Bpay

Official Websites

• https://www.bpay.com.au
• http://www.bpay.com.au

Brand Guidelines

2013

Brand Summary

Mission

• BPAY is the leading electronic bill presentment and payment service in Australia, aiming to provide secure, convenient, and consistent bill payment solutions for billers and financial institutions across all mediums [^1].

Core Values

• consistency
• integrity
• service quality
• adaptability
• collaboration with partners [^2]

Target Audience

• Organisations offering BPAY services, member financial institutions, and bill payers in Australia [^3].

Personality Traits

• trustworthy
• professional
• modern
• adaptable
• recognizable [^2]

Visual Identity Overview

• BPAY’s visual identity centers on a distinctive blue and white logo, with strict guidelines for logo usage, minimum size, isolation area, and color palette. Helvetica is the preferred typeface, and layouts are designed for clarity and prominence in both print and digital formats [^5].

Categories

Logo Usage

• This guide should be used in conjunction with the BPAY® Identity Standards Manual. Any use of the BPAY logo, BPAY View® logo, BPAY wordmark, or BPAY View wordmark should be submitted to your financial institution for approval.
• To protect the integrity of the brand it is important that billers and financial institutions adhere to all aspects of this document. It aims to provide guidance as to how the BPAY and BPAY View logos and wordmarks need to appear in various mediums.
• As part of the BPAY logo refresh wherever the existing logo currently appears will need to be updated with the new logo. Please note that the proportional sizes of the new BPAY logo are unchanged from the old version.
• The following section provides guidelines on how the BPAY logo is to be used, including the minimum size and isolation guide.
• The BPAY portrait logo is composed of the BPAY ‘B’ device and the word ‘PAY’. The relationship between these elements is fixed and must not be altered.
• The BPAY blue portrait logo should be used whenever possible.
• There is a white border around the BPAY portrait logo as a part of the design. It is preferred that the BPAY blue portrait logo is used on a white background. When the logo is on a white background this border is not visible (see Figure 1).
• When the logo is used on any coloured background the white border becomes visible (see Figure 1.1).
• The master BPAY blue is: PMS 2768 CMYK C100 M78 YO K44 RGB R24 G49 B104 WEB OF204B
• When the blue version cannot be used due to printing or media limitations, black is the only other colour to be used. For example, if printed on material with a limited number of spot colours or in black and white advertisements and in press.
• As per the BPAY blue portrait logo there is also a border around the BPAY mono portrait logo which is only visible once on a black background (see Figure 1.3).

Color Palette

• The BPAY blue portrait logo should be used whenever possible.
• There is a white border around the BPAY portrait logo as a part of the design. It is preferred that the BPAY blue portrait logo is used on a white background. When the logo is on a white background this border is not visible (see Figure 1).
• When the logo is used on any coloured background the white border becomes visible (see Figure 1.1).
• The master BPAY blue is: PMS 2768 CMYK C100 M78 Y0 K44 RGB R24 G49 B104 WEB OF204B
• When the blue version cannot be used due to printing or media limitations, black is the only other colour to be used. For example, if printed on material with a limited number of spot colours or in black and white advertisements and in press.
• As per the BPAY blue portrait logo there is also a border around the BPAY mono portrait logo which is only visible once on a black background (see Figure 1.3).
• Do not alter the colour of the ‘B’ in the BPAY logo (see Figure 1.12). Permission is required from BPAY Marketing to use alternate colour versions of the logo (see page 6).

Typography

• BPAY must be used as one term and never be abbreviated, hyphenated or used in the plural. Variations to the wordmark are prohibited.
• BPAY is always upper case with no space between ‘B’ and ‘PAY’.
• When the wordmark is used in body copy, the ‘PAY’ is always 85% of the size of the ‘B’. As a guide, if ‘B’ is 16 points, ‘PAY’ should be 13.6 points. If ‘B’ is 13 points, ‘PAY’ should be 11 points.
• In digital mediums the wordmark BPAY can be used, where the first four letters are upper case and in the same point size.
• The Helvetica typeface to be used wherever possible.
• The trademark symbol ® must be shown with the FIRST mention of BPAY in body copy.
• Correct: BPAY® BPAY BPAY Incorrect: Bpay bpay bPAY B PAY B-PAY
• BPAY View must be used as one term and never be abbreviated or used in the plural. Variations to the wordmark are prohibited.
• BPAY is always upper case. No space between ‘B’ and ‘PAY’. In View, the ‘V’ in ‘View’ is always uppercase and the ‘iew’ is always lowercase.
• When the word mark is used in body copy, the ‘PAY’ is always 85% of the size of the ‘B’. As a guide, if ‘B’ is 16 points, ‘PAY’ should be 13.6 points. If ‘B’ is 13 points, ‘PAY’ should be 11 points.
• ‘View’ is the same point size as ‘B’.
• In digital mediums the wordmark BPAY View can be used where the first four letters of BPAY are upper case and in the same point size.
• The BPAY View wordmark should ideally be the same size as the body copy. But at a minimum, it should be no less than 7pt.
• The trademark symbol ® must be shown with the FIRST mention of BPAY View in body copy.
• Correct: BPAY View® Incorrect: BPAY VIEW BPAY view BPAY View bpay view BPAY View BPAY-View
• When setting type on bills, it is preferred that Helvetica font is used.
• Where the Helvetica font cannot be used, please substitute with the Arial font. The typeface used by the biller is also acceptable only if it is clear and legible.
• All headings should be set in Helvetica Bold. It is used in upper and lower case (see Figure 4).
• Sub headings, body copy and terms and conditions should be set in Helvetica. It is used in upper and lower case (see Figure 4.1).
• For PC documents when Helvetica is unable to be used you may use Arial as a subsitute (see Figure 4.2).
• Type is to be bold and set Helvetica or in the style of the bill’s general text.
• Type size must be maximised to the allocated area of the customer reference box; no smaller than the surrounding text.

Visual Style

• This guide should be used in conjunction with the BPAY® Identity Standards Manual. Any use of the BPAY logo, BPAY View® logo, BPAY wordmark, or BPAY View wordmark should be submitted to your financial institution for approval.
• To protect the integrity of the brand it is important that billers and financial institutions adhere to all aspects of this document. It aims to provide guidance as to how the BPAY and BPAY View logos and wordmarks need to appear in various mediums.
• As part of the BPAY logo refresh wherever the existing logo currently appears will need to be updated with the new logo. Please note that the proportional sizes of the new BPAY logo are unchanged from the old version.
• The following section provides guidelines on how the BPAY logo is to be used, including the minimum size and isolation guide.
• The BPAY portrait logo is composed of the BPAY ‘B’ device and the word ‘PAY’. The relationship between these elements is fixed and must not be altered.
• The BPAY blue portrait logo should be used whenever possible.
• There is a white border around the BPAY portrait logo as a part of the design. It is preferred that the BPAY blue portrait logo is used on a white background. When the logo is on a white background this border is not visible (see Figure 1).
• When the logo is used on any coloured background the white border becomes visible (see Figure 1.1).
• The master BPAY blue is: PMS 2768 CMYK C100 M78 Y0 K44 RGB R24 G49 B104 WEB OF204B
• When the blue version cannot be used due to printing or media limitations, black is the only other colour to be used. For example, if printed on material with a limited number of spot colours or in black and white advertisements and in press.
• As per the BPAY blue portrait logo there is also a border around the BPAY mono portrait logo which is only visible once on a black background (see Figure 1.3).

Layout And Composition

• The following section provides guidelines on how the BPAY logo is to be used, including the minimum size and isolation guide.
• The BPAY portrait logo is composed of the BPAY ‘B’ device and the word ‘PAY’. The relationship between these elements is fixed and must not be altered.
• The BPAY blue portrait logo should be used whenever possible.
• There is a white border around the BPAY portrait logo as a part of the design. It is preferred that the BPAY blue portrait logo is used on a white background. When the logo is on a white background this border is not visible (see Figure 1).
• When the logo is used on any coloured background the white border becomes visible (see Figure 1.1).
• The master BPAY blue is: PMS 2768 CMYK C100 M78 YO K44 RGB R24 G49 B104 WEB OF204B
• When the blue version cannot be used due to printing or media limitations, black is the only other colour to be used. For example, if printed on material with a limited number of spot colours or in black and white advertisements and in press.
• As per the BPAY blue portrait logo there is also a border around the BPAY mono portrait logo which is only visible once on a black background (see Figure 1.3).

Additional Properties