Official Websites
Brand Guidelines
2017
Brand Summary
Mission
- Bombora is the leading provider of B2B demographic, firmographic, and intent data, aiming to help marketers find in-market customers and harness the power of intent data for business growth and ROI.
Core Values
- trustworthy
- friendly
- clarity
- simplicity
- professionalism
Target Audience
- B2B marketers and sales teams seeking data-driven solutions for identifying in-market customers and improving campaign performance.
Personality Traits
- trustworthy
- friendly
- approachable
- dynamic
- professional
Visual Identity Overview
- Bombora’s visual identity centers on coastal and ocean imagery, a modern rounded sans-serif wordmark, a blue and orange color palette, clear logo usage rules, and the use of textures and brushstrokes to add emotion and personality. Typography is consistent and legible, and photography emphasizes beach, ocean, and wave scenes with overlays for clarity and brand voice.
Categories
Brand Imagery
- Bombora uses beach, ocean, and wave imagery to bring our communications to life. A semi-transparent color overlay (either solid or gradient) is applied to ensure consistent brand voice and legibility of headings.
- We have identified three different categories of images: strong waves, beaches, and calm waves.
Color Palette
- Our primary colors are blue, white, and black. The accent colors play a supporting role, providing additional personality to illustrations, buttons, and typography
- Blue C87 M42 Y17 K1 R00 G125 B170 #007DAA
- Orange C4 M61 Y100 K0 R236 G126 B30 #EC7E1E
- Black C78 M67 Y64 K79 R15 G23 B25 #0F1719
- White C0 M0 Y0 K0 R255 G255 B255 #FFFFFF
- Dark Orange C15 M73 Y100 K4 R204 G95 B0 #CC5F00
- Sand C3 M3 Y5 K0 R245 G241 B236 #F5F1EC
- Dark Blue C96 M65 Y41 K25 R4 G75 B101 #044B65
- Gray C69 M48 Y45 K45 R86 G108 B115 #566C73
- Dark Gray C78 M59 Y54 K39 R54 G75 B77 #36474D
- Don’t use colors that aren’t part of the color palette
- Don’t use colors that aren’t in the logo color palette
- Don’t use the blue logo with colors other than white
Typography
- Our typeface is Trebuchet MS, designed in 1996 by Vincent Connare for Microsoft Corporation. It has a trustworthy yet friendly appearance and is highly legible on screen and in print.
- Trebuchet Regular
- Trebuchet Italic
- Trebuchet Bold
- Our typeface is Open Sans, designed in 2011 by Steve Matteson for Google Fonts. It has a trustworthy yet friendly appearance and is highly legible on screen and in print.
- Open Sans Regular
- Open Sans Semibold Italic
- Open Sans Extrabold
- When overlaying text on an image, please set the text color to white (#FFFFFFF) and use a bold font weight for headings.
Logo Usage
- The logo is the core part of the Bombora identity. It is an evolution of the previous word mark. We no longer use the dot symbol within the logo.
- Blue logo on white background
- White logo on blue background
- White logo on black background
- Black logo on white background
- White logo on orange background
- White logo on dark orange background
- Blue logo on sand background
- White logo on grey background
- White logo on dark grey background
- White logo on dark blue background
- White logo on dark wave image
- White logo on dark sand image
- Don’t use colors that aren’t part of the color palette
- Don’t use noisy backgrounds
- Don’t use low-contrast backgrounds
- Don’t use the blue logo with colors other than white
- Don’t attempt to recreate the logo using a font
- Don’t fill the logo with a gradient
- Don’t stretch the logo horizontally or vertically
- Always maintain clear space around the logo to make it stand out. The clear space should be at least half the height of the letter “o” in the wordmark. To ensure correct spacing, the clear space is within the logo assets.
Visual Style
- The logo is the core part of the Bombora identity. It is an evolution of the previous word mark. We no longer use the dot symbol within the logo.
- Our primary colors are blue, white, and black. The accent colors play a supporting role, providing additional personality to illustrations, buttons, and typography
- C87 M42 Y17 K1
- R00 G125 B170
- #007DAA
- C4 M61 Y100 K0
- R236 G126 B30
- #EC7E1E
- C78 M67 Y64 K79
- R15 G23 B25
- #0F1719
- C0 M0 Y0 K0
- R255 G255 B255
- #FFFFFF
- C15 M73 Y100 K4 R204 G95 B0 #CC5F00
- Sand C3 M3 Y5 K0 R245 G241 B236 #F5F1EC
- C96 M65 Y41 K25 R4 G75 B101 #044B65
- C69 M48 Y45 K45 R86 G108 B115 #566C73
- C78 M59 Y54 K39 R54 G75 B77 #36474D
- Guidelines on how you can style the logo.
- Blue logo on white background
- White logo on blue background
- White logo on black background
- Black logo on white background
- White logo on orange background
- White logo on dark orange background
- Blue logo on sand background
- White logo on grey background
- White logo on dark grey background
- White logo on dark blue background
- White logo on dark wave image
- White logo on dark sand image
- Guidelines on how you should not style the logo.
- Don’t use colors that aren’t part of the color palette
- Don’t use noisy backgrounds
- Don’t use low-contrast backgrounds
- Don’t use the blue logo with colors other than white
- Don’t attempt to recreate the logo using a font
- Don’t fill the logo with a gradient
- Don’t stretch the logo horizontally or vertically
- Always maintain clear space around the logo to make it stand out. The clear space should be at least half the height of the letter “o” in the wordmark. To ensure correct spacing, the clear space is within the logo assets.
Photography Style
- Bombora uses beach, ocean, and wave imagery to bring our communications to life. A semi-transparent color overlay (either solid or gradient) is applied to ensure consistent brand voice and legibility of headings.
- We have identified three different categories of images: strong waves, beaches, and calm waves.
- When overlaying text on an image, please set the text color to white (#FFFFFFF) and use a bold font weight for headings.
Texture Guidelines
- We use a set of textures to add emotion and personality to our PowerPoint slides.
- We use a set of brushstroke to add emotion and personality to our website and materials.