Official Websites
Brand Guidelines
2022
Brand Summary
Mission
- Commun1ty is a marketplace organized around ‘groups’ focusing on group buy activities led by a host. It’s a social media platform designed around neighbourhood group buys, connecting people through loving communities.
Core Values
- connection
- community
- sharing
- neighbourhood
- interest
Target Audience
- Individuals interested in group buying activities within their neighbourhoods, seeking social connections and community engagement.
Personality Traits
- friendly
- approachable
- modern
- inclusive
- community-oriented
Visual Identity Overview
- The visual identity features a vibrant color palette with purple as the primary color, accented by teal, yellow, and other secondary colors. The logo combines a heart-shaped icon with interconnected lines and a modern, bold, lowercase logotype. The style is minimalistic, clean, and emphasizes connectivity and friendliness. Iconography includes heart, map, and share symbols, and the typography uses Chivo Black for highlights, Raleway and Roboto for general use.
Categories
Brand Imagery
- X = CLEARSPACE
- The logo is a result of all the three things- overlapping interests, a neighbourhood and people coming together in one symbol.
- Sharp edge to distinctively show 1
- The logotype sits next to it in a clean unit with the letters in lower case to make it look friendly and approachable
- Connected letters
Color Palette
- Color Palette Primary Colors Primary Accent Secondary Colors
- #8334E3 #1E76FF #6BE8D8
- #FF6C56 #FAC227 #03B49A
- #FF4367 #F999B5 Color Hexcodes #21303B
Typography
- We suggest to use Chivo Black only for highlighting main elements (around 5% totally). Raleway and Roboto (definitely for numbers) would be mostly used across the app.
- Since the letters in the word Commun1ty include a number, they do not kern well in all typefaces. For the brand communication (presentations, print material etc) we suggest to use the type family “Chivo” and always write the brand name in All Caps.
Logo Usage
- X = CLEARSPACE
- The logo is a result of all the three things- overlapping interests, a neighbourhood and people coming together in one symbol.
- Sharp edge to distinctively show 1
- The logotype sits next to it in a clean unit with the letters in lower case to make it look friendly and approachable
- Connected letters
Tone And Messaging
- The logotype sits next to it in a clean unit with the letters in lower case to make it look friendly and approachable
Brand Values
- Commun1ty is a marketplace organized around “groups” focusing on group buy activities led by a host. It’s a social media platform designed around neighbourhood group buys.
- Interest
- Neighbourhood/ Location
- Sharing/ Connections
- The logo is a result of all the three things- overlapping interests, a neighbourhood and people coming together in one symbol.
Visual Style
- X = CLEARSPACE
- The logo is a result of all the three things- overlapping interests, a neighbourhood and people coming together in one symbol.
- Sharp edge to distinctively show 1
- The logotype sits next to it in a clean unit with the letters in lower case to make it look friendly and approachable
- Connected letters
- #8334E3
- #1E76FF
- #6BE8D8
- #FF6C56
- #FAC227
- #03B49A
- #FF4367
- #F999B5 Color Hexcodes
- #21303B
Iconography
- Interest Neighbourhood/ Location Sharing/ Connections
- X = CLEARSPACE
- The logo is a result of all the three things- overlapping interests, a neighbourhood and people coming together in one symbol. Sharp edge to distinctively show 1 The logotype sits next to it in a clean unit with the letters in lower case to make it look friendly and approachable Connected letters
Layout And Composition
- X = CLEARSPACE
- The logotype sits next to it in a clean unit with the letters in lower case to make it look friendly and approachable
- Sharp edge to distinctively show 1
- Connected letters