Coffee Pick

Official Websites

• https://www.coffeepik.com

Brand Guidelines

2025

Brand Summary

Mission

• Coffee Pik aims to offer a coffee experience that reflects the spirit of Dubai—modern, vibrant, and rooted in tradition—by blending the rich traditions of Arabic coffee culture with modern coffee brewing techniques and connecting old-world charm with the fast-paced lifestyle of the city.

Core Values

• quality
• sustainability
• community
• tradition
• modernity

Target Audience

• Individuals seeking a high-quality, locally roasted coffee experience that combines Arabic coffee rituals with contemporary urban lifestyles, including both traditional coffee purists and adventurous drink seekers.

Personality Traits

• warm
• inviting
• meticulous
• approachable
• refined
• playful

Visual Identity Overview

• The visual identity features a blend of traditional Arabic elements and modern aesthetics, including a distinctive Arabian man mascot, playful cartoon illustrations, earthy and vibrant color palettes, elegant typography, and cozy, welcoming imagery. The brand pattern incorporates coffee-related icons and Arabian cultural motifs, ensuring a memorable and cohesive look across merchandise, stationery, and digital platforms.

Categories

Brand Imagery

• ![Arabic Calligraphy Illustration - The image should feature a dark brown background with large, white, stylized Arabic calligraphy prominently displayed across the center. The calligraphy consists of three main words arranged horizontally, with flowing, curvilinear lines characteristic of traditional Arabic script. Each word is composed of thick, bold strokes culminating in pointed tips and rounded curves, creating an elegant and harmonious visual effect. The first word on the left appears slightly larger, with elongated horizontal strokes. The middle word is slightly elevated in height, with a distinctive looping element at its top. The third word on the right is balanced in size, with a prominent upward stroke and a smaller, rounded terminal at the end. Small, diamond-shaped diacritical marks are positioned above some of the letters, accentuating the script. The overall composition emphasizes fluidity and artistic expression, with the white calligraphy contrasting sharply against the deep brown background, evoking traditional Arabic calligraphic art.
• ![Coffee on Wooden Table - The image should depict a close-up view of a wooden table with a dark, polished surface illuminated by a warm light source coming from the right side, casting distinct shadows and highlights on the table. On the table, there should be a white porcelain cup filled with a latte or cappuccino, featuring a carefully crafted foam heart design on the surface. To the left of the cup, partially visible, there should be a black espresso machine with some metallic and plastic components, such as a steam wand and control panel. The background is slightly out of focus but should emphasize the table and the cup as the main subjects, with subtle reflections of the light on the coffee’s surface and the table’s polished finish, creating a cozy, inviting atmosphere.
• ![Coffee Pour and Cartoon Logo - The picture should feature a close-up scene of a metallic or wooden pot or container positioned at the top, from which a rich, steaming coffee or similar hot beverage is visibly pouring down. The liquid is thick, dark brown, with a glossy, viscous texture, dripping in streams and droplets against a neutral light background. In the center of the image, there should be a cartoon-style illustration of a wise-looking man with a prominent mustache, wearing traditional Middle Eastern attire including a head covering and robe, with glasses that highlight an intelligent or scholarly appearance, placed centrally and prominently in the middle of the image. Below this illustration, the words ‘Coffee Pick’ are displayed, with ‘Coffee’ arched upward and ‘Pick’ arched downward, in bold, black font, ensuring readability and visual balance, emphasizing the theme of coffee and selection. The overall composition combines the realistic pouring coffee scene with the stylized cartoon and text, creating an inviting and playful visual representation centered around coffee.
• ![Plain White Cup Surface - The image should depict a plain, semi-circular or curved surface of a white ceramic or porcelain cup, with smooth, glossy texture, occupying most of the frame. The background is neutral, possibly a light or greyish surface, with soft, diffuse lighting that highlights the cup’s reflective surface and gentle shadows on its side. There should be no additional objects, patterns, or textures visible, emphasizing the simplicity and clean appearance of the cup. The perspective is likely close-up, focusing on the cup’s curved body and smooth finish, with no visible handle or interior details in the frame.

Color Palette

• The Coffee Pik color palette is inspired by the natural warmth of coffee, featuring a blend of neutral shades, caramels, and deep coffee tones that evoke comfort and richness. These primary hues ground the brand in earthy sophistication, perfect for creating a cozy and inviting atmosphere.
• To add vibrancy, we’ve introduced a pop of green and yellow as secondary accents. The green symbolizes freshness, growth, and sustainability, while the yellow brings warmth and energy, ensuring our brand feels both classic and modern. This harmonious mix ensures flexibility while keeping the Coffee Pik identity bold and memorable across all platforms.

• Primary Colors

• 371E17	371E17		371E17 371E17
  Bustrie	Cosmic Latte		Sand

• Seconday Colors

• [Figure description: Color Palette Strip - The image consists of a horizontal color palette strip with five distinct color swatches, each labeled with a hexadecimal color code and a descriptive name beneath it. From left to right, the first color is a light, warm beige labeled F7CB93 with the descriptor ‘Sunset.’ Next is a medium, warm sandy brown labeled F3984F with the name ‘Sandy Brown.’ The third is a deep, rich emerald green labeled 113F32 called ‘Emerald.’ Following that is a darker, muted hunter green labeled 3E6D51 identified as ‘Hunter Green.’ The last color on the right is a dark, brownish-toned coffee color labeled 6E563E with the name ‘Coffee.’ The layout appears as a simple, evenly spaced horizontal band, emphasizing the gradient and contrast among these colors with clear, legible text labels directly beneath each color patch.]

Typography

• For Coffee Pik, we’ve chosen Playfair Display as the main heading font, offering a touch of classic elegance and sophistication. Its refined serifs and graceful curves evoke a timeless, premium feel, perfect for making a strong statement in headings and titles.
• Complementing this is Raleway as the secondary text font. Its clean, modern lines provide a sleek contrast, ensuring readability and a contemporary edge. Together, these fonts strike the perfect balance between tradition and modernity, enhancing the Coffee Pik brand’s approachable yet refined aesthetic across all media.

Logo Usage

• The Coffee Pik logo features a distinctive Arabian man mascot symbolizing tradition, wisdom, and a passion for coffee. With a magnifier over one eye, the mascot is shown closely observing a cup of coffee, embodying our meticulous attention to detail and commitment to crafting the perfect brew. His thoughtful expression reflects the care and precision we pour into every cup, blending the richness of Arabian heritage with modern coffee culture.
• This is our primary logo, complemented by a variant where Coffee Pik is written in both Arabic and English, reinforcing our cultural roots while ensuring a modern and inclusive identity. Together, these elements make Coffee Pik not just a cafe but a destination where coffee is an experience to be explored and enjoyed.
• Our logo variations are designed to maintain the integrity of the Coffee Pik brand across different platforms and media. Whether it’s the full logo with both Arabic and English text. simplified wordmarks, or symbolic elements, each version ensures consistent recognition while offering flexibility for print. digital. and advertising applications. These adaptable designs ensure that Coffee Pik’s identity shines through, no matter the context.
• Primary Logo This variation includes the Coffee Pik mascot along with the name written in both Arabic and English, providing a strong visual identity that reflects the brand’s cultural fusion. Ideal for prominent placements such as storefronts, packaging, and large-scale advertisements.
• Word Mark Logo A simplified version of the logo that features only the Coffee Pik name in either English or Arabic. This clean, text-based logo is perfect for subtle branding needs, such as on business cards, menus, and social media graphics.
• Symbolic Logo A minimalistic representation of the logo, focusing on the magnifier and coffee cup elements. This logo is ideal for smaller applications where a full logo might be too complex, such as app icons, website favicons, and branded merchandise.
• Our color variations offer a dynamic range of combinations that ensure Coffee Pi k’s branding remains impactful across all mediums. Each palette is carefully selected to complement the logo and maintain its visual appeal. whether it’s in print digital. or outdoor advertising.
• Here are some of the color combinations that could be used in different contexts, allowing for flexibility without losing the essence of our brand. From warm earthy tones that evoke the richness of coffee to vibrant accents that pop, these colors are designed to create a lasting impression while remaining versatile for various applications.

Tone And Messaging

• Coffee Pik is a homegrown Dubai-based coffee brand that blends the rich traditions of Arabic coffee culture with modern coffee brewing techniques. Founded in 2019, Coffee Pik was created to offer a coffee experience that reflects the spirit of Dubai—modern, vibrant, and rooted in tradition. The brand specializes in offering high-quality, locally roasted coffee with a focus on connecting the old-world charm of Arabic coffee rituals with the fast-paced lifestyle of the city.
• The Coffee Pik logo features a distinctive Arabian man mascot symbolizing tradition, wisdom, and a passion for coffee. With a magnifier over one eye, the mascot is shown closely observing a cup of coffee, embodying our meticulous attention to detail and commitment to crafting the perfect brew. His thoughtful expression reflects the care and precision we pour into every cup, blending the richness of Arabian heritage with modern coffee culture.
• This is our primary logo, complemented by a variant where Coffee Pik is written in both Arabic and English, reinforcing our cultural roots while ensuring a modern and inclusive identity. Together, these elements make Coffee Pik not just a cafe but a destination where coffee is an experience to be explored and enjoyed.
• Our social media presence is designed to be minimal and simple, yet exudes a warm and welcoming feel. The clean, uncluttered layout invites viewers to take a moment and imagine the comforting experience of sipping Coffee Pik. Each post is crafted to create an immediate connection, making the page feel approachable and engaging.
• For Phase 1—the launch phase—expect a blend of “Coming Soon” teasers and engaging content. These posts are strategically designed to build anticipation and excitement, while also fostering interaction with our future community. From sneak peeks and countdowns to interactive posts that spark curiosity, our social media approach ensures that every glance at our page makes you eager to experience Coffee Pik.
• In Phase 2, our focus shifts to advertising, strategically designed to elevate Coffee Pik’s visibility and reach. This phase will feature eye-catching ad campaigns that highlight our unique offerings, from our rich coffee blends to our cozy atmosphere.

Brand Values

• Coffee Pik is a homegrown Dubai-based coffee brand that blends the rich traditions of Arabic coffee culture with modern coffee brewing techniques. Founded in 2019, Coffee Pik was created to offer a coffee experience that reflects the spirit of Dubai—modern, vibrant, and rooted in tradition. The brand specializes in offering high-quality, locally roasted coffee with a focus on connecting the old-world charm of Arabic coffee rituals with the fast-paced lifestyle of the city.

Visual Style

• The Coffee Pik logo features a distinctive Arabian man mascot symbolizing tradition, wisdom, and a passion for coffee. With a magnifier over one eye, the mascot is shown closely observing a cup of coffee, embodying our meticulous attention to detail and commitment to crafting the perfect brew. His thoughtful expression reflects the care and precision we pour into every cup, blending the richness of Arabian heritage with modern coffee culture.
• This is our primary logo, complemented by a variant where Coffee Pik is written in both Arabic and English, reinforcing our cultural roots while ensuring a modern and inclusive identity. Together, these elements make Coffee Pik not just a cafe but a destination where coffee is an experience to be explored and enjoyed.
• Our logo variations are designed to maintain the integrity of the Coffee Pik brand across different platforms and media. Whether it’s the full logo with both Arabic and English text. simplified wordmarks, or symbolic elements, each version ensures consistent recognition while offering flexibility for print. digital. and advertising applications. These adaptable designs ensure that Coffee Pik’s identity shines through, no matter the context.
• Primary Logo This variation includes the Coffee Pik mascot along with the name written in both Arabic and English, providing a strong visual identity that reflects the brand’s cultural fusion. Ideal for prominent placements such as storefronts, packaging, and large-scale advertisements.
• Word Mark Logo A simplified version of the logo that features only the Coffee Pik name in either English or Arabic. This clean, text-based logo is perfect for subtle branding needs, such as on business cards, menus, and social media graphics.
• Symbolic Logo A minimalistic representation of the logo, focusing on the magnifier and coffee cup elements. This logo is ideal for smaller applications where a full logo might be too complex, such as app icons, website favicons, and branded merchandise.
• Our color variations offer a dynamic range of combinations that ensure Coffee Pi k’s branding remains impactful across all mediums. Each palette is carefully selected to complement the logo and maintain its visual appeal. whether it’s in print digital. or outdoor advertising.
• Here are some of the color combinations that could be used in different contexts, allowing for flexibility without losing the essence of our brand. From warm earthy tones that evoke the richness of coffee to vibrant accents that pop, these colors are designed to create a lasting impression while remaining versatile for various applications.
• The Coffee Pik color palette is inspired by the natural warmth of coffee, featuring a blend of neutral shades, caramels, and deep coffee tones that evoke comfort and richness. These primary hues ground the brand in earthy sophistication, perfect for creating a cozy and inviting atmosphere.
• To add vibrancy, we’ve introduced a pop of green and yellow as secondary accents. The green symbolizes freshness, growth, and sustainability, while the yellow brings warmth and energy, ensuring our brand feels both classic and modern. This harmonious mix ensures flexibility while keeping the Coffee Pik identity bold and memorable across all platforms.
• For Coffee Pik, we’ve chosen Playfair Display as the main heading font, offering a touch of classic elegance and sophistication. Its refined serifs and graceful curves evoke a timeless, premium feel, perfect for making a strong statement in headings and titles.
• Complementing this is Raleway as the secondary text font. Its clean, modern lines provide a sleek contrast, ensuring readability and a contemporary edge. Together, these fonts strike the perfect balance between tradition and modernity, enhancing the Coffee Pik brand’s approachable yet refined aesthetic across all media.
• The Coffee Pik brand pattern is a lively mix of coffee-related elements and illustrations, capturing the essence of our coffee culture. Featuring playful coffee cup views, beans, and symbols set against popping colored square backgrounds, each illustration brings a unique charm to the design. These squares, in a range of warm and vibrant tones, create a dynamic visual experience that feels cozy yet fresh.
• Additionally, subtle elements of Arabian culture are woven into the pattern, giving it a distinctive character that reflects the brand’s heritage. This combination of tradition with modern, colorful aesthetics ensures the pattern is not only eye-catching but also radiates warmth, making it a memorable representation of Coffee Pik’s identity across packaging, digital media, and beyond.
• Coffee Pi k’s merchandise, including cups and packaging, showcases our brand pattern in a way that is both unique and inviting. Each item is designed with our vibrant brand pattern, featuring coffee cup illustrations, symbols, and Arabian cultural elements set against a backdrop of warm, popping colors.
• The base colors of the merchandise provide a cohesive, clean look, enhancing the overall aesthetic with a touch of coziness. Seamless integration of the pattern into the design ensures that every piece not only looks stylish but also feels perfectly aligned with Coffee Pik’s brand identity. This thoughtful approach makes each cup and packaging item a delightful part of the Coffee Pik experience, blending functionality with distinctive, comforting design.
• Our stationery is designed to reflect the heart of Coffee Pik with a clean and sophisticated approach. Featuring the Coffee Pik logo prominently, each piece is crafted to embody the essence of our coffee place. The designs incorporate subtle imagery and visuals that resonate with our brand’s cozy, warm atmosphere, ensuring that every note, card, and document conveys the unique character and quality of our cafe. This minimalist yet impactful design approach keeps our brand identity front and center, while maintaining a polished and professional appearance.
• Our photography embraces a cozy and inviting atmosphere, characterized by a warm, brown-tinted aesthetic. Each image captures the essence of Coffee Pik, showcasing the rich textures and comforting ambiance of our cafe. The brown hues enhance the feeling of warmth and familiarity, creating a visual experience that makes every photo feel like a welcoming embrace. This approach ensures that our imagery not only highlights the quality of our coffee but also resonates with the inviting charm of our brand.
• Our social media presence is designed to be minimal and simple, yet exudes a warm and welcoming feel. The clean, uncluttered layout invites viewers to take a moment and imagine the comforting experience of sipping Coffee Pik. Each post is crafted to create an immediate connection, making the page feel approachable and engaging.

Brand Pattern

• The Coffee Pik brand pattern is a lively mix of coffee-related elements and illustrations, capturing the essence of our coffee culture. Featuring playful coffee cup views, beans, and symbols set against popping colored square backgrounds, each illustration brings a unique charm to the design. These squares, in a range of warm and vibrant tones, create a dynamic visual experience that feels cozy yet fresh.
• Additionally, subtle elements of Arabian culture are woven into the pattern, giving it a distinctive character that reflects the brand’s heritage. This combination of tradition with modern, colorful aesthetics ensures the pattern is not only eye-catching but also radiates warmth, making it a memorable representation of Coffee Pik’s identity across packaging, digital media, and beyond.
• Coffee Pi k’s merchandise, including cups and packaging, showcases our brand pattern in a way that is both unique and inviting. Each item is designed with our vibrant brand pattern, featuring coffee cup illustrations, symbols, and Arabian cultural elements set against a backdrop of warm, popping colors.
• The base colors of the merchandise provide a cohesive, clean look, enhancing the overall aesthetic with a touch of coziness. Seamless integration of the pattern into the design ensures that every piece not only looks stylish but also feels perfectly aligned with Coffee Pik’s brand identity. This thoughtful approach makes each cup and packaging item a delightful part of the Coffee Pik experience, blending functionality with distinctive, comforting design.

Merchandise Design

• Coffee Pi k’s merchandise, including cups and packaging, showcases our brand pattern in a way that is both unique and inviting. Each item is designed with our vibrant brand pattern, featuring coffee cup illustrations, symbols, and Arabian cultural elements set against a backdrop of warm, popping colors.
• The base colors of the merchandise provide a cohesive, clean look, enhancing the overall aesthetic with a touch of coziness. Seamless integration of the pattern into the design ensures that every piece not only looks stylish but also feels perfectly aligned with Coffee Pik’s brand identity. This thoughtful approach makes each cup and packaging item a delightful part of the Coffee Pik experience, blending functionality with distinctive, comforting design.

Stationery Design

• Our stationery is designed to reflect the heart of Coffee Pik with a clean and sophisticated approach. Featuring the Coffee Pik logo prominently, each piece is crafted to embody the essence of our coffee place. The designs incorporate subtle imagery and visuals that resonate with our brand’s cozy, warm atmosphere, ensuring that every note, card, and document conveys the unique character and quality of our cafe. This minimalist yet impactful design approach keeps our brand identity front and center, while maintaining a polished and professional appearance.