Cere Network

📋 1 Guidelines

🔗 Connections

Sector

Blockchain crypto Software

Region

Germany

Guideline Year

2022

Language

English

Tags

Software

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • Truly own your data for the first time. Cere Network is the first Decentralized Data Cloud (DDC) platform built on Substrate and Polygon, facilitating trustless cloud data storage, integration, and data collaboration across blockchain networks, as well as Web3 NFT, Metaverse, and gaming content.
Core Values
  • decentralization
  • trustless collaboration
  • data ownership
  • innovation
Target Audience
  • Organizations and individuals seeking secure, decentralized cloud data storage and integration, especially in Web3, NFT, Metaverse, and gaming sectors.
Personality Traits
  • innovative
  • modern
  • tech-focused
  • collaborative
Visual Identity Overview
  • The brand uses a modern, abstract logo inspired by the cerebellum, with a gradient color palette (purple, pink, cyan, navy), clean sans-serif typography (Sora and Poppins), and a visual style emphasizing minimalism, clarity, and technological themes. Illustrations are abstract and modern, suitable for digital platforms.

Categories

Logo Usage
  • Cere is short for ‘Cerebellum’, the part of the brain that is responsible for coordinating voluntary movements. For this reason, the Cere logo is a abstract visualisation of a brain. The logo consists of a symbol and a typeface combined to create the company’s identity.
  • Basic Variant Dark Background Variant Light Background Variant
  • It is important to maintain proper spacing to avoid making a congested visual.
  • Correct Logo Applications
Color Palette
  • These are the color palettes used throughout the company’s branding visuals. White (#FFF) & Black (#000) are default color pairings with this palette. Only in cases of collaboration visuals, these can be overlooked. Ebony Clay #242B42 -RGB (36, 43, 66) Dark #161D30 -RGB (22, 29, 48) Red Violet #B70F93 -RGB (183, 15, 147)
  • These gradients can be used to create unique designs that stand out. White (#FFF) & Black (#000) are default color pairings with this palette. Only in cases of collaboration visuals, these can be overlooked.
Typography
  • The following font families can be used to display any content on a visual. For digital and web graphics -Sora Font Family should be used. However, for internal working documents, the Poppins font family is used ideally when available.
  • Different font weights can be used but the recommended ones are Semi bold for titles, and Regular/Light for descriptions.
  • PRIMARY TYPEFACE Sora Font Family ABCDEFGH IJ KLM NOPQRSTUVWXYZ a bcdefg hij kl m nopq rstuvwxyz
  • 0123456789
  • !@#$%&*()_+-=Os..’?
  • SECON DARY TYPEFACE Poppins ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • !@#$%A8*()_+-=[]:./?
  • 09 Typographic Hierarchy Lorem Dolor Lorem Dolor SORA I 60PT I SEMIBOLD SORA I 36PT I SEMIBOLD Lorem Dolor
  • SORA 1 46PT I SEMIBOLD
  • Lorem Dolor SORA 1 24PT I SEMIBOLD
Visual Style
  • This document contains the rules for our visual communication system, that are to be followed strictly to maintain brand consistency. This covers all the elements you may need such as, logos, typefaces, colors, illustrations etc.
  • Cere is short for ‘Cerebellum’, the part of the brain that is responsible for coordinating voluntary movements. For this reason, the Cere logo is a abstract visualisation of a brain.
  • The logo consists of a symbol and a typeface combined to create the company’s identity.
  • Basic Variant
  • Dark Background Variant
  • Light Background Variant
  • lt is important to maintain proper spacing to avoid making a congested visual.
  • X X ·····················································••1••················ 2x Cere 2x …………………………………………………………………… X X
  • Correct Logo Applications
Brand Imagery
  • Cere is short for ‘Cerebellum’, the part of the brain that is responsible for coordinating voluntary movements. For this reason, the Cere logo is a abstract visualisation of a brain. The logo consists of a symbol and a typeface combined to create the company’s identity.
  • Basic Variant Dark Background Variant Light Background Variant
  • It is important to maintain proper spacing to avoid making a congested visual.
  • Correct Logo Applications
🐛 Report