Brand Guidelines

2020

Brand Summary

Mission

• To usher in a new era of debates, fostering dialogue and progress through professional and contemporary platforms [^1].

Core Values

• dialogue
• progress
• knowledge
• professionalism

Target Audience

• Individuals and groups interested in academic, cultural, and professional debate forums, including students, educators, and professionals [^2].

Personality Traits

• modern
• professional
• energetic
• forward-looking

Visual Identity Overview

• The brand employs a minimalistic and contemporary visual style, with a clean layout, ample white space, and a color palette centered on blue, gold, navy, and light gray. The logo features a stylized classical column, symbolizing debate and knowledge, rendered in blue and gold, with both Arabic and English text. Typography uses Dubai Regular/Bold, and the overall imagery and layout convey professionalism and clarity [^3].

Categories

Color Palette

• Colors

• Primary Colors

• #025892
• [Figure description: Golden Color Representation - The image features a large, solid circle filled with a muted gold or mustard color, occupying a significant portion of the left side of the image. To the right of the circle, there is a text string ‘#cfb53b’ which appears to be a hexadecimal color code, written in a simple, sans-serif font in black. The background of the image is plain white, providing high contrast to both the gold circle and the black text. There are no additional objects, patterns, or textures visible in the image, giving it a clean and minimalistic appearance. The composition emphasizes the color associated with the hex code and the visual representation of its corresponding color swatch.]
• #cfb53b

• Complementary Colors

• [Figure description: Color Circles with Hex Codes - The image should contain two large circles placed side by side horizontally on a plain, neutral background. The circle on the left is a deep navy blue color, with a solid fill, and its corresponding hexadecimal color code ‘#272f75’ displayed next to it in a clear, simple font. The circle on the right is a light gray color, also with a solid fill, and its hexadecimal color code ‘#d3d3d3’ shown beside it, in a similar font. Both circles are of equal size, and the arrangement is clean and minimalistic, emphasizing the color contrast and the hexadecimal labels without any additional elements or background details.]
• #272f75
• #d3d3d3

Typography

• Dubai Regular/Bold

• ABCDEFGHJKLM ABCDEFGHJKLM NOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

• 	abcdefghijklm nopqrstuvwxyz 1234567890
  ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890	ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Logo Usage

• wardmark Carthage Debate icon
• قرطاج للمناظرات Carthage Debate
• Chart Graphice - Carthage Debate

Visual Style

• The image has a blue background with a slightly darker blue overlay featuring silhouettes of multiple people in an indoor setting, possibly a conference room or seminar hall, with some individuals engaged in conversation or listening attentively. At the top, centered, there’s white Arabic text stating ‘نحو عقد جديد من المنازعات’, which translates to ‘Towards a new era of debates’, rendered in a clean, modern font. Below the Arabic text, in the middle of the image, is a smaller, uppercase, white English subtitle reading ‘TO THE NEXT ERA OF DEBATE’, aligned centrally. The overall design is minimalistic, focusing on the text, with subtle variations in blue tones creating a professional and contemporary appearance, suitable for a conference, seminar, or discussion forum presentation.
• The image should feature a clean and modern design with two lines of text displayed prominently. The top line contains the Arabic phrase ‘الهوية البصرية’ in large, bold, grayish font, centered or aligned to the right, clearly readable and well-spaced. Below it, in a slightly smaller size, the English phrase ‘Visual identity’ appears, also in gray, maintaining a clean, sans-serif style consistent with contemporary branding or design standards. The background is plain and possibly white or very light gray, emphasizing the textual content. The overall layout is minimalist, with ample white space around the text to create a professional and organized appearance.
• The image should feature a logo or banner for the ‘Carthage Debate’ event, prominently displaying both Arabic and English texts. The Arabic text, which translates to ‘Carthage Debate’, should be placed at the top in a clear, elegant font, possibly in a dark blue color to match the theme. Below or beside it, the English text ‘Carthage Debate’ should be legible, rendered in a complementary font and color, likely gold or yellow to stand out against a light background. Adjacent to the text, there should be a stylized graphic element resembling a classical Greek or Roman column or pillar, symbolizing debate, knowledge, or history, rendered in dark blue with accents of gold. The design should be clean and professional, with a balanced horizontal layout, featuring a simple, possibly light-colored background to emphasize the text and graphic elements. There may also be subtle decorative lines, such as thin lines or borders, to frame or separate the text from the graphic, creating a cohesive, formal appearance suitable for an academic or cultural event poster.
• The image should feature a clean, professional design focused on the theme of debate and discussion. It likely includes a stylized icon of a classical Greek or Roman column, symbolizing justice, law, or deliberation, rendered in shades of blue and gold. The column may be simplified into geometric shapes, with a top featuring a simple capital or stylized crown, and a base with curved or straight lines conveying stability. To the left or above the icon, there should be text in two languages: the Arabic phrase ‘قُرُضُ المناقَشَات’ in blue, featuring modern, readable Arabic script; and underneath or adjacent, the English words ‘Carthage Debate’ in a gold or yellow tone, possibly in a bold, sans-serif font. The background should be white, with light blue guide lines indicating alignment and layout, suggesting the image is a logo or banner for a debate event. The overall composition should be balanced, with the icon and text harmonized for clarity and visual impact.
• #025892
• #cfb53b
• #272f75
• #d3d3d3