Buta Airways

Official Websites

• https://www.butaairways.az/en
• https://www.butaairways.az
• http://www.butaairways.az

Brand Guidelines

2017

Brand Summary

Mission

• The document does not explicitly state a mission or purpose statement.

Target Audience

• The document does not provide a description of the target audience.

Visual Identity Overview

• Buta Airways’ visual identity is characterized by a clean, modern, and dynamic style, featuring a stylized bird/flame logo in red, paired with bold sans-serif typography in red and blue. The brand uses a limited color palette (Pantone Red 032 C, Process Cyan C, Pantone 288 C) and incorporates abstract animal and feather motifs in its imagery, emphasizing movement, energy, and simplicity. Logo usage is strictly regulated, with clear rules for minimum sizes, color variations, and prohibited manipulations. The visual style is consistent across aircraft livery, promotional materials, and logo applications, focusing on high contrast and legibility. [^1]

Categories

Brand Imagery

• The image should feature a stylized logo of a flaming or abstract bird shape, predominantly in red, positioned centrally on a white background. Below the logo, the text ‘Buta Airways’ should be displayed prominently, with ‘Buta’ in bold red font and ‘Airways’ in bold blue font, both in a sans-serif style, aligned horizontally. The overall composition should be clean, with the logo and text clearly separated and easily legible, emphasizing the branding and colors specified.
• The picture should feature a large, stylized red figure resembling a lion, with a rounded body and an prominent tail, set against a pristine white background. Surrounding this central figure are multiple smaller, similarly stylized shapes that mimic the form of lions, arranged in a scattered, dynamic composition emphasizing movement and energy. These smaller shapes vary in size and orientation, creating a sense of rhythm and flow across the scene. The color palette is limited to shades of red for the figures and white for the background, emphasizing contrast and simplicity.
• The image features a stylized red abstract shape resembling a peacock or a similar bird, with a tall, curved form that includes multiple feather-like elements extending upward and outward from the main body. The shape has smooth, flowing lines and a bold, solid fill, creating a modern and dynamic appearance. To the right of this shape, there is a thin, straight blue line pointing directly to the text ‘LOGOTYPE’, which is written in uppercase letters, using a clean, sans-serif font, and in a light blue color that matches the line. The background is plain white, emphasizing the contrast of the red graphic and the blue text. The composition is minimalist, with the graphic occupying the left side and the label aligned horizontally to its right, connected visually by the blue line.
• The picture should feature a large, stylized, pale pink silhouette of a fox in a simplistic and modern design, positioned centrally. Surrounding the fox are several smaller, similarly styled, pale pink flames or wisps that mimic the shape of flames, creating a harmonious, flowing pattern around the main figure. The background should be plain white, accentuating the pale pink elements and contributing to a minimalistic aesthetic. The overall composition emphasizes smooth, curved lines and shapes, with the fox and flame motifs conveying a sense of warmth, agility, or energy, rendered with a gentle, abstract artistic approach.

Color Palette

• PANTONE RED 032 C CMYK 0/93/76/0 RGB 206/58/67 PANTONE Process Cyan C CMYK 100/0/0/0 RGB 0/160/227 PANTONE 288 C CMYK 100/87/33/23 RGB 0/51/102
• White variation of the logotype may be used either on black or on any other color background, where full-color logo might not be clearly visible

Logo Usage

• There are two logotype options available Full color logotype is always the most preferable The logotype can only be used as described in this brand book
• Logotype 2,5X Buta Airways Vertical version
• Minimum values of the logo
• 30mm Horizontal version Minimum values of the logo 30 mm Using a smaller logo is not desirable
• Logo as shown below used only on plane livery Logotype
• Monochrome Version
• White variation of the logotype may be used either on black or on any other color background, where full-color logo might not be clearly visible
• Invalid logo changes
• Such manipulations with the logo are prohibited Logotype
• Such manipulations with the logo are prohibited Logotype The logotype
• cannot be used as shown here
• Sample The logotype
• can be used as shown here

Visual Style

• Full color logotype is always the most preferable The logotype can only be used as described in this brand book
• Minimum values of the logo 30 mm Using a smaller logo is not desirable
• White variation of the logotype may be used either on black or on any other color background, where full-color logo might not be clearly visible
• Such manipulations with the logo are prohibited Logotype
• The logotype cannot be used as shown here
• Sample The logotype can be used as shown here
• PANTONE RED 032 C CMYK 0/93/76/0 RGB 206/58/67 PANTONE Process Cyan C CMYK 100/0/0/0 RGB 0/160/227 PANTONE 288 C CMYK 100/87/33/23 RGB 0/51/102

Additional Properties