Contour Airlines

Official Websites

• https://www.contourairlines.com
• https://www.contouraviation.com
• https://brand.flycontour.com

Brand Guidelines

2017

Brand Summary

Mission

• To consistently execute our mission with integrity, clear and honest communication, and a commitment to safety, earning the trust and reliance of our customers while building meaningful relationships and delivering outstanding service in aviation.

Core Values

• integrity
• clear communication
• safety
• excellence
• ambition
• customer-centricity
• relationship-building

Target Audience

• Clients and customers seeking reliable, safe, and tailored aviation services, including corporate, charter, and government sectors.

Personality Traits

• ambitious
• trustworthy
• professional
• customer-focused
• passionate
• unified
• resolute

Visual Identity Overview

• The brand uses a modern, geometric, and abstract visual style dominated by shades of blue and white, with clean lines, bold sans-serif typography, and a signature logo mark featuring a compass rose and the word ‘CONTOUR’. Imagery is photo-driven, emphasizing aircraft and aviation operations, with strict guidelines on authenticity and no embellishments.

Categories

Brand Voice

• Fueled by passion. Powered by people.
• Contour is a diverse company united by a love of aviation. In 1982, we were two employees and one airplane. Today, we are more than 300 team members and 30+ airplanes.
• Our integrity is never conditional. We work hard to earn the trust of our customers through clear and honest communication, and a commitment to safety above all else, but we aim higher. Clients do more than just trust us; they rely on us. The consistency with which we flawlessly execute our mission is at the heart of the Contour brand.
• We build meaningful relationships with each and every client, because to understand a customer you have to think like one. We take the time to design solutions tailored to their individual needs.
• The Contour team is unified in our commitment to outstanding service on the ground, in the air and behind the scenes of our operation. We believe excellence is an attitude; an approach that serves as the lens through which we see every interaction and decision.
• Our principles are resolute. Our future is limitless.
• Contour is ambition in flight.

Brand Imagery

• With the exception of materials specific to Contour Airlines, we take a photo-driven approach. High resolution wide-angle photography is used to draw attention to the size and scope of our operations. Alternatively, close-in photography can be used to accentuate the fine details of aircraft and other aviation-related concepts in a more abstract manner. Stock photos of aircraft not currently in the Contour fleet are not permitted. Please contact the Contour marketing department to obtain photos of specific aircraft.
• Imagery should always be true to the product and/or service being provided. Embellishments, such as, lavish catering, limousines and race cars should never be used.
• For Contour Airlines, we used illustration as an extension on our brand. As a rule, we do not use pictures of aircraft or destinations in the marketing of Contour Airlines. The graphics are designed to highlight ticket prices and/or support awareness of the intangible aspects of our product: convenience, reliability and the friendly nature of Contour service.

Color Palette

• C57 M48 Y46 K14 / Pantone 7477C / Web #707274 /
• C33 M15 Y09 KOO/ Pantone 551C / Web #A9C2D6 /
• C29 MOO Y06 KOO/ Pantone 317C / Web #AFEOEC /
• C41 M46 Y27 K01 / Pantone 7653C / Web #9D8898 /
• C27 M26 Y12 K02 / Pantone 5295C / Web #B9B3C5 /

Typography

• Prox1ma ova Li ht ABCDEFGHIJKLMNOPQRSTUVWXYZ Proxima Nova Bold
• a bcd ef g h ij kl m n o pq rstuvwxyz
• 123456789!?@# mnopqrstuvw

Logo Usage

• This is our logo mark. It represents our company in all internal and external media. This mark may be used whenever Contour Aviation or any of its subsidiaries are mentioned generally.
• No logo mark trademarked by Contour Aviation should be altered in any way. It should not be scaled or stretched, colorized, or otherwise changed without approval from our marketing department.
• The word Contour may be used on its own as an alternative to the logo mark. This should only be used when a one color application is required.

Tone And Messaging

• Fueled by passion. Powered by people.
• Contour is a diverse company united by a love of aviation. In 1982, we were two employees and one airplane. Today, we are more than 300 team members and 30+ airplanes.
• Our integrity is never conditional. We work hard to earn the trust of our customers through clear and honest communication, and a commitment to safety above all else, but we aim higher. Clients do more than just trust us; they rely on us. The consistency with which we flawlessly execute our mission is at the heart of the Contour brand.
• We build meaningful relationships with each and every client, because to understand a customer you have to think like one. We take the time to design solutions tailored to their individual needs.
• The Contour team is unified in our commitment to outstanding service on the ground, in the air and behind the scenes of our operation. We believe excellence is an attitude; an approach that serves as the lens through which we see every interaction and decision.
• Our principles are resolute. Our future is limitless.
• Contour is ambition in flight.

Brand Values

• Fueled by passion. Powered by people.
• Contour is a diverse company united by a love of aviation. In 1982, we were two employees and one airplane. Today, we are more than 300 team members and 30+ airplanes.
• Our integrity is never conditional. We work hard to earn the trust of our customers through clear and honest communication, and a commitment to safety above all else, but we aim higher. Clients do more than just trust us; they rely on us. The consistency with which we flawlessly execute our mission is at the heart of the Contour brand.
• We build meaningful relationships with each and every client, because to understand a customer you have to think like one. We take the time to design solutions tailored to their individual needs.
• The Contour team is unified in our commitment to outstanding service on the ground, in the air and behind the scenes of our operation. We believe excellence is an attitude; an approach that serves as the lens through which we see every interaction and decision.
• Our principles are resolute. Our future is limitless.
• Contour is ambition in flight.

Visual Style

• No logo mark trademarked by Contour Aviation should be altered in any way. It should not be scaled or stretched, colorized, or otherwise changed without approval from our marketing department.
• The word Contour may be used on its own as an alternative to the logo mark. This should only be used when a one color application is required.
• Logo mark on acceptable background colors Typography

Additional Properties