CBS Sports Network

📋 1 Guidelines

🔗 Connections

Sector

Sports Broadcasting

Region

Usa

Guideline Year

2016

Language

English

Tags

Broadcast

Official Websites

Brand Guidelines

2016

Brand Summary

Visual Identity Overview
  • The CBS Sports Network brand is defined by a clean, minimalist, and centered visual style. The primary logo features a circular icon with a stylized eye, followed by bold, uppercase text, all enclosed within a thin white rectangular border. The color palette centers on CBS signature blue, white, and two cool gray values, with clear specifications for logo usage over light and dark backgrounds. Typography guidelines emphasize DIN Pro as the primary font, with Heroic Condensed Bold for specialty elements, and a preference for medium and bold weights, capitalized type, and increased tracking for select pieces. The overall identity is visually balanced, geometric, and modern, with strict rules for logo presentation and color usage.

Categories

Logo Usage
  • R3 G57 B99 C100 M82 Y36 K25 PANTONE 7694C #033963 R250 G252 B254 C1 M0 Y0 K0 PANTONE WHITE #FAFCFE COLOR OVER LIGHT COLOR OVER DARK
  • R0 G0 B0 C75 M68 Y67 K90 #000000 R255 G255 B255 C0 M0 Y0 K0 #FFFFFF 1-COLOR OVER LIGHT 1-COLOR OVER DARK
  • CBS SPORTS CBS SPORTS NETWORK NETWORK TWO COLOR SINGLE COLOR CBS SPORTS CBS SPORTS ORTS NETWORK NETWORK SINGLE COLOR TWO COLOR
Color Palette
  • These are the main colors of the CBS Sports Brand identity. The palette is utilized in all CBS Sports property logos and all CBS Sports branded elements. The CBS Sports signature blue is accompanied by a white and two cool gray values. The NFL and Golf insert packages have their own unique extended color palette.
  • CBS BRAND COLOR PALETTE CBS BLUE R G B 3 , 5 7 , 9 9 CMYK 100, 82, 36, 25 PANTONE 7694C
  • CBS WHITE RGB 250, 252, 254 C M Y K 1 , 0 , 0 , 0 PANTONE WHITE
  • CBS GRAY 1 RGB 67, 79, 91 CMYK 75, 60, 48, 30 PANTONE 7545C
  • CBS GRAY 2 RGB 46, 59, 72 CMYK 81, 67, 51, 44 PANTONE 432C
  • COLOR OVER LIGHT R3 G57 B99 C100 M82 Y36 K25 PANTONE 7694C #033963 R250 G252 B254 C1 M0 Y0 K0 PANTONE WHITE #FAFCFE
  • COLOR OVER DARK R3 G57 B99 C100 M82 Y36 K25 PANTONE 7694C #033963 R250 G252 B254 C1 M0 Y0 K0 PANTONE WHITE #FAFCFE
  • 1-COLOR OVER LIGHT R0 G0 B0 C75 M68 Y67 K90 #000000 R255 G255 B255 C0 M0 Y0 K0 #FFFFFF
  • 1-COLOR OVER DARK R0 G0 B0 C75 M68 Y67 K90 #000000 R255 G255 B255 C0 M0 Y0 K0 #FFFFFF
Typography

  • DIN PRO

  • LIGHT: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • LIGHT ITALIC: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • MEDIUM: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • MEDIUM ITALIC: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • REGULAR: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • REGULAR ITALIC: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • BOLD: ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • BOLD ITALIC: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • FF DIN is a realist sans-serif typeface designed in 1995 by Albert-Jan Pool. Sharing structural similarities with DIN 1451, FF DIN differs in its weight distribution and naming conventions, and has a far wider character set. It includes ranging (old style) figures and several refinements that allow it to perform better as a print and screen text face.

  • HEROIC CONDENSED BOLD

  • ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() . , : - /

  • Heroic Condensed is the graphic embodiment of the idealized, no-nonsense, narrow grotesque. From poster design to editorial layout, Heroic Condensed is intended for a range of uses, and It is a fusion of pure geometry and optical balance. The finest adjustments have been applied to every curve and every angle of its letterforms for even color and visual equality across a versatile range of eight weights. The need for extensive kerning tables has been alleviated by a hand-tuned matrix of sidebearings in conjunction with already streamlined glyph designs. Heroic Condensed is further bolstered with Opentype Small Caps, Tabular Figures, Fractions, and the standard TypeTrust character set which includes a full array of Latin diacritics. In this CBS SPORTS insert package, only bold weight of Heroic Condensed had been used.
  • DIN Pro is the primary font for the CBS Sports and is used for all information types, from titles to statistics.
  • Heroic Condensed should only be considered for specialty elements.

  • WEIGHT The majority of type is set in Medium and Bold weights, with Regular and Italic versions used sparingly.

  • CASE Almost all type is capitalized to maintain legible scale in print and on screens of all sizes. If larger blocks of type are used, such as for quotes, consider using lettercase type in these cases.

  • SPACING Select pieces of type have increased tracking values to help create visual separation and create a stylistic impression.

Visual Style
  • R3 G57 B99 C100 M82 Y36 K25 PANTONE 7694C #033963
  • R250 G252 B254 C1 M0 Y0 K0 PANTONE WHITE #FAFCFE
  • COLOR OVER LIGHT
  • COLOR OVER DARK
  • R0 G0 B0 C75 M68 Y67 K90 #000000
  • R255 G255 B255 C0 M0 Y0 K0 #FFFFFF
  • 1-COLOR OVER LIGHT
  • 1-COLOR OVER DARK
  • SINGLE COLOR
  • TWO COLOR
  • The CBS Sports signature blue is accompanied by a white and two cool gray values.
  • RGB 3, 57, 99 CMYK 100, 82, 36, 25 PANTONE 7694C
  • RGB 250, 252, 254 CMYK 1, 0, 0, 0 PANTONE WHITE
  • RGB 67, 79, 91 CMYK 75, 60, 48, 30 PANTONE 7545C
  • RGB 46, 59, 72 CMYK 81, 67, 51, 44 PANTONE 432C
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