Compeer Financial

📋 1 Guidelines

🔗 Connections

Sector

Finance

Region

Usa

Guideline Year

2017

Language

English

Tags

Financial

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • Compeer Financial strives for human connection and aims to represent the energy of the agriculture business with the solidarity of a deep green for the financial organization, supporting clients in their agricultural and financial operations.
Core Values
  • human connection
  • authenticity
  • aspiration
  • solidarity
  • growth
Target Audience
  • Clients in the agriculture business and those seeking financial services related to agricultural operations, including individuals and businesses involved in farming, renewable energy, and agribusiness.
Personality Traits
  • professional
  • authentic
  • aspirational
  • growth-oriented
  • trustworthy
Visual Identity Overview
  • The visual identity features a stylized logo with ascending green bars and a house outline, conveying growth and stability. The color palette uses energetic greens and deep teals, with clean, modern layouts. Photography emphasizes authentic, bright, and full-color imagery relevant to agriculture, and iconography uses rounded forms and layered strokes to complement the logo mark.

Categories

Logo Usage
  • The Compeer Financial logo should always be surrounded by a minimum area of space to enhance readability. Clear space equal to the height and width of the ‘O’ should be used to create the visual boundary. This is a minimum amount of clear space and, when available, more should be added.
  • The logo should always be scaled proportionally. When choosing an appropriate size for application consider the clear space available and legibility. The horizontal and vertical logo should not be scaled below 130 px wide. When working in print, the logo should not be scaled below 1.5 inches wide. If space is limited to smaller than the above specified dimensions, consider using the logo version that contains only the mark and not the full name.
  • The horizontal version of the Compeer Financial logo should be used as the primary option within digital and print communications. The proportion and spacing of the logo and word mark should never be adjusted. Do not scale below 130 px wide in digital and 1.5 inches wide in print.
  • The vertical version of the Compeer Financial logo may be used as a secondary logo option where the horizontal version cannot be scaled with effective legibility. The proportion and spacing of the logo and word mark in the vertical logo should never be adjusted as it was scaled to remain in harmony with the primary horizontal logo. The minimum sizing for the vertical logo is 130x130 pixels. The minimum size for print is 1.25x1.25 inches.
  • Where space is at a minimum or artwork needs to be sized less than 130x130 pixels such as in favicons, only use the isolated logo mark.
  • For most print uses, the 4-color process (CMYK) “.ai” or “.eps” logos should be used.
  • These logo formats can be scaled to any size without degradation of quality.
  • For screen uses, such as websites and PowerPoints®, the provided (RBG) color logos in “.jpg” or “.png” formats should be used.
  • Note: These logos are not suitable for conventional printing and if enlarged the quality will degrade.
  • A Pantone logo also is provided for uses when Pantone Matching System (PMS) is needed. Unless the printer is using PMS color inks, the provided 4-color logo should be used.
  • The 1-color white logos may be used when the 4-color combination does not work in layout.
  • APPROVED: Scale proportionately.
  • UNAPPROVED: Do not reposition.
  • UNAPPROVED: Do not overlay without ample contrast.
  • Do not alter color or gradient.
  • Do not apply drop shadows or additional effects.
  • The primary colors used within the Compeer branding are PMS 381, PMS 347 and PMS 3155. These colors should be the only colors used for the Compeer logo. Only PMS 381 and PMS 3155 should be used within communication materials. A gradient made of PMS 381 and PMS 347 can be used minimally as background and to highlight information.
  • The secondary colors provided can be used as accent and highlight colors within communication to create distinction, but should not be applied to any of the Compeer logo marks.
Color Palette
  • The Compeer Financial logo colors represent the energy of the agriculture business with the solidarity of a deep green for the financial organization.
  • C32 | M0 | Y98 | K0 Pantone 381 U R186 | G213 | B54 HEX: BAD636
  • C80 | M14 | Y95 | K2 Pantone 347 C R49 | G156 | B76 HEX: 319B4C
  • C95 | M0 | Y48 | K55 Pantone 3155 U R000 | G97 | B90 HEX: 00615A
  • The primary colors used within the Compeer branding are PMS 381, PMS 347 and PMS 3155. These colors should be the only colors used for the Compeer logo. Only PMS 381 and PMS 3155 should be used within communication materials. A gradient made of PMS 381 and PMS 347 can be used minimally as background and to highlight information.
  • The secondary colors provided can be used as accent and highlight colors within communication to create distinction, but should not be applied to any of the Compeer logo marks.
  • R146 | G194 | B48 HEX: 92C230 *For web use only
  • C69 | M63 | Y57 | K46 Pantone Black 6 U R63 | G63 | B67 HEX: 3f3f43
  • C85 | M0 | Y23 | K0 Pantone 7711 U R23 | G157 | B171 HEX: 179dab
  • C57 | M48 | Y39 | K9 Pantone Cool Gray 11 U R116 | G118 | B128 HEX: 73757f
  • C31 | M25 | Y25 | K0 Pantone Cool Gray 5 U R178 | G178 | B178 HEX: b1b1b1
  • The Compeer Financial gradient may be used within marketing materials. It may be used as a fill in illustrations, icons and other graphic elements. It should be implemented at a 90 degree angle with the lighter tone on top transitioning to the darker tone at the bottom and never reversed or otherwise altered.
  • C32 MO Y98 KO Pantone 381 U R186 I G213 I BO54 HEX: BAD636
  • C83 I M16 I Y96 I K3 Pantone 347 C R33 I G151 I B76 HEX: 21974C
Typography
  • The primary brand font for Compeer Financial is Brandon Grotesque. It is available in two weights: Black and Medium. It should be use for headlines and calls to action, but has flexibility to be used across many applications from print to web. Print versions can be purchased from Myfonts.com.
  • For long-form copy including body paragraphs and legal annotations the preferred typeface is Lato. It may be used as a full alternative if Brandon Grotesque is not available. Lato is available for download from Google Fonts.
  • Heading styles may be used to create emphasis, draw attention or for calls to action. Headings may take on approved colors from the primary palette and, occasionally, from the secondary palette when needed or appropriate.
  • Body copy styles should only be used for long-form copy, which usually lives under a heading or subhead. Body copy should be black, a shade of gray or white, but never colored.
  • When applicable, colors of typography may be reversed to white but only if there is enough contrast for legibility.
  • HEADING 1 Brandon Grotesque Black | 36 pt | Uppercase | Tracking 75 | Lef t Justif y
  • HEADING 2 Brandon Grotesque Black | 13 pt | Uppercase | Tracking 75 | Left Justif y
  • Heading 3 Brandon Grotesque Medium | 11 pt | Sentence Case | Tracking 75 | Lef t Justif y
  • HEADING 4 Brandon Grotesque Medium | 9 pt | Uppercase | Tracking 75 | Lef t Justif y
  • Body 1 Lato Regular | 9 pt | Sentence Case | Tracking 75 | Lef t Justif y
  • Brandon Grotesque is available for web use via Adobe Typekit.
  • Lato is available for web use via Google Fonts.
  • If neither is available or supported, fallback fonts are Verdana, Geneva or an available sans-serif.
  • 16 px
  • 1.375 Line Height
  • Use Brandon Grotesque Black to create high contrast and legibility.
  • The approved secondary typeface for Compeer for long-form copy is Lato.
  • It is available for download from Google Fonts.
  • If Lato is not available, use Arial for Microsoft Word documents.
  • Refrain from using the condensed weight of Arial.
  • Refer to the full typography guide for heirarchy styles.
Brand Imagery
  • When possible, utilize high-resolution photography. Stock imagery may be used when necessary, but should never appear to be overly staged. Subjects of portraiture should be posed in a casual but also aspirational and authentic manner. Consider avoiding the use of photos with the subject looking directly at the camera or obviously posed. Featuring images with people is recommended as Compeer Financial strives for human connection.
  • Select crisp, bright and full color imagery that doesn’t clash with the Compeer Financial branding. Imagery should never have additional design effects added to it. This inclues vignettes, selective coloring, light flares, etc.
  • Tightly cropped and macro images and wide-angle or aerial shots are also preferred to provide texture and variety of visual content. Black and white photography should be used only when printing resitrictions dictate such as in new publications.
  • Consider your audience when selecting imagery. Be sure that photography is applicable to the customer’s operations, is current, and shows knowledge of the selected audience’s day-to-day operations.
Visual Style
  • The Compeer Financial logo should always be surrounded by a minimum area of space to enhance readability. Clear space equal to the height and width of the ‘O’ should be used to create the visual boundary. This is a minimum amount of clear space and, when available, more should be added.
  • The logo should always be scaled proportionally. When choosing an appropriate size for application consider the clear space available and legibility. The horizontal and vertical logo should not be scaled below 130 px wide. When working in print, the logo should not be scaled below 1.5 inches wide. If space is limited to smaller than the above specified dimensions, consider using the logo version that contains only the mark and not the full name.
  • The horizontal version of the Compeer Financial logo should be used as the primary option within digital and print communications. The proportion and spacing of the logo and word mark should never be adjusted. Do not scale below 130 px wide in digital and 1.5 inches wide in print.
  • The vertical version of the Compeer Financial logo may be used as a secondary logo option where the horizontal version cannot be scaled with effective legibility. The proportion and spacing of the logo and word mark in the vertical logo should never be adjusted as it was scaled to remain in harmony with the primary horizontal logo. The minimum sizing for the vertical logo is 130x130 pixels. The minimum size for print is 1.25x1.25 inches.
  • Where space is at a minimum or artwork needs to be sized less than 130x130 pixels such as in favicons, only use the isolated logo mark.
  • For most print uses, the 4-color process (CMYK) “.ai” or “.eps” logos should be used.
  • These logo formats can be scaled to any size without degradation of quality.
  • For screen uses, such as websites and PowerPoints®, the provided (RBG) color logos in “.jpg” or “.png” formats should be used.
  • Note: These logos are not suitable for conventional printing and if enlarged the quality will degrade.
  • A Pantone logo also is provided for uses when Pantone Matching System (PMS) is needed. Unless the printer is using PMS color inks, the provided 4-color logo should be used.
  • The 1-color white logos may be used when the 4-color combination does not work in layout.
  • Scale proportionately.
  • Do not reposition.
  • Do not overlay without ample contrast.
  • Do not alter color or gradient.
  • Do not apply drop shadows or additional effects.
  • The Compeer Financial logo colors represent the energy of the agriculture business with the solidarity of a deep green for the financial organization.
  • C32 | M0 | Y98 | K0 Pantone 381 U R186 | G213 | B54 HEX: BAD636
  • C80 | M14 | Y95 | K2 Pantone 347 C R49 | G156 | B76 HEX: 319B4C
  • C95 | M0 | Y48 | K55 Pantone 3155 U R000 | G97 | B90 HEX: 00615A
Iconography
  • Use a combination of solid and colored strokes to achieve a layered icon style. This style compliments the brand logo mark without competing with the same style. The rounded forms and lines tie into the look of the logo mark.
  • Iconography may be used in digital and print applications. Consider your audience when using iconography. Be sure that it is applicable to the customer’s operations and shows knowledge of the selected audience’s day-to-day operations.
  • The Compeer Financial gradient may be used within marketing materials. It may be used as a fill in illustrations, icons and other graphic elements. It should be implemented at a 90 degree angle with the lighter tone on top transitioning to the darker tone at the bottom and never reversed or otherwise altered.
🐛 Report