CAVA Grill

Official Websites

• https://cava.com
• https://cava.com/careers
• https://investor.cava.com

Brand Guidelines

2019

Brand Summary

Mission

• To create a transformative brand through inspired experiences, culinary excellence, thoughtful positioning, and powerful hospitality, connecting people through food and fostering a culture that lifts people up along the way [^1].

Core Values

• Positivity
• Transparency
• Fanaticism
• Humility
• Thoughtfulness

Target Audience

• Educated, affluent, urban and suburban individuals, 50/50 male/female, ages 2-62 (core 18-35), active, adventurous, creative, entrepreneurial, and food lovers [^2].

Personality Traits

• Smart
• Familiar
• Enthusiastic
• Generous
• Style
• Thoughtfulness
• Fanaticism
• Inclusivity

Visual Identity Overview

• CAVA’s visual identity is defined by a clean, bold logo with the ‘V’ highlighted in CAVA Orange, a primary color palette of CAVA Orange and Slate Black, complemented by secondary Mediterranean-inspired colors. The brand uses three typefaces (Futura PT, Noto Serif, Avenir) and emphasizes vibrant, mouthwatering imagery, consistent typography, and clear logo usage guidelines for cohesive and harmonious presentation across all media [^3].

Categories

Brand Voice

• The CAVA brand voice and character is crucial to how we position ourselves in a highly competitive industry. CAVA’s customer base comprises a variety of constituents spanning age, gender, race, and ethnic backgrounds.
• Our voice is clearly defined and resonates with our customer base, driving them to adopt the CAVA lifestyle and share it with their friends, family, and peers.
• Our brand voice is the steady personality of our writing. Our voice may grow or mature over time, but it remains a consistent representation of our brand personality across all platforms and creative placements.
• Our voice is… Smart Familiar Enthusiastic Generous
• Our tone conveys… Style Thoughtfulness Fanaticism Inclusivity
• We use active words, showing words, participatory words.
• We use descriptors that make you feel like you can taste our food.
• Our point of view is collective – it’s not you or me – it’s us.
• We use welcoming words – you should feel at home with us, whether it’s your first visit or your fiftieth.
• We’re selective about certain frequently used words in our messaging – we choose these words with intent, and they protect our brand by setting consistency and highlighting our unique perspective.
• ADJECTIVES Bold Crisp Bright Craveable Customizable Energizing Nourishing Culinary Vibrant
• NOUNS Adventure Connection Fuel Culture Heritage Thoughtfulness Fanaticism Humility Positivity Transparency Community
• VERBS Crave Create Explore
• PROPER NOUNS SuperGreens SplendidGreens Crazy Feta Harissa Tzatziki Traditional Hummus Roasted Red Pepper Hummus Eggplant + Roasted Red Pepper Dip Sriracha Greek Yogurt Lemon Herb Tahini Green Harissa Greek Vinaigrette Yogurt Dill Spicy Lime Tahini
• NOUNS RESTAURANT, not store TEAM MEMBER, not employee GUEST, not customer PRODUCTION KITCHEN, not commissary DIPS + SPREADS, not products
• Our copywriting standards follow AP Style standards, with some occasional variations. The comprehensive guide to our copywriting standards can be accessed in the Copywriting Style Guide.

Brand Imagery

• CAVA photography should capture the essence of our brand – our photos are bold and rich, and each image is an example of a cherished moment to relish in.
• Whether you are choosing images of our food, our restaurants, or the connection we create outside of the kitchen, it is important that every photo seizes the colors you see, the flavors you taste, and the sensations you felt in the moment the image was captured.
• Mouthwatering Food Infectious Fanaticism Captivating Spaces
• Imagery that evokes an emotional reaction -whether mouth-watering, smile-making, or celebration-• • • inspiring.
• Guest’s point of view
• Crisp, clear ingredient features
• Overhead images that show LOTS of food
• Bright, highly-saturated colors taken with natural light
• Imagery that evokes a sense of humanity, authenticity, reality -through human elements or unexpected perspectives
• Created in our kitchens -and in yours.
• Combination of fast-shutter-speed action moments and shallow depth of field, romantic backlit imagery
• Infusion of enthusiasm, collaboration, and humor into mood of imagery-embodiment of the CAVA brand values

Color Palette

• Color plays an important role in CAVA’s brand identity. CAVA’s primary palette comprises the signature CAVA Orange and Slate Black. A palette of supporting secondary colors has been developed to compliment the brand colors. Consistent use of these colors will contribute to the cohesive and harmonious look of the CAVA brand identity across all relevant media. Check with the Creative Team when using the brand colors so that they will be always be consistent.
• CAVA has two official colors: CAVA Orange and Slate Black. These colors have become a recognizable identifier for the company. Use them as the dominant color palette for all internal and external visual presentations of the company.
• PRIMARY COLOR CAVA ORANGE CMYK: C000 M041 Y100 K000 Pantone: 137C, 123U RGB: r252 G176 B052 Web: #FFB134
• PRIMARY COLOR SLATE BLACK CMYK: C000 M000 Y000 K085 Pantone: Black C RGB: r037 G037 B037 Web: #252525
• The Secondary Colors are complementary to our official colors, but are not recognizable identifiers for our company. The secondary colors are a modern reference to the Mediterranean palette.
• The Secondary Colors should be used sparingly (less than 20% of the palette in one piece). Use them to accent and support the primary color palette.
• MEDITERRANEAN CMYK: c48 mO y1O kO RGB: r119 g197 b213 Pantone: 63OC Web: #7AC7CC
• MINT CMYK: c36 mO y29 k1O RGB: r172 g229 b2O3 Pantone: 2253C Web: #ACE5CB
• MIDNIGHT CMYK: c84 m54 y29 k28 RGB: r61 g8O b103 Pantone: 2377C Web: #3d5O67
• CAVA’s primary palette is comprised of the signature CAVA Orange and Slate Black. A palette of supporting secondary colors has been developed for complementary usage. We also use a few standard non-brand colors to enhance the experience and meet product requirements for a harmonious look across all digital products.
• PRIMARY COLORS CAVA ORANGE #FBB134 SLATE BLACK #252525 SECONDARY COLORS MEDITERRANEAN #7AC7CC MINT #ACE5CB STRAWBERRY #FF6155 CHICKPEA #EBD7A5 MIDNIGHT #3D5067 VALID #06B105 UI COLORS 80% GREY #535353 60% GREY #7E7E7E 40% GREY #A9A9A9 20% GREY #D4D4D4 VALID #068105 ERROR #CD0EO0
• The product packaging colors are complementary to our official colors, but are not recognizable identifiers for our brand. These colors should be not used in any instances outside of our product packaging.
• EGGPLANT & ROASTED RED PEPPER DIP CMYK: c40 m54 y0 k0 Pantone: 2577C RGB: r167 g123 b202 Web: #a77bca
• CRAZY FETA CMYK: c053 m000 y051 k000 Pantone: 346C RGB: r113 g204 b152 Web: #71cc98
• TZATZIKI CMYK: c20 m0 y7 k0 Pantone: 628C RGB: r184 g221 b225 Web: #b8dde1
• HARISSA CMYK: c0 m95 y94 k28 Pantone: 7260C RGB: r183 g49 b44 Web: #b7312c
• GREEN USDA ORGANIC DETAIL CMYK: c96 m2 y100 k12 Pantone: 348C RGB: r0 g132 b61 Web: #00843d
• TRADITIONAL HUMMUS CMYK: c6 m13 y41 k4 Pantone: 468C RGB: r221 g203 b164 Web: #ddcba4
• ROASTED RED PEPPER HUMMUS CMYK: c0 m70 y58 k0 Pantone: 178C RGB: r255 g88 b93 Web: #ff585d
• SPICY HUMMUS CMYK: c0 m82 y94 k2 Pantone: 173C RGB: r207 g69 b32 Web: #cf4520
• KALAMATA HUMMUS CMYK: c15 m38 y7 k22 Pantone: 5215C RGB: r175 g149 b166 Web: #af95a6
• ROASTED GARLIC HUMMUS CMYK: c2 m58 y96 k10 Pantone: 7412C RGB: r211 g130 b53 Web: #d38235
• CARAMELIZED ONION HUMMUS CMYK: c0 m12 y60 k0 Pantone: 134C RGB: r253 g210 b110 Web: #fdd26e
• GREEN HARISSA CMYK: c056 m00Z y078 k005 Pantone: 7489 C RGB: r116 g170 b80 Web: #74aa50
• LEMON HERB TAHINI CMYK: c006 m000 y082 k000 Pantone: 603 C RGB: r237 g224 b75 Web: #ede04b
• YOGURT DILL CMYK: c059 m000 y030 k000 Pantone: 3258 C RGB: r73 g197 b142 Web: #49c5b1
• SPICY LIME TAHINI CMYK: c0 m26 y87 k0 Pantone: 136C RGB: r255 g191 b63 Web: #ffbf3f

Typography

• Consistent typography is crucial to the CAVA brand persona. CAVA leverages three defined but universally appealing typefaces: Futura PT, Noto Serif, and Avenir.
• Futura is CAVA’s Primary Font; Noto Serif is CAVA’s Secondary Font; Avenir is CAVA’s Digital Product Font.
• CAVA uses the Futura PT font to signify a confident yet unassuming brand aesthetic. Futura PT is used in most header cases.
• CAVA uses the Noto Serif font to signify an approachable and thoughtful brand aesthetic. CAVA uses Noto Serif in most secondary cases.
• CAVA uses Avenir in digital product design where legibility and precision are key.
• Font Hierarchy: Caption Text - CAVA Typo - Noto Serif Regular 6 pt Type / 9 pt Leading; Copy Text - CAVA Typo - Noto Serif Italic 8 pt Type / 11 pt Leading; Headlines Copytext - CAVA TYPO - Noto Serif Regular - Capital Letters 10 pt Type / 10 pt Leading; Sublines Sections - CAVA TYPOGRAPHY - Futura PT Heavy, 16 pt Type / 12 pt Leading; Big Headlines and Title - CAVA TYPOGRAPHY - Futura PT Heavy - Capital Letters 34 pt Type / 30 pt Leading; Sequencer and Title for Marketing - THE HEADER - Futura PT Heavy - Capital Letters 48 pt Type / 48 pt Leading.
• The primary brand fonts for CAVA are Futura PT, Avenir, and Noto Serif. On the web or on applications, that font set is limited to Avenir and Noto Serif, unless the text is rendered as display text (ex. In featured images).
• For Futura PT, both Book and Heavy are appropriate font weights for web. Avenir has six font weights, but for CAVA digital products, the only acceptable font weight is Book.
• Body copy for CAVA digital products should always be in Futura PT and should always be in Book weight, unless the text is indicating a time- or location-sensitive piece of information. Detail copy should be in Avenir.
• Line-height, or leading, should have a font-size to line-height ratio of 1:1.5, where a 16px font will have a line height of 24 px. Headings or display text (eg., headlines on a feature image in Digital Ordering) will have a font-size to line-height ratio of 1:1.25.
• BODY AND CAPTION TEXT: Body - CAVA Typo - Futura PT Book 16 px; Caption - CAVA Typo - Avenir Book 12 px.
• HEADINGS AND LABELS: HEADING 1 - Futura PT Heavy 60px; HEADING 2 - Futura PT Heavy 24 px; LABEL TEXT - Futura PT Heavy 16px.

Logo Usage

• Our logo is the key building block of our identity, the primary visual element that distinguishes us. The CAVA Logo is crisp, bold, and minimal. We offset the V in our logo as a design accent and to introduce a supporting logo hierarchy that carries its own unique usage guidelines.
• The CAVA Logo is a clean, powerful representation • of our brand.
• It is highly legible and clearly defined in its use of uppercase letters and the Geogrotesque typeface. The two corporate colors are CAVA Orange and Slate Black. This fresh, playful, and appealing combination draws viewers in and lets them know this is a brand for everyone -while also clearly defining our position as a bold and thoughtful brand.
• The “V’ in The CAVA Logo is always highlighted in CAVA Orange. Alternate colors are used only in instances that require a single-color logo. The CAVA V Logo serves to support the Masterbrand Logo in select creative. The V Logo represents our brand vibes and corresponds to our supporting use of the peace sign in some contexts.
• Recommended formats are: .eps I .ai I .png I .jpg I .tiff
• Attention: Use of any stylized, animated, hand-drawn or other versions of an inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with the CAVA Brand & Innovation Team if you have any questions or need further help.
• 3. The Logo Dark Version is used when the background color is light-colored.
• 4. The Logo Light Version is used when the background color is dark-colored.
• It is important to keep The CAVA Logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark.
• This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to The CAVA logo itself.
• Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
• To work out the clearspace take the height of the logo and divide it in half (Clearspace = Height I 2).
• It is likewise important to style the CAVA logo at the appropriate size. Refer to the below sizing parameters to ensure optimal legibility and recognition of the CAVA logo. It is essential that the CAVA logo is clearly recognizable in all uses across print, signage, digital, and beyond.
• Full Logo Minimum Size: 20 mm x 7.31 mm
• Logo Symbol Minimum Size: 5 mm x 5 mm
• When applied onto a photo background, the CAVA logo guidelines apply, no matter the color or texture of the background.
• Ensure that the photo allows for appropriate negative space to adhere to the CAVA logo guidelines.
• In very rare circumstances, we will use a vertical version of the CA VA logo for branding. This is only permitted in cases where our primary logo will ultimately render illegible. If you would like to use the vertical version of CAVA’s logo, please contact a member of the Creative Team for assistance.

Tone And Messaging

• The CAVA brand voice and character is crucial to how we position ourselves in a highly competitive industry. CAVA’s customer base comprises a variety of constituents spanning age, gender, race, and ethnic backgrounds.
• Our voice is clearly defined and resonates with our customer base, driving them to adopt the CAVA lifestyle and share it with their friends, family, and peers.
• Our brand voice is the steady personality of our writing. Our voice may grow or mature over time, but it remains a consistent representation of our brand personality across all platforms and creative placements.
• Our voice is… Smart Familiar Enthusiastic Generous
• Our tone conveys… Style Thoughtfulness Fanaticism Inclusivity
• We use active words, showing words, participatory words.
• We use descriptors that make you feel like you can taste our food.
• Our point of view is collective – it’s not you or me – it’s us.
• We use welcoming words – you should feel at home with us, whether it’s your first visit or your fiftieth.
• We’re selective about certain frequently used words in our messaging – we choose these words with intent, and they protect our brand by setting consistency and highlighting our unique perspective.
• ADJECTIVES Bold Crisp Bright Craveable Customizable Energizing Nourishing Culinary Vibrant
• NOUNS Adventure Connection Fuel Culture Heritage Thoughtfulness Fanaticism Humility Positivity Transparency Community
• VERBS Crave Create Explore
• PROPER NOUNS SuperGreens SplendidGreens Crazy Feta Harissa Tzatziki Traditional Hummus Roasted Red Pepper Hummus Eggplant + Roasted Red Pepper Dip Sriracha Greek Yogurt Lemon Herb Tahini Green Harissa Greek Vinaigrette Yogurt Dill Spicy Lime Tahini
• NOUNS RESTAURANT, not store TEAM MEMBER, not employee GUEST, not customer PRODUCTION KITCHEN, not commissary DIPS + SPREADS, not products
• Our copywriting standards follow AP Style standards, with some occasional variations. The comprehensive guide to our copywriting standards can be accessed in the Copywriting Style Guide.

Brand Values

• OUR VALUES Positivity Transparency Fanaticism Humility Thoughtfulness
• We‘re intentional about how we live our brand values. We have a point of view.
• We’ve always been guided by the values that grounded us when we founded our very first restaurant – a commitment to doing things the right way. We don’t cut corners, and we hold our brand and our teams to those standards of excellence, trust, and transparency.
• Infusion of enthusiasm, collaboration, and humor into mood of imagery-embodiment of the CAVA brand values
• Our commitment to values like fanaticism, thoughtfulness, and positivity – as well as our brand focus on food and hospitality – mean video is a key way we express ourselves.

Visual Style

• The CAVA Logo is a clean, powerful representation of our brand. It is highly legible and clearly defined in its use of uppercase letters and the Geogrotesque typeface. The two corporate colors are CAVA Orange and Slate Black. This fresh, playful, and appealing combination draws viewers in and lets them know this is a brand for everyone -while also clearly defining our position as a bold and thoughtful brand.
• The “V” in The CAVA Logo is always highlighted in CAVA Orange. Alternate colors are used only in instances that require a single-color logo. The CAVA V Logo serves to support the Masterbrand Logo in select creative. The V Logo represents our brand vibes and corresponds to our supporting use of the peace sign in some contexts.
• Recommended formats are: .eps | .ai | .png | .jpg | .tiff
• Use of any stylized, animated, hand-drawn or other versions of an inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with the CAVA Brand & Innovation Team if you have any questions or need further help.
• 3. The Logo Dark Version is used when the background color is light-colored.
• 4. The Logo Light Version is used when the background color is dark-colored.
• It is important to keep The CAVA Logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark.
• This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to The CAVA logo itself.
• Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
• To work out the clearspace take the height of the logo and divide it in half (Clearspace = Height / 2).

Layout And Composition

• It is important to keep The CAVA Logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark.
• This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to The CAVA logo itself.
• Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
• To work out the clearspace take the height of the logo and divide it in half (Clearspace = Height / 2).
• The main logo is the dark logo used on white or colored background. For darker backgrounds you will find an alternative below.
• The secondary logo is used as a subtle branding element for supporting creative.
• Recommended formats are: .eps | .ai | .png | .jpg | .tiff
• Use of any stylized, animated, hand-drawn or other versions of an inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with the CAVA Brand & Innovation Team if you have any questions or need further help.
• The Logo Dark Version is used when the background color is light-colored.
• The Logo Light Version is used when the background color is dark-colored.

Video Guidelines

• Our commitment to values like fanaticism, thoughtfulness, and positivity – as well as our brand focus on food and hospitality – mean video is a key way we express ourselves. We use video to tell stories – about our food, our brand beginnings, our teams, our guests, and our communities. CAVA videos take our messaging guidelines – smart, familiar, enthusiastic, and generous – and apply them to the video format.
• Our video approach brings the enthusiasm and dynamism of our food and our guests to life.
• Our food is at the center of everything – so we focus on it in our video as well. We adhere to precise food styling guidelines, and use actual CAVA locations, dishware, and guests wherever possible in our shoots. We prioritize tight cuts of our food in its finished state – as well as shots that show how it got there. And we also focus on the way people engage with our food – their delight, their enthusiasm, their experiences.
• We leverage our messaging guidelines to create consistent + memorable narratives for our videos. Scripting should feel authentic and natural. If you have questions about scripting for CAVA partner video content, please speak with the Creative Team.
• People eat with their eyes – so we focus on showcasing mouthwatering food with careful color correction. We apply the same curation we bring to our photo guidelines to video, correcting for warmth in our lighting and highlighting the vibrance of our food.
• We seek to achieve lighting that feels as natural as possible. Our restaurants are designed to evoke a feeling of warmth, so we want to give that same sensation in our video content – but we also strive to balance out with use of cool tones to help everything feel authentic and welcoming.
• Just as we have standards around the music that plays in our restaurants and creates a consistent experience, we evoke similar standards in our music selection for video. So what is the CAVA music experience? We choose music that has a strong beat, but that doesn’t rely on too much electronic support. We don’t go full acoustic, but lean more to that end of the spectrum. We occasionally bring in a little jazz or soulful feel to our selections, but largely stick to bold indie rock and folk tracks. We almost always skip vocals in our music selection.
• We use animation and graphics thoughtfully and sparingly in our videos. We create animation and graphics that enhance the video, rather than distracting from it. We let the crisp lines of our brand inform the way we approach graphics and animation, but let the organic color, shape, and asymmetry of food come through as well.

Packaging Design

• CAVA dips, spreads, and sauces are available in Whole Foods Markets and other speciality markets across the country.
• We clearly distinguish between each of our packaged products with a dedicated color system. Each product’s colorway evokes the ingredients that go into that product and the flavor profule that results.
• We use our messaging guidelines to provide clear + consistent copy for our packaged products. We infuse each product with enticing details that invite purchase, plus a hint of our Mediterranean perspective.
• We want our customers to understand everything that’s in our products, so we clearly delineate ingredients, allergens, and nutritional details on our product labeling. Our products are free of artificial additives and preservatives, and they’re vegetarian and low in calories, fat, and sodium.
• The product packaging colors are complementary to our official colors, but are not recognizable identifiers for our brand. These colors should be not used in any instances outside of our product packaging.
• Prepared fresh daily in our production kitchens, these inspired dips, spreads, and sauces are delivered directly to local markets, ensuring only the highest­quality products are always on the shelves.

Digital Guidelines

• CAVA Digital Products should use the CAVA Brand Guidelines as a starting point, but will feature their own distinct set of guidelines to match the specifications and requirements of dynamic, user-friendly digital products.
• CAVA Digital Products have distinctions in font usage, color system, font hierarchy, and color contrast to serve the digital platforms for which they’re built.
• CAVA Digital Products should always use a responsive, mobile first, grid system that scales up to 12 columns depending on the size of the device.
• CAVA follows WGAC 2.0 Accessibility standards to the best of our abilities.
• CAVA’s primary palette is comprised of the signature CAVA Orange and Slate Black. A palette of supporting secondary colors has been developed for complementary usage. We also use a few standard non-brand colors to enhance the experience and meet product requirements for a harmonious look across all digital products.
• CAVA Digital Products should always use a responsive, mobile first, grid system that scales up to 12 columns depending on the size of the device. The gutter width between columns for devices larger than 768 px wide should always be 20px. Gutter width for devices smaller than 768 px wide should be 10px.
• The maximum size for all content within our app container should be 1200 px. Once screen reaches a size greater than 1200 px, all content within the container should be center-aligned to the page and the margin around the container will automatically expand. The margins should expand exponentially and the grid itself should be centered in the page.
• The primary brand fonts for CAVA are Futura PT, Avenir, and Noto Serif. On the web or on applications, that font set is limited to Avenir and Noto Serif, unless the text is rendered as display text (ex. In featured images).
• For Futura PT, both Book and Heavy are appropriate font weights for web. Avenir has six font weights, but for CAVA digital products, the only acceptable font weight is Book.
• Body copy for CAVA digital products should always be in Futura PT and should always be in Book weight, unless the text is indicating a time- or location-sensitive piece of information. Detail copy should be in Avenir.
• Line-height, or leading, should have a font-size to line- height ratio of 1:1.5, where a 16px font will have a line height of 24 px. Headings or display text (eg., headlines on a feature image in Digital Ordering) will have a font-size to line-height ratio of 1:1.25.
• Body: Futura PT Book, 16 px; Caption: Avenir Book, 12 px; Heading 1: Futura PT Heavy, 60 px; Heading 2: Futura PT Heavy, 24 px; Label Text: Futura PT Heavy, 16 px.
• CAVA’s belief is that food is for all; that extends to our digital products as well.
• “WCAG 2.0 is a stable, referenceable, technical standard. It has 12 guidelines that are organized under 4 principles: perceivable, operable, understandable, and robust. For each guideline there are testable success criteria which are at three levels: A, AA, and AAA.
• Although conformance can only be achieved at the stated levels, authors are encouraged to report (in their claim) any progress toward meeting success criteria from all levels beyond the achieved level of conformance.
• Conformance to a standard means that you meet or satisfy the ‘requirements’ of the standard. In WCAG 2.0 the ‘requirements’ are the Success Criteria. To conform to WCAG 2.0, you need to satisfy the Success Criteria, that is, there is no content which violates the Success Criteria.
• This means that if there is no content to which a success criterion applies, the success criterion is satisfied.
• Most standards only have one level of conformance. In order to accommodate different situations that may require or allow greater levels of accessibility than others, WCAG 2.0 has three levels of conformance, and therefore, three levels of Success Criteria.
• Level AA: For level AA conformance, the Web page satisfies all the Level A and Level AA Success Criteria, or a Level AA conforming alternate version is provided.
• It is not recommended that Level AAA conformance be required as a general policy for entire sites because it is not possible to satisfy all Level AAA Success Criteria for some content.
• Conformance (and conformance level) is for full Web Page(s) only, and cannot be achieved if part of a Web page is excluded.
• Complete Processes: When a Web page is one of a series of Web pages presenting a process (i.e., a sequence of steps that need to be completed in order to accomplish an activity), all Web pages in the process conform at the specified level or better. (Conformance is not possible at a particular level if any page in the process does not conform at that level or better.) Example: An online store has a series of pages that are used to select and purchase products. All pages in the series from start to finish (checkout) conform in order for any page that is part of the process to conform.)

Experiential And Spatial Design

• Well-designed means for CAVA: • Modern Yet Warm: These are spaces that make you feel at ease and eager to return. • Branded and Unique: CAVA is not like every other restaurant. Design elements should express CAVA’s unique brand. • Durable: Our materials have the ability to withstand thousands of guests. • Operationally Efficient: CAVA team members have all the tools in the right places to do their jobs well. • Inclusive and Welcoming: Our spaces are ADA accessible. Our spaces are well-lit. Our spaces are welcoming to all people.

Business Essentials

• Consistent branded communications materials are essential to a unified reflection of our brand identity.
• This section details particulars for CAVA letterhead, business cards, and other corporate positioning materials.
• Letterhead
• Business Cards
• Stationery
• Envelopes

Philanthropy

• The CAVA brand was made possible by the support of friends, family, and our community – originally in Rockville, MD, and in many new communities across the country as we’ve grown. We believe in giving back to our communities as a show of appreciation for the support we’ve received along the way. We do that by partnering with like-minded nonprofit organizations and causes that reinforce our brand pillars of culinary and community.

Sustainability

• We believe in the power of CAVA – and the restaurant industry at large – to create change. So we commit ourselves to integrating sustainable solutions across the business – from our restaurant design choices to our packaging to our ingredient usage and waste reduction. We continually apply our brand priorities of innovation and our commitment to leading the category to our work on sustainability – we don’t settle for doing things halfway.
• We also appreciate producers who practice sustainability and take pride in leaving the planet better off in the long-run.

Policy

• Above all, we are stewards of our guests and of our team members – so we bring our voice to policy and political conversations that match those priorities. We believe in the rights and value of our team members, and are committed to exceptional benefits and pay structures to create loyal teams. If we notice threats to those rights, we will raise our voice. Additionally, we believe in the rights and value of our guests – and are committed to creating inclusive and positive experiences for them. If we see a threat to those brand priorities of inclusivity and positivity, we will raise our voice.

Ethics

• We’ve always been guided by the values that grounded us when we founded our very first restaurant – a commitment to doing things the right way. We don’t cut corners, and we hold our brand and our teams to those standards of excellence, trust, and transparency.

Additional Properties