Buddha Bowl

📋 1 Guidelines

🔗 Connections

Sector

Food Restaurant

Region

Usa

Guideline Year

2018

Language

English

Tags

Food beverage

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • Our mission is to reconnect people with their food. We will show our audience how to rethink the way they approach eating. We infuse original recipes, natural ingredients, and creative culinary action to fuel lifestyle in the form of delicious food. We believe that food should propel people, not slow them down.
Core Values
  • discipline
  • health
  • convenience
  • cleanliness
Target Audience
  • Foodies and active individuals seeking healthy, modern dining experiences that fuel their lifestyle and cater to their dietary needs.
Personality Traits
  • modest
  • genuine
  • vibrant
  • knowledgeable
  • confident
  • enlightened
Visual Identity Overview
  • The visual identity is minimalistic, clean, and modern, with a focus on fresh ingredients, balanced compositions, and a color palette centered around green, grey, black, and white. The logo features a stylized bowl and is used consistently across applications. Typography is represented by the Kyrial and Hind font families, and graphic elements include patterns, illustrations, and icons for dietary preferences.

Categories

Brand Voice
  • Modest language is a hallmark of Buddha Bowl. Modest language application will be most focused around media captioning. We’re calm, let the food (in some instances) speak for itself. We do not want to diminish the value of our media content with oversaturated language. We know our food is good, and we know it looks delicious. That is why we are relaxed when we talk about our menu items. Modest language will pique our audience’s curiosity.
  • We do not hype up our food with lofty language. Remember, we are modest. We embody enlightenment and empathy, and therefore respect all walks of life and forms of taste buds. Our brand is rooted in a natural mindset. Our language must be calm if we are going to truly represent a genuine brand image. Genuine language comes from the heart. We love food so much we built a restaurant to share it with everyone.
  • Our kitchen is vibrant. Every dish we serve is proof of that. We spotlight every ingredient, which makes each dish unique. Using vibrant language does not endanger genuine speech. Food is fun. Food is life. We design our recipes for people to enjoy. Our ingredients come from all over the world. Food, as culture, should have a certain flair about it, especially meals derived from Asian flavors, which are bold and distinct. We can’t be afraid to show that.
  • Since our brand is positioned to encourage healthy eating, we must be knowledgeable. We absolutely cannot make false or over-emphasized statements about what our food (and the ingredients we use) can do to benefit the body. We can, however, give credence to the fact that our ingredients are healthy and they do promote certain nutritional values that are directly correlated to good health. In this respect, when talking about our food, we need to be knowledgeable and educated. We must know and properly express the underlying nutritional value in each ingredient and how that enhances healthy living.
  • Enlightened language serves to educate our audience on the mindset of Buddha Bowl. We are a brand that prizes equilibrium in mind, body, and spirit. The food we serve and the way we prepare it is meant to align those states of being. The way we feed our bodies determines how our mind feels. We are enlightened to the importance of food -not only as an avenue to physical health but as a vessel of culture and family­togetherness. People gather around food. They express themselves through food. Enlightened language will translate in the way we address foodies from every walk of life.
Color Palette
  • Primary Color Palette Chimi Green Pantone 7741C C 78, M 25, Y 100, K 10 R 63, G 135, B 63 #3f873f
  • Mushroom Grey Pantone 421C C 32, M 24, Y 26, K 0 R 176, G 179, B 178 #B0B3B2
  • Black Rice Pantone Black 6C C 82, M 71, Y 59, K 75 R 16, G 24, B 32 #101820
  • Tofu White C 0, M 0, Y 0, K 0 R 255, G 255, B 255 #ffffff
  • Secondary Color Palette Avocado Pantone 367C C 41, M 0, Y 82, K 0 R 162, G 212, B 94 #a1d45d
  • Teriyaki Pantone 7554C C 54, M 60, Y 77, K 53 R 63, G 135, B 63 #4b3d2a
Typography
  • These typefaces should be used in all of Buddha Bowl’s communications to represent a consistent visual identity. This includes promotional materials, advertising, printed and digital collateral.
  • Kyrial Display Pro is the primary typeface and logotype. This is the preferred face for representing the brand and is available on Adobe Typekit. Kyrial provides a variety of weights for primary headlines and body copy.
  • Hind is the secondary typeface. This face is accessible via Google fonts and is a web-safe font. This typeface is approved for usage on Buddha Bowl’s website and any digital applications. However to preserve brand recognition, Kyrial should be used whenever possible over Hind.
Logo Usage
  • Buddha Bowl’s brand has 4 logo variants. The primary and secondary logomarks should be prioritized on all large applications (such as printed material). In the event that the legibility of the logomark is comprised, the wordmark may be used in digital formats. The black and white variation should only be used when primary and secondary logos do not offer sufficient contrast.
  • The primary logo placement on white or lightly colored printed materials should be prioritized. These are examples of appropriate primary logo applications.
  • The secondary logo is used for instances wherein the logo is placed over an image or richly colored background, because the primary logo would not supply sufficient contrast. These are examples of appropriate secondary logo applications. Avoid placing the secondary logo on light backgrounds that hinder its legibility.
  • The black & white logo may placed on white or one-color printed materials, such as vinyl or textured material. The back and white logo should be avoided in instances where the primary or secondary logo could be used, to preserve brand recognition. These are examples of appropriate primary logo applications. Avoid placing the black and white logo on colored or dark backgrounds. This logo variation may not be used outside of printed applications.
  • The horizontal variation may be used in small applications, where the logo might need to be at a smaller scale than the mininum 1 inch height, such as web or mobile applications. This variation is reserved only for digital contexts and should not be used on printed material to preserve brand recognition of the primary and secondary logomarks.
  • Buddha Bowl’s logo minimum size is 1 inch height.
  • The dotted area indicates the clear space, which is defined by the height of Buddha Bowl’s bowl logomark (sans the enclosing circle). This area must be kept free of all visual elements.
  • These are examples of incorrect logo usage and elements. Please do not do apply any of the following treatments to any Buddha Bowl brand applications.
  • DO NOT Reposition any elements within the logo.
  • DO NOT alter any elements within the logo.
  • DO NOT stretch the logo, hold shift while scaling.
  • DO NOT change the word mark into another font.
  • DO NOT add drop shadow or effects to the logo.
  • DO NOT place primary logo on a busy background.
  • DO NOT change the logo into unspecified colors.
  • DO NOT outline any elements within the logo.
  • DO NOT resize any elements within the logo.
  • Buddha Bowl’s social media icon consists of the secondary logo sans the wordmark. This minimal logo application will look clean in any enclosed square or circle across different platforms.
Tone And Messaging
  • Modest language is a hallmark of Buddha Bowl. Modest language application will be most focused around media captioning. We’re calm, let the food (in some instances) speak for itself. We do not want to diminish the value of our media content with oversaturated language. We know our food is good, and we know it looks delicious. That is why we are relaxed when we talk about our menu items. Modest language will pique our audience’s curiosity.
  • We do not hype up our food with lofty language. Remember, we are modest. We embody enlightenment and empathy, and therefore respect all walks of life and forms of taste buds. Our brand is rooted in a natural mindset. Our language must be calm if we are going to truly represent a genuine brand image. Genuine language comes from the heart. We love food so much we built a restaurant to share it with everyone.
  • Our kitchen is vibrant. Every dish we serve is proof of that. We spotlight every ingredient, which makes each dish unique. Using vibrant language does not endanger genuine speech. Food is fun. Food is life. We design our recipes for people to enjoy. Our ingredients come from all over the world. Food, as culture, should have a certain flair about it, especially meals derived from Asian flavors, which are bold and distinct. We can’t be afraid to show that.
  • Since our brand is positioned to encourage healthy eating, we must be knowledgeable. We absolutely cannot make false or over-emphasized statements about what our food (and the ingredients we use) can do to benefit the body. We can, however, give credence to the fact that our ingredients are healthy and they do promote certain nutritional values that are directly correlated to good health. In this respect, when talking about our food, we need to be knowledgeable and educated. We must know and properly express the underlying nutritional value in each ingredient and how that enhances healthy living.
  • Enlightened language serves to educate our audience on the mindset of Buddha Bowl. We are a brand that prizes equilibrium in mind, body, and spirit. The food we serve and the way we prepare it is meant to align those states of being. The way we feed our bodies determines how our mind feels. We are enlightened to the importance of food -not only as an avenue to physical health but as a vessel of culture and family­togetherness. People gather around food. They express themselves through food. Enlightened language will translate in the way we address foodies from every walk of life.
Brand Values
  • This is the language we will use to communicate the values outlined for Buddha Bowl. Our language is crafted to reach the necessary audiences, and transform their interest into action. All published content will adhere to these standards in order to support brand pillars and core values. By sticking to these guidelines, we will ensure all internal and external communications remain consistent with Buddha Bowl’s standards and persona.
  • Our mission is to reconnect people with their food. We will show our audience how to rethink the way they approach eating. We infuse original recipes, natural ingredients, and creative culinary action to fuel lifestyle in the form of delicious food. We believe that food should propel people, not slow them down.
  • Discipline Food is our craft. We exercise discipline and intention in our work. This is how we uphold our standards of better, tastier food. This applies to formulating new recipes, preparing the food, serving the food, and even talking about food. We are focused on providing a better experience for our guests. We listen to our audience and value their considerations. We will present ourselves as professionals, because that is who we are.
  • Health We do not create ordinary food. Our intention is to provide delicious tasting food that is derived from natural, fresh ingredients and served in a convenient fashion for our guests. We do not compromise the integrity of our food with artificial flavors. We prepared our ingredients in-house everyday. We know every ingredient that goes into the making of our food, because our customers deserve to know every ingredient that is in their food. We cook to satisfy both taste buds and tummy.
  • Convenience Quality does not need to be altered for the sake of convenience. Our specialized dining experience is designed to incorporate both. Good food should not be an obstacle in our day. It should revolve around our way of living. That is why we offer express quality convenience. Less time waiting means more time for customers to enjoy their day.
  • Cleanliness Fail in cleanliness and our brand will fail to attract. This core value follows closely to discipline. We do not allow one function to suffer at the benefit of another. We find time to achieve both. Reinforcing this core value will strengthen the perception of our kitchen.
Visual Style
  • Buddha Bowl’s brand has 4 logo variants. The primary and secondary logomarks should be prioritized on all large applications (such as printed material). In the event that the legibility of the logomark is comprised, the wordmark may be used in digital formats. The black and white variation should only be used when primary and secondary logos do not offer sufficient contrast.
  • The primary logo placement on white or lightly colored printed materials should be prioritized. These are examples of appropriate primary logo applications.
  • The secondary logo is used for instances wherein the logo is placed over an image or richly colored background, because the primary logo would not supply sufficient contrast. These are examples of appropriate secondary logo applications. Avoid placing the secondary logo on light backgrounds that hinder its legibility.
  • The black & white logo may placed on white or one-color printed materials, such as vinyl or textured material. The back and white logo should be avoided in instances where the primary or secondary logo could be used, to preserve brand recognition. These are examples of appropriate primary logo applications. Avoid placing the black and white logo on colored or dark backgrounds. This logo variation may not be used outside of printed applications.
  • The horizontal variation may be used in small applications, where the logo might need to be at a smaller scale than the mininum 1 inch height, such as web or mobile applications. This variation is reserved only for digital contexts and should not be used on printed material to preserve brand recognition of the primary and secondary logomarks.
  • Buddha Bowl’s logo minimum size is 1 inch height.
  • The dotted area indicates the clear space, which is defined by the height of Buddha Bowl’s bowl logomark (sans the enclosing circle). This area must be kept free of all visual elements.
  • These are examples of incorrect logo usage and elements. Please do not do apply any of the following treatments to any Buddha Bowl brand applications.
  • DO NOT Reposition any elements within the logo.
  • DO NOT alter any elements within the logo.
  • DO NOT stretch the logo, hold shift while scaling.
  • DO NOT change the word mark into another font.
  • DO NOT add drop shadow or effects to the logo.
  • DO NOT place primary logo on a busy background.
  • DO NOT change the logo into unspecified colors.
  • DO NOT outline any elements within the logo.
  • DO NOT resize any elements within the logo.
  • Buddha Bowl’s social media icon consists of the secondary logo sans the wordmark. This minimal logo application will look clean in any enclosed square or circle across different platforms.
  • These typefaces should be used in all of Buddha Bowl’s communications to represent a consistent visual identity. This includes promotional materials, advertising, printed and digital collateral.
  • Kyrial Display Pro is the primary typeface and logotype. This is the preferred face for representing the brand and is available on Adobe Typekit. Kyrial provides a variety of weights for primary headlines and body copy.
  • Hind is the secondary typeface. This face is accessible via Google fonts and is a web-safe font. This typeface is approved for usage on Buddha Bowl’s website and any digital applications. However to preserve brand recognition, Kyrial should be used whenever possible over Hind.
  • Primary Color Palette Chimi Green Pantone 7741C C 78, M 25, Y 100, K 10 R 63, G 135, B 63 #3f873f Mushroom Grey Pantone 421C C 32, M 24, Y 26, K 0 R 176, G 179, B 178 #B0B3B2 Black Rice Pantone Black 6C C 82, M 71, Y 59, K 75 R 16, G 24, B 32 #101820 Tofu White C 0, M 0, Y 0, K 0 R 255, G 255, B 255 #ffffff
  • Secondary Color Palette Avocado Pantone 367C C 41, M 0, Y 82, K 0 R 162, G 212, B 94 #a1d45d Teriyaki Pantone 7554C C 54, M 60, Y 77, K 53 R 63, G 135, B 63 #4b3d2a
  • These sets of patterns can be used to further add more graphic appeal to any branded application. These can be used in printed or in digital context, in any format, opacity, and color treatment within Buddha Bowl’s color palette.
  • These icons can be used throughout print and digital materials to indicate whether a Buddha Bowl dish is vegetarian-friendly, vegan-friendly, or gluten-free.
Iconography
  • These icons can be used throughout print and digital materials to indicate whether a Buddha Bowl dish is vegetarian-friendly, vegan-friendly, or gluten-free.
  • Vegetarian
  • Gluten Free
  • Vegan
Layout And Composition
  • The gray area indicates the safe zone. Other graphical and visual elements can be safely positioned up to the adjoining dotted area.
  • For legibility purposes, Buddha Bowl’s logo minimum size is 1 inch height.
  • The dotted area indicates the clear space, which is defined by the height of Buddha Bowl’s bowl logomark (sans the enclosing circle). This area must be kept free of all visual elements.
  • DO NOT Reposition any elements within the logo.
  • DO NOT alter any elements within the logo.
  • DO NOT stretch the logo, hold shift while scaling.
  • DO NOT change the word mark into another font.
  • DO NOT add drop shadow or effects to the logo.
  • DO NOT place primary logo on a busy background.
  • DO NOT change the logo into unspecified colors.
  • DO NOT outline any elements within the logo.
  • DO NOT resize any elements within the logo.
🐛 Report