Official Websites
Brand Guidelines
2021
Brand Summary
Mission
- To provide a modern, innovative motion design and animation application for professionals, emphasizing the future of 2D animation and digital creativity [^1].
Core Values
- innovation
- professionalism
- modernity
- digital creativity
- accessibility
Target Audience
- Professional designers, animators, and digital creatives seeking advanced, data-driven, procedural tools for motion design and animation [^2].
Personality Traits
- futuristic
- bold
- minimalistic
- dynamic
- technical
Visual Identity Overview
- The brand uses geometric patterns, bold typography, a vibrant color palette (green, yellow, pink, purple, black, white, grey), and a modern sans-serif font (Merriweather Sans). The logo is a stylized geometric ‘C’ constructed from interconnected triangles, and the visual style emphasizes flat, minimalistic, and tech-inspired aesthetics [^3].
Categories
Brand Imagery
- Diagonal Triangular Pattern - The image features a rectangular strip composed of a repeating geometric pattern of squares divided diagonally from corner to corner, creating two triangles within each square. The pattern consists of alternating colors: bright green and light gray, arranged in a grid. Each square’s diagonal division runs from the top-left corner to the bottom-right corner, with the upper-left triangle in bright green and the lower-right triangle in light gray, and this alternation is consistent across the entire strip. The background is a solid gray color, and the pattern is uniform in size and orientation throughout the strip, which runs horizontally across the image. The overall design is flat, with no shading or three-dimensional effects, and the pattern appears to be seamless repeating.
- Cavalry Logo Design - The image features a logo comprising a stylized geometric letter ‘C’ on the left, constructed from interconnected black lines forming a series of triangle shapes creating a faceted, three-dimensional appearance. The ‘C’ is designed with a modern, sharp-edged style, with the open side facing right. To the right of this geometric symbol, the word ‘Cavalry’ is displayed in large, bold, black sans-serif font. The background of the entire image is a uniform light gray color, providing contrast to the black elements. The entire layout is horizontally aligned, with the geometric ‘C’ on the left and the word ‘Cavalry’ on the right, occupying most of the height of the image but leaving some padding around the edges.
- Color Palette with Labels - The image is divided into five vertical sections, with the top row containing two sections and the bottom row containing three sections. The first section on the top left has a light grey background with the text ‘Cavalry Grey’ in small black font, accompanied by color specifications ‘RGB 200/200/200’ and ‘HEX #c8c8c8’. Below this, a large black number ‘01’ is prominently displayed. Adjacent to it is another top section with a white background, labeled ‘Cavalry White,’ with color specifications ‘RGB 255/255/255’ and ‘HEX #ffffff,’ and a large black number ‘02’. The bottom row has three equally-sized sections with bright background colors and large white numbers: the first on the left is bright green labeled ‘Cavalry Green’ with color codes ‘RGB 79/253/122’ and ‘HEX #4ffd7a,’ displaying the number ‘04’; the middle section is bright yellow labeled ‘Cavalry Yellow’ with color codes ‘RGB 255/255/0’ and ‘HEX #ffff00,’ with the number ‘05’; the third on the right is vivid pink labeled ‘Cavalry Pink’ with color codes ‘RGB 255/86/224’ and ‘HEX #ff56e0,’ with the number ‘03’; all sections feature a small icon of a geometric cube with the word ‘Cavalry’ next to it, indicating a brand or color palette theme, and the overall design emphasizes large, bold numbering corresponding to each color swatch.
- Bold Number 02 on White Background - The image should prominently feature the number ‘02’ in large, bold, black digits on a plain white background. The ‘0’ is a perfect circle, and the ‘2’ is a standard numeral with a curved top and a diagonal tail, both in a sans-serif font style. The size of the numbers should be substantial, occupying most of the image space, with the zero positioned slightly to the left and the two to the right, maintaining equal vertical alignment. The overall composition is simple and minimalistic, highlighting the numerical figures clearly and legibly.
Color Palette
- Cavalry Grey RGB 200/200/200 HEX #c8c8c8
- Cavalry White RGB 255/255/255 HEX #ffffff
- Cavalry Black RGB 0/0/0 HEX #000000
- Cavalry Green RGB 79/253/122 HEX #4ffd7a
- Cavalry Yellow RGB 255/255/0 HEX #ffff00
- Cavalry Pink RGB 255/86/224 HEX #ff24e0
- Cavalry Purple RGB 100/55/255 HEX #6437ff
Typography
- Merriweather Sans – (Google Font)
- Foundry Google Typeface
- Release year – 2011
- Merriweather Sans -(Google Font)
- Merriweather Sans Extra Bold /1.0 Merriweather Sans Bold / 1.0 Merriweather Sans Semi Bold/ 1.0 Merriweather Sans Medium / 1.0 Merriweather Sans Regular/ 1.0 Merriweather Sans Light/ 1.0
Merriweather 47pt
- Merriweather 37pt
- Merriweather 29pt
- Merriweather 22pt
Logo Usage
- The image features a logo comprising a stylized geometric letter ‘C’ on the left, constructed from interconnected black lines forming a series of triangle shapes creating a faceted, three-dimensional appearance. The ‘C’ is designed with a modern, sharp-edged style, with the open side facing right. To the right of this geometric symbol, the word ‘Cavalry’ is displayed in large, bold, black sans-serif font. The background of the entire image is a uniform light gray color, providing contrast to the black elements. The entire layout is horizontally aligned, with the geometric ‘C’ on the left and the word ‘Cavalry’ on the right, occupying most of the height of the image but leaving some padding around the edges.
- The image features a logo comprising a stylized geometric letter ‘C’ on the left, constructed from interconnected black lines forming a series of triangle shapes creating a faceted, three-dimensional appearance. The ‘C’ is designed with a modern, sharp-edged style, with the open side facing right. To the right of this geometric symbol, the word ‘Cavalry’ is displayed in large, bold, black sans-serif font. The logo is shown in three color variations: on a bright green background, on a white background, and on a black background. In each variation, the logo and text are rendered in black or white to ensure contrast and legibility.
- The image is divided into five vertical sections, with the top row containing two sections and the bottom row containing three sections. The first section on the top left has a light grey background with the text ‘Cavalry Grey’ in small black font, accompanied by color specifications ‘RGB 200/200/200’ and ‘HEX #c8c8c8’. Adjacent to it is another top section with a white background, labeled ‘Cavalry White,’ with color specifications ‘RGB 255/255/255’ and ‘HEX #ffffff.’ The bottom row has three equally-sized sections with bright background colors and large white numbers: the first on the left is bright green labeled ‘Cavalry Green’ with color codes ‘RGB 79/253/122’ and ‘HEX #4ffd7a,’ the middle section is bright yellow labeled ‘Cavalry Yellow’ with color codes ‘RGB 255/255/0’ and ‘HEX #ffff00,’ the third on the right is vivid pink labeled ‘Cavalry Pink’ with color codes ‘RGB 255/86/224’ and ‘HEX #ff56e0.’ All sections feature a small icon of a geometric cube with the word ‘Cavalry’ next to it, indicating a brand or color palette theme, and the overall design emphasizes large, bold numbering corresponding to each color swatch.
Visual Style
- Diagonal Triangular Pattern - The image features a rectangular strip composed of a repeating geometric pattern of squares divided diagonally from corner to corner, creating two triangles within each square. The pattern consists of alternating colors: bright green and light gray, arranged in a grid. Each square’s diagonal division runs from the top-left corner to the bottom-right corner, with the upper-left triangle in bright green and the lower-right triangle in light gray, and this alternation is consistent across the entire strip. The background is a solid gray color, and the pattern is uniform in size and orientation throughout the strip, which runs horizontally across the image. The overall design is flat, with no shading or three-dimensional effects, and the pattern appears to be seamless repeating.
- Cavalry Logo Design - The image features a logo comprising a stylized geometric letter ‘C’ on the left, constructed from interconnected black lines forming a series of triangle shapes creating a faceted, three-dimensional appearance. The ‘C’ is designed with a modern, sharp-edged style, with the open side facing right. To the right of this geometric symbol, the word ‘Cavalry’ is displayed in large, bold, black sans-serif font. The background of the entire image is a uniform light gray color, providing contrast to the black elements. The entire layout is horizontally aligned, with the geometric ‘C’ on the left and the word ‘Cavalry’ on the right, occupying most of the height of the image but leaving some padding around the edges.
- Color Palette with Labels - The image is divided into five vertical sections, with the top row containing two sections and the bottom row containing three sections. The first section on the top left has a light grey background with the text ‘Cavalry Grey’ in small black font, accompanied by color specifications ‘RGB 200/200/200’ and ‘HEX #c8c8c8’. Below this, a large black number ‘01’ is prominently displayed. Adjacent to it is another top section with a white background, labeled ‘Cavalry White,’ with color specifications ‘RGB 255/255/255’ and ‘HEX #ffffff,’ and a large black number ‘02’. The bottom row has three equally-sized sections with bright background colors and large white numbers: the first on the left is bright green labeled ‘Cavalry Green’ with color codes ‘RGB 79/253/122’ and ‘HEX #4ffd7a,’ displaying the number ‘04’; the middle section is bright yellow labeled ‘Cavalry Yellow’ with color codes ‘RGB 255/255/0’ and ‘HEX #ffff00,’ with the number ‘05’; the third on the right is vivid pink labeled ‘Cavalry Pink’ with color codes ‘RGB 255/86/224’ and ‘HEX #ff56e0,’ with the number ‘03’; all sections feature a small icon of a geometric cube with the word ‘Cavalry’ next to it, indicating a brand or color palette theme, and the overall design emphasizes large, bold numbering corresponding to each color swatch.
- Bold Number 02 on White Background - The image should prominently feature the number ‘02’ in large, bold, black digits on a plain white background. The ‘0’ is a perfect circle, and the ‘2’ is a standard numeral with a curved top and a diagonal tail, both in a sans-serif font style. The size of the numbers should be substantial, occupying most of the image space, with the zero positioned slightly to the left and the two to the right, maintaining equal vertical alignment. The overall composition is simple and minimalistic, highlighting the numerical figures clearly and legibly.