Official Websites
Brand Guidelines
2015
Brand Summary
Mission
- To provide natural, hemp-based supplements for pets, delivering a broad range of hemp phytochemicals for their health and well-being, with a focus on safety, quality, and confidence for pet owners and veterinarians [^1].
Core Values
- natural ingredients
- quality
- safety
- confidence
- innovation
- pet well-being
- organic
- non-GMO
- baked in the USA
- broad spectrum hemp benefits
Target Audience
- Pet owners and veterinarians seeking safe, natural, and effective dietary supplements for pets, including small, medium, large, and giant-sized dogs and cats [^2].
Personality Traits
- friendly
- approachable
- professional
- modern
- clean
- simple
- playful
Visual Identity Overview
- The brand uses a clean, modern sans-serif logo with rounded edges, a blue and white color palette, cartoon-style illustrations of pets, and minimalistic packaging design. The visual style emphasizes clarity, friendliness, and professionalism, with consistent use of blue and green tones, bold fonts, and approachable imagery [^3].
Categories
Logo Usage
- Logo must contain Registered Trademark as shown here.
- Space around logo must be 100% of the logo size on all sides.
Color Palette
- Medium Blue C: 100 M: 20 Y: 0 K: 0 R: 152 G: 218 B: 0 Pantone: Process Blue C Hex: #0095da
- Green C: 46 M: 13 Y: 100 K: 0 R: 156 G: 182 B: 59 Pantone: 377C Hex: #9CB63B
Typography
- Canna-Pet Neon 80s
- Headers Bitter Bold
- Body Copy Bitter
Brand Imagery
- Logo must contain Registered Trademark as shown here.
- Space around logo must be 100% of the logo size on all sides.
Iconography
Brand Assets -Icons / Illustrations
- Canna-Pet Cat
- Canna-Pet Dog & Cat
- Canna-Pet 2 Dogs
- Canna-Pet Dog
Visual Style
- Logo must contain Registered Trademark as shown here.
- Space around logo must be 100% of the logo size on all sides.
- C: 100 M: 20 Y: 0 K: 0
- R: 152 G: 218 B: 0
- Pantone: Process Blue C
- Hex: #0095da
- C: 46 M: 13 Y: 100 K: 0
- R: 156 G: 182 B: 59
- Pantone: 377C
- Hex: #9CB63B
- Canna-Pet Neon 80s
- Headers Bitter Bold
- Body Copy Bitter
Packaging Design
- The image should display a white plastic bottle with a screw-on cap, featuring a blue label wrapped around its body. The label bears the brand name ‘Canna-Pet®’ in large, bold white letters at the top, with a smaller subtitle ‘Advanced120’ beneath it. Below the subtitle, the label states ‘Hemp Supplements for Medium and Large Dogs’ in white font. The bottom part of the label indicates the contents with ‘30 capsules’ and the net weight ‘Net Wt. 0.17 oz. (4.82 g)’. To the right of the text, there is a simple, cartoon-style illustration of two dogs: a larger dog, resembling a Labrador or similar breed, and a smaller dog, resembling a Beagle or similar breed, both depicted frolicking or sitting beside each other, with a cartoon-style portrayal emphasizing cuteness and friendliness. The background is plain white, matching the bottle color, with no additional elements.
- The image should feature two small, white plastic bottles with white screw-on caps, positioned side by side against a plain background. Each bottle has a blue label wrapping around it, with a darker blue banner at the top displaying the brand name ‘Canna-Pet’ in white text. Below this banner, there is a smaller text line indicating the formulation: ‘Advanced 60’ on the left bottle and ‘Advanced 120’ on the right bottle. Both bottles display a simple black and white illustration of a dog and cat sitting side by side, with the cat on the left and the dog on the right, the dog being larger. The labels also include the description ‘Hemp Supplements for Small Pets’ on the left bottle and ‘Hemp Supplements for Medium and Large Dogs’ on the right, along with the quantity ‘30 capsules’ and the net weight ‘0.17 oz (4.82 g)’ at the bottom of each label. The bottles are identical in shape and size, with detailed text, dragonfly illustrations, and consistent layout, but differentiated by the ‘Advanced60’ and ‘Advanced120’ labels and intended pet size indications.
- The image should depict a collection of dog treat products branded as Canna-Pet, including two pill bottles with blue labels on each side, featuring the Canna-Pet logo, a cartoon white dog with a black outline, and the text indicating ‘Advanced 120’ and ‘Organic’. Between the bottles, there are three product boxes; the leftmost box is blue with text ‘Canna-Pet Canna-Biscuits for Dogs,’ ‘MAPLE BACON,’ and a cartoon dog image, the middle box is green with ‘Canna-Biscuits for Dogs,’ ‘TURKEY DINNER,’ and a cartoon dog, and the rightmost box is orange with similar branding, labeled ‘Canna-Pet Canna-Biscuits for Dogs,’ ‘PABA,’ and a cartoon dog. In front of the boxes, there is a pile of light brown, bone-shaped dog treats. The background should be plain or neutral, focusing attention on the products, with clear and vivid colors to highlight the packaging and treats.
- The image should feature four product packages of Canna-Pet Canna-Biscuits for Dogs, each with distinct colors and labels indicating different flavors and highlights. The first package has a blue background with the flavor ‘Maple Bacon,’ a white cartoon dog illustration, and text emphasizing ‘Organic’ and ‘CBD,’ along with details about the net weight of 8 oz (227g) made from wheat, corn, and soy free. The second package has a green background labeled ‘Turkey Dinner,’ featuring similar dog illustration and CBD claims, with the same weight and ingredient notes. The third package is orange with the flavor ‘PB&J,’ displaying the same dog graphic, organic and CBD labels, weight details, and ingredients. The fourth package has a blue background again, also labeled ‘Maple Bacon,’ with additional text indicating ‘3 times more CBD than our original formula,’ and similar dog illustration and nutritional information. Each package includes branding elements such as the Canna-Pet logo, the product name ‘Canna-Biscuits,’ a depiction of a happy, cartoon-style dog, and text emphasizing natural, organic ingredients, CBD content, and being wheat, corn, and soy free.