Climate & Clean Air Coalition

Official Websites

• https://www.ccacoalition.org/en
• https://www.unep.org/topics/energy/methane/climate-and-clean-air-coalition-ccac
• http://www.ccac.org
• https://www.ccacoalition.org/en/partners/nigeria

Brand Guidelines

2015

Brand Summary

Mission

• To reduce air pollution and mitigate climate change by enabling sustainable development at a global level, focusing on short-lived climate pollutants and improving public health through international partnership and swift action.

Core Values

• international partnership
• swift action
• public health
• sustainability
• clarity
• consistency

Target Audience

• Organizations, partners, and stakeholders engaged in climate change mitigation, environmental health, and sustainable development, including governmental, intergovernmental, and non-governmental bodies.

Personality Traits

• dynamic
• trustworthy
• professional
• clear
• purpose-driven

Visual Identity Overview

• The visual identity is built around a contemporary, simplified logo featuring a globe and swoosh, vibrant blue color palette, clean and professional layouts, consistent typography (Brandon Text and Grotesque), and strict logo usage rules to ensure clarity, recognition, and adaptability across print and digital media.

Categories

Brand Imagery

• Updated CCAC logo builds on the existing one by adding contemporary look and feel to it. Key elements remain but are redesigned to amplify their purpose: • the globe expressing scale of the Coalition • swoosh symbolizing the air component of the CCAC • full name of the organisation to strengthen brand recognition Cleaner, more simplistic forms of the logo embody purpose and mission of the CCAC: reducing air pollution and mitigating climate change to enable sustainable development at a global level. At the same time it demonstrates international partnership that spans across the world. It underlines a human aspect of our work represented by the globe and brings out air as equally important component in mitigation to improve public health. The logo has less visual details making it easier to use in online environment and for reproduction purposes. Movement of the air swoosh adds dynamic to the logo and represents CCAC’s ability to act swiftly achieving near-term results.
• The preferred version for our logo is the horizontal version. In some cases, horizontal logo may not be practical or possible due to some possible limitations. For these instances we may use a vertical version. Because the logo is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.
• To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space, free of type, graphics and other elements that might cause visual clutter to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. The logotype typography has been carefully spaced, and should not be changed, or retyped.
• For print use, the logo should never be reduced below the minimum size of 23 mm for full version (A) and 20 mm for short version (B). In digital executions, the logo should never be reduced below the minimum size of 160 pix wide for full version (A) and 120 pix wide for short version (B). If the logo is being featured alongside other logos, the CCAC logo should be of equal prominence and at least in the minimum size, depending on the version of the logo being used.

Color Palette

• CCAC’s color is bright and vibrant blues.
• We decide to restrain the number of color to keep simplicity and maintain conistency. When necessary the secondary palette will complement theses colors.
• Effect like multiplying theses color are permitted.
• Coated C 90 M 70 Y 5 K 0 Coated Paper PANTONE 645 C R 91 G 72 B 5 HEX #000000
• Uncoated C 93 M 73 Y 0 K 0 Uncoated Paper PANTONE 645 U
• Coated C 70 M 15 Y 0 K 0 Coated Paper PANTONE Process Cyan C R 65 G 172 B 266 HEX #-
• Uncoated C 75 M 15 Y 0 K 0 Uncoated Paper PANTONE Process Cyan U
• Our color palette is simple, and in certain instances other color may be required.
• So we’ve created additional palette colors that can be used to support the primary color palette. These secondary colors should only be used when absolutely necessary.
• Our preference is to only use primary color palette across most communications.
• When to use: • Web highlight • Charts or infographics • More expressive graphic communications
• Never use the secondary colors on their own. They should only be used to complement the core colors.
• R 167 G 198 B 42 HEX #61d14b Coated C 50 M 0 Y 100 K 0
• R 31 G 178 B 205 HEX #1fb2cd Coated C 72 M 4 Y 18 K0
• R 219 G 173 B 79 HEX #dbad4f Coated C 17 M 33 Y 77 K 0

Typography

• Brandon Grotesque is a font from HDV foundry. She has a functional look with a warm touch. While the thin and the black weights are great performers in display sizes the light, regular and medium weights are well suited to longer texts. The small x-height and the restrained forms lend it a distinctive elegance
• Brandon Text is our typeface. We use it in different weights Black Caps, Medium, Regular, Light, Thin
• Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent.
• Brandon Text Black and Bold is used for headlines and titles. Brandon Text Medium and Regular is used for headnote or standard body-copy.
• Brandon Text is designed and distributed by New York type foundry Hoefler & Frere-Jones. Brandon Text has a functional look with a warm touch . It is manually hinted and optimized for screens which is really important as today is an important part of our communication..
• The whole Brandon series is equipped for complex, professional typography with different sets of numbers, alternate letters, fractions and an extended character set to support Central and Eastern European as well as Western European Languages.
• Body copy is always ranged left, headlines are ranged left or centered . This provides the eye with a constant starting point for each line, making text easier to read.
• When typesetting headlines, the leading should be 15% larger than the type size. To calculate, multiply the type size by .15 and add the result to the typesize. When setting body copy, the leading should be 25% larger than the type size. To calculate this, multiply the type size by .25 and add result to the typesize.
• Body column width should ideally be between 7-9 words long
• When Brandon Grotesque is not available and only when the font is not available the Helvetica bold is an alternative.
• typesetting headlines, you can underline centered headline with a small dash. This small will follow the rule of the text alignement. A centered line for a centered text a left align line left renged text. width of the line is 1/6 of the total Ienght of headline. In case you have more than one line you’ll take the longest line to calculate the Ienght. In some case, when several headlines are following other, it is recommanded to harmonize the ht of the line to the average Ienght of the headlines.

Logo Usage

• Updated CCAC logo builds on the existing one by adding contemporary look and feel to it. Key elements remain but are redesigned to amplify their purpose: • the globe expressing scale of the Coalition • swoosh symbolizing the air component of the CCAC • full name of the organisation to strengthen brand recognition Cleaner, more simplistic forms of the logo embody purpose and mission of the CCAC: reducing air pollution and mitigating climate change to enable sustainable development at a global level. At the same time it demonstrates international partnership that spans across the world. It underlines a human aspect of our work represented by the globe and brings out air as equally important component in mitigation to improve public health. The logo has less visual details making it easier to use in online environment and for reproduction purposes. Movement of the air swoosh adds dynamic to the logo and represents CCAC’s ability to act swiftly achieving near-term results.
• The preferred version for our logo is the horizontal version. In some cases, horizontal logo may not be practical or possible due to some possible limitations. For these instances we may use a vertical version. Because the logo is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.
• To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space, free of type, graphics and other elements that might cause visual clutter to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. The logotype typography has been carefully spaced, and should not be changed, or retyped.
• For print use, the logo should never be reduced below the minimum size of 23 mm for full version (A) and 20 mm for short version (B). In digital executions, the logo should never be reduced below the minimum size of 160 pix wide for full version (A) and 120 pix wide for short version (B). If the logo is being featured alongside other logos, the CCAC logo should be of equal prominence and at least in the minimum size, depending on the version of the logo being used.

Visual Style

• Updated CCAC logo builds on the existing one by adding contemporary look and feel to it. Key elements remain but are redesigned to amplify their purpose: • the globe expressing scale of the Coalition • swoosh symbolizing the air component of the CCAC • full name of the organisation to strengthen brand recognition Cleaner, more simplistic forms of the logo embody purpose and mission of the CCAC: reducing air pollution and mitigating climate change to enable sustainable development at a global level. At the same time it demonstrates international partnership that spans across the world. It underlines a human aspect of our work represented by the globe and brings out air as equally important component in mitigation to improve public health. The logo has less visual details making it easier to use in online environment and for reproduction purposes. Movement of the air swoosh adds dynamic to the logo and represents CCAC’s ability to act swiftly achieving near-term results.
• The preferred version for our logo is the horizontal version. In some cases, horizontal logo may not be practical or possible due to some possible limitations. For these instances we may use a vertical version. Because the logo is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.
• To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space, free of type, graphics and other elements that might cause visual clutter to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. The logotype typography has been carefully spaced, and should not be changed, or retyped.
• For print use, the logo should never be reduced below the minimum size of 23 mm for full version (A) and 20 mm for short version (B). In digital executions, the logo should never be reduced below the minimum size of 160 pix wide for full version (A) and 120 pix wide for short version (B). If the logo is being featured alongside other logos, the CCAC logo should be of equal prominence and at least in the minimum size, depending on the version of the logo being used.

Layout And Composition

• Updated CCAC logo builds on the existing one by adding contemporary look and feel to it. Key elements remain but are redesigned to amplify their purpose: • the globe expressing scale of the Coalition • swoosh symbolizing the air component of the CCAC • full name of the organisation to strengthen brand recognition Cleaner, more simplistic forms of the logo embody purpose and mission of the CCAC: reducing air pollution and mitigating climate change to enable sustainable development at a global level. At the same time it demonstrates international partnership that spans across the world. It underlines a human aspect of our work represented by the globe and brings out air as equally important component in mitigation to improve public health. The logo has less visual details making it easier to use in online environment and for reproduction purposes. Movement of the air swoosh adds dynamic to the logo and represents CCAC’s ability to act swiftly achieving near-term results.
• The preferred version for our logo is the horizontal version. In some cases, horizontal logo may not be practical or possible due to some possible limitations. For these instances we may use a vertical version. Because the logo is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.
• To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space, free of type, graphics and other elements that might cause visual clutter to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. The logotype typography has been carefully spaced, and should not be changed, or retyped.
• For print use, the logo should never be reduced below the minimum size of 23 mm for full version (A) and 20 mm for short version (B). In digital executions, the logo should never be reduced below the minimum size of 160 pix wide for full version (A) and 120 pix wide for short version (B). If the logo is being featured alongside other logos, the CCAC logo should be of equal prominence and at least in the minimum size, depending on the version of the logo being used.

Co Branding

• Co-branding with partners and other engaged stakeholders allows the CCAC to increase awareness about short-lived climate pollutants, their emission impacts and mitigation benefits, as well as it provides opportunities to scale up the Coalition’s work by raising CCAC brand recognition and reputation recognizing our Partners.
• Partners and other engaged stakeholders are encouraged to use these guidelines to safeguard the CCAC brand while showcasing their own input in the Coalition’s work and success.
• All official partners of the CCAC are required to co-brand using the CCAC name and logo in the following instances: • On any print or digital applications designed as part of the CCAC initiative work (for example, initiative brochures, flyers, reports, press releases or media backgrounders, invitations and programmes) • On any print or digital application that is created with support of the CCAC (for example, funding or joint venture) • On partners’ websites where information, documents, and appeals are part of the CCAC work.
• The CCAC name and logo should not be associated with work that falls outside the objectives of the Coalition. For example, any national or regional policy reports that could be considered as counterproductive to SLCP mitigation efforts in any way should not be co-branded.
• There are three brand dominance options: 1. CCAC dominant communications 2. Multiple equal partnerships (adjacent logos) 3. Partner dominant communications
• The logo guidance rules must always be followed regardless of brand dominance option.
• Where the CCAC is a lead partner of an activity or project or where it’s endorsed or sponsored by another organisation, the sponsor’s logo or other logos should be positioned along the bottom of an application starting from the lower right corner.
• CCAC brand visual system should be used in all applications developed as part of the CCAC initiatives.
• In such instances the CCAC logo should always be visually more prominent than other partner logos. The exact size, position and colour of a sponsor’s logo is subject to negotiation on a case-by-case basis.
• The CCAC logo should be given a prominent space on any print or digital application, preferably signed on upper left or right side
• Always maintain required clear space around the logo
• The monochrome (black, white or greyscale) options should be used only where the full colour logo is not an option (for legibility, design or production reasons).
• For joint ventures or partnerships where the CCAC is an equal or subsidiary partner, use the full colour version of the logo where possible. The should always be equal balance between the co-branded logos. Generally if the co-branded design is led by another organisation or institution our preferred position is the lower right of the application with the logo in full colour where possible.
• Endorsement wording and acceptable descriptions of cooperation are: An initiative of In partnership with A part of Supported by In association with
• The choice of descriptive wording should be agreed on a case-by-case basis. The wording should be typeset in bradon textmedium or helvetica bold fonts.
• In equal multiple partnerships, equal emphasis must always be given to both or multiple partners, maintaining clear space around the logos. The CCAC logo must always be visually equal in size with other partners’ logos. The recommended size of the CCAC logo is 100% of the area (i.e. height and width) occupied by other partners’ logos, giving all partners equal emphasis. The CCAC logo should always maintain the required clear space around the logo.
• Any branding of equal partnerships must always display all logos of the same visual. Whenever possible, horizontal lock-up option should be used.
• Partner dominance in branding is applied when the partner is leading the activity and relevant communications independently or outside of CCAC’s scope of work.
• In those instances, the partner logo and visual system will dominate. As a result, the CCAC logo will be secondary to led partner logo, but should always be visually equal size with other partner logos. The CCAC logo should always maintain the required clear space around the logo and follow logo placement guidelines.
• Use horizontal lock-up logo in full colour on a white background, when possible. If it’s not possible, use monochrome version of the logo. Whenever possible, horizontal lock-up option should be used.

Additional Properties