Constructor Group

Norwegian-based group specialising in shelving, racking and storage systems

📋 1 Guidelines

🔗 Connections

Sector

University E learning edtech Finance Education

Region

Switzerland

Guideline Year

2024

Language

English

Foundation Date

1856

Foundation Year Bucket

19TH-CENTURY

Tags

Education

Official Websites

Brand Guidelines

2024

Brand Summary

Mission
  • Constructing the future for education, research, and technology.
Core Values
  • innovation
  • knowledge
  • collaboration
  • modernity
  • passion
Target Audience
  • Professionals, academics, students, and organizations in education, research, and technology sectors.
Personality Traits
  • modern
  • innovative
  • collaborative
  • professional
  • dynamic
Visual Identity Overview
  • The visual identity features a modern logomark with blue and red circles and an arrow, a bold sans-serif typeface, a color palette of blues and reds, geometric patterns, and consistent logo usage across print, digital, merchandise, and event materials. The brand emphasizes clarity, contrast, and optical harmony in all applications.

Categories

Brand Imagery
  • Imagery and patterns
  • Scientific Illustration Collage
  • Pattern Collection Illustration
  • Presswall background can be blue or white.
  • For futher information about displaying on backgrounds see p.8
Color Palette
  • The logomark inherits the colors of all the organizations involved in the transofrmation process: JUB brings a rich blue symbolizing a modern approach to knowledge. SIT gives to the mark its vivid color. It is a symbol of the passion for knowledge. Acronis brings main navy blue as a stable foundation and support.
  • Main colors Mobility Blue Pantone® Medium Blue C CMYK 76/38/0/0 RGB 0/140/227 HEX #008ce3 RAL 5015 Navy Blue Pantone® 282 C CMYK 100/87/41/47 RGB 0/32/77 HEX #00204d RAL 5011 Diversity Red Pantone® 7625 C CMYK 9/84/83/1 RGB 219/79/61 HEX db4f3d RAL 3020
  • Accent colors Confident Blue Pantone® 288 C CMYK 100/65/0/30 RGB 0/67/129 HEX #004381 RAL 5003 Graphene Black Pantone® Black C CMYK 10/10/80/100 RGB 10/10/10 HEX #0a0a0a RAL 9017 Pure White CMYK 0/0/0/0 RGB 255/255/255 HEX #FFFFFF RAL 9003
  • Use of alternative colors on web is required for compliance with WCAG guidelines Main colors Blue #00B2FF RGB 0/178/255 Navy Blue #00204D RGB 0/32/77 Red #EB1700 RGB 235/23/0 Accent colors Confident Blue #01388C RGB 1/56/140 Yellow #FFC700 RGB 255/199/0 Black #141414 RGB 20/20/20 Light Grey #F9F9F9 RGB 249/249/249 Green #00D19E RGB 0/209/158
  • When the logotype is displayed on non-corporate backgrounds, we should use only the monochrome version to avoid lousy color combinations. The primary and simple rule is the following: do not use color on color.
Typography
  • The font used in the abbreviation of the logo is customized and has no complete typeface.
  • ALS hauss Bold typeface is used for the descriptor, headings, slogans and other freestanding sentences in printed and other corporate materials. ALS Hauss Light / Regular is used in big segments of the text.
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&(){}[]/\ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&(){}[]/\
  • | Hairline | Hairline italic | | Thin | Thin italic | | Light | Light italic | | Book | Book Italic | | Regular | Book Italic | | Medium | Medium italic | | Bold | Bold italic | | Black | Black italic |
  • Name: ALS Hauss Bold 9 pt, leading 9.4 pt Function: ALS Hauss Bold 6.5 pt, leading 7.8 pt Requisites: ALS Hauss Bold/Light 6.5 pt, leading 7.8 pt Tagline: ALS Hauss Medium 13 pt, leading 11.8 pt
  • Requisites: ALS Hauss Medium/light 8 pt, leading 9.6 pt Plain Text: ALS Hauss Regular 12 pt, leading 17 pt
  • It’s highly recommended to use system font (Arial)
  • Name of presentation: Arial Bold 44pt Date: Arial Bold 42 pt Content zone Additional info: Arial Regular 21pt PAGE TEMPLATE: based on 12-columns grid Tagline: Arial Bold 28 pt Footer Arial Regular 8pt Plain text Arial Regular 18pt
Logo Usage
  • All elements of the logo depend on each other and are placed in a fixed position in relation to each other as shown below.
  • The minimum allowed size of a readable logotype is 60mm. The use of a smaller version is not permitted.
  • The minimum allowed size of a readable logomark is 20mm. The use of a smaller version is not permitted.
  • We’ve defined an exclusion zone that prevents other graphic elements from interfering with the Constructor logo.
  • Do not deform or distort the logo or change the proportions of any elements.
  • When the logotype is displayed on non-corporate backgrounds, we should use only the monochrome version to avoid lousy color combinations. The primary and simple rule is the following: do not use color on color.
  • Principle of contrast: In this range we have to use white logotype. When the contrast decreases we have to use black logotype.
Visual Style
  • All elements of the logo depend on each other and are placed in a fixed position in relation to each other as shown below.
  • The minimum allowed size of a readable logotype is 60mm. The use of a smaller version is not permitted.
  • The minimum allowed size of a readable logomark is 20mm. The use of a smaller version is not permitted.
  • We’ve defined an exclusion zone that prevents other graphic elements from interfering with the Constructor logo.
  • Do not deform or distort the logo or change the proportions of any elements.
  • When the logotype is displayed on non-corporate backgrounds, we should use only the monochrome version to avoid lousy color combinations. The primary and simple rule is the following: do not use color on color.
  • Principle of contrast: In this range we have to use white logotype. When the contrast decreases we have to use black logotype.
  • Use of alternative colors on web is required for compliance with WCAG guidelines.
  • It’s recommended to avoid bright, oversaturated tones on photo materials.
  • SIT logo watermark. White/black color, 40-60% opacity (depends on image tone)
Iconography
  • Logomark concept Circle with gap Object one Transformation Ideal circle Object two
  • Detail: arrow sign in counterform to support the transformation direction
  • The logomark inherits the colors of all the organizations involved in the transformation process: JUB brings a rich blue symbolizing a modern approach to knowledge. SIT gives to the mark its vivid color. It is a symbol of the passion for knowledge. Acronis brings main navy blue as a stable foundation and support.
  • All elements of the logo depend on each other and are placed in a fixed position in relation to each other as shown below.
  • The minimum allowed size of a readable logotype is 60mm. The use of a smaller version is not permitted.
  • The minimum allowed size of a readable logomark is 20mm. The use of a smaller version is not permitted.
Layout And Composition
  • All elements of the logo depend on each other and are placed in a fixed position in relation to each other as shown below.
  • The minimum allowed size of a readable logotype is 60mm. The use of a smaller version is not permitted.
  • The minimum allowed size of a readable logomark is 20mm. The use of a smaller version is not permitted.
  • We’ve defined an exclusion zone that prevents other graphic elements from interfering with the Constructor logo.
  • Do not deform or distort the logo or change the proportions of any elements.
  • When the logotype is displayed on non-corporate backgrounds, we should use only the monochrome version to avoid lousy color combinations. The primary and simple rule is the following: do not use color on color.
  • Principle of contrast: In this range we have to use white logotype. When the contrast decreases we have to use black logotype.
  • It is necessary to place all important information in sight (at least 80 cm off the floor).
  • PAGE TEMPLATE: based on 12-columns grid
Brand Architecture
  • Constructor subdivisions
  • Subdivision logomarks
  • We use an Acronis Cyber Font of the same height as the main logotype to indicate the subdivisions.
  • These rules are general reccommendations. It is necessary to consider optical harmony of every logo on a case-by-case basis.
  • We use a capital letter of the subdivision name that is the same height as the height of the main logotype.
  • Brand Kit/Subdivision logomarks
Co Branding
  • Co-branding lockups
  • Vertical lockup top and bottom position
  • CONSTRUCTOR 5x I 5x Partner zone 5x PROUD PARTNER
  • Partner zone 5x T 5x I 5x T CONSTRUCTOR PROUD PARTNER
  • These rules are general reccommendations. It is necessary to consider optical harmony of every logo on a case-by-case basis.
  • Horizontal lockup Left and right position
  • 5x 5x I
  • Partner zone [ c>oNsTRUcToR I · PROUD PARTNER
  • Text lockup
  • Logotype zone by Constructor
  • 1\4x
  • x
  • 1\9x
  • by Constructor
Digital Guidelines
  • Use of alternative colors on web is required for compliance with WCAG guidelines
  • Main colors Blue #00B2FF RGB 0/178/255 Navy Blue #00204D RGB 0/32/77 Red #EB1700 RGB 235/23/0
  • Accent colors Confident Blue #01388C RGB 1/56/140 Yellow #FFC700 RGB 255/199/0 Black #141414 RGB 20/20/20 Light Grey #F9F9F9 RGB 249/249/249 Green #00D19E RGB 0/209/158
  • Example of use for buttons Diversity Red Red Confident Blue Confident Blue
  • It’s highly recommended to use system font (Arial)
  • For further information about displaying on backgrounds see p.8
  • Facebook crop zone
  • Image post 1200 X 628 px
  • SIT logo watermark. White/black color, 40-60% opacity (depends on image tone)
  • It’s recommended to avoid bright. oversaturated tones on photo materials.
  • Image post 1200 x 1200 px (square)
  • Business card 90x50 mm
  • FRONT SIDE: Name: ALS Hauss Bold 9 pt, leading 9.4 pt Function: ALS Hauss Bold 6.5 pt, leading 7.8 pt Requisites: ALS Hauss Bold/Light 6.5 pt, leading 7.8 pt BACKSIDE: Tagline: ALS Hauss Medium 13 pt, leading 11.8 pt
  • Letterhead 210x297 mm
  • Requisites: ALS Hauss Medium/light 8 pt, leading 9.6 pt
  • Plain Text: ALS Hauss Regular 12 pt, leading 17 pt
  • Envelopes C5 162x229 mm
  • Envelopes CS (window) 162x229 mm
  • Envelopes C4 229x324mm
  • Folder (A4)
  • Rollups 850x1900 mm
  • It is necessary to place all important information in sight (at least 80 cm off the floor).
  • Press wall 300x600mm
  • Presswall background can be blue or white.
  • For futher information about displaying on backgrounds see p.8
  • Poster (text only)
  • Poster (image and text)
  • Poster (background image)
Merchandise Guidelines
  • For further information about displaying on backgrounds see p.8
Stationery Guidelines
  • Business card 90x50 mm FRONT SIDE: Name: ALS Hauss Bold 9 pt, leading 9.4 pt Function: ALS Hauss Bold 6.5 pt, leading 7.8 pt Requisites: ALS Hauss Bold/Light 6.5 pt, leading 7.8 pt BACKSIDE: Tagline: ALS Hauss Medium 13 pt, leading 11.8 pt
  • Business card 90x50mm
  • Letterhead 210x297 mm Content zone FIRST PAGE TEMPLATE: Requisites: ALS Hauss Medium/light 8 pt, leading 9.6 pt Plain Text: ALS Hauss Regular 12 pt, leading 17 pt CORPORATE LETTERHEAD 8x 16x 8x
  • Envelopes C5 162x229 mm
  • Envelopes CS (window) 162x229 mm
  • Envelopes C4 229x324mm
  • For further information about displaying on backgrounds see p.8
Event Materials Guidelines
  • Rollups 850x1900 mm 5x 5x 5x >ONSTRUCTOR 1/6 h Content zone 1 Headings, 1/6 h main information Content zone 2 Date/ Time, requisites, partners 1/6 h speakers, additional information 1/6 h 4/6 h 1/6 h 2/6 h (80cm) 1/6 h It is necessary to place all important information in sight (at least 80 cm off the floor).
  • Presswall background can be blue or white.
  • For futher information about displaying on backgrounds see p.8
  • Constructorlogo 12x Name 12x Website
  • Constructing the future constructor.org
  • 5x 6x 5x 6x 5x
  • Press wall 300x600mm c ) c b C>0 Constructing the future constructor.org Co Constructing the future constructor.org CO Constructing constructor.org CO Constructing the future constructor.org Co the future constructor.org Constructing Constructing Constructing constructor.org the future the future Co constructor.org the future CO Constructing constructor.org CO Constructing constructor.org the future the future CO Co Constructing constructor.org the future constructor.org C>0 Constructing constructor.org the future CO Constructing constructor.org C>0 Constructing constructor.org C>0 the future Constructing the future the future 4—a I □ Brand Kit/Presswall Press wall
  • Press wall 300x600mm CO Constructing Constructing constructor.org the future constructor.org C>0 the future CO Constructing Constructing constructor.org constructor.org C>O constructor.org the future C>O the future Constructing Constructing Constructing constructor.org the future constructor org the future Co the future C>0 Constructing constructor.org CO C>O Constructing constructor.org CO the future the future Constructing constructor.org Constructing constructor.org CO the future constructor.org C>O the future Constructing Constructing constructor.org C>0 the future Constructing constructor.org C>0 the future the future □ Brand Kit/Presswall Press wall
  • Poster (text only) 5x 5x 5x STRUCTOR 1/9 h 1/9 h Content zone 1 Headings, 1/9 h main information Content zone 2 1/9 h Speakers, additional information 1/9 h Content zone 3 1/9 h Date/ Time, Requisites, partners 1/9 h 1/9 h 1/9 h 5x
  • Poster (image and text) 5x 5x 5x CONSTRUCTOR 1/9 h 1/9 h Content zone 1 Headings, 1/9 h main information Content zone 2 1/9 h Speakers, images additional information 1/9 h Content zone 3 1/9 h Date/ Time, Requisites, partners 1/9 h 1/9 h 1/9 h 5x
  • Poster (background image) 5x 5x 5x CONSTRUCTOR 1/9 h 1/9 h Content zone 1 Headings, main information Content zone 3 1/9 h Date / Time, requisites, partners speakers, additional 1/9 h information 1/9 h 1/9 h 1/9 h 1/9 h 5x
Vehicle Branding
  • constructor.org Constructing the future BMW 3
  • CONSTRUCTOR Constructingthefuture ———_

Additional Properties

PropertyValue
Wikidata LinkOpen Wikidata
PropertyValue
Foundation Date1856
Inception1856-01-01
Freebase Id/m/0j4603n
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