Cineplex

📋 1 Guidelines

🔗 Connections

Sector

Entertainment

Region

Canada

Guideline Year

2010

Language

English

Tags

Entertainment

Official Websites

Brand Guidelines

2010

Brand Summary

Mission
  • CINEPLEX is your entry point into the social cinematic experience, inviting audiences to escape into the exciting world of movies, entertainment, and pop culture, providing accessible, affordable, and emotionally rich experiences that create lasting memories beyond the movie itself [^1].
Core Values
  • entertainment
  • unity
  • accessibility
  • affordability
  • emotion
  • lasting memories
  • expertise
  • fun
  • honesty
  • conversational openness
Target Audience
  • Individuals and communities seeking accessible, affordable, and emotionally engaging cinematic and entertainment experiences [^2].
Personality Traits
  • familiar
  • personal
  • open
  • honest
  • fun
  • conversational
  • direct
  • expert
Visual Identity Overview
  • The visual identity centers on the CINEPLEX rings icon, representing entertainment and unity, with a color palette of Midnight Blue and Golden Ticket gold, complemented by accent colors. The logo uses bold, uppercase, sans-serif fonts, and the visual style is clean, modern, and dynamic, with circular bokeh effects and lens flares to evoke depth and motion [^3].

Categories

Brand Voice
  • CINEPLEX is your entry point into the social cinematic experience.
  • We invite you to Escape into the exciting world of movies, entertainment and pop culture.
  • An experience that is accessible and affordable, yet rich with emotion and lasting memories that extends beyond the movie.
  • The CINEPLEX brand is very familiar and personal. Our copywriting style, tone and manner should always be open, honest, fun, conversational and direct.
  • When writing any CINEPLEX copy, it should meet these two criteria:
    1. Targeted to our audience in both tone and content
    1. Playfully conversational while still showing our “expertise”
Brand Imagery
  • The image should feature a primarily dark blue background with a subtle gradient, incorporating circular bokeh light effects of various sizes and opacities scattered across the background to create a sense of depth and a dynamic, modern aesthetic. Near the upper left quadrant, an intense white light source emits a glow with lens flare effects extending outward, illuminating part of the logo. The central focus is the ‘CINEPLEX’ logo, which consists of the word ‘CINEPLEX’ in bold, uppercase, white, sans-serif font, positioned horizontally. Above the word, there is a stylized, elliptical graphic element in gold and orange tones, representing a cinematic lens or swirl, with concentric rings extending outward to suggest motion or a lens aperture effect. Below the logo, a small rectangular white box contains the words ‘BRAND GUIDE’ in uppercase, contrasting against the background. The overall composition is centered with the logo and accompanying elements balanced evenly, maintaining a clean, professional, and sleek look suitable for branding representation.
Color Palette
  • The NEW CINEPLEX logo colour palette of deep rich blue is derived from the traditional CINEPLEX Odeon colours, evolved to a rich and elegant Midnight Blue.
  • The gold for the rings remains the same as the original CINEPLEX Entertainment logo.
  • In most instances the 4-colour version of the logo should be used on materials with a 4-colour background. Avoid using glows or keylines around the logo for contrast against backgrounds.
  • The space between the baseline of the tagline and the top of the CINEPLEX word mark squared should be the clearance around the logo in all marketing materials, where possible.
  • The CINEPLEX logo primary colours are Midnight Blue and Golden Ticket. Where possible background colours should be Midnight Blue primarily or Emmersion Black secondarily, which lend themselves to the cinema experience. All other colours can be used as accent colours.
  • PRIMARY MIDNIGHT BLUE PANTONE 2767 C C=100 M=78 Y=0 K=54 Digital: 091849
  • PRIMARY GOLDEN TICKET PANTONE 131 C C=0 M=32 Y=100 K=9 Digital: e19617
  • SECONDARY EMMERSION BLACK SPECIAL C=50 M=50 Y=0 K=100 Digital: Oa0017
  • ACCENT SILVER SCREEN COOL GREY 9 C=0M=1 Y=0 K=51 Digital: 919195
  • ACCENT RED PANTONE 1815 C C=0 M=90 Y=100 K=51 Digital: 73160c
  • ACCENT BLUE PANTONE 5425 C C=30 M=4 Y=0 K=31 Digital: 80A186
Typography
  • GILL SANS – Regular uppercase Primary headline font. Should be used consistently where possible for clarity and ease of reading. In unique instances the headline font can be more complementary to the idea being communicated.
  • TRADE GOTHIC – Bold Condensed No. 20 Primary subhead font. Should be used consistently where possible for clarity and ease of reading.
  • TRADE GOTHIC – Condensed No. 18 Primary body copy font. Should be used consistently where possible for clarity and ease of reading.
Logo Usage
  • The NEW CINEPLEX logo colour palette of deep rich blue is derived from the traditional CINEPLEX Odeon colours, evolved to a rich and elegant Midnight Blue.
  • The gold for the rings remains the same as the original CINEPLEX Entertainment logo.
  • In most instances the 4-colour version of the logo should be used on materials with a 4-colour background. Avoid using glows or keylines around the logo for contrast against backgrounds.
  • The space between the baseline of the tagline and the top of the CINEPLEX word mark squared should be the clearance around the logo in all marketing materials, where possible.
Tone And Messaging
  • CINEPLEX is your entry point into the social cinematic experience.
  • We invite you to Escape into the exciting world of movies, entertainment and pop culture.
  • An experience that is accessible and affordable, yet rich with emotion and lasting memories that extends beyond the movie.
  • The CINEPLEX brand is very familiar and personal. Our copywriting style, tone and manner should always be open, honest, fun, conversational and direct.
  • When writing any CINEPLEX copy, it should meet these two criteria: 1. Targeted to our audience in both tone and content 2. Playfully conversational while still showing our “expertise”
Visual Style
  • The NEW CINEPLEX logo colour palette of deep rich blue is derived from the traditional CINEPLEX Odeon colours, evolved to a rich and elegant Midnight Blue.
  • The gold for the rings remains the same as the original CINEPLEX Entertainment logo.
  • In most instances the 4-colour version of the logo should be used on materials with a 4-colour background. Avoid using glows or keylines around the logo for contrast against backgrounds.
  • The space between the baseline of the tagline and the top of the CINEPLEX word mark squared should be the clearance around the logo in all marketing materials, where possible.
Layout And Composition
  • In most instances the 4-colour version of the logo should be used on materials with a 4-colour background. Avoid using glows or keylines around the logo for contrast against backgrounds.
  • The space between the baseline of the tagline and the top of the CINEPLEX word mark squared should be the clearance around the logo in all marketing materials, where possible.
Brand Architecture
  • Many of the CINEPLEX theatre sub brand logos have evolved to reflect the NEW branding initiative and colour palette. These logos are connected to the CINEPLEX masterbrand by the appearance of the RINGS. The RINGS are the icon that bind all of the sub brands together for a more cohesive and clean appearance.
  • The sub brand theatre logos with rings should never be printed at less than 1"w x .5"h. Refer to the following pages.
  • If there are multiple brands being communicated in one element, the sub brands appear as word marks only, without the rings.
  • A sub brand logo theatre word mark should never be printed at less than l"wx .5"h.
  • The standard logo lock is recommended for use in all National OOH (Out Of Home) consumer materials, to create awareness of all the CINEPLEX Entertainment family.
  • The inclusion of CinemaCity in the logo lock depends on whether the communicated benefit is available at a CinemaCity location. CinemaCity never appears in the French logo lock.
  • The standard sub brand logo lock should never be printed at less than 3" wide.
  • NOTE: : The rings should never appear on any sub brands if the masterbrand with rings and tagline is present.
Co Branding
  • The masterbrand logo is for use in partnership programs when Cineplex is one of multiple participating partners.
  • The choice of colour selected for the logo should be from the iterations shown on this page that best suit the creative/communication piece.
  • Refer to COLOUR PALETTE (see page 4) for Pantone colours and CMYK breakdowns. Where possible and budget permitting -use spot colours as the primary colours.
  • The masterbrand logo should never be printed at less than 1"w x .5"h size.
External Signage Guidelines
  • The addition of the word CINEMAS is limited to GALAXY exterior signage and any Theatre pylon sign to ensure the theatre sub brand(s) is recognizable as a cinema environment.
  • Note: Pantone 1245C is used for the rings for exterior backlit signage
  • When SilverCity exterior signage is applied to a red background, the gold pantone colour must be adjusted to: Yellow 100 Magenta 30
  • In very restricted spaces -such as theatre entrances -a horizontal setting of the CINEPLEX ENTERTAINMENT logo in type can be used for legibility. This signage is based on the Custom Cineplex font, derived from Copperplate Bold. This word mark/artwork can be repurposed for small extended horizontal spaces.
  • The size and letter spacing can be re-set to accommodate varying small spaces, the wider the space the greater the letter spacing.
Presentation Template Guidelines
  • TITLE AND CONTENT PAGE
  • INSERT [TITLE I DATE] CINEPLEX
  • INSERT [TITLE I DATE] English
  • INSERT [TITLE I DATE] Bilingual
  • [TITLE]
  • wseRrej English
  • wsekr pm.ej Bilingual
  • € CINEPLEX ENTERTAINMENT Corporate logo -English: ®Cineplex Entertainment LP or used under license.
  • € CINEPLEX DIVERTISSEMENT Corporate logo -French: ®Cineplex Divertissement LP ou utilisation sous licence.
  • € CINEPLEX ENTERTAINMENT•DIVERTISSEMENT Corporate logo -Bilingual: ®Cineplex Entertainment LP or used under Iicense/ou utiIisation sous Iicence.
  • € CINEPLEX ESCAPE WITH US* Consumer logo with tagline -English: w®Cineplex Entertainment LP or used under license.
  • € CINEPLEX PLACE A L’EVASION" Consumer logo with tagline -French Mct®Cineplex Divertissement LP ou utilisation sous licence.
  • € CINEPLEX ESCAPE WITH US*• PLACE A L’EVASION" Consumer logo with tagline -Bilingual: TMtMc®Cineplex Entertainment LP or used under license/ou utilisation sous licence.
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