Ce Petit Monde

📋 1 Guidelines

🔗 Connections

Sector

Education Ngo

Region

France

Guideline Year

2014

Language

English

Tags

Education

Official Websites

Brand Guidelines

2014

Brand Summary

Mission
  • To create a playful, creative, and universally accessible world for early learners, encouraging exploration and imagination.
Core Values
  • open, universal access
  • humanist, sharing
  • early learners
  • playful approach
  • creative and fun
Target Audience
  • Young children and early learners, with a focus on playful discovery and cultural adaptation.
Personality Traits
  • playful
  • creative
  • fun
  • open-minded
  • humanist
Visual Identity Overview
  • The visual identity centers on childlike graphic elements, pure geometries, schoolbook lettering, cherished objects, and nature motifs. The logo features a child with an earth-brain and a keyhole as a sun, symbolizing illumination and universal access. The color palette is bright and cheerful, with French national tri-colors and rainbow sets. Typography is playful and clear, and layouts use proportional squares or circles to evoke a ‘small world’ theme.

Categories

Brand Voice
  • • Open, universal access • Humanist, sharing • Early learners • Playful approach • Creative and fun
  • • The interaction and creative possibilities of the graphic elements is the heart of the identi­ty.
  • • The graphic elements are meant to portray the world as observed by a child -pure geometries, schoolbook lettering, cherished objects, and surprises. The birdy and nature motifs are common amongst young children.
  • • The logo is a child with an earth-brain, or an international mind. The keyhole is also a sun (with rays), and together with the earth, they express the idea of universal access via an open mind (illumination).
  • • The name ‘Ce Petit Monde’ was conceived along with the identity. It refers to a personal world (this world) to explore via the imagina­tion, or a balloon.
  • • Cultural references are easily adapted to the identity and was an important point.
Brand Imagery
  • The interaction and creative possibilities of the graphic elements is the heart of the identity.
  • The graphic elements are meant to portray the world as observed by a child - pure geometries, schoolbook lettering, cherished objects, and surprises. The birdy and nature motifs are common amongst young children.
  • The logo is a child with an earth-brain, or an international mind. The keyhole is also a sun (with rays), and together with the earth, they express the idea of universal access via an open mind (illumination).
  • Vertical layout
  • 50pt kerning for logotype
  • Horizontal layout
  • Graphic variation (to show keyhole as sun)
  • Different expressions are possible
Color Palette
  • Identity rgb hex Secondary rgb hex 248 248 222 239 58 110 f8de3a f8ef6e 121 130 153 188 0 0 799900 82bc00 114 81 187 19 213 33 72bbd5 b5dbe9 215 30 58 d7le3a • Shades are useful for correcting color conflicts (sun on yellow background) 246 177 190 f6b1 be 37 61 113 253d71 • These colors are not part of the identity but may be needed for artwork 255 136 58 ff883a skin fde0cc 140 87 185 8c57b9 • For logo (face) 191 142 177 123 157 99 bfb19d 8e7b63 2 fef4ee fef9f7 121 91 48 795b30 34 34 34 222222 254 254 244 249 238 247 • Warmer white alternatives (solids)
  • • Shades are useful for correcting color conflicts (sun on yellow background)
  • • These colors are not part of the identity but may be needed for artwork
  • • For logo (face)
  • • Warmer white alternatives (solids)
  • • Use the main identity colors
  • Note: Use the lighter shade of yellow for the sun on a yellow background.
  • • A slightly darker blue should be used for the ‘ocean’ when on a blue solid
  • • Use a white interior on color solid
  • • French national tri-colors (red, white, blue)
  • • Primary or secondary colors are ok to use.
Typography
  • Josefin Sans Bold

  • ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

  • Futura LT Book
  • ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
  • Helvetica Light (300)
  • Use for logo/identity/graphic/titles at larger point sizes (16pt +)
  • Use for printed text
  • Use for internet text
  • 50pt kerning for logotype
  • 1 OOpt kerning for type
Logo Usage
  • • Vertical layout • 50pt kerning for logotype • Horizontal layout • Graphic variation (to show keyhole as sun) • Different expressions are possible
Tone And Messaging
  • Ce Petit Monde (This Small World) Explorons-le ensemble! (Let’s explore together!)
  • • Open, universal access • Humanist, sharing • Early learners • Playful approach • Creative and fun
  • • The interaction and creative possibilities of the graphic elements is the heart of the identity.
  • • The graphic elements are meant to portray the world as observed by a child - pure geometries, schoolbook lettering, cherished objects, and surprises. The birdy and nature motifs are common amongst young children.
  • • The logo is a child with an earth-brain, or an international mind. The keyhole is also a sun (with rays), and together with the earth, they express the idea of universal access via an open mind (illumination).
  • • The name ‘Ce Petit Monde’ was conceived along with the identity. It refers to a personal world (this world) to explore via the imagination, or a balloon.
  • • Cultural references are easily adapted to the identity and was an important point.
Brand Values
  • • Open, universal access • Humanist, sharing • Early learners • Playful approach • Creative and fun
Visual Style
  • The interaction and creative possibilities of the graphic elements is the heart of the identity.
  • The graphic elements are meant to portray the world as observed by a child - pure geometries, schoolbook lettering, cherished objects, and surprises. The birdy and nature motifs are common amongst young children.
  • The logo is a child with an earth-brain, or an international mind. The keyhole is also a sun (with rays), and together with the earth, they express the idea of universal access via an open mind (illumination).
  • Cultural references are easily adapted to the identity and was an important point.
  • Vertical layout
  • 50pt kerning for logotype
  • Horizontal layout
  • Graphic variation (to show keyhole as sun)
  • Different expressions are possible
Iconography
  • • The graphic elements are meant to portray the world as observed by a child -pure geometries, schoolbook lettering, cherished objects, and surprises. The birdy and nature motifs are common amongst young children.
  • • Vertical layout
  • • 50pt kerning for logotype
  • • Horizontal layout
  • • Graphic variation (to show keyhole as sun)
  • • Different expressions are possible
Layout And Composition
  • • Vertical layout
  • • 50pt kerning for logotype
  • • Horizontal layout
  • • Graphic variation (to show keyhole as sun)
  • • Different expressions are possible
🐛 Report