Cal Poly Pomona

Official Websites

• https://www.cpp.edu
• https://www.cpp.edu/admissions
• https://broncoathletics.com
• https://www.cpp.edu/housing
• https://cpge.cpp.edu
• http://www.cpp.edu

Brand Guidelines

2019

Brand Summary

Mission

• To be an epicenter for creativity, innovation, and discovery, providing a unique, immersive, and transformational educational experience that prepares students to be ready for the world from Day 1 [^1].

Core Values

• Academic Excellence
• Experiential Learning
• Accountability
• Leadership
• Inclusion
• Responsibility

Target Audience

• A diverse and inclusive constituency including students, alumni, faculty, staff, benefactors, policy-makers, corporate partners, and regional stakeholders, united by a shared perspective of preparing students for success and contributing to the common good [^2].

Personality Traits

• Optimistic
• Confident
• Empowering
• Upbeat
• Solutions-oriented
• Active
• Energetic
• Authentic
• Approachable

Visual Identity Overview

• The visual identity is built on bold, geometric imagery, a contemporary logo with a custom Helvetica typeface, a vibrant color palette (primary blue, green, gold/yellow, and secondary colors), and clear, consistent logo usage. The style is modern, clean, and dynamic, emphasizing clarity, legibility, and a unified graphic system [^3].

Categories

Brand Voice

• Our Voice: Energized • Confident and courageous • Vibrant and spirited • Determined and resolute • Authentic and sincere • Accessible and approachable
• Our voice is straightforward, candid, positive, confident and solution-oriented. It should be conversational, not confusing or convoluted.
• As much as possible, focus on who we are talking to, and take into account their needs, issues and challenges. Our audiences are the center of our universe, not the other way around. We should be approachable, down-to-earth and deeply interested in their needs.
• Our tone should be welcoming, enthusiastic and conversational.
• Use succinct language. Less is usually more.
• Do not use sweeping or vague statements, cliches or over-used phrases.
• Refrain from using jargon unless you are certain your audience will immediately and fully understand it. Even then, use it sparingly and judiciously.
• Our language should be authentic, clear and concise, reflecting our university’s personality that is straight-forward, candid, positive, confident and solution-oriented. It should be conversational, and not confusing or convoluted. It must not over-promise.
• As much as possible, focus on who we’re talking to: their needs, issues and challenges. They are the center of our universe, not the other way around. We should be approachable, down-to-earth and deeply interested in their needs.

Brand Imagery

• Imagery is essential to communicating the spirit, personality and character of the CPP brand. It is important to build a library of imagery that supports and conveys the university’s core personality. Photography and illustration should support the brand positioning and capture the personality of CPP.
• Student Life ■ Colorful ■ Vibrant ■ Engaging ■ Close-ups ■ Friendly and spirited ■ Approachable ■ Show diversity (age, gender, race) ■ Outside the classroom
• Case Studies/Head Shots ■ Colorful ■ Vibrant ■ Engaging ■ Eyes on the camera ■ Friendly ■ Approachable ■ Show diversity (age, gender, race)
• Learning Environments ■ Friendly and approachable ■ Soft light ■ Engaging ■ Focused foreground, softened background ■ Collaborative (more than one student) ■ Dynamic (not static) ■ Personable
• Campus/Environmental ■ Dynamic perspective ■ Engaging ■ Seasonal ■ Vibrant colors ■ Buildings/campus (with or without people)

Color Palette

• Color is a vital aspect of the Cal Poly Pomona visual vocabulary. It connotes power, evokes emotion and establishes overall brand uniformity. The color palette consists of primary colors and secondary or accent colors.
• Primary Blue, Green and Gold/Yellow are meant to be used more than any other colors in the palette. The secondary colors are meant to complement the main color palette.
• The CPP family of colors should be used consistently in all communications. The visual appearance of these colors may vary slightly when used in different media, materials and surfaces; however an effort should be made to color match as closely as possible through a proofing process. We have provided basic color formulas as a guide. Please choose the color formula that best suits the media. When printing, please match to PANTONE® colors and the “C” swatches.
• Secondary Colors PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE 7694 C 348 C 7549 C 2935 C 360 C 7502 C CMYK 100%, 57%, 9%, 52% CMYK 96%, 2%, 100%, 12% CMYK 0%, 22%, 100%, 2% CMYK 100%, 52%, 0%, 0% CMYK 63%, 0%, 84%, 0% CMYK 6%, 14%, 39%, 8% RGB 1, 66,106 RGB 0, 132, 61 RGB 225, 181, 0 RGB 0, 87, 184 RGB 108, 194, 74 RGB 206, 184, 136 HEX/HTML 01426A HEX/HTML 00843D HEX/HTML FFB500 HEX/HTML 0057B8 HEX/HTML 6CC24A HEX/HTML CEB888
• CMYK PROCESS COLORS ONLY MATCH PMS 55% of the time
• Dark gray is preferable and consistent with the brand color palette.

Typography

• The selection of typography plays an important role in reinforcing our brand in all communications. The approved fonts are confident and simple, reflecting Cal Poly Pomona’s contemporary nature.
• All styles of Helvetica:
• Helvetica Light
• Helvetica Light Italic
• Helvetica Regular
• Helvetica Italic
• Helvetica Bold
• Helvetica Bold Italic
• Justus Pro Regular
• Justus Pro Regular Italic
• Justus is available through Adobe Fonts. Please contact Information Technology if you need assistance installing these fonts.
• While Helvetica is the primary and preferred typeface for Cal Poly Pomona, Arial is an acceptable substitute when the primary font is not available. Arial is standard on Windows and Mac operating systems.
• Arial Regular
• Arial Regular Italic
• Our typographic language can be accomplished by simply making smart choices when it comes to hierarchy and applying emphasis.
• Think of Justus as primarily a display font (voice font) -large and communicating the core message.
• Helvetica will support the typographic language by primarily communicating longer lead-ins of information.
• And back to Justus again for the reader­friendly text.
• Headline font Justus Pro Regular 35/31pt
• Sub-headline font Helvetica Bold 10/14pt
• Body text font Justus Pro Regular 10/14pt
• Justus should be used for ■ high-level messaging. Emphasis or headlines can be accomplished with Helvetica bold, used sparingly and only when necessary.
• Font: Use 10-point Arial, which is a standard font on both Mac and PCs and works in all email clients. Non-standard fonts and HTML might not translate across email clients.
• Color: Dark gray is preferable and consistent with the brand color palette.
• Arial Bold, 12 pt. Black 8=100
• Arial Regular, 12 pt. Black 8=80%
• Arial Regular, 12 pt. Blue R=1 G=66 B=106

Logo Usage

• The Cal Poly Pomona logo represents academic excellence and leadership. It expresses the bold, progressive spirit that is unique to Cal Poly Pomona in a manner that is timeless and memorable. It was created for and is proprietary to Cal Poly Pomona and, therefore, is a valuable asset to be respected, to be protected and to remain unaltered.
• The Cal Poly Pomona logo is built from a symbol (an octagon, “C” and arrow) and typography (customized version of Helvetica).
• Legibility is especially crucial when one considers the numerous applications of the logo, from letterhead and publications to signs, merchandise and web pages. When paired with imagery, its simplicity will complement the words and image that surround it.
• Our identity consists of both symbol and type that must always appear together in the exact colors and proportions illustrated.
• The type should never appear in any other way; such as in different typefaces or disproportionately distorted.
• The logo is the cornerstone of the visual identity system. It must appear at least once on every piece of communication and should comply with these standards.
• Minimum size: 1.5 inches wide is the limit of legibility.
• Alternative designs are supplied and can be used when space necessitates their usage.
• Minimum size: 1.25 inches wide is the limit of legibility.
• Minimum size: 0.5 inches wide is the limit of legibility.
• To ensure the integrity of the logo, we surround it with clear space. This clear space should never be encroached on by typography, imagery or any elements. The following shows the minimum amount of clear space that should surround the logo. This distance is determined by the logo letter height (x). It is recommended that a distance of 2x is left clear around the typography, imagery or any elements.
• The CPP logo should not be used in applications smaller than .45 inches or 20 pixels tall. The only allowable exception to this is when there is not space to meet this standard.
• When placing the logo on a dark background, the white version of the logo should be used. Though not as preferable, the black logo should be used on light backgrounds. These illustrations are examples of the correct way to use the logo on a variety of backgrounds. It is important to have adequate contrast between the mark and the background for optimal visibility.
• When the logo is layered over a photograph, place the logo in a neutral, uncluttered area of the photograph. Nothing behind the logo should distract or interfere with its legibility.
• To add depth, variety, innovation and fun to the Cal Poly Pomona identity, there are multiple variations of the logo that can be used to build the visual language of storytelling. Note: Seek permission from the Department of Strategic Communications before using.
• For visibility, impact and overall integrity, it is important to retain a consistent use of the logo. The logo is fundamental to communications and should never be compromised. Always reproduce the logo from original artwork to avoid a low-quality image.
• Protect the integrity of the Cal Poly Pomona identity by being aware of the improper logo usage illustrated here.
• Protect the integrity of the CPP brand by being aware of the improper logo usage illustrated below.

Tone And Messaging

• Our brand is both aspirational and inspirational -a people-centered approach that connects and resonates with its varied audiences. Cal Poly Pomona has a compelling story to tell and we will tell it boldly.
• Cal Poly Pomona is an optimistic, confident, empowering brand. ■ We are an advocate and champion for our constituencies and our community. ■ We are dedicated to making a difference in people’s lives and are committed to being a force for change in our region, state and nation. ■ We are upbeat, solutions-oriented, active and energetic. ■ We uncover potential and transform it into success.
• Our Positioning: Life-changing impact • For those looking to be more, do more and make a difference, CPP is a distinctive educational experience. It is dynamic, practical and immersive. It is a positive force for change.
• Our Persona • Confident • Bold • Optimistic • Passionate
• Our Promise: We transform lives • We uncover and unleash skills and passions, embrace possibilities and maximize potential.
• Our Voice: Energized • Confident and courageous • Vibrant and spirited • Determined and resolute • Authentic and sincere • Accessible and approachable
• Our voice is straightforward, candid, positive, confident and solution-oriented. It should be conversational, not confusing or convoluted.
• As much as possible, focus on who we are talking to, and take into account their needs, issues and challenges. Our audiences are the center of our universe, not the other way around. We should be approachable, down-to-earth and deeply interested in their needs.
• Our tone should be welcoming, enthusiastic and conversational.
• Use succinct language. Less is usually more.
• Do not use sweeping or vague statements, cliches or over-used phrases.
• Refrain from using jargon unless you are certain your audience will immediately and fully understand it. Even then, use it sparingly and judiciously.
• Our language should be authentic, clear and concise, reflecting our university’s personality that is straight-forward, candid, positive, confident and solution-oriented. It should be conversational, and not confusing or convoluted. It must not over-promise.
• As much as possible, focus on who we’re talking to: their needs, issues and challenges. They are the center of our universe, not the other way around. We should be approachable, down-to-earth and deeply interested in their needs.

Brand Values

• Cal Poly Pomona is an optimistic, confident, empowering brand. ■ We are an advocate and champion for our constituencies and our community. ■ We are dedicated to making a difference in people’s lives and are committed to being a force for change in our region, state and nation. ■ We are upbeat, solutions-oriented, active and energetic. ■ We uncover potential and transform it into success.
• We have an unwavering commitment to our most important asset -our students. We have played an integral role in shaping their growth and development for 80 years, and we will continue to do so through a lens of creativity, discovery and innovation.
• Our beliefs are not just words. They represent our commitments and values. They guide our actions. We believe in and practice: ■ Academic Excellence: promoting quality, relevance, innovation, creativity and purpose ■ Experiential Learning: providing integrative, hands-on, collaborative opportunities ■ Accountability: being difference-makers in the lives of those we touch ■ Leadership: striving for excellence ■ Inclusion: accessibility, approachability and diversity ■ Responsibility: a commitment to one another, to society and to the environment

Visual Style

• Our identity consists of both symbol and type that must always appear together in the exact colors and proportions illustrated.
• The type should never appear in any other way; such as in different typefaces or disproportionately distorted.
• The logo is the cornerstone of the visual identity system. It must appear at least once on every piece of communication and should comply with these standards.
• Minimum size: 1.5 inches wide is the limit of legibility.
• Minimum size: 1.25 inches wide is the limit of legibility.
• Minimum size: 0.5 inches wide is the limit of legibility.
• To ensure the integrity of the logo, we surround it with clear space. This clear space should never be encroached on by typography, imagery or any elements. The following shows the minimum amount of clear space that should surround the logo. This distance is determined by the logo letter height (x). It is recommended that a distance of 2x is left clear around the typography, imagery or any elements.
• The CPP logo should not be used in applications smaller than .45 inches or 20 pixels tall. The only allowable exception to this is when there is not space to meet this standard.
• When placing the logo on a dark background, the white version of the logo should be used. Though not as preferable, the black logo should be used on light backgrounds. These illustrations are examples of the correct way to use the logo on a variety of backgrounds. It is important to have adequate contrast between the mark and the background for optimal visibility.
• When the logo is layered over a photograph, place the logo in a neutral, uncluttered area of the photograph. Nothing behind the logo should distract or interfere with its legibility.
• For visibility, impact and overall integrity, it is important to retain a consistent use of the logo. The logo is fundamental to communications and should never be compromised. Always reproduce the logo from original artwork to avoid a low-quality image.
• Protect the integrity of the Cal Poly Pomona identity by being aware of the improper logo usage illustrated here.
• Primary Blue, Green and Gold/Yellow are meant to be used more than any other colors in the palette. The secondary colors are meant to complement the main color palette.
• The CPP family of colors should be used consistently in all communications. The visual appearance of these colors may vary slightly when used in different media, materials and surfaces; however an effort should be made to color match as closely as possible through a proofing process. We have provided basic color formulas as a guide. Please choose the color formula that best suits the media. When printing, please match to PANTONE® colors and the “C” swatches.
• Primary Colors PANTONE 7694 C, 348 C, 7549 C; Secondary Colors PANTONE 2935 C, 360 C, 7502 C; CMYK 100%, 57%, 9%, 52%; CMYK 96%, 2%, 100%, 12%; CMYK 0%, 22%, 100%, 2%; CMYK 100%, 52%, 0%, 0%; CMYK 63%, 0%, 84%, 0%; CMYK 6%, 14%, 39%, 8%; RGB 1, 66,106; RGB 0, 132, 61; RGB 225, 181, 0; RGB 0, 87, 184; RGB 108, 194, 74; RGB 206, 184, 136; HEX/HTML 01426A; HEX/HTML 00843D; HEX/HTML FFB500; HEX/HTML 0057B8; HEX/HTML 6CC24A; HEX/HTML CEB888
• 75% tint, 50% tint, 25% tint

Seal Guidelines

• The university seal design is used to impart legitimacy, authority, history, a vintage or retro feel, cultural importance, institutional prominence, strength and stability. The distinct nature of the university can be further informed by image choice, color, typestyle and layout. The official, historical feel of seals can contribute to an effective, elegant, succinct, solid statement of identity.
• The university seal is used for all official university events, such as commencement and convocation. It appears only on official documents, such as presidential stationery, diplomas and resolutions -and it signifies the university’s approval of actions and events. The university seal and logo should never be combined.
• Our new seal represents both our rich heritage and our unique philosophy and approach to education.
• Din Bold is the only typeface represented in the seal. Like our wordmark, the university seal has been drawn with particular relationships between type and line thicknesses. In order to maintain consistency, the seal should never be altered or re-created.
• Note: Seek permission from the Department of Strategic Communications before using.
• Our seal should be displayed only in the approved color combinations shown here.
• The seal may also be used in print situations as an engraved or embossed element.
• When appropriate, the seal may also be set in various materials such as silver, gold or other material substrates.

Email Signature Guidelines

• The following are recommended guidelines for faculty and staff members using an @cpp.edu.email account
• Avoid images, logos and vCards: Most email clients process these as attachments or block them by default. So, if you include these in your signature, your email recipients won’t know when you send a real attachment and when it’s just your email signature. This includes the CPP logo and logos for social media platforms -they should not be included in a signature.
• Less is more: Email signatures should be under 10 lines. If you feel you need to add more information, use pipes ( I ) to separate components adding two spaces between content and pipes. Also, refrain from using quotes or epigraphs in business communications to keep the message professional and to avoid having others assume a particular statement represents the university.
• Font: Use 10-point Arial, which is a standard font on both Mac and PCs and works in all email clients. Non-standard fonts and HTML might not translate across email clients.
• Color: Dark gray is preferable and consistent with the brand color palette.
• Phone numbers: Include the phone and/or fax numbers you use regularly in an effort to make it easy for others to reach you. Don’t include a cell or fax number if it’s not something you often use or want to share broadly.
• Social media: Adding links to social media channels is optional; feel free to promote the main accounts on Facebook and Twitter (see below) or your own office, division, or center’s accounts. Remember that using links is preferable to images or logos. For URLs, there’s no need to use the “www” unless the URL won’t work without it. For example, cpp.edu is used in the signatures below and the link is embedded.
• Using consistent email signatures for email accounts is an opportunity to create brand alignment while relaying relevant contact information. In addition, consistent and clear email signatures present a professional appearance for conducting business through email.
• Standard Email Signature Format: NAME Title Department Building and Room #
• Sample Email Signature: Billy Bronco Official Mascot Department of Strategic Communications 121-5555 CAL POLY POMONA 3801 West Temple Ave. I Pomona CA 91768 T 909.869.xxxx I C xxx.xxx.xxxx I F xxx.xxx.xxxx E xxxxxx@cpp.edu I cpp.edu Follow CPP: Facebook I Twitter I Linkedln CAL POLY POMONA 3801 West Temple Ave. I Pomona CA 91768 T 909-869-5299 I C 909-869-1234 E bbronco@cpp.edu I cpp.edu Follow CPP: Facebook I Twitter I Linkedln

Additional Properties

Employees History