are recommended for standard formats (e.g. US letter, DIN sizes) and standard objects (e.g. membership card, t-shirts).
• Additional sizes may only be generated for special applications in exceptional cases by reducing or enlarging the nearest standard size, depending on the technique being used.
• The BMW Club logo isto be placed in the corners of the format in question.
• The optimum effect of the BMW Club logo will depend on the space surrounding it. For this reason a minimum spacing of 1.5 symbol diameters is to be observed from the margin, from other design elements, and from objects in image motives.
• The BMW Club logo always appears against a background, which contrast clearly with the club’s signet as well as the complete club logo. Colour fields and photos are also per­missible in addition to black or white backgrounds; shades of grey and blue are, however, preferable.
• The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible. If not possible (e.g. in case a direct printing on the object is not possible or because of a pattern or restless background), please use the “fallback” version (BMW Club logo in a white box, (please respect the dimensions, see page 14).
• Protected space around the logo properly respected.
• Logo version with white box enables better contrast with the background.
• White box covers the restless background.
• The distances to the format edge and the dominant picture element are insufficient.
• Poor contrast, background colour and blue used in the BMW symbol too similar.
• Background colour too light. BMW symbol and text poorly visible.
• Logo on restless background hard to identify.
• A wraparound edge (protected space) of half the diameter of the BMW symbol must be respected up to the edges of all other objects.
• Rectangular profile pictures A wraparound edge (protected space) of at least half the diameter of the BMW symbol (top and bottom) and at least one diameter of the BMW symbol (left and right) must be respected up to the edges of the profile picture. The BMW Club logo shall be placed in the format of the profile picture as large as possible.
• A minimum spacing of one diameter of the BMW symbol (x) must always be observed from the edges.
• If the BMW Club Logo is utilised in the form of a full picture, it is essential for the impression given that it is not “squeezed” too tightly into the format. This is the reason why a wraparound edge (protected space) up to the edges of the object will have to be respected, which corresponds at minimum to half the diameter of the BMW symbol.
• If sewn on with visible stitching, this dimension does not refer to the dis­tance from the edge of the badge, but rather to the distance from the seam.
• If badges are applied on coloured background, please always use the fall back version of the BMW Club logo (white box).

Merchandising Guidelines

• Value of materials and reproduction techniques: When reproducing the BMW Club logo and the identifier on merchan­dising articles, care must be taken to ensure a high-quality finish. If there is a choice of differing reproduction tech­niques, the technique which provides the most high-quality reproduction of the symbol is used wherever possible.
• Size of the BMW Club logo: The BMW Club logo is most effective when applied in the correct size, not the largest possible size.
• Main and fall back version of the BMW Club logo: The “transparent” version of the BMW Club logo (white text, white lines, blue and white version of the BMW symbol) is to be used whenever possible. If not possible (e.g. in case a direct printing on the object is not possible or because of a pattern or restless background), please use the “tailback” version (BMW Club logo in a white box, (please respect the dimensions, see page 14).

Digital Guidelines

• The creation of domains for BMW Club websites is based on the nomenclature rules defined as follows:
• Country-specific Top-level domains (TLDs) and Generic Top-level domains (e.g. .com / .net / .info)
• The domain name should correspond to the club name featured in the club logo, replacing the spaces between the words with a dash (i.e. the words are not directly linked). It is mandatory that the term “bmw-club” (or “bmw-car-club”, “bmw-motorrad-club”, etc.) be included in the domain name.
• Clubs with a rather long name (e.g. chapters) may utilize abbreviations.
• A combination of subdomain and domain as well as subdirectories are not permissible.
• New generic Top-level domains (e.g. .online / .blog / .club)
• So called “new gTLDs” are basically possible, but they must be used in a reasonable way. If regional expressions are used (e.g. .berlin), duplications are to be avoided. Apart from this, the aforementioned rules apply.
• The TLD “.club” is possible, but it should be avoided due to the duplication of the word “club”.
• DIGITAL MEDIA. CLEAR APPEARANCE WITH A WIDESPREAD IMPACT.
• The BMW Club logo 1/2 X i-I::I A wraparound edge (protected space) of half the diameter of the BMW symbol must be respected up to the edges of all other objects.
• Colour Hex code RGBcode 1 White #ffffff 255 255 255 2 Anthracite #262626 38 38 38 3 Grey 1 #4d4d4d 77 77 77 4 Grey 2 #666666 102102 102 5 Grey 3 #8e8e8e 142142 142 6 Grey 4 #e6e6e6 230 230 230 7 Grey 5 #f2f2f2 242 242 234 8 Grey 6 #4d4d4d 77 77 77 9 Blue 1 #0653b6 6 83 182 10 Blue 2 #1c69d4 28 105 212 11 Blue3 #1c69d4 28 105 212 12 Blue4 #1f94ff 31 148 255
• The user interface background is always white (1).
• User interface elements can be designed in shades of grey (3, 4, 5, 6, 7, 8). (30 % opacity)
• The highlight or call-to-action colour is blue. It also serves as an indicator for active and selected states (9, 10).
• The font colour is anthracite or white (1, 2).
• DIGITAL MEDIA. SOCIAL MEDIA.
• Profile-/ channel name • @ Basically, the rules for domain names apply. If dashes or underscores instead of spaces are not permitted, directly linking the words is possible.
• Profile pictures The “transparent” BMW Club logo is to be used as profile picture. The title image (or an excerpt of it) shall be used as background. The used image detail must not be restless and it must be in a good contrast against the BMW Club logo to make the logo clearly recognizable.
• Title images For title images the rules for high­quality images mentioned on page 20 apply.
• These rules, illustrated using the example of Twitter, apply analogously to all other social media channels.
• If you have any questions, please contact BMW Club & Community (see page 30) Management for further information or help.
• Circular profile pictures The diameter of the profile picture corresponds 1.8 times the width of the BMW Club logo. The horizontal alignment is centered. The vertical alignment is based on the lower edge: The distance between the lower stroke of the BMW Club logo and the lower edge of the profile picture is 1.5 times the diameter of the BMW symbol.
• Rectangular profile pictures A wraparound edge (protected space) of at least half the diameter of the BMW symbol (top and bottom) and at least one diameter of the BMW symbol (left and right) must be respected up to the edges of the profile picture. The BMW Club logo shall be placed in the format of the profile picture as large as possible.

Print Guidelines

• Reproduction techniques: offset print, digital print 4-colour I CMYK Application: print media
• Reproduction technique: blind stamp Application: print media Minimum size: width 25 mm
• Reproduction technique: 1-colour grey scale Applications: b/w laser printer, print media
• Reproduction technique: etching in metal Application: club badge Minimum size: width 20 mm
• Reproduction technique: screen printing without grid Application: T-shirts, caps Minimum size: width 20 mm
• The identifier can be used in English or German. The identifier is only used in certain media: German Offizieller BMW Club. -Print media -Merchandising and lifestyle articles English Official BMW Club. -Internet -Give-aways -Membership card -Badges and pins -Correspondence -Flags

• PRINT MEDIA. PRINTED MATERIAL IN HIGH-QUALITY FORMAT.

Correspondence Guidelines

• Rules for stationery are work in progress and will be finalized in December 2020. Afterwards an updated version of this document will be provided.
• Business card size: 85 x 55 mm
• A minimum spacing of one diameter of the BMW symbol (x) must always be observed from the edges.
• Type weight of the name: Typeface: Arial regular Size: 9 pt Line spacing: 7.3 pt Character spacing 0 Colour: black
• Type weight of text: Typeface: Arial regular Type size: 6 pt Line spacing: 7.3 pt Character spacing 0 Type colour: black

Badges And Pins Guidelines

• If the BMW Club Logo is utilised in the form of a full picture, it is essential for the impression given that it is not “squeezed” too tightly into the format. This is the reason why a wraparound edge (protected space) up to the edges of the object will have to be respected, which corresponds at minimum to half the diameter of the BMW symbol.
• If sewn on with visible stitching, this dimension does not refer to the dis­tance from the edge of the badge, but rather to the distance from the seam.
• If badges are applied on coloured background, please always use the fall back version of the BMW Club logo (white box).

Membership Card Guidelines

• MEMBERSHIP CARD. PROOF OF A POWERFUL IDENTITY. Application examples and design suggestions.

• Front side, without a motif
• Front side with motif
• Reverse side

Advertising Guidelines

• The appearance of the BMW Group is contemporary and striking. It is essentially uniform but offers clubs scope for differentiation. There are clear rules so as to ensure compliance with the BMW brand’s premium claim. The rules set out here help create an individual BMW Club appearance.
• Advertisement

Domain Naming Guidelines

• The creation of domains for BMW Club websites is based on the nomenclature rules defined as follows:
• Country-specific Top-level domains (TLDs) and Generic Top-level domains (e.g. .com / .net / .info)
• The domain name should correspond to the club name featured in the club logo, replacing the spaces between the words with a dash (i.e. the words are not directly linked). It is mandatory that the term “bmw-club” (or “bmw-car-club”, “bmw-motorrad-club”, etc.) be included in the domain name.
• Clubs with a rather long name (e.g. chapters) may utilize abbreviations.
• A combination of subdomain and domain as well as subdirectories are not permissible.
• New generic Top-level domains (e.g. .online / .blog / .club)
• So called “new gTLDs” are basically possible, but they must be used in a reasonable way. If regional expressions are used (e.g. .berlin), duplications are to be avoided. Apart from this, the aforementioned rules apply.
• The TLD “.club” is possible, but it should be avoided due to the duplication of the word “club”.

Social Media Guidelines

• Profile-/ channel name • @ Basically, the rules for domain names apply. If dashes or underscores instead of spaces are not permitted, directly linking the words is possible.
• Profile pictures The “transparent” BMW Club logo is to be used as profile picture. The title image (or an excerpt of it) shall be used as background. The used image detail must not be restless and it must be in a good contrast against the BMW Club logo to make the logo clearly recognizable.
• Title images For title images the rules for high­quality images mentioned on page 20 apply.
• These rules, illustrated using the example of Twitter, apply analogously to all other social media channels.
• If you have any questions, please contact BMW Club & Community (see page 30) Management for further information or help.
• Circular profile pictures The diameter of the profile picture corresponds 1.8 times the width of the BMW Club logo. The horizontal alignment is centered. The vertical alignment is based on the lower edge: The distance between the lower stroke of the BMW Club logo and the lower edge of the profile picture is 1.5 times the diameter of the BMW symbol.
• Rectangular profile pictures A wraparound edge (protected space) of at least half the diameter of the BMW symbol (top and bottom) and at least one diameter of the BMW symbol (left and right) must be respected up to the edges of the profile picture. The BMW Club logo shall be placed in the format of the profile picture as large as possible.

Additional Properties

Revenue History

Operating Income History

Net Profit History

Employees History

Total Assets History

Market Capitalization History