British Insurance Brokers’ Association

📋 1 Guidelines

🔗 Connections

Sector

Insurance

Region

United kingdom

Guideline Year

2022

Language

English

Tags

Insurance

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • We exist to represent and protect the best interests of our members and their customers, raising awareness and educating consumers on the benefits of using a broker, and advancing insurance brokers for the benefit of all [^1].
Core Values
  • Understanding
  • Driven
  • Representative
  • Informed
  • Responsible
  • Supportive
Target Audience
  • Members of the British Insurance Brokers’ Association, insurance brokers, intermediaries, and the general insurance industry, as well as consumers seeking guidance and support [^2].
Personality Traits
  • Influential
  • Knowledgeable
  • Trusted
  • Responsive
  • Approachable
Visual Identity Overview
  • The visual identity centers on the BIBA Lion logo, symbolizing strength, leadership, determination, and protection, with a clean, professional style using BIBA Blue as the primary color, supported by a limited palette and modern sans-serif typography (Poppins). The logo is used with clear space, consistent sizing, and approved color combinations to ensure clarity and prominence [^3].

Categories

Brand Voice
  • Influential Knowledgeable Trusted Responsive Approachable
  • We listen, consider and respond to our stakeholders’ requirements.
  • We shape the future of the insurance broking sector, progressing its skills and resources to ensure its continued relevance.
  • We amplify and represent the voice of insurance brokers, intermediaries and the general insurance industry.
  • We continually broaden and deepen our knowledge, ensuring we are the go to organisation for expertise and opinion.
  • We work in a fair, ethical and trustworthy manner, being aware of external factors, including the economy, environment and social change.
  • We invest our resources to support and guide our members collectively and individually.
Brand Imagery
  • As a guide for ensuring clear space around the logo, use 40% of the overall height of the logo to set a minimum boundary. More clear space is preferable.
  • We can also use The BIBA Lion as a large graphic. This use case tends to require subtle levels of contrast so we use transparency settings to adjust the tint of The BIBA Lion against the background colour. If the Lion needs to be darker than the background, we always use the Hero Blue version. If the Lion needs to be darker than the background we always use the white version.
  • We don’t place The BIBA Lion alongside any text or image other than what is already within our logo files.
  • We only use our logo on background colours that are approved by industry standard accessibility tests. Please see pages 13 and 14 for further detail.
Color Palette
  • We lead strongly with BIBA Blue, in conjunction with a limited supporting palette. The accents are used sparingly to ensure impact where they are included.
  • BIBA Hero Blue HEX #0064DC RGB 0 100 220 PANTONE 285C CMYK 100 30 0 0
  • BIBA Support Blue HEX #0F143C RGB 15 20 60 PANTONE 289C CMYK 100 70 0 79
  • BIBA Support Grey HEX #F2F2F2 RGB 242 242 242 CMYK 0 0 0 7
  • BIBA Accent Yellow HEX #FFC327 RGB 255 195 39 PANTONE 123C CMYK 0 30 100 0
  • BIBA Accent Blue HEX #2ED9E3 RGB 46 217 227 PANTONE 319C CMYK 62 0 18 0
  • White HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0
  • We only use our colours in combinations that are approved by industry standard accessibility tests.
  • Using WCAG standards as a basis where large text is defined as 14pt or larger when set in bold or 18 pt or larger when not. Values tested and results gathered at color.review
  • BIBA Support Blue BIBA Accent Blue BIBA Accent Yellow BIBA Support Grey White
  • BIBA Hero Blue BIBA Accent Blue BIBA Accent Yellow BIBA Support Grey White
  • BIBA Hero Blue BIBA Support Blue Black
  • BIBA Hero Blue BIBA Support Blue BIBA Hero Blue Black
Typography
  • Our brand font’s default apostrophe is straight but we use the alternate ‘curly’ version in our logo and other prominent use cases (where possible). In Adobe Creative Suite it can be accessed through the ‘glyphs’ panel.
  • Our typeface is Poppins.
  • Under normal circumstances, we tend to use three weights (and their matching italics) – ‘Light’ (for most black body copy), ‘Regular’ (for white and hero blue text) and ‘Bold’ (for headings etc).
  • Available as an Open Source font from: fonts.google.com/specimen/poppins
  • Poppins is a modern sans serif with a geometric touch. It comes in 9 weights, each including extended language support, fractions, tabular figures, ligatures and more. Perfectly suited for graphic design and display use, web, signage, and editorial design.
  • When our primary and typeface is not available, we use the widely accessible system font, Arial.
Logo Usage
  • Our logo is the primary way that we express who we are. We use our logo clearly, and with pride, at all times -affording it the prominence that it deserves across all items.
  • As a guide for ensuring clear space around the logo, use 40% of the overall height of the logo to set a minimum boundary. More clear space is preferable.
  • Our brand font’s default apostrophe is straight but we use the alternate ‘curly’ version in our logo and other prominent use cases (where possible). In Adobe Creative Suite it can be accessed through the ‘glyphs’ panel.
  • The BIBA Lion stands proud (but not fierce) as symbol of strength, leadership, determination and protection. Its official sensibility conveys our quality & high-standards.
  • In some circumstances, such as a social media avatar or similar, we use the The BIBA Lion without our name (instead of our logo).
  • We can also use The BIBA Lion as a large graphic. This use case tends to require subtle levels of contrast so we use transparency settings to adjust the tint of The BIBA Lion against the background colour. If the Lion needs to be darker than the background, we always use the Hero Blue version. If the Lion needs to be darker than the background we always use the white version.
  • We don’t place The BIBA Lion alongside any text or image other than what is already within our logo files.
  • We only use our logo on background colours that are approved by industry standard accessibility tests. Please see pages 13 and 14 for further detail.
Tone And Messaging
  • We are BIBA. We are committed to working for our members. Responding to new challenges, addressing the issues and increasing awareness where it’s needed. We’re here to guide, advise and support our members through changing times, working with the sector on their behalf, so they can do more for their customers.
  • We exist to represent and protect the best interests of our members and their customers.
  • We raise awareness and educate the consumer on the benefits of using a broker, to the benefit of all.
  • Advancing insurance brokers for the benefit of all.
  • Influential Knowledgeable Trusted Responsive Approachable
  • We listen, consider and respond to our stakeholders’ requirements.
  • We shape the future of the insurance broking sector, progressing its skills and resources to ensure its continued relevance.
  • We amplify and represent the voice of insurance brokers, intermediaries and the general insurance industry.
  • We continually broaden and deepen our knowledge, ensuring we are the go to organisation for expertise and opinion.
  • We work in a fair, ethical and trustworthy manner, being aware of external factors, including the economy, environment and social change.
  • We invest our resources to support and guide our members collectively and individually.
Brand Values
  • Understanding We listen, consider and respond to our stakeholders’ requirements.
  • Driven We shape the future of the insurance broking sector, progressing its skills and resources to ensure its continued relevance.
  • Representative We amplify and represent the voice of insurance brokers, intermediaries and the general insurance industry.
  • Informed We continually broaden and deepen our knowledge, ensuring we are the go to organisation for expertise and opinion.
  • Responsible We work in a fair, ethical and trustworthy manner, being aware of external factors, including the economy, environment and social change.
  • Supportive We invest our resources to support and guide our members collectively and individually.
Visual Style
  • As a guide for ensuring clear space around the logo, use 40% of the overall height of the logo to set a minimum boundary. More clear space is preferable.
  • Our brand font’s default apostrophe is straight but we use the alternate ‘curly’ version in our logo and other prominent use cases (where possible). In Adobe Creative Suite it can be accessed through the ‘glyphs’ panel.
  • We can also use The BIBA Lion as a large graphic. This use case tends to require subtle levels of contrast so we use transparency settings to adjust the tint of The BIBA Lion against the background colour. If the Lion needs to be darker than the background, we always use the Hero Blue version. If the Lion needs to be darker than the background we always use the white version.
  • We don’t place The BIBA Lion alongside any text or image other than what is already within our logo files.
  • We only use our logo on background colours that are approved by industry standard accessibility tests. Please see pages 13 and 14 for further detail.
🐛 Report