BrandLective

📋 1 Guidelines

🔗 Connections

Sector

Public relations Marketing advertising

Region

United kingdom

Guideline Year

2017

Language

English

Tags

Marketing

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To build brands, and create digital marketing services that clients rave about, customers obsess over, brands can’t live without, employees are proud of and investors seek for long-term returns [^1].
Core Values
  • Be Bold
  • Ooze Credibility
  • Empower Others
  • Cultivate Adventure
  • Licence Success
Target Audience
  • Entrepreneurial individuals and brands who think differently, want to stand out from the crowd, and seek visibility and resources to rise above the noise [^2].
Personality Traits
  • Curious
  • Bold
  • Personal
  • Informal
  • Savvy
  • Inviting
Visual Identity Overview
  • Modern, professional, and high-tech visual style with geometric logo designs in shades of blue, teal, and purple; consistent use of color palettes, clean typography (Diavlo and Roboto), HD imagery conveying teamwork and creativity, and strict logo usage rules to ensure brand consistency [^3].

Categories

Brand Voice
  • CHARACTER Curious & Bold
  • TONE Personal & Informal
  • PURPOSE Engage & Educate
  • TEXT EXAMPLES “Calling all disruptive entrepreneurs…” “Does your brand ooze credibility?” “Want to get noticed… REALLY noticed?” “It’s time to rise above the noise…” “WARNING: Introverts will hate this…”
  • LANGUAGE Savvy & Inviting
  • EXAMPLE “Our clients are smart, think out-side-the-box and want to get noticed. The entrepreneurial types who know they need to ruffle feathers to get results. That is where Brandlective steps in! Our team is bursting with ideas, some are wacky, some are inspirational and others simply portray a clear, concise marketing message to your audience. Ask us today how we can take your digital marketing to new heights.”
Brand Imagery
  • Use only HD images, 72dpi for digital use and 300dpi for print use. Images are not to be sized larger than original size to prevent pixelation.
  • Subject of the imagery to convey a teamlike and creative atmosphere.
  • When using imagery with colours, use HD images with a colour overlay using any of the Brandlective palettes. The overlay colours are to be at 80% opacity.
Color Palette
  • PRIMARY PALETTE
  • SECONDARY PALETTE
  • For use in the logo and main elements.
  • For use in background and highlighted elements
  • Hex #5bbc99 CMYK 63-2-51-0 RGB 089-186-153
  • Hex #3283C3 CMYK 78-41-1-0 RGB 048-130-194
  • Hex #3FA9DF CMYK 67-17-0-0 RGB 061-168-222
  • Hex #4E4897 CMYK 83-84-4-0 RGB 077-071-150
  • Hex #ffba00 CMYK 0-30-100-0 RGB 255-186-000
  • Hex #ff7700 CMYK 0-66-100-0 RGB 255-119-000
  • Hex #df0062 CMYK 7-100-41-0 RGB 223-000-098
  • Hex #e5008c CMYK 4-100-0-0 RGB 229-000-140
  • BACKGROUND COLOUR
  • Hex #2f3552 CMYK 86-79-42-37 RGB 047-053-082
  • Black & White
  • Also used where necessary
  • When using imagery with colours, use HD images with a colour overlay using any of the Brandlective palettes. The overlay colours are to be at 80% opacity.
Typography
  • Typography to be black or white only.
  • LOGO FONT DIAVLO BLACK DIAVLO BOOK
  • The Diavlo font is used for the logo in black and book with the letter kerning set at 200. This font is also used for headings in upper case. For use in subheadings and body text, lower case and sentence case can be used.z
  • MAIN FONT ROBOTO BLACK ROBOTO BOLD ITALIC ROBOTO BOLD ROBOTO ITALIC ROBOTO REGULAR ROBOTO LIGHT ITALIC ROBOTO LIGHT ROBOTO THIN
  • Roboto Black Roboto Bold Italic Roboto Bold Roboto Italic Roboto Regular Roboto Light Italic Roboto Light Roboto Thin
  • For use in print and online, Roboto is a Google and Typekit font.
  • Some headings and sub-headings to be in Roboto light, upper case. Copy and paragraph type to be in Roboto Black.
  • DIAVLO FONT FAMILY ROBOTO FONT FAMILY
Logo Usage
  • The Brandlective logo has been developed to include the core brand colours and can be used in either, horizontal or stacked form. The usage varies across platforms. The logo may be whited-out for use in certain mediums where applicable, including use of a white box behind the logo. The Brandlective ‘B’ may be used on it’s own where applicable. Typography to be black or white only.
  • ‘B’ to always be centred to typography.
  • The diagonal lines within the logo sit at 45°
  • 25% Spacing 25% Spacing (h),50% Spacing (w)
  • Stacked w:20mm x h:18mm Horizontal w:45mm x h:12.5mm
  • DO NOT ALTER THE LOGO
  • Fading the logo
  • Using non-brand colours
  • Using on any colour background
  • Rotating the logo
  • Changing the logo alignment
  • Putting typography over the element
  • Adding effects to the logo
  • Adding a stroke or background to the logo
  • Using the logo under the mimimum size
  • Cropping the logo
  • Distorting the logo
  • Using a pixelated or blurry logo
Tone And Messaging
  • CHARACTER Curious & Bold
  • TONE Personal & Informal
  • PURPOSE Engage & Educate
  • TEXT EXAMPLES “Calling all disruptive entrepreneurs…” “Does your brand ooze credibility?” “Want to get noticed… REALLY noticed?” “It’s time to rise above the noise…” “WARNING: Introverts will hate this…”
  • LANGUAGE Savvy & Inviting
  • EXAMPLE “Our clients are smart, think out-side-the-box and want to get noticed. The entrepreneurial types who know they need to ruffle feathers to get results. That is where Brandlective steps in! Our team is bursting with ideas, some are wacky, some are inspirational and others simply portray a clear, concise marketing message to your audience. Ask us today how we can take your digital marketing to new heights.”
Brand Values
  • Brandlective® is known for their commitment to entrepreneurship, enthusiasm for all things new, and strong belief that every brand, product, business or individual deserve the limelight for the positive impact they make.
  • Be Bold
  • • We’re not afraid to take risks
  • • We aim to get noticed, really noticed!
  • Ooze Credibility
  • • We strive for authenticity
  • • We will be ourselves (even if that means being ’less than perfect’)
  • Empower Others
  • • We lift each other up
  • • We aim to be life-long learners
  • Cultivate Adventure
  • • We think outside the box, try new things and push boundaries
  • • We accept every challenge
  • Licence Success
  • • We embrace success
  • • We work relentlessly to achieve more
Visual Style
  • The Brandlective logo has been developed to include the core brand colours and can be used in either, horizontal or stacked form. The usage varies across platforms. The logo may be whited-out for use in certain mediums where applicable, including use of a white box behind the logo. The Brandlective ‘B’ may be used on it’s own where applicable. Typography to be black or white only.
  • ‘B’ to always be centred to typography.
  • The diagonal lines within the logo sit at 45°
  • 25% Spacing 25% Spacing (h),50% Spacing (w)
  • Stacked w:20mm x h:18mm Horizontal w:45mm x h:12.5mm
  • DO NOT ALTER THE LOGO
  • Fading the logo
  • Using non-brand colours
  • Using on any colour background
  • Rotating the logo
  • Changing the logo alignment
  • Putting typography over the element
  • Adding effects to the logo
  • Adding a stroke or background to the logo
  • Using the logo under the mimimum size
  • Cropping the logo
  • Distorting the logo
  • Using a pixelated or blurry logo
  • PRIMARY PALETTE
  • SECONDARY PALETTE
  • For use in the logo and main elements.
  • For use in background and highlighted elements
  • Hex #5bbc99 CMYK 63-2-51-0 RGB 089-186-153
  • Hex #3283C3 CMYK 78-41-1-0 RGB 048-130-194
  • Hex #3FA9DF CMYK 67-17-0-0 RGB 061-168-222
  • Hex #4E4897 CMYK 83-84-4-0 RGB 077-071-150
  • Hex #ffba00 CMYK 0-30-100-0 RGB 255-186-000
  • Hex #ff7700 CMYK 0-66-100-0 RGB 255-119-000
  • Hex #df0062 CMYK 7-100-41-0 RGB 223-000-098
  • Hex #e5008c CMYK 4-100-0-0 RGB 229-000-140
  • BACKGROUND COLOUR Hex #2f3552 CMYK 86-79-42-37 RGB 047-053-082
  • Black & White Also used where necessary
  • The Diavlo font is used for the logo in black and book with the letter kerning set at 200. This font is also used for headings in upper case. For use in subheadings and body text, lower case and sentence case can be used.
  • For use in print and online, Roboto is a Google and Typekit font.
  • Some headings and sub-headings to be in Roboto light, upper case. Copy and paragraph type to be in Roboto Black.
  • Use only HD images, 72dpi for digital use and 300dpi for print use. Images are not to be sized larger than original size to prevent pixelation.
  • Subject of the imagery to convey a teamlike and creative atmosphere.
  • When using imagery with colours, use HD images with a colour overlay using any of the Brandlective palettes. The overlay colours are to be at 80% opacity.
Layout And Composition
  • ‘B’ to always be centred to typography.
  • The diagonal lines within the logo sit at 45°
  • 25% Spacing 25% Spacing (h),50% Spacing (w)
  • Stacked w:20mm x h:18mm Horizontal w:45mm x h:12.5mm
Business Collateral
  • BUSINESS CARDS
  • Front
  • Back
  • LETTERHEAD
Trademark
  • TRADEMARK INFORMATION UK00003068833 STATUS Registered MARK TEXT Brandlective FILE DATE 15 August 2014 Classes 35
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