Official Websites
Brand Guidelines
2019
Brand Summary
Mission
- To make it simple for people to create their own shows and watch new interactive content with friends, featuring content at the intersection of gaming, sports, and entertainment, and maintaining a zero-tolerance policy for bullying, hate speech, and racism.
Core Values
- simplicity
- interactivity
- community
- inclusivity
- zero-tolerance for bullying, hate speech, and racism
Target Audience
- Gamers, entertainers, athletes, and viewers interested in live, interactive content, especially those who value community and inclusivity.
Personality Traits
- modern
- minimalistic
- professional
- friendly
- energetic
Visual Identity Overview
- The brand uses geometric patterns and a modern, minimalistic logo with a clean sans-serif wordmark. The color palette is primarily black, white, and brand blue, with accent colors for highlights. Visuals emphasize clarity, simplicity, and symmetry, avoiding unnecessary embellishments.
Categories
Brand Imagery
- This is the primary usage of the logo, using the left aligned logo with the wordmark. The logo should never be overlapped with other shapes, or used in colors other than black/white/brand blue.
- The solo icon is best used for smaller designs where the word mark becomes illegible or cut off. The logo should not be used on its own out of the context of the product or other branded elements.
- Add a drop shadow of any kind
- Add a stroke or modify it in any way
- Apply/ overlay an image on top of the logo
- Place the image on top of a pattern
- The logo should always have enough space around it to avoid colliding with other typography, assets. or borders.
Color Palette
- Gallery White #FFFFFF
- Stage Black #000000
- Designed to show off the amazing content and creators of Caffeine the brand should never be a detractor. That’s why the simplicity of black and white base’s with color accents is key.
- Brand / Status Blue #0000FF
- Primarily used for “Live” status and logo mark
- Activity Cyan #00FFFF
- Used to highlight activity
- Highlights #FFFF00
- #00FF00 #FF00FF #FF0000
- Used to highlight specific information and differentiate between users/items
Logo Usage
Brand Values
- Caffeine has a zero-tolerance policy for bullying, hate speech and racism.
Visual Style
- This is the primary usage of the logo, using the left aligned logo with the wordmark. The logo should never be overlapped with other shapes, or used in colors other than black/white/brand blue.
- The solo icon is best used for smaller designs where the word mark becomes illegible or cut off. The logo should not be used on its own out of the context of the product or other branded elements.
- Add a drop shadow of any kind
- Add a stroke or modify it in any way
- Apply/ overlay an image on top of the logo
- Place the image on top of a pattern
- The logo should always have enough space around it to avoid colliding with other typography, assets. or borders.
- Gallery White #FFFFFF
- Stage Black #000000
- Brand / Status Blue #0000FF
- Activity Cyan #00FFFF
- Highlights #FFFF00
- #00FF00 #FF00FF #FF0000
- Designed to show off the amazing content and creators of Caffeine the brand should never be a detractor. That’s why the simplicity of black and white base’s with color accents is key.
- Primarily used for “Live” status and logo mark
- Used to highlight activity
- Used to highlight specific information and differentiate between users/items