Brooklyn Community Pride Center
📋 1 Guidelines
Official Websites
Brand Guidelines
2018
Brand Summary
Mission
- To serve and unite Brooklyn’s LGBTQ+ community through a symbol of pride, diversity, and connectivity, as reflected in the Rainbow+ icon and the community-focused branding elements.
Core Values
- diversity
- community
- inclusivity
- pride
- unity
Target Audience
- Brooklyn’s LGBTQ+ community, including youth, elders, and individuals across various identities and backgrounds.
Personality Traits
- vibrant
- inclusive
- modern
- community-oriented
- bold
Visual Identity Overview
- The visual identity centers on a colorful, interwoven Rainbow+ icon and modern, bold typography. The logo uses bright, solid colors arranged in grid and woven patterns, emphasizing diversity and unity. Official logo versions are used on white or black backgrounds, with clear guidelines for color and layout to maintain brand consistency.
Categories
Brand Imagery
- Gradient logo versions must NOT appear with the Rainbow+ icon as the colors will clash -only one component may be multi-colored.
- Our Rainbow+ Icon will be used as the main Brooklyn Community Pride Center branding icon (square or round) for all Brooklyn Community Pride Center social media accounts. Same applies for mobile use.
- When space allows, the full Brooklyn Community Pride Center Logo will be used.
- Preferred logo use is on a white background
- Logo version for black backgrounds
- Our new logo on photo backgrounds can be cool, but tricky. Please contact our creative dept for assistance.
- Please only use officially released versions.
Color Palette
- Gradient logo versions must NOT appear with the Rainbow+ icon as the colors will clash -only one component may be multi-colored.
- Preferred logo use is on a white background
- Logo version for black backgrounds
Typography
- A fresh new type treatment emphasizes our roots and Brooklyn location
Logo Usage
- Please only use officially released versions.
- Gradient logo versions must NOT appear with the Rainbow+ icon as the colors will clash -only one component may be multi-colored.
- The Center’s new Logo is available in different configurations based on the space it will appear.
- Horizontal use when the width is at least double the height
- Square, small space use
- Our Rainbow+ Icon will be used as the main Brooklyn Community Pride Center branding icon (square or round) for all Brooklyn Community Pride Center social media accounts. Same applies for mobile use.
- When space allows, the full Brooklyn Community Pride Center Logo will be used.
- Preferred logo use is on a white background
- Logo version for black backgrounds
- Our new logo on photo backgrounds can be cool, but tricky. Please contact our creative dept for assistance.
- If you have questions about our new logo and usage, please email our creative department for assistance.
Visual Style
- Please only use officially released versions.
- Gradient logo versions must NOT appear with the Rainbow+ icon as the colors will clash -only one component may be multi-colored.
- Preferred logo use is on a white background
- Logo version for black backgrounds
- Our new logo on photo backgrounds can be cool, but tricky. Please contact our creative dept for assistance.
Iconography
- Our Rainbow+ Icon, represents Brooklyn Community Pride Center’s diversity with its interwoven color bands
- Our Rainbow+ Icon will be used as the main Brooklyn Community Pride Center branding icon (square or round) for all Brooklyn Community Pride Center social media accounts. Same applies for mobile use.
- Gradient logo versions must NOT appear with the Rainbow+ icon as the colors will clash -only one component may be multi-colored.
- First unveiled at Brooklyn Community Pride Center’s 2016 Community Leadership Awards & Gala, the unique Rainbow+ Icon was designed to reflect Brooklyn’ LGBTQ+ community with a unifying symbol in pride flag colors.
- A reinterpretation of a “+” symbol. the Rainbow+ icon signifies joining and bringing together people and ideas.