Cardinal Stritch University

Official Websites

• https://stritch.edu
• https://stritch.edu/closing-information
• https://stritch.edu/verification-request
• http://www.stritch.edu

Brand Guidelines

2020

Brand Summary

Mission

• To honor the University’s rich past and the legacy of the Sisters of St. Francis of Assisi, conveying historical and religious context in an understated, confident manner, and to support intellectual and spiritual growth through Franciscan ideals and values.

Core Values

• tradition
• excellence
• innovation
• Franciscan ideals
• intellectual growth
• spiritual growth

Target Audience

• Prospective students and faculty, alumni, donors, press, community groups, academic societies, community organizations, foundations, corporations, and internal university stakeholders.

Personality Traits

• historically-based
• strong
• attractive
• confident
• professional
• institutional
• warm
• authentic

Visual Identity Overview

• The visual identity centers on a rose window icon inspired by the Basilica of St. Clare in Assisi, Italy, paired with a formal serif typeface. The color palette is primarily red and white, with warm gray and black as secondary colors. The brand uses clean layouts, prominent logo placement, and consistent typography to convey a professional, academic, and institutional appearance.

Categories

Brand Voice

• To ensure consistency of voice and style in Cardinal Stritch University publications and materials, the following guide outlines the preferred writing style for Stritch communications. A full style guide is available through the Office of University Communications.
• Use alumnus (alumni in the plural) when referring to a man who has attended a school. Use alumna (alumnae in the plural) for similar references to a woman. Use alumni when referring to a group of men and women.
• On second reference, use “Stritch” or “the University.” Never use “Cardinal Stritch” (the man) or “CSU” when referring to Cardinal Stritch University.
• When listing an alumnus or alumna in text, add their class year on first reference. The year should be enclosed in commas.
• Can be used as a noun or verb. Do not capitalize unless it appears at the beginning of a sentence. Lowercase the “e” in email; do not use a hyphen.
• Uppercase before a name for formal titles, lowercase after a name, enclosed in commas.
• Always capitalized when used as a second reference for Stritch. When referring to other institutions, the word university or college is not capitalized.
• The name of the University mascot.
• • Cardinal Stritch University • Stritch • The University
• • Cardinal Stritch • CSU

Brand Imagery

• The rose window icon is based upon a rose window found at the Basilica of St. Clare in Assisi, Italy. It was chosen to honor the University’s rich past and the legacy of the Sisters of St. Francis of Assisi. It conveys the historical and religious context of the institution in an understated, yet confident, manner.
• The letter forms have been specifically sculpted and spaced. Individuals should never attempt to redraw this logo or rebuild it from scratch.
• Electronic versions of logo art can be obtained from the Offices of University Communications and University Marketing and used with permission.
• A “clear area” around the logo equal to the height of letters (the x-height) should be incorporated into any design using the logo.
• The minimum acceptable size for the Cardinal Stritch University logo is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5") in print. Therefore, the centered logo should never appear less than 7/8" (.875") tall. It is shown here at its actual minimum size.
• If there is a circumstance in which you feel the logo needs to he smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• Do not manipulate or distort the Cardinal Stritch University logo, for example, by stretching or compressing it:
• Do not include other logos or icons:
• Do not replace an element of the logo:
• Unless specified in this manual, do not add words or images to the logo to create a composite logo treatment:
• Do not redesign any element of the logo:
• Do not reposition, resize, move, or separate components:
• Do not add any elements to the logo, such as a line or punctuation mark:
• Do not remove any elements of the logo:
• Do not add a drop shadow or any other effect:
• The two-color logos have been produced in two alternate versions: one for use on white or light backgrounds, and one for use on black or dark backgrounds, shown on the following page. Individuals should work with the Offices of University Communications and University Marketing to ensure that they are using the correct version.
• The only colors that can be used in the two­color logo treatments are black, white and red. It is never permissible to replace any of the colors in this logo.
• Under no circumstance should the colors of the two-color logo change.
• The words “Cardinal Stritch University” are only acceptable in black or white and should never appear in any other color.
• The rose window icon in the two-color composite logos is only acceptable in red. Other colors should never replace any components of the illustration.
• The one-color Cardinal Stritch University logo has been produced in three alternate versions: one in black for use on light backgrounds, one in red for use on light backgrounds, and one in white for use on dark backgrounds, shown on the following page. Individuals should work with the Offices of University Communications and University Marketing to ensure that they are using the correct version.
• Note that the only colors that can be used in the one-color logo treatments are black, red, or white (i.e. knocked­out of a solid background). It is not permissible for the logo to appear in any other colors.
• Under no circumstance should the colors of the logo change.
• The one-color logo should only be produced in black, red, or white. It should never appear in any other color.
• The only colors that can be used for the wordmarks are black, red, or white. It is never permissible to change the color of the wordmarks.
• Under no circumstance should the wordmarks appear in any color other than black, red or white.
• A “clear area” around the wordmarks equal to approximately the width of the outer ring (the x-height) should be incorporated into any design using the icon.
• The minimum acceptable size for the Cardinal Stritch University icon is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5”) in print. It is shown here at its actual minimum size.
• If there is a circumstance in which you feel the icon needs to be smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• In special circumstances, the Cardinal Stritch University rose window icon may sometimes be used on its own in certain design circumstances. This usage is only allowed when expressly approved by the Offices of University Communications and University Marketing.
• In limited applications, it is possible to use the wordmark and icon separately in a brochure or other materials. However, they should never appear on the same page together as separated components.
• If both components of the logo are to appear on a brochure cover, for example, they need to appear together as one of the composite logo versions.

Color Palette

• The official CardinalStritch University colors are red and white. Warm gray and black are also used as secondary primary colors. Red and white should be used frequently on publications, websites, apparel, etc.
• No individual should ever change the school colors by designating an alternate PMS color in a different shade of red.
• STRITCH RED Pantone 186 C Pantone Warm Gray 5 C RGB: 206; 14; 45 WHITE RGB: 172; 161; 153 BLACK CMYK: 12; 100; 91; 3 CMYK: 34; 33; 37; 0 HEX: #CE0E2D HEX: #ACA199
• These colors have been chosen as accent colors to compliment the official colors of Cardinal Stritch University. These colors should be used minimally and sparingly, added only when deemed necessary. The most common uses for these colors would be while promoting to the traditional undergraduate audience to add an extra level of vibrancy to materials.
• CREAM BLUE GREEN PURPLE Pantone 7499 C Pantone 5415 C Pantone 7494C Pantone 5135 C RGB: 241; 228; 178 RGB: 91; 126; 150 RGB: 155; 174; 136 RGB: 128; 83; 116 CMYK: 5; 7; 35; 0 CMYK: 69; 43; 30; 4 CMYK: 42; 20; 54; 0 CMYK: 52; 74; 33; 11 HEX: #F1E4B2 HEX: #5B7E96 HEX: #9BAE88 HEX: #805374
• Each of the colleges at Cardinal Stritch University has an assigned color that compliments the official colors of Cardinal Stritch University.
• GRAD STUDIES Pantone 144 C Pantone 646 C Pantone 124 C RGB: 241; 138; 0 RGB: 91; 137; 180 RGB: 239; 165; 0 CMYK: 3; 55; 100; 0 CMYK: 68; 39; 13; 0 CMYK: 7; 36; 100; 0 HEX: #F18A0O HEX: #5B89B4 HEX: #EBA900
• It is important to maintain a hierarchy of color when using the official Stritch palette. A use of white or empty space should always be prevalent and red should be included on every piece created. Warm gray is always secondary to red and white, and black is only used for text and small accents.
• Accent colors along with college colors are never used as a dominant color and should make up a small percentage on any piece. Only one of these colors should ever be used on a piece unless deemed absolutely necessary.
• To provide a larger range of colors that can be used in pieces, several brand colors have corresponding tints and shades. These should be used sparingly and only on pieces where the primary color of the tint or shade already appears (with the exception of warm gray and black).
• NOTE: THE OFFICIAL STRITCH RED AND COLLEGE COLORS DO NOT HAVE TINTS OR SHADES NOR SHOULD ONES BE CREATED FOR THEM.
• Keep the established hierarchy in mind when working with color. White and red should always be the primary colors used in any piece.
• Formal pieces should be primarily white with red accents. If needed, warm gray and its tints can be brought in to add some depth.
• Informal pieces should be primarily white and red with warm gray used as needed. While accent colors are allowed, only one should be used in a piece unless absolutely necessary.
• College related pieces should have that college’s color used prominently after white and red. Warm gray and its tints can be included as necessary.
• White and red should always take up the most design space and multiple accent colors should not be used regularly on a single piece.
• An accent color should never be used as the primary color in a piece as it pulls the focus away from red and makes the piece no longer look like a Stritch product.
• Multiple college colors will never appear on the same piece as accent colors. If a piece relates to multiple colleges, it uses general University branding.
• Stritch Red will never have tints used of it as the color becomes pink looking, same goes for college colors.

Typography

• The typeface was chosen to reflect the tradition, excellence and innovation of Cardinal Stritch University. The letter forms have been specifically sculpted and spaced. Individuals should never attempt to redraw this logo or rebuild it from scratch.
• The wordmark always uses all three words: “Cardinal Stritch University.” The typeface is the same that is used in the versions of the composite logo that includes the rose window icon.
• There are two versions of the Cardinal Stritch University wordmark: stacked and one-line. A centered version of a wordmark should never be used. Under most design circumstances one of the composite logos will be used. However, certain instances will call for just the wordmark, without the rose window icon, as shown here.
• A “clear area” around the wordmarks equal to the height of letters (the x-height) should be incorporated into any design using the logo.
• The minimum acceptable size for the Cardinal Stritch University wordmarks is defined by the height of the letters. The letters should never measure less than 1/8 inch (.125") in print. Therefore, the stacked wordmark’s minimum size is 1/2 inch (.5") tall. They are shown here at their actual minimum sizes.
• If there is a circumstance in which you feel the wordmarks need to he smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• The Cardinal Stritch University identity system includes specific fonts that are to be used on all University publications that are intended for external audiences. Under no circumstances should an individual utilize fonts other than those specified here.
• These typefaces have been selected to provide sufficient flexibility for a range of communications while maintaining a coherent and consistent look for Cardinal Stritch University. They complement the Cardinal Stritch University logo system, and both font families offer a wide range of weights and style choices, including italic, bold, etc. to allow for numerous design options.
• Since these are licensed fonts, they are only available through collaboration with the Offices of University Communications and University Marketing.
• Marat Pro (Marketing Usage & Website) Regular - Regular Italic - Medium - Medium Italic - Bold - Bold Italic - Black - Black Italic - Fat
• Garamond (Letters from the President & Admissions) Regular - Italic - Bold This is the official font exclusevely for letters from the Office of the President and letters from the Office of Admissions.
• Georgia (Common Use & Emails) Regular - Italic - Bold - Bold Italic This font is intended to only be used when the above, Marat Pro, font is not available. Georgia was selected because of its universal availability on any computer. Please only use it as a last resort if Marketing is unable to provide the official font, or if the program you are working in does not support the official font (ex: emails, web page development).
• Barlow (Marketing Usage & Website) Thin - Thin Italic - Extra Light - Extra Light Italic - Light - Light Italic - Medium - Medium Italic - SemiBold - SemiBold Italic - Bold - Bold Italic - ExtraBold - Extra Bold Italic - Black
• Barlow Condensed (Marketing Usage & Website) Thin - Thin Italic - Extra Light - Extra Light Italic - Light - Light Italic - Medium - Medium Italic - SemiBold - SemiBold Italic - Bold - Bold Italic - ExtraBold - Extra Bold Italic - Black
• Calibri (Common Use & Emails) Light -Regular - Italic - Bold - Bold Italic This font is intended to only be used when the above, Barlow and Barlow Condensed, fonts are not available. Calibri was selected because of its universal availability on any computer. Please only use it as a last resort if Marketing is unable to provide the official fonts, or if the program you are working in does not support the official fonts (ex: emails, web page development).
• Text in circles is a great way to grab people’s attention quicl<ly. This element should be used sparingly and with text that is short and to the point. The font Barlow or Barlow Condensed should be the only fonts used in circle graphics.
• The text is set to Marat Pro Regular 9 point and is leaded to 11.5 point. The URL appears in red on its own line. The text block is left justified and should always left-align with the wordmark.
• Here, the first line of the text (in this example, Office of Undergraduate Admissions) is set to Marat Pro Regular 10 point in red. The rest of the text is set to Marat Pro Regular 9 point in black. All text is leaded to 11.5 point. The URL appears in red on its own line. The text block is left justified and should always left-align with the wordmark.
• Font: Acceptable fonts are Marat Pro, Georgia, Barlow, Barlow Condensed, and Calibri.
• Font: Acceptable fonts are Barlow, Barlow Condensed or Calibri. The recommended font to use for all signatures would be Calibri to ensure that signatures look consistent when seen across all computers.
• Color: Email signature text should be in black (not “Automatic”) and red (R206 G14 B45), as shown in the examples. Hyperlinks for the website URL should display underlined in blue.
• Spacing: There should be a full line space between the name, title and 2nd title/college/department/ office and the rest of the information.

Logo Usage

• The Cardinal Stritch University logo is a historically-based, strong and attractive representation of the University. All elements are important: the icon and the treatment of “Cardinal Stritch University” make an important statement about the University’s place in the ranks of American educational institutions.
• The typeface was chosen to reflect the tradition, excellence and innovation of Cardinal Stritch University. The letter forms have been specifically sculpted and spaced. Individuals should never attempt to redraw this logo or rebuild it from scratch. Electronic versions of logo art can be obtained from the Offices of University Communications and University Marketing and used with permission.
• A “clear area” around the logo equal to the height of letters (the x-height) should be incorporated into any design using the logo.
• The minimum acceptable size for the Cardinal Stritch University logo is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5") in print. Therefore, the centered logo should never appear less than 7/8" (.875") tall. It is shown here at its actual minimum size.
• If there is a circumstance in which you feel the logo needs to he smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• Do not manipulate or distort the Cardinal Stritch University logo, for example, by stretching or compressing it:
• Do not include other logos or icons:
• Do not replace an element of the logo:
• Unless specified in this manual, do not add words or images to the logo to create a composite logo treatment:
• Do not redesign any element of the logo:
• Do not reposition, resize, move, or separate components:
• Do not add any elements to the logo, such as a line or punctuation mark:
• Do not remove any elements of the logo:
• Do not add a drop shadow or any other effect:
• The two-color logos have been produced in two alternate versions: one for use on white or light backgrounds, and one for use on black or dark backgrounds, shown on the following page. Individuals should work with the Offices of University Communications and University Marketing to ensure that they are using the correct version.
• The only colors that can be used in the two­color logo treatments are black, white and red. It is never permissible to replace any of the colors in this logo. (See examples of impermissible color replacements on pages 20, 23 and 25,)
• Under no circumstance should the colors of the two-color logo change.
• The words “Cardinal Stritch University” are only acceptable in black or white and should never appear in any other color.
• The rose window icon in the two-color composite logos is only acceptable in red. Other colors should never replace any components of the illustration.
• The one-color Cardinal Stritch University logo has been produced in three alternate versions: one in black for use on light backgrounds, one in red for use on light backgrounds, and one in white for use on dark backgrounds, shown on the following page. Individuals should work with the Offices of University Communications and University Marketing to ensure that they are using the correct version.
• Note that the only colors that can be used in the one-color logo treatments are black, red, or white (i.e. knocked­out of a solid background). It is not permissible for the logo to appear in any other colors.
• Under no circumstance should the colors of the logo change.
• The one-color logo should only be produced in black, red, or white. It should never appear in any other color.

Tone And Messaging

• To ensure consistency of voice and style in Cardinal Stritch University publications and materials, the following guide outlines the preferred writing style for Stritch communications. A full style guide is available through the Office of University Communications.
• Use alumnus (alumni in the plural) when referring to a man who has attended a school. Use alumna (alumnae in the plural) for similar references to a woman. Use alumni when referring to a group of men and women.
• On second reference, use “Stritch” or “the University.” Never use “Cardinal Stritch” (the man) or “CSU” when referring to Cardinal Stritch University.
• When listing an alumnus or alumna in text, add their class year on first reference. The year should be enclosed in commas.
• Can be used as a noun or verb. Do not capitalize unless it appears at the beginning of a sentence. Lowercase the “e” in email; do not use a hyphen.
• Uppercase before a name for formal titles, lowercase after a name, enclosed in commas.
• Always capitalized when used as a second reference for Stritch. When referring to other institutions, the word university or college is not capitalized.
• The name of the University mascot.
• How To Refer to the University • Cardinal Stritch University • Stritch • The University
• How Not to Refer to the University • Cardinal Stritch • CSU

Visual Style

• The Cardinal Stritch University logo is a historically-based, strong and attractive representation of the University. All elements are important: the icon and the treatment of “Cardinal Stritch University” make an important statement about the University’s place in the ranks of American educational institutions.
• The rose window icon is based upon a rose window found at the Basilica of St. Clare in Assisi, Italy. It was chosen to honor the University’s rich past and the legacy of the Sisters of St. Francis of Assisi. It conveys the historical and religious context of the institution in an understated, yet confident, manner.
• The typeface was chosen to reflect the tradition, excellence and innovation of Cardinal Stritch University. The letter forms have been specifically sculpted and spaced. Individuals should never attempt to redraw this logo or rebuild it from scratch.
• Electronic versions of logo art can be obtained from the Offices of University Communications and University Marketing and used with permission.
• A “clear area” around the logo equal to the height of letters (the x-height) should be incorporated into any design using the logo.
• The minimum acceptable size for the Cardinal Stritch University logo is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5") in print. Therefore, the centered logo should never appear less than 7/8" (.875") tall. It is shown here at its actual minimum size.
• If there is a circumstance in which you feel the logo needs to he smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• Do not manipulate or distort the Cardinal Stritch University logo, for example, by stretching or compressing it:
• Do not include other logos or icons:
• Do not replace an element of the logo:
• Unless specified in this manual, do not add words or images to the logo to create a composite logo treatment:
• Do not redesign any element of the logo:
• Do not reposition, resize, move, or separate components:
• Do not add any elements to the logo, such as a line or punctuation mark:
• Do not remove any elements of the logo:
• Do not add a drop shadow or any other effect:

Iconography

• The rose window icon is based upon a rose window found at the Basilica of St. Clare in Assisi, Italy. It was chosen to honor the University’s rich past and the legacy of the Sisters of St. Francis of Assisi. It conveys the historical and religious context of the institution in an understated, yet confident, manner.
• Individuals should never attempt to redraw this logo or rebuild it from scratch.
• Electronic versions of logo art can be obtained from the Offices of University Communications and University Marketing and used with permission.
• The minimum acceptable size for the Cardinal Stritch University logo is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5") in print.
• If there is a circumstance in which you feel the logo needs to he smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• Do not manipulate or distort the Cardinal Stritch University logo, for example, by stretching or compressing it:
• Do not include other logos or icons:
• Do not replace an element of the logo:
• Unless specified in this manual, do not add words or images to the logo to create a composite logo treatment:
• Do not redesign any element of the logo:
• Do not reposition, resize, move, or separate components:
• Do not add any elements to the logo, such as a line or punctuation mark:
• Do not remove any elements of the logo:
• Do not add a drop shadow or any other effect:
• The icon used in the Cardinal Stritch University logo is adapted from the rose window at the Basilica of St. Clare in Assisi, Italy.
• In special circumstances, the Cardinal Stritch University rose window icon may sometimes be used on its own in certain design circumstances. This usage is only allowed when expressly approved by the Offices of University Communications and University Marketing.
• A “clear area” around the wordmarks equal to approximately the width of the outer ring (the x-height) should be incorporated into any design using the icon.
• The minimum acceptable size for the Cardinal Stritch University icon is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5”) in print.
• If there is a circumstance in which you feel the icon needs to be smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.

Layout And Composition

• A “clear area” around the logo equal to the height of letters (the x-height) should be incorporated into any design using the logo.
• The minimum acceptable size for the Cardinal Stritch University logo is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5") in print. Therefore, the centered logo should never appear less than 7/8" (.875") tall. It is shown here at its actual minimum size.
• If there is a circumstance in which you feel the logo needs to he smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• Do not manipulate or distort the Cardinal Stritch University logo, for example, by stretching or compressing it:
• Do not include other logos or icons:
• Do not replace an element of the logo:
• Unless specified in this manual, do not add words or images to the logo to create a composite logo treatment:
• Do not redesign any element of the logo:
• Do not reposition, resize, move, or separate components:
• Do not add any elements to the logo, such as a line or punctuation mark:
• Do not remove any elements of the logo:
• Do not add a drop shadow or any other effect:
• The wordmark always uses all three words: “Cardinal Stritch University.” The typeface is the same that is used in the versions of the composite logo that includes the rose window icon.
• There are two versions of the Cardinal Stritch University wordmark: stacked and one-line. A centered version of a wordmark should never be used.
• A “clear area” around the wordmarks equal to the height of letters (the x-height) should be incorporated into any design using the logo.
• The minimum acceptable size for the Cardinal Stritch University wordmarks is defined by the height of the letters. The letters should never measure less than 1/8 inch (.125") in print. Therefore, the stacked wordmark’s minimum size is 1/2 inch (.5") tall. They are shown here at their actual minimum sizes.
• If there is a circumstance in which you feel the wordmarks need to he smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• A “clear area” around the wordmarks equal to approximately the width of the outer ring (the x-height) should be incorporated into any design using the icon.
• The minimum acceptable size for the Cardinal Stritch University icon is defined by the height of the rose window icon. This icon should never be less than 1/2 inch (.5”) in print. It is shown here at its actual minimum size.
• If there is a circumstance in which you feel the icon needs to be smaller than this size, please seek approval from the Offices of University Communications and University Marketing prior to usage.
• In limited applications, it is possible to use the wordmark and icon separately in a brochure or other materials. However, they should never appear on the same page together as separated components.
• If both components of the logo are to appear on a brochure cover, for example, they need to appear together as one of the composite logo versions.
• The Cardinal Stritch University logo must appear in a prominent position on all print and electronic communications that are intended for external audiences.
• It is important that all material intended for external audiences be approved by the Offices of University Communications and University Marketing prior to being printed, particularly if the material was not originally designed by a member of those offices.
• The logo is not required on strictly internal communications, such as flyers posted on campus, club announcements and internal departmental communications.
• Student groups are not required to use the logo although it will be made available to them, and they are encouraged to add it to their promotional materials.
• On A Multi-Page Print Publication: The logo should be placed on the front or back outside cover.
• On An Advertisement Or Poster: The logo should appear on the front.
• On An Official Website: The logo should appear on the home page.

Brand Architecture

• MASTER BRAND PRIMARY SECONDARY COLLABORATIONS SUB-BRANDS SUB-BRANDS AND PARTNERSHIPS • Centers, Institutes, Programs, • Academic Departments • Academic Colleges and Interdisciplinary Units Aligned with a single college Collaboration between multiple • Administrative Offices, colleges, departments, or divisions • Divisions and Initiatives Non-academic Departments, Programs and Units • Auxiliary Units Aligned with a single college External Collaborations
• Directly supports and furthers the University’s Mission and Positioning
• Formal Lockups -One Line CARDINAL STRITCH UNIVERSITY College of Undergraduate Studies CARDINAL STRITCH UNIVERSITY College of Graduate Studies CARDINAL STRITCH UNIVERSITY Ruth S. Coleman College of Nursing and Health Sciences CARDINAL STRITCH UNIVERSITY Academic Affairs CARDINAL STRITCH UNIVERSITY Office of Admissions CARDINAL STRITCH UNIVERSITY University Advancement CARDINAL STRITCH UNIVERSITY Alumni Relations CARDINAL STRITCH UNIVERSITY Mission Integration CARDINAL STRITCH UNIVERSITY Office of the President CARDINAL STRITCH UNIVERSITY Office of the Vice President of Academic Affairs CARDINAL STRITCH UNIVERSITY Saint Clare Center for Ministry and Leadership CARDINAL STRITCH UNIVERSITY Student Affairs
• Formal Lockups -Stacked CARDINAL STRITCH UNIVERSITY College of Undergraduate Studies CARDINAL STRITCH UNIVERSITY College of Graduate Studies CARDINAL STRITCH UNIVERSITY Ruth S. Coleman College of Nursing and Health Sciences CARDINAL STRITCH UNIVERSITY Academic Affairs CARDINAL STRITCH UNIVERSITY Office of Admissions CARDINAL STRITCH UNIVERSITY University Advancement CARDINAL STRITCH UNIVERSITY Alumni Relations CARDINAL STRITCH UNIVERSITY Mission Integration CARDINAL STRITCH UNIVERSITY Office of the President CARDINAL STRITCH UNIVERSITY Office of the Vice President of Academic Affairs CARDINAL STRITCH UNIVERSITY Saint Clare Center for Ministry and Leadership CARDINAL STRITCH UNIVERSITY Student Affairs
• Formal Lockups - Wordmark College oˇ Undergraduate Studies College oˇ Graduate Studies Ruth S. Coleman College o Nursing and Health Sciences Academic A˘fairs O°fice o° Admissions University Advancement Alumni Relations Mission Integration O°fice o° the President O°fice o° the Vice President o° Academic A°fairs Saint Clare Center for Ministry and Leadership Student A˘fairs
• Informal Lockups -Wordmark CARDINAL STRITCH I vsnv . Undergraduate Studies I CARDINAL STRITCH I vsrvEsrrv Graduate Studies CARDINAL STRITCH I vsnv • • Nursing and Health Sciences CARDINAL STRITCH I vsrvExsrx • • I Academic Affairs CARDINAL STRITCH I usrvExsirxI • • Admissions CARDINAL STRITCH usrvExsrrv I I Advancement CARDINAL STRITCH I usrvExsrrv • • Alumni Relations I CARDINAL STRITCH usvrsrv I • • • Mission Integration CARDINAL STRITCH I srvExsrrv . Office of the President CARDINAL STRITCH vsmvrsrrv I I• . . . Vice President of Academic Affairs CARDINAL STRITCH I srvExsirvI • Saint Clare Center CARDINAL STRITCH usrvExsirv I • I Student Affairs
• Informal Lockups - Rose Window Undergraduate Studies Nursing and Health Sciences Admissions Alumni Relations Office of the President Saint Clare Center Graduate Studies Academic Affairs Advancement Mission Integration Vice President of Academic Affairs Student Affairs
• Reinforce the mission of the University. Relies on the University’s reputation to enhance your reputation.
• Formal Lockups DEPARTMENTS NON-ACADEMIC DEPARTMENTS PROGRAMS AND UNITS Hub for Innovation & Community Engaged Learning
• Informal Lockups Web headers, informal event flyers and invitations, collateral & advertising DEPARTMENTS NON-ACADEMIC DEPARTMENTS PROGRAMS AND UNITS Hub for Innovation & Community Engaged Learning
• Department height is equal to half the height of the official word mark University Leading between department and college is equal to the height of the characters in official wordmark the characters in the official wordmark NON-ACADEMIC DEPARTMENTS PROGRAMS AND UNITS cAeoyu w–JHiti HubforInnovation&E s o g.J ········· h ."."-"–­ea riiiii····,., ,..Eiigage ·········································mmu ·······nity . ic·········· aL·············leading in official wordmark T I Department title height is equal to Space between text and divider is equal to the height of the wordmark k character d h characters in the official wordmark h height plus h . 1 word mark leading
• Department height is equal to half the height of the official wordmark. Space between text and divider is equal to the height of the characters in the official word mark
• Department title leading is equal to leading in official wordmark Space between text and divider is equal to the height of the characters in the official word mark Department title height is equal to wordmark character height plus wordmark leading
• Non-Academic Departments -Formal Lockups CARDINAL UNIVERSITY STRITCH Afi ncan • A mencan I Leadership Program • CARDINAL A \Caqemic • d sTRITCH UNIVERSITY I Advising CARDINAL A \Caqemic • d sTRITCH UNIVERSITY I Student Support CARDINAL STRITCH UNIVERSITY I . Athletics CARDINAL STRITCH I . . UNIVERSITY Commumcations STRITCH . uNivERsrrY and Career Education CARDINAL STRITCH UNIVERSITY Health and Wellness Center I CARDINAL Hub for Innovation & STRITCH . . UNIVERSITY I Commumty Engaged Learnmg CARDINAL Human STRITCH I UNIVERSITY Resources CARDINAL UNIVERSITY STRITCH Offi ce O f I Institutional Effectiveness CARDINAL STRITCH I . UNIVERSITY Library CARDINAL 1· Literacy srRrrcu I UNIVERSITY Center CARDINAL STRITCH UNIVERSITY University Marketmg I . CARDINAL STRITCH I UNIVERSITY Mission Fuel CARDINAL Office of STRITCH I . UNIVERSITY Multicultural Programs CARDINAL UNIVERSITY STRITCH Offi ce O f I the Registrar CARDINAL STRITCH I UNIVERSITY OIS ##SisterI YM dargaret Ruddy, OSF, Archives CARDINAL £’. I p erIOrM1ng STRITCH UNIVERSITY Arts CARDINAL STRITCH vs I Institute.for Conflict Studies • • PuoiieSafety Leadership
• Non-Academic Departments - Informal Lockups African American Leadership Program Academic Advising Academic Student Support Athletics Communications Experiential Learning and Career Education Health and Wellness Center Hub for Innovation & Community Engaged Learning Human Resources O°fice o° Institutional E°fectiveness Library Literacy Center University Marketing Mission Fuel O°fice o° Multicultural Programs O°fice o° the Registrar OIS Performing Arts Principals’ Center Sister Margaret Ruddy, OSF, Archives Institute for Conflict Studies Center for Excellence in Public Safety Leadership

Brand Partnerships

• COLLABORATIONS AND PARTNERSHIPS • Centers, Institutes, Programs, and Interdisciplinary Units Collaboration between multiple colleges, departments, or divisions • Auxiliary Units External Collaborations

Athletics Branding

• Cardinal Stritch University maintains two separate identity systems: the first, which is discussed in this guide, is used for all general University communications. The second is used for Cardinal Stritch University’s Athletics Department -signs, sports paraphernalia, stationery, uniforms, etc.
• Cardinal Stritch University communications should employ each identity system in appropriate contexts. The two should never be used together. When promoting the Athletics Department or its programs or alluding to the spirit that Cardinal Stritch University derives from its athletic teams, the athletics brand system should be used. All other circumstances should employ the University system.
• The Wolves nickname reflects the Franciscan legend of the Wolf of Gubbio, who was a ferocious killer that terrorized the Italian community of Gubbio but was turned into a friend of humans by the love of St. Francis.
• The official Athletics Logo and its variations with text above the mascot has the wolf facing left. These versions should be used as often as possible.
• There is a variation of the logos with the wolf facing right. These versions of the logo should only be used when absolutely necessary for aesthetic purposes and when agreed upon by University Marketing and Athletics.
• The fur color of the wolf can only be white and warm gray (as it is in the example on the right). Changing the color to red or any other color is not permitted.
• When using the wolf icon in all white, the fur should always be white with the eye always being black. Inverting the official white version (as done in the example on the right) is not permitted.
• Filling the wolf’s fur, as stated above, with anything but white or warm gray is not permitted. The wolf icon can be used on any type of background as long as it’s approved by Athletics or University Marketing.

University Seal Guidelines

• The official Cardinal Stritch University seal is symbolic of the intellectual and spiritual growth that can be achieved by following Franciscan ideals and values. The institution’s name, location and founding year are set in the outer ring of the seal.
• The central shield represents Christ, while the wings to the left and right of the shield signify St. Francis of Assisi, the founder of the Franciscan movement.
• The lamp of knowledge at the top of the shield pays tribute to the University’s former logo, and also honors St. Clare of Assisi, co-founder of the Franciscan tradition.
• The pectoral cross, the symbol of a prelate, pays tribute to Samuel Cardinal Stritch, former Archbishop of Milwaukee, who encouraged and supported the Sisters of St. Francis of Assisi in their efforts to establish a college in 1937.
• Oak and laurel wreaths, traditional symbols of artistic, athletic and intellectual growth and excellence, flank the shield and sup­port the banner which bears the University motto, taken from St. Paul: “Ut Probetis Potiora” -“to value the better things”
• The seal is used on formal documents, such as diplomas or other official administrative communications originating from the Office of the President, the Board of Trustees, the Office of the Registrar or the Office of Academic Affairs. The seal is also used for official ceremonial functions such as Commencement and appears on approved plaques, flags, furniture, etc.
• The seal is not the school logo. It should not be used on stationery or collateral as a logo.
• Individuals with questions about the appropriate use of the seal should contact the Offices of University Communications and University Marketing.for more information.

Email Guidelines

• Standards for email communications are just as important as standards for print communications. It is important that all faculty and staff using their Cardinal Stritch University email account (xxxxx@stritch.edu) format their emails in the same way to ensure a consistent presentation of information.
• Email Body Copy Formatting Background: Email backgrounds should remain white. No background images, patterns or designs are permissible.
• Font: Acceptable fonts are Marat Pro, Georgia, Barlow, Barlow Condensed, and Calibri.
• Email Signature Formatting Font: Acceptable fonts are Barlow, Barlow Condensed or Calibri. The recommended font to use for all signatures would be Calibri to ensure that signatures look consistent when seen across all computers.
• Color: Email signature text should be in black (not “Automatic”) and red (R206 G14 B45), as shown in the examples. Hyperlinks for the website URL should display underlined in blue.
• Spacing: There should be a full line space between the name, title and 2nd title/college/department/ office and the rest of the information.
• Email Signature Information Always include: • Name (in bold) • Title • Cardinal Stritch University (in red and bold) • Phone number (area code in parentheses) • University URL (www.stritch.edu)
• May include: • Personal/professional credential abbreviations • Stritch graduation year(s) for alumni • 2nd title, college, department or office name • Physical location on campus and/or mailbox • Mailing address • Additional contact numbers, such as fax, cell, toll-free number and extension (area code or toll-free extension in parentheses)
• Never include: • Any link or logo for a website or organization either related or unrelated to Cardinal Stritch University, including any version or variation of the University logo. • Non-University approved websites, blogs, quotes, social media sites, etc. • Background images or decorative elements, such as clipart, emoticons, etc.
• EXAMPLE 1 (minimum requirements): John A. Smith Faculty, Department of Natural Sciences Cardinal Stritch University phone (414) 410-4999 www.stritch.edu
• EXAMPLE 2: Jane M. Thomas, Ph.D. Director of Management and Supervision Office of University Systems Cardinal Stritch University 6801 N. Yates Road Milwaukee, Wisconsin 53217-3945 phone (414) 410-4999 toll-free (800) 347-8822, ext. 4999 www.stritch.edu
• Email Signature Add-Ons Cardinal Stritch University allows for specific email signature add-ons, such as promotion of University-sponsored events, University fundraising activities, approved special-use logos and approved Stritch social media and websites, as part of an individual’s email signature.
• Out-of-Office Messages In addition to your email signature, messages should include the dates you will be away, the date you will return, and the person to contact for assistance during your absence, as well as his or her contact information.
• Reply And Forward Signatures The email signature should be enabled for replies to and forwards of your messages.
• Mobile Devices Signatures Email signatures should also be enabled when sending or responding to email via a mobile device, and should follow the same guidelines.

Mail Guidelines

• There are two options for formatting the return address. One of the provided options should be applied to all envelopes and publications with a mailing panel (such as a postcard, self-mailing newsletter or brochure).
• It is permissible to use either the one-line or stacked logo. The one-line logo is preferred for horizontal mail panels and the stacked logo is preferred for vertical mail panels. The centered logo should never be used in the return address.
• The text is set to Marat Pro Regular 9 point and is leaded to 11.5 point. The URL appears in red on its own line.
• The text block is left justified and should always left-align with the wordmark.
• The address should use the directional abbreviation (N., N.E., etc.) but should spell out the type designation (Road, Street, Avenue, etc.). The city and state should also be spelled out in full (Wisconsin, Minnesota, etc.), and the ZIP+4 code should always be used (53217-3945, 53205-2530, etc.). The URL should always be listed as the University website home page.
• It is possible to customize the return address using the two options shown at right.
• Here, the first line of the text (in this example, Office of Undergraduate Admissions) is set to Marat Pro Regular 10 point in red. The rest of the text is set to Marat Pro Regular 9 point in black. All text is leaded to 11.5 point. The URL appears in red on its own line.
• All other formatting guidelines for standard formatting, as shown on the previous page, should be followed. If a mailbox number is to be used, a comma should immediately follow the type designation (Street, Road, Avenue, etc.), followed by one space, the pound sign and the mailbox number.
• The Primary Sub-Brands within Cardinal Stritch University that have specific formal composite logos, as shown on page 28 and 29, also have the option of formatting the return address with the alternative shown here.
• The text is identical to the standard formatting, as shown on page 52.

Additional Properties

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