Connect 4 Climate

📋 1 Guidelines

🔗 Connections

Sector

Ngo

Region

International

Guideline Year

2018

Language

English

Tags

Environment

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • Connect4Climate is a global partnership program launched by the World Bank Group and the Italian Ministry of Environment, Land and Sea together with the German Federal Ministry for Economic Cooperation and Development, that takes on climate change by promoting solutions and empowering people to act. It aims to raise awareness for climate action, promote commitment among the public, private sector and policy-makers for a rapid transition to a low-carbon resilient future, and build coalitions to further advocacy efforts and support sustainable development [^1].
Core Values
  • community
  • connection
  • climate action
  • advocacy
  • sustainability
  • empowerment
  • global outlook
  • solutions-focused
  • commitment
  • innovation
  • youth engagement
  • partnership
Target Audience
  • Connect4Climate connects about 500 partners around the world including civil society groups, media networks, international organizations, academic institutions, youth groups, and the private sector [^2].
Personality Traits
  • inspirational
  • modern
  • action-oriented
  • global
  • inclusive
  • environmental
  • collaborative
Visual Identity Overview
  • The visual identity is modern, clean, and vibrant, emphasizing green tones and environmental themes. It features a stylized globe and leaf motif, streamlined logo configurations, and consistent use of specific typefaces and color palettes. The brand assets include legacy and alternative marks, tree and earth motifs, and iconography for initiatives, all designed to reinforce the global, solutions-focused, and sustainable nature of the brand [^3].

Categories

Brand Imagery
  • The image should feature a large, prominent number ‘40’ in a bold, dark green font outlined in a slightly lighter green. Behind the number, there is a stylized globe graphic, predominantly white with green accents, depicting simplified continents and longitudinal and latitudinal lines, suggesting a global or international theme. The globe is partially visible, positioned in the upper left and middle left areas of the image, while the ‘40’ overlays the globe, occupying most of the space and centered within the composition. The overall color scheme consists of various shades of green and white, creating a vibrant yet harmonious look. The background is predominantly white with some green areas, contributing to the clean and modern aesthetic. The design arrangement suggests a focus on a milestone, celebration, or special event related to the number 40, possibly associated with global or international significance.
  • Position, size, and colors, along with the spatial and proportional relationships of the logo elements, are predetermined and should not be altered. The mark can be laid out as a graphic symbol separately. The logotype, however, should always be used with the mark. To ensure consistent representation of our visual identity, always use high-quality vendors and reproduction methods.
  • There are three possible configurations of the Connect4Climate logo: Main Horizontal, Vertical Stack and Mark only. The logo may not be used in any other configuration.
  • Clear zone: Refers to a distance of “O” as a unit of measurement surrounding each side of the Connect4Climate logo. “O” equals the width of the letter “O” found in the logotype.
  • Minimum size: Refers to the smallest size at which the C4C logo shall be reproduced to ensure its legibility. The minimum reproduction size is 0.4" (10mm) in height.
Color Palette
  • There are 9 colors used in the Connect4Climate brand. Use only these colors when designing assets for the Connect4Climate brand. The primary colors are different shades of green.
  • The secondary colors include a blue and shades of gray.
Typography
  • Connect4Climate’s primary brand fonts are Flama, Flama Condensed, and Roboto. Only use the fonts specified below. We recommend that you purchase italics for each weight.
  • Flama Basic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz - 12345678910
  • Flama Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz - 12345678910
  • Flama Condensed Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz - 12345678910
  • Flama Condensed Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz - 12345678910
  • Roboto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz - 12345678910
  • Roboto Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz - 12345678910
  • Roboto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz - 12345678910
Logo Usage
  • Position, size, and colors, along with the spatial and proportional relationships of the logo elements, are predetermined and should not be altered. The mark can be laid out as a graphic symbol separately. The logotype, however, should always be used with the mark. To ensure consistent representation of our visual identity, always use high-quality vendors and reproduction methods.
  • There are three possible configurations of the Connect4Climate logo: Main Horizontal, Vertical Stack and Mark only. The logo may not be used in any other configuration.
  • Clear zone: Refers to a distance of “O” as a unit of measurement surrounding each side of the Connect4Climate logo. “O” equals the width of the letter “O” found in the logotype.
  • Minimum size: Refers to the smallest size at which the C4C logo shall be reproduced to ensure its legibility. The minimum reproduction size is 0.4" (10mm) in height.
Visual Style
  • Position, size, and colors, along with the spatial and proportional relationships of the logo elements, are predetermined and should not be altered. The mark can be laid out as a graphic symbol separately. The logotype, however, should always be used with the mark. To ensure consistent representation of our visual identity, always use high-quality vendors and reproduction methods.
  • There are three possible configurations of the Connect4Climate logo: Main Horizontal, Vertical Stack and Mark only. The logo may not be used in any other configuration.
  • Clear zone: Refers to a distance of “O” as a unit of measurement surrounding each side of the Connect4Climate logo. “O” equals the width of the letter “O” found in the logotype.
  • Minimum size: Refers to the smallest size at which the C4C logo shall be reproduced to ensure its legibility. The minimum reproduction size is 0.4" (10mm) in height.
Iconography
  • Connect4Climate sub-logos for initiatives, events and competitions are designed by combining a representative Icon with the initiative, event or competition name and underlining these with the Connect4Climate and World Bank Group logos. In certain conditions the Sub-logo type will stand alone without the Connect4Climate and World Bank Group logos.
Layout And Composition
  • Position, size, and colors, along with the spatial and proportional relationships of the logo elements, are predetermined and should not be altered. The mark can be laid out as a graphic symbol separately. The logotype, however, should always be used with the mark. To ensure consistent representation of our visual identity, always use high-quality vendors and reproduction methods.
  • There are three possible configurations of the Connect4Climate logo: Main Horizontal, Vertical Stack and Mark only. The logo may not be used in any other configuration.
  • Clear zone: Refers to a distance of “O” as a unit of measurement surrounding each side of the Connect4Climate logo. “O” equals the width of the letter “O” found in the logotype.
  • Minimum size: Refers to the smallest size at which the C4C logo shall be reproduced to ensure its legibility. The minimum reproduction size is 0.4" (10mm) in height.
Brand Partnerships
  • Connect4Climate is the flagship global partnership program of the Communication for Climate Change Multi-Donor Trust Fund of the World Bank Group. When associating Connect4Climate with the World Bank Group it is either “a partnership of” when referring to Connect4Climate as the global community or “supported by” when referring Connect4Climate as the Trust Fund.
  • Connect4Climate is a global partnership program launched by the World Bank Group and the Italian Ministry of Environment, Land and Sea together with the German Federal Ministry for Economic Cooperation and Development, that takes on climate change by promoting solutions and empowering people to act.
  • The Connect4Climate program also supports partner platforms, events, campaigns and competitions. These have included for example All4TheGreen, Global Goals, Innovate4Climate, Invest4Climate, Hack4Climate, and more.
🐛 Report