Catholic Charities Dallas

📋 1 Guidelines

🔗 Connections

Sector

Ngo

Region

Usa

Guideline Year

2018

Language

English

Tags

Community

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • The logo for Catholic Charities Dallas is the visual expression of hope, inclusion and compassion that comes from a long tradition of our Dallas faith community [^1].
Core Values
  • hope
  • inclusion
  • compassion
Target Audience
  • Individuals in need within the Dallas faith community and broader Dallas area [^2].
Personality Traits
  • professional
  • approachable
  • compassionate
  • inclusive
Visual Identity Overview
  • The brand uses a clean, modern, and professional visual style centered around a stylized orange cross logo, with approved color palettes (orange, gray, blue), clear logo usage rules, and classic typography for headlines and body text. The visual identity emphasizes clarity, consistency, and approachability [^3].

Categories

Brand Imagery
  • The image should depict a young boy outdoors, with a blurred background that suggests a natural setting, possibly a park or garden, with green foliage and some indistinct brown structures. The boy’s face should be intentionally blurred to maintain anonymity, but his features should indicate a young age, wearing a plaid shirt with shades of blue, white, and red. He is positioned facing slightly to the right, with his right hand raised and palm open, and his left hand placed on a furry, light-colored drum or basket that has a dark spot or marking on its surface. To the left of the boy, there should be a green banner or fabric with the logo of Catholic Charities Dallas, which features an orange cross composed of interwoven loops. Below the logo, the text ‘Catholic Charities Dallas’ should be clearly visible. At the bottom of the image, there should be a blue strip containing white text that reads ‘Visual Communications Guidelines’ on the left and ‘January 2018’ on the right, indicating the document’s title and date.
Color Palette
  • These are the approved colors for the Catholic Charities Dallas logo and wordmark.
  • Use only the PMS and CMYK color values for print.
  • Use only the RGB color values for screen.
  • Use only the HTML color values or names for website.
  • Always use approved digital logos that are supplied. Do not attempt to recreate or modify the logo in any way.
  • PMS 130 U C 0 M 50 Y 100 K 0 R 253 G 154 B 4 HTML darkorange
  • PMS 7533 U C 52.87 M 52.25 Y 57.59 K 22.42 R 112 G 101 B 92 HTML 70655C
  • PROCESS BLUE C 85 M 50 Y 0 K 0 R 0 G 129 B 195 HTML dodgerblue
  • These are the primary colors of the Catholic Charities Dallas brand. No other colors may be used or substituted for these colors.
  • Always use approved digital logos that are supplied.
  • These are the secondary colors of the Catholic Charities Dallas brand. Use these colors as accents. They have been chosen to complement our primary colors.
  • PMS 2597 U C 54.93 M 75.21 Y 1.54 K 0.02 R 132 G 90 B 162 HTML 70655C
  • PMS 569 U C 80.72 M 24.08 Y 53.73 K 4.28 R 37 G 143 B 131 HTML 00816D
  • PMS 1797 U C 13 M 83 Y 65 K 1.5 R 209 G 79 B 83 HTML 85431E
  • While there may be secondary conditions where the background color must be maintained, the primary approved background color for original print, screen and web applications is white.
Typography
  • Use this classic typeface for display headlines or where a major statement about the brand needs to be made.
  • (OTF version available at fonts.com)
  • Use this classic typeface for shorter body text or where a more modern look is desired. (OTF version available at myfonts.com)
  • Use this classic typeface for longer body text or where a more traditional look is desired. (OTF version available at fonts.com)
  • Regular and Bold w/Italics
  • Use this default system typeface when primary fonts are not available
  • The secondary typography is not recommended for branded print or online applications.
  • Use secondary typography for Powerpoint and internal communications when primary typography is unavailable.
  • 11 pt. Arial Light and Bold
  • Font color: Black
Logo Usage
  • Always use the logo supplied in the proper file format for the intended use. Those file formats are described in this document.
  • Please do not attempt to recreate or modify the mark in any way.
  • Use only the PMS and CMYK color values for print.
  • Use only the RGB color values for screen.
  • Use only the HTML color values or names for website.
  • Always use approved digital logos that are supplied. Do not attempt to recreate or modify the logo in any way.
Visual Style
  • Always use the logo supplied in the proper file format for the intended use. Those file formats are described in this document.
  • Please do not attempt to recreate or modify the mark in any way.
  • Use only the PMS and CMYK color values for print.
  • Use only the RGB color values for screen.
  • Use only the HTML color values or names for website.
  • Always use approved digital logos that are supplied. Do not attempt to recreate or modify the logo in any way.
Layout And Composition
  • In order for the logo to perform as it was intended, it is important that it not be crowded by other visual elements.
  • Always insure that no other visual elements enter the gray areas shown here. The distance to be left in the clear is the length of the “short bar” of the cross.
  • For screen: the logo should never appear smaller than 55 px wide.
  • For print: the logo should never appear smaller than 1.3125” wide.
  • Avoid noisey photographic backgrounds when trying to reverse the logo.
  • Do not attempt to modify, apply effects, add any additional text or delete any existing elements to the logo.
  • Don’t stretch or squeeze the logo in any way
  • Don’t add new slogans or other messages to the logo
  • Don’t change colors of the logo or logotype
  • Don’t add drop shadows to the logo in any way
  • Don’t add colored strokes to the logo in any way
Packaging Design
  • The front face should feature a logo on the left side, consisting of an orange cross with rounded edges, intertwined with a stylized orange letter ‘c’, and to the right of this logo, the text ‘Catholic Charities Dallas’ in black, arranged in three lines: ‘Catholic’, ‘Charities’, and ‘Dallas’, with the first word above the second two. Above the main front face, the top flap should contain black, upside-down text reading, ‘Lett the tcatrsripn lvu, Aiya,’ centered horizontally. The entire layout suggests a die-cut template with fold lines indicated by thin, black, curved and straight lines outlining the shape of the box, including flaps, edges, and fold points, with the main decorative and textual elements positioned on the front panel, which is the central, largest face of the unfolded box design.
🐛 Report