Boca Juniors

Official Websites

• https://www.bocajuniors.com.ar

Brand Guidelines

2012

Brand Summary

Mission

• The document does not explicitly state a mission or purpose statement.

Target Audience

• The target audience is not directly described, but the visual identity and structure suggest it is aimed at sports fans, club members, and stakeholders of Boca Juniors.

Personality Traits

• bold
• athletic
• energetic
• prideful

Visual Identity Overview

• The visual identity is centered around bold, blocky typography, a prominent five-pointed star, and a color palette of deep blue and bright yellow-orange. The logo and sub-brands use geometric layouts, clear grid structures, and minimalistic, high-contrast designs to evoke strength, clarity, and sports team spirit.

Categories

Brand Imagery

• The image should feature a large, five-pointed star in a bright yellow-orange color positioned at the top center. Below the star, the word ‘BOCA’ should be prominently displayed in bold, uppercase letters with a deep blue color. The font style should be blocky and geometric, with each letter being evenly spaced and of equal height. Beneath the word ‘BOCA’, there should be a horizontal, rectangular color bar divided into three segments: the left segment is a dark blue, the middle segment is orange, and the right segment is white, creating a simple striped pattern. The overall layout should be centered and balanced, with the star as the focal point at the top, followed by the text and color bar below, arranged in a clean, minimalistic style to evoke the visual identity typically associated with sports team logos or emblems.
• The image features a grid background with axes labeled and measurements marked in units of ‘x’, ‘4x’, and multiples thereof. Centered in the drawing is a large, bold, blue text reading ‘BOCA’ in all capital letters. Above the text, there is a sizable gold-colored five-pointed star. To the right of the main text, there is a faded, lighter version of the letter ‘A’ in gray and a smaller blue dot on the same horizontal level as the ‘A’. The grid axes mark the horizontal length as 8x for the main text and 4x on each side, and the vertical measurements span from 0 to 4.5x, with specific horizontal and vertical guidelines indicating the stacking and positioning of the star, text, and smaller elements.
• The image should feature a large, bold, uppercase word ‘BOCA’ written in a blocky, sans-serif font, with the letters in dark blue. Above the word, there should be a prominent five-pointed star in yellow-orange color. Beneath the word ‘BOCA’, there is a rectangular horizontal bar that contains three segments: the left segment is dark blue, the middle segment is yellow-orange, and the right segment is dark blue, forming a balanced color scheme. The background should be plain white, and the entire design is framed within a box with light blue grid lines, resembling a graphical layout or a design mockup.
• The image features a large, gray, uppercase letter ‘A’ positioned centrally, occupying most of the image space; it has a broad base that tapers towards a pointed top. To the right of this letter, there are two black, uppercase letter ‘X’s, one labeled near the top and the other near the bottom, aligned vertically. Between these two ‘X’s, there is a dotted vertical line extending from the top to the bottom ‘X,’ and a dotted horizontal line crossing the vertical line near the lower ‘X.’ Adjacent to this intersection point, on the right side, there is a small blue square, positioned such that its bottom edge aligns with the lower ‘X,’ and its left edge is aligned with the dashed vertical line. The background is plain white, with no additional objects or scenery, emphasizing the geometric shapes and lines for a diagrammatic or illustrative purpose.

Color Palette

• PANTONE 287 C
• PANTONE 7409 C
• C M Y K 100 75 0 17
• 0 35 100 0 C M Y K
• 2 63 134 R G B
• 247 166 0 R G B

Typography

• The font style should be blocky and geometric, with each letter being evenly spaced and of equal height.
• Centered in the drawing is a large, bold, blue text reading ‘BOCA’ in all capital letters.
• The grid axes mark the horizontal length as 8x for the main text and 4x on each side, and the vertical measurements span from 0 to 4.5x, with specific horizontal and vertical guidelines indicating the stacking and positioning of the star, text, and smaller elements.
• The image should feature a large, bold, uppercase word ‘BOCA’ written in a blocky, sans-serif font, with the letters in dark blue.
• The image features a large, gray, uppercase letter ‘A’ positioned centrally, occupying most of the image space; it has a broad base that tapers towards a pointed top.
• The word ‘BOCA’ is prominently displayed in uppercase, bold, block-style letters also colored navy blue, featuring a geometric, serif typeface with sharp, angular edges.
• The word ‘BOCA’ is prominently displayed in bold, uppercase, block-style yellow letters with a slight outline, occupying a significant portion of the central area.
• The word ‘BOCA’ is displayed in bold, uppercase, blocky letters with a uniform thickness, evenly spaced, and centered.
• The word ‘BOCA’ is written in bold, blocky, uppercase letters that are white in color, with a uniform thickness and sharp edges, set against the blue background.
• The word ‘BOCA’ is displayed in large, bold, uppercase block letters that are evenly spaced. The font is a collegiate or varsity style with thick lines and sharp edges.
• The image should display a collection of characters and symbols in a bold, orange, sans-serif font against a plain, likely white or neutral background. At the top, the uppercase alphabet letters from A to Z are arranged in a straight line, evenly spaced, with a consistent size and weight, showing clear, rounded shapes and uniform stroke thickness. Below that, the lowercase alphabet letters from a to z are similarly arranged in a single line, maintaining the same font style and size as the uppercase. Under these, digits from 1 to 9 plus 0 are presented in a row, matching the style and size of the letters. Adjacent to the numbers, various punctuation marks and special characters are displayed, including an ampersand (&), exclamation mark (!), question mark (?), colon (:), quotation marks (“”), period (.), underscore (_), forward slash (/), comma (,), and hyphen (-). All characters are rendered in a bold, solid, bright orange color, with no additional effects, shadows, or background decorations, creating a clear, structured, and visually uniform display of the characters and symbols.

Logo Usage

• PANTONE 287 C PANTONE 7409 C C M Y K 100 75 0 17 0 35 100 0 C M Y K 2 63 134 R G B 247 166 0 R G B
• GRILLA DE CONSTRUCCION 4,5X ——————-1-· -2X ——————-4,5X X ■x _______________] 2X 4X 8X 4X
• AREA DE SEGURIDAD
• APLICACION A UNA TINTA (PANTONE 287C)
• APLICACION A UNA TINTA NEGATIVO (PANTONE 287C)
• APLICACION A UNA TINTA (PANTONE 7409 C)
• APLICACION A UNA TINTA NEGATIVO (PANTONE 7409 C)
• REDUCCIONES MINIMAS BOCA 1,75 CM DE ALTO BOCA 2,5 CM DE ALTO

Visual Style

• PANTONE 287 C PANTONE 7409 C C M Y K 100 75 0 17 0 35 100 0 C M Y K 2 63 134 R G B 247 166 0 R G B
• The image features a grid background with axes labeled and measurements marked in units of ‘x’, ‘4x’, and multiples thereof. Centered in the drawing is a large, bold, blue text reading ‘BOCA’ in all capital letters. Above the text, there is a sizable gold-colored five-pointed star. To the right of the main text, there is a faded, lighter version of the letter ‘A’ in gray and a smaller blue dot on the same horizontal level as the ‘A’. The grid axes mark the horizontal length as 8x for the main text and 4x on each side, and the vertical measurements span from 0 to 4.5x, with specific horizontal and vertical guidelines indicating the stacking and positioning of the star, text, and smaller elements.
• The image should feature a large, bold, uppercase word ‘BOCA’ written in a blocky, sans-serif font, with the letters in dark blue. Above the word, there should be a prominent five-pointed star in yellow-orange color. Beneath the word ‘BOCA’, there is a rectangular horizontal bar that contains three segments: the left segment is dark blue, the middle segment is yellow-orange, and the right segment is dark blue, forming a balanced color scheme. The background should be plain white, and the entire design is framed within a box with light blue grid lines, resembling a graphical layout or a design mockup.
• The image features a large, gray, uppercase letter ‘A’ positioned centrally, occupying most of the image space; it has a broad base that tapers towards a pointed top. To the right of this letter, there are two black, uppercase letter ‘X’s, one labeled near the top and the other near the bottom, aligned vertically. Between these two ‘X’s, there is a dotted vertical line extending from the top to the bottom ‘X,’ and a dotted horizontal line crossing the vertical line near the lower ‘X.’ Adjacent to this intersection point, on the right side, there is a small blue square, positioned such that its bottom edge aligns with the lower ‘X,’ and its left edge is aligned with the dashed vertical line. The background is plain white, with no additional objects or scenery, emphasizing the geometric shapes and lines for a diagrammatic or illustrative purpose.

Layout And Composition

• The overall layout should be centered and balanced, with the star as the focal point at the top, followed by the text and color bar below, arranged in a clean, minimalistic style to evoke the visual identity typically associated with sports team logos or emblems.
• The grid axes mark the horizontal length as 8x for the main text and 4x on each side, and the vertical measurements span from 0 to 4.5x, with specific horizontal and vertical guidelines indicating the stacking and positioning of the star, text, and smaller elements.
• The entire design is framed within a box with light blue grid lines, resembling a graphical layout or a design mockup.
• The background should be plain white, and the entire design is framed within a box with light blue grid lines, resembling a graphical layout or a design mockup.
• Between these two ‘X’s, there is a dotted vertical line extending from the top to the bottom ‘X,’ and a dotted horizontal line crossing the vertical line near the lower ‘X.’ Adjacent to this intersection point, on the right side, there is a small blue square, positioned such that its bottom edge aligns with the lower ‘X,’ and its left edge is aligned with the dashed vertical line.

Brand Architecture

• ARQUITECTURA MARCARIA
• MARCA MADRE

Additional Properties