Boise Cascade

Official Websites

• https://www.bc.com
• http://www.bc.com

Brand Guidelines

2020

Brand Summary

Mission

• To build the Boise Cascade brand in a manner that respects and enhances our legacy, representing the company consistently across divisions and business units, and driving business value with customers, suppliers, investors, and the general public.

Core Values

• Safety
• Integrity
• Resilience
• Courage
• Insight
• Empathy
• Determination
• Pride
• Humbleness

Target Audience

• Customers, suppliers, investors, the general public, and internal divisions and business units.

Personality Traits

• Involved
• Straight Forward
• Brave
• Thoughtful
• Genuine
• Interested
• Committed
• Purposeful
• Sincere
• Candid
• Practical
• Strong
• Confident
• Steadfast
• Mindful
• Aware
• Intentional
• Authentic
• Dedicated
• Credible

Visual Identity Overview

• The visual identity features a modern and dynamic presentation with bold geometric shapes, a green circular logo with a stylized pine tree, a primary color palette anchored by green, black, and forest tones, and imagery that balances branding elements with natural wood textures. Typography uses Arial and Montserrat, and graphic elements reflect heritage and structure.

Categories

Brand Voice

• Brand personality is the unique spectrum of thoughts, emotions, and behavioral patterns that are intrinsic to us. These terms describe the characteristics and traits that make us distinct today, and how our brand personality can be conveyed when writing copy.
• Involved: Our approach will spark a connection that is real and robust. We are active in our relationships and invested in the results.
• Straight Forward: We are candid in communications and sincere in our work. Our integrity will show.
• Brave: With our 60+ year heritage, we are committed to our purpose with resilience and courage.
• Thoughtful: Our perspective is informed by insight, intellect and empathy.
• Genuine: We are fueled by the right amount of determination, pride and humbleness. Our principles run deep.
• We are: • Interested • Committed • Purposeful
• We are: • Sincere • Candid • Practical
• We are: • Strong • Confident • Steadfast
• We are: • Mindful • Aware • Intentional
• We are: • Authentic • Dedicated • Credible
• We are not: • Bored • Disconnected • Indifferent
• We are not: • Complicated • Vague • Patronizing
• We are not: • Tired • Incapable • Indecisive
• We are not: • Preoccupied • Anxious • Hasty
• We are not: • Arrogant • Contrived • Obstinate

Brand Imagery

• A picture, as they say, is worth a thousand words. That makes choosing them wisely a critical part of reflecting the brand. When possible, look for a way to capture our personality through imagery. Below are some illustrative examples.
• Showcase our people interacting with each other, the work or products.
• Capture real moments and be true to the setting and products.
• Look for new and unexpected points of view. Experiment with lighting and composition.
• When possible, reflect our team and customers.
• Pay homage to our work ethic and blue collar nature of our work.
• When using stock photos, ensure they accurately and positively portray our culture.
• Safety is a company value, so every image should reflect our best practices (e.g., wearing correct PPE, etc.).
• When taking photos for external marketing use, ensure the identifiable subjects have signed our photo release.

Color Palette

• Color is a powerful tool that provides a quick means of brand identification.
• The profile color codes to ensure integrity in print (PMS, CMYK) and digital (RGB, HEX).
• These primary colors are the anchors of our brand and can be used in graphic elements or as font (text) colors.
• BC Green Pantone 362 CMYK 70 / 0 / 100 / 9 HEX 49a942 RGB 73 / 169 / 66
• BC Forest Pantone 357 CMYK 85 / 40 / 91 / 38 HEX 1e5732 RGB 31 / 87 / 51
• BC Black Pantone 433 CMYK 79 / 69 / 58 / 67 HEX 1e242b RGB 30 / 36 / 43
• NOTE: Pantone spot colors are only for a print vendor who requires them. Don’t convert PMS colors to CMYK. Use the built color profiles shown.
• Microsoft Tip: If you’re working in Word or PowerPoint, you can adjust the colors in the Drawing Tools menu: click on Format, Shape Fill, More Fill Colors, and then enter the RGB code.

Typography

• Our fonts are Arial and Montserrat. Arial is the typeface used in our logo and has been a part of our heritage for some time. Montserrat is a more contemporary style and is a free, open-source font. Montserrat is best used when the design is “locked down” in an image or PDF document. If you’re sharing Word (.doc) or PowerPoint (.pptx), it’s best to stick with Arial to ensure consistency with other users’ installed fonts.
• Style and size of font use is flexible, depending on the hierarchy of your content and/or space constraints.
• • For headings, consider Arial Black or Montserrat ExtraBold
• • For subheads, consider Arial Bold or Montserrat SemiBold
• • For body copy, use a 10 pt. 11 pt. or 12 pt. in sentence case
• • For disclaimers, use 8 pt. font in Arial Narrow or Arial Italic
• • ALL type should left-justified with ragged right – do not center
• • Avoid underlining words unless it’s a hyperlink
• • Avoid cursive or handwriting fonts, which can be hard to read
• • Don’t combine too many multiple emphasis techniques (e.g., capitalization + bold + color) can be overwhelming to the eye and appear less professional.

Logo Usage

• Our logo is an iconic piece of our heritage; it is important that we use it respectfully and correctly. Use the logo files provided by Boise Cascade, available in multiple formats. NOTE: use PNG logos for digital purposes; use other formats like EPS, JPG, etc. logos for print. For best results, do not mix PNG and JPG logos in the same document.
• DO NOT ALTER THE LOGO BY: 1. Changing or realigning the elements 2. Rotating, stretching or skewing 3. Recoloring or adding special effects 4. Using the tree-in-a-circle symbol as a stand-alone graphic element/pattern 5. Using the logo in a sentence
• As much as possible, ensure adequate space surrounding the logo (equal to½ the height of the tree symbol).
• For a more contemporary feel, a few changes have been made in our 2018 brand refresh. Most notably, the trademark symbol® has been moved out of the tree symbol to the end of our logo, the space between letters (kerning) has been tightened and the division unit/business unit names have been capitalized and reduced slightly to create a brand hierarchy.
• If you see the ® within in the tree or italicized division/business unit names, these are outdated versions and should be updated as it makes sense to reprint or revise the materials.
• Our logo has two approved styles: horizontal and vertical. It can be reversed or reproduced in one-or two-color. A tone-on-tone logo is acceptable for embroidered apparel or hats; thread should be a shade or two darker for best visibility. The logo without the registration mark® should be used for any promotional items.
• To request logo files, contact: Communications@bc.com (Corporate) LaurieJuengling@bc.com (Wood Products) DavidZink@bc.com (BMD)
• EXAMPLES OF INCORRECT LOGO USE:
• The integrity of the Boise Cascade logo and its product trademarks should be protected in order to promote positive and consistent recognition. Our name is well-respected in the market and its registered trademark through the U.S. Patent and Trademark office must be protected.
• To take full advantage of the registration and to provide maximum protection, it is necessary for the registration ® symbol to appear with the logo on certain items.
• External requests to use our logo must comply with our Trademark License Agreement, which can be found online at http://www.bc.com/trademarks/.
• USE THE ® SYMBOL ON: • Products, e.g., stencil/stamp and paper wrap • BC.com, official social media channels, or our intranet site • All marketing materials, tradeshow materials and displays • All vendor materials
• THE ® SYMBOL IS NOT NECESSARY ON: • Company letterhead or business cards • Location signage • Promotional items, e.g., company apparel, trade show giveaways, service awards, etc., as the registration mark does not reproduce well on embroidery and small imprinted items.

Tone And Messaging

• Brand personality is the unique spectrum of thoughts, emotions, and behavioral patterns that are intrinsic to us. These terms describe the characteristics and traits that make us distinct today, and how our brand personality can be conveyed when writing copy.
• Involved: Our approach will spark a connection that is real and robust. We are active in our relationships and invested in the results.
• Straight Forward: We are candid in communications and sincere in our work. Our integrity will show.
• Brave: With our 60+ year heritage, we are committed to our purpose with resilience and courage.
• Thoughtful: Our perspective is informed by insight, intellect and empathy.
• Genuine: We are fueled by the right amount of determination, pride and humbleness. Our principles run deep.
• We are: • Interested • Committed • Purposeful
• We are: • Sincere • Candid • Practical
• We are: • Strong • Confident • Steadfast
• We are: • Mindful • Aware • Intentional
• We are: • Authentic • Dedicated • Credible
• We are not: • Bored • Disconnected • Indifferent
• We are not: • Complicated • Vague • Patronizing
• We are not: • Tired • Incapable • Indecisive
• We are not: • Preoccupied • Anxious • Hasty
• We are not: • Arrogant • Contrived • Obstinate
• Involved: Showcase our people interacting with each other, the work or products.
• Straight Forward: Capture real moments and be true to the setting and products.
• Brave: Look for new and unexpected points of view. Experiment with lighting and composition.
• Thoughtful: When possible, reflect our team and customers.
• Genuine: Pay homage to our work ethic and blue collar nature of our work.
• IMPORTANT CONSIDERATIONS: • When using stock photos, ensure they accurately and positively portray our culture. • Safety is a company value, so every image should reflect our best practices (e.g., wearing correct PPE, etc.). • When taking photos for external marketing use, ensure the identifiable subjects have signed our photo release.

Brand Values

• Safety is a company value, so every image should reflect our best practices (e.g., wearing correct PPE, etc.).

Visual Style

• Color is a powerful tool that provides a quick means of brand identification.
• The profile color codes to ensure integrity in print (PMS, CMYK) and digital (RGB, HEX).
• These primary colors are the anchors of our brand and can be used in graphic elements or as font (text) colors.
• BC Green Pantone 362 CMYK 70 / 0 / 100 / 9 HEX 49a942 RGB 73 / 169 / 66
• BC Forest Pantone 357 CMYK 85 / 40 / 91 / 38 HEX 1e5732 RGB 31 / 87 / 51
• BC Black Pantone 433 CMYK 79 / 69 / 58 / 67 HEX 1e242b RGB 30 / 36 / 43
• NOTE: Pantone spot colors are only for a print vendor who requires them. Don’t convert PMS colors to CMYK. Use the built color profiles shown.
• If you’re working in Word or PowerPoint, you can adjust the colors in the Drawing Tools menu: click on Format, Shape Fill, More Fill Colors, and then enter the RGB code.

Layout And Composition

• ALL type should left-justified with ragged right – do not center
• Avoid underlining words unless it’s a hyperlink
• Avoid cursive or handwriting fonts, which can be hard to read
• Don’t combine too many multiple emphasis techniques (e.g., capitalization + bold + color) can be overwhelming to the eye and appear less professional.
• As much as possible, ensure adequate space surrounding the logo (equal to½ the height of the tree symbol).

Accessibility Guidelines

• Keep in mind that some people have visual impairments. Color contrast is vital for readability, so be aware of the font colors that you use on background colors or on top of images.

Copyright Guidelines

• The use of a copyright notice is the optional responsibility of the copyright owner and does not require advance registration from the Copyright Office. Its purpose is to educate others that permission is needed to use the work.
• Typically the copyright is the year of first publication; new versions of the work should contain the publication date of the new version. The copyright notice looks like this: © 2020 Boise Cascade.
• Our trade name is Boise Cascade Company, which can be shortened to “Boise Cascade” as the preferred reference.
• PLEASE DO NOT: • Shorten our name to “Boise” • Use acronyms such as BC or BCC externally • Refer to the company as Boise Cascade Corporation, Boise, Inc., or Boise Cascade, LLC. • Use explanatory phrases (“formerly known as…”) • Refer to “Timber & Wood” as a division – it’s Wood Products • Abbreviate Building Materials Distribution to “BMD” if acronym is not widely familiar to the intended audience (e.g., in a news release or recruitment ad)
• For questions, reviews or advice regarding trademarks, copyrights or use of our trade name, contact Kristin Bjorkman at KristinBjorkman@bc.com or 208-384-4926.

Trademark Guidelines

• The integrity of the Boise Cascade logo and its product trademarks should be protected in order to promote positive and consistent recognition. Our name is well-respected in the market and its registered trademark through the U.S. Patent and Trademark office must be protected.
• To take full advantage of the registration and to provide maximum protection, it is necessary for the registration ® symbol to appear with the logo on certain items.
• External requests to use our logo must comply with our Trademark License Agreement, which can be found online at http://www.bc.com/trademarks/.
• USE THE ® SYMBOL ON: • Products, e.g., stencil/stamp and paper wrap • BC.com, official social media channels, or our intranet site • All marketing materials, tradeshow materials and displays • All vendor materials
• THE ® SYMBOL IS NOT NECESSARY ON: • Company letterhead or business cards • Location signage • Promotional items, e.g., company apparel, trade show giveaways, service awards, etc., as the registration mark does not reproduce well on embroidery and small imprinted items.
• Trademark symbols provide notice to customers, competitors and suppliers of Boise Cascade’s ownership of a product name. Each time a Boise Cascade trademark is used consistently with its correct symbol, it strengthens our use of the mark and better protects it against possible infringement.
• We have two types of marks: • A registered trademark is followed by ® symbol. Example: ALLJOIST® • A common law trademark is followed by the ™ symbol. Example: Finish-Rite™
• On occasion the company receives requests from non-employees to use one or more of our registered trademarks, e.g., students doing research for class projects, vendors applying our logo on their product, etc. While the company has no objection to complying with these requests, we do require that any individual requesting use of the mark sign a Trademark License Agreement wherein they agree, among other things, not to disparage or infringe on company-owned marks. The requester must provide a sample of use for legal department review, along with the signed Agreement prior to use. Please forward the document to TrademarkRequests@BC.com.
• A complete list of trademarks and guidelines, the Trademark License Agreement, and other resources are available online at http://www.bc.com/trademarks/ .
• For questions, reviews or advice regarding trademarks, copyrights or use of our trade name, contact Kristin Bjorkman at KristinBjorkman@bc.com or 208-384-4926.

Naming Conventions

• Our trade name is Boise Cascade Company, which can be shortened to “Boise Cascade” as the preferred reference.
• PLEASE DO NOT: • Shorten our name to “Boise” • Use acronyms such as BC or BCC externally • Refer to the company as Boise Cascade Corporation, Boise, Inc., or Boise Cascade, LLC. • Use explanatory phrases (“formerly known as…”) • Refer to “Timber & Wood” as a division – it’s Wood Products • Abbreviate Building Materials Distribution to “BMD” if acronym is not widely familiar to the intended audience (e.g., in a news release or recruitment ad)

Additional Properties