Cooking Light

Official Websites

• https://support.people.inc/hc/en-us/articles/4410128621079-Cooking-Light-Magazine
• https://www.magazines.com/cooking-light.html
• https://www.magzter.com/US/People-Inc/Cooking-Light/Food-%26-Beverage/1654613
• https://pocketmags.com/cooking-light-magazine/specialissues

Brand Guidelines

2013

Categories

Brand Imagery

• The Cooking Light packaging’s photographic style is cleanly lit with considered cropping, allowing the product to feel airy and light yet wholesome and satisfying. When shown on a package multiple times, the scale of the product doesn’t change-only the cropping does, allowing the image to convey a sense of reality of the product. For food products, the meals are always shown on white dishware or a cutting board for sliced meat and displayed sitting atop pale wood grain, underlining the notion that Cooking Light is providing delicious, simple natural foods.
• Dishes are always shown overhead on front panels. As stated earlier, food products are always shown on white dishware and displayed sitting atop white wood grain, underlining the notion that we are providing delicious and simple natural foods.
• The same light and airy photographic styling of the packaging is incorporated into all promotional elements. Though the light wood grain background remains the foundation for the images; the following props may be added to give the dish a “served at home” feeling • White or neutral cloth napkins • Plain silver utensils • Minimal accompaniments (e.g. bread, seasoning or garnish, a glass, etc.) NOTE: The images should be shot overhead or 3/4 view
• Although additional props are featured in many of the promotional elements, we ask that you layer them in to the photographs to provide the most flexibility. The layering usually results in 3-4 different photographs per item: 1. The addition of just a napkin 2. The addition of the napkin and utensil 3. The addition of the napkin, utensil and other prop, if used

Color Palette

• The color palette for Cooking Light packaging is confident, simple, and sophisticated. Our palette is composed of three colors; the Cooking Light Red Pantone™ 185C, White (pale wood grain), and Black. When possible, please print Cooking Light’s Red Pantone™ with CMYK, and aqueous spot varnish.
• The pale wood grain (the white) serves as the backdrop for both graphic and photographic elements on front and side panels.
• the Cooking Light bookmark logo lock-up should always be in the top left corner of the package’s front panel and lock-up with the rest of the Cooking Light logo lock-up. it should always be approximately the length of 50% of the package’s height for horizontally-oriented packages; this will dictate the size of the full Cooking Light logo lock-up.
• the logotype is rendered in Pantone #185C or knocked out in White on the Cooking Light red with aqueous spot varnish.
• BOOKMarK lOGO lOCK-up COlOr iS paNTONE #185C

Typography

• It is of the utmost importance that all licensees reproduce and apply these graphic elements and typography only as specified in this booklet.
• Brandon Grotesque: Used on all main titling and on sub-titling if it is needed. on subtitling, italic is used. Please reference the Pasta package on page 12 for example.
• noble: Used for all body copy and any paragraph’s or legal copy.
• Gotham: Used for front panel nutritional call outs and or product features.
• As stated in the previous pages, the Cooking Light packaging has three distinct fonts that are utilized in construding the overall packaging system. They are a Brandon, Noble, and Gotham (Gotham is not used on the back). The only other typef ace used as per FDA rules is Helvetica and Helvetica Heavy (please see the screenshot exarnple to the bottom left).
• Brandon Grotesque
• Noble
• Helvetica (as per FDA rules)

Logo Usage

• the Cooking Light bookmark logo lock-up should always be in the top left corner of the package’s front panel and lock-up with the rest of the Cooking Light logo lock-up. it should always be approximately the length of 50% of the package’s height for horizontally-oriented packages; this will dictate the size of the full Cooking Light logo lock-up.
• the logotype is rendered in Pantone #185C or knocked out in White on the Cooking Light red with aqueous spot varnish.
• BOOKMarK lOGO lOCK-up COlOr iS paNTONE #185C
• The Cooking Light logo lock-up appearing on the front panel should live in the top left quadrant, to the left of the photographic image, and be surrounded by a buffer of white space (the light part of the wood grain). product claims are always on the grey bar, inspector seal can slide from the grey bar down to the footer stripe depending on the width of the front panel. (see page 12 for example of the inspector seals slide)
• The product identifier, logo and close up shot of the product are shown on this panel. The product identifier should be opposite the logo lock-up bottom align with the bottom points of the bookmark. The product identifier should start at about /3 of the height of the side panel of the package and be right-justified. The product identifier should always have a buffer border equivalent to at least the x-height of the product identifier text on all sides.
• It is of the utmost importance that all licensees reproduce and apply these graphic elements and typography only as specified in this booklet.
• Don’t alter any original art provided or attempt to recreate these elements under any circumstances.
• All products bearing the logo must be approved in writing by Cooking Light’s Licensing Department (even if a style has been previously approved and carried over to the next season).

Tone And Messaging

• The Cooking Light brand is uniquely positioned at the intersection of great-tasting food and healthfulness, serving a vital and growing consumer need. In addition to the magazine, our trusted content is delivered via our web site, across all tablet devices, through the award-winning Cooking Light Quick and Healthy Menu Maker app, portfolio of cookbooks and on social media platforms (Facebook, Twitter, Pinterest, Instagram and Google+). Consumers turn to the Cooking Light brand for inspiration and variety; simplicity and convenience; and easy-to-execute strategies to get it all done. They know if it’s in Cooking Light it will be fast, easy, healthy and most importantly, delicious.
• With Cooking Light, good food does much more than fill the plate; it fills a good life with limitless possibilities. We give you the know-how to prepare and share what you love with who you love, so you can nourish everyone, inside and out. With fresh ideas and a flavor all our own, Cooking Light makes life healthy, joyful and delicious.

Brand Values

• The Cooking Light brand is uniquely positioned at the intersection of great-tasting food and healthfulness, serving a vital and growing consumer need. In addition to the magazine, our trusted content is delivered via our web site, across all tablet devices, through the award-winning Cooking Light Quick and Healthy Menu Maker app, portfolio of cookbooks and on social media platforms (Facebook, Twitter, Pinterest, Instagram and Google+). Consumers turn to the Cooking Light brand for inspiration and variety; simplicity and convenience; and easy-to-execute strategies to get it all done. They know if it’s in Cooking Light it will be fast, easy, healthy and most importantly, delicious.
• With Cooking Light, good food does much more than fill the plate; it fills a good life with limitless possibilities. We give you the know-how to prepare and share what you love with who you love, so you can nourish everyone, inside and out. With fresh ideas and a flavor all our own, Cooking Light makes life healthy, joyful and delicious.

Visual Style

• The purpose of this document is to define graphic standards for Cooking Light 2013 -2014 licensed product packaging. It is your reference and style guide for color, pattern, font and logotype applications.
• It is important that products inspired and licensed by Cooking Light maintain a look intimately associated with the Cooking Light, and From The Kitchen of Cooking Light Magazine brand. The following guidelines were developed to ensure that all products licensed by Cooking Light reproduce the basic Cooking Light visual branding components correctly and consistently.
• It is of the utmost importance that all licensees reproduce and apply these graphic elements and typography only as specified in this booklet.
• The color palette for Cooking Light packaging is confident, simple, and sophisticated. Our palette is composed of three colors; the Cooking Light Red Pantone™ 185C, White (pale wood grain), and Black. When possible, please print Cooking Light’s Red Pantone™ with CMYK, and aqueous spot varnish.
• The pale wood grain (the white) serves as the backdrop for both graphic and photographic elements on front and side panels.
• the Cooking Light bookmark logo lock-up should always be in the top left corner of the package’s front panel and lock-up with the rest of the Cooking Light logo lock-up. it should always be approximately the length of 50% of the package’s height for horizontally-oriented packages; this will dictate the size of the full Cooking Light logo lock-up.
• the logotype is rendered in Pantone #185C or knocked out in White on the Cooking Light red with aqueous spot varnish.
• BOOKMarK lOGO lOCK-up COlOr iS paNTONE #185C
• The Cooking Light design approach to consumer packaging is governed by the Horizontal Stripe Grid. The Horizontal Stripe Grid draws four horizontal Isections across the front panel of the package. From top to bottom, they contain: A. Header Stripe: The Cooking Light logo lock-up, the Cooking Light “Editor’s Pick!” Seal, and the Product Image (always drops into section B). B. Claims Stripe: Claims, and Serving Suggestion. Note: The Cooking Light “Editor’s Pick!” Seal, and Inspector Seal can expand into this layer depending on the front panel’s width. C. Call Out Stripe: Nutritional Call Outs, Product Identifier, and Product Description D. Footer Stripe: Disclaimer, Weight, and Inspector Seal
• Please reference the illustrations in the following pages as reliable examples of the grid layout approach. Please use master digital artwork as provided via the associated FTP site accompanied with this guide. Don’t alter any original art provided or attempt to recreate these elements under any circumstances.
• Brandon Grotesque: Used on all main titling and on sub-titling if it is needed. on subtitling, italic is used. Please reference the Pasta package on page 12 for example.
• noble: Used for all body copy and any paragraph’s or legal copy.
• Gotham: Used for front panel nutritional call outs and or product features.
• The Cooking Light logo lock-up appearing on the front panel should live in the top left quadrant, to the left of the photographic image, and be surrounded by a buffer of white space (the light part of the wood grain). product claims are always on the grey bar, inspector seal can slide from the grey bar down to the footer stripe depending on the width of the front panel. (see page 12 for example of the inspector seals slide)
• The product identifier should always have a buffer border equivalent to at least the x-height of the product identifier text on all sides.
• The Cooking Light packaging’s photographic style is cleanly lit with considered cropping, allowing the product to feel airy and light yet wholesome and satisfying. When shown on a package multiple times, the scale of the product doesn’t change-only the cropping does, allowing the image to convey a sense of reality of the product. For food products, the meals are always shown on white dishware or a cutting board for sliced meat and displayed sitting atop pale wood grain, underlining the notion that Cooking Light is providing delicious, simple natural foods.
• Dishes are always shown overhead on front panels. As stated earlier, food products are always shown on white dishware and displayed sitting atop white wood grain, underlining the notion that we are providing delicious and simple natural foods.
• Instore signage should maintain consistency with the aforementioned packaging system. The primary differences are that the product image is larger as a proportion to the canvas. A call to action on signage should have clean and simple language. The Cooking Light logo lock-up stays on the left quadrant of the canvas.
• The same light and airy photographic styling of the packaging is incorporated into all promotional elements. Though the light wood grain background remains the foundation for the images; the following props may be added to give the dish a “served at home” feeling
• White or neutral cloth napkins
• Plain silver utensils
• Minimal accompaniments (e.g. bread, seasoning or garnish, a glass, etc.)
• NOTE: The images should be shot overhead or 3/4 view

Layout And Composition

• The Cooking Light design approach to consumer packaging is governed by the Horizontal Stripe Grid. The Horizontal Stripe Grid draws four horizontal Isections across the front panel of the package. From top to bottom, they contain: A. Header Stripe: The Cooking Light logo lock-up, the Cooking Light “Editor’s Pick!” Seal, and the Product Image (always drops into section B). B. Claims Stripe: Claims, and Serving Suggestion. Note: The Cooking Light “Editor’s Pick!” Seal, and Inspector Seal can expand into this layer depending on the front panel’s width. C. Call Out Stripe: Nutritional Call Outs, Product Identifier, and Product Description D. Footer Stripe: Disclaimer, Weight, and Inspector Seal Please reference the illustrations in the following pages as reliable examples of the grid layout approach. Please use master digital artwork as provided via the associated FTP site accompanied with this guide. Don’t alter any original art provided or attempt to recreate these elements under any circumstances.
• The Cooking Light logo lock-up appearing on the front panel should live in the top left quadrant, to the left of the photographic image, and be surrounded by a buffer of white space (the light part of the wood grain). product claims are always on the grey bar, inspector seal can slide from the grey bar down to the footer stripe depending on the width of the front panel. (see page 12 for example of the inspector seals slide)
• The product identifier, logo and close up shot of the product are shown on this panel. The product identifier should be opposite the logo lock-up bottom align with the bottom points of the bookmark. The product identifier should start at about /3 of the height of the side panel of the package and be right-justified. The product identifier should always have a buffer border equivalent to at least the x-height of the product identifier text on all sides.
• BOOKMarK lOGO lOCK-up COlOr iS paNTONE #185C
• the Cooking Light bookmark logo lock-up should always be in the top left corner of the package’s front panel and lock-up with the rest of the Cooking Light logo lock-up. it should always be approximately the length of 50% of the package’s height for horizontally-oriented packages; this will dictate the size of the full Cooking Light logo lock-up.
• the logotype is rendered in Pantone #185C or knocked out in White on the Cooking Light red with aqueous spot varnish.
• The pale wood grain (the white) serves as the backdrop for both graphic and photographic elements on front and side panels.
• ThE BOOKMarK pOrTiON BlEEdS Off ThE TOp Of all paCKaGiNG aNd iNSTOrE diSplaYS.

Nutritional Guidelines

• Cooking Light’s nutritional guidelines aim to help people enjoy a healthy, balanced diet that embraces all foods in moderation. Our nutrition guidelines are underpinned by the USDA’s Dietary Guidelines. We pay special attention to overall calorie, saturated fat, and sodium specifications, keeping numbers to reasonable calculations based on an average daily intake of 2,000 calories, 20 grams of saturated fat, and 2,300 milligrams of sodium. In addition to numbers, we consider the aesthetic qualities of each recipes as well as its role as part of a full plate that incorporates more whole grains and plant-based foods with fewer highly processed ingredients.

Packaging Design

• The purpose of this document is to define graphic standards for Cooking Light 2013 -2014 licensed product packaging. It is your reference and style guide for color, pattern, font and logotype applications.
• It is important that products inspired and licensed by Cooking Light maintain a look intimately associated with the Cooking Light, and From The Kitchen of Cooking Light Magazine brand. The following guidelines were developed to ensure that all products licensed by Cooking Light reproduce the basic Cooking Light visual branding components correctly and consistently.
• It is of the utmost importance that all licensees reproduce and apply these graphic elements and typography only as specified in this booklet.
• The color palette for Cooking Light packaging is confident, simple, and sophisticated. Our palette is composed of three colors; the Cooking Light Red Pantone™ 185C, White (pale wood grain), and Black. When possible, please print Cooking Light’s Red Pantone™ with CMYK, and aqueous spot varnish.
• The pale wood grain (the white) serves as the backdrop for both graphic and photographic elements on front and side panels.
• ThE BOOKMarK pOrTiON BlEEdS Off ThE TOp Of all paCKaGiNG aNd iNSTOrE diSplaYS.
• the Cooking Light bookmark logo lock-up should always be in the top left corner of the package’s front panel and lock-up with the rest of the Cooking Light logo lock-up. it should always be approximately the length of 50% of the package’s height for horizontally-oriented packages; this will dictate the size of the full Cooking Light logo lock-up.
• the logotype is rendered in Pantone #185C or knocked out in White on the Cooking Light red with aqueous spot varnish.
• BOOKMarK lOGO lOCK-up COlOr iS paNTONE #185C
• The Cooking Light design approach to consumer packaging is governed by the Horizontal Stripe Grid. The Horizontal Stripe Grid draws four horizontal Isections across the front panel of the package. From top to bottom, they contain: A. Header Stripe: The Cooking Light logo lock-up, the Cooking Light “Editor’s Pick!” Seal, and the Product Image (always drops into section B). B. Claims Stripe: Claims, and Serving Suggestion. Note: The Cooking Light “Editor’s Pick!” Seal, and Inspector Seal can expand into this layer depending on the front panel’s width. C. Call Out Stripe: Nutritional Call Outs, Product Identifier, and Product Description D. Footer Stripe: Disclaimer, Weight, and Inspector Seal
• Please reference the illustrations in the following pages as reliable examples of the grid layout approach. Please use master digital artwork as provided via the associated FTP site accompanied with this guide. Don’t alter any original art provided or attempt to recreate these elements under any circumstances.
• The Cooking Light logo lock-up appearing on the front panel should live in the top left quadrant, to the left of the photographic image, and be surrounded by a buffer of white space (the light part of the wood grain). product claims are always on the grey bar, inspector seal can slide from the grey bar down to the footer stripe depending on the width of the front panel. (see page 12 for example of the inspector seals slide)
• The product identifier, logo and close up shot of the product are shown on this panel. The product identifier should be opposite the logo lock-up bottom align with the bottom points of the bookmark. The product identifier should start at about /3 of the height of the side panel of the package and be right-justified. The product identifier should always have a buffer border equivalent to at least the x-height of the product identifier text on all sides.
• Brandon Grotesque: Used on all main titling and on sub-titling if it is needed. on subtitling, italic is used. Please reference the Pasta package on page 12 for example.
• noble: Used for all body copy and any paragraph’s or legal copy.
• Gotham: Used for front panel nutritional call outs and or product features.
• As stated in the previous pages, the Cooking Light packaging has three distinct fonts that are utilized in construding the overall packaging system. They are a Brandon, Noble, and Gotham (Gotham is not used on the back). The only other typef ace used as per FDA rules is Helvetica and Helvetica Heavy (please see the screenshot exarnple to the bottom left).
• Brandon Grotesque
• Noble
• Helvetica (as per FDA rules)
• FOR MORE INFORMATION REGARDING NUTRITION FACTS, INCLUDING SCALE & FORMATS please ,;,;, FDA.GOV
• The Cooking Light packaging’s photographic style is cleanly lit with considered cropping, allowing the product to feel airy and light yet wholesome and satisfying. When shown on a package multiple times, the scale of the product doesn’t change-only the cropping does, allowing the image to convey a sense of reality of the product. For food products, the meals are always shown on white dishware or a cutting board for sliced meat and displayed sitting atop pale wood grain, underlining the notion that Cooking Light is providing delicious, simple natural foods.
• Dishes are always shown overhead on front panels. As stated earlier, food products are always shown on white dishware and displayed sitting atop white wood grain, underlining the notion that we are providing delicious and simple natural foods.
• As stated earlier products are always shown on white dishware and displayed sitting atop pale wood grain, underlining the notion that we are providing delicious, and simple natural foods.
• Instore signage should maintain consistency with the aforementioned packaging system. The primary differences are that the product image is larger as a proportion to the canvas. A call to action on signage should have clean and simple language. The Cooking Light logo lock-up stays on the left quadrant of the canvas.
• COOKING LIGHT DISCLAIMER MUST BE ON ALL FRONT PANELS
• ONE OF THE FOLLOWING IS REQUIRED ON ALL FOOD PACKAGING FOR PACKAGES ABOVE 7.5" WIDE USE THIS *COOKING LIGHT is a food and recipe magazine focused on living a healthy lifestyle. This product is developed under license from COOKING LIGHT Magazine; Cooking Light is not intended as a nutritional claim. FOR PACKAGES BELOW 7.5" WIDE OR .75" TALL USE THIS *COOKING LIGHT is a food and recipe magazine focused on living a healthy life. In this context, COOKING LIGHT is not intended as a nutritional claim.
• TRADE MARK LANGUAGE (Add to the back panels of all packages) From the Kitchen of Cooking Light Magazine is a trademark of Time Inc. Lifestyle Group
• Each Licensee is responsible to add any claims, seals and disclaimers
• Packaging proofs are to be submitted to the Earthbound, LLC offices in Rhode Island to the attention of Eric Arcacha, along with Michelle Laminson at Time Inc..
• Please submit samples to both: Eric Arcacha Earthbound LLC 365 Hope Street Providence, RI 02906 Tel: 401.274.8889 Michelle Lamison Cooking Light 1271 Ave of the Americas, Rm 20-54, New York, NY 10020 212.522.5609 E-mail: Phone: Packaging Submission Samples: Food related packaging sample : Non-food related packaging sample : *“Please attach complete set of line sheets for individual review and comments.

Approval Process

• This section explains all you need to know about the review and approval process for Cooking Light products and packaging.
• This form is a tool that Cooking Light uses internally to follow each licensee’s Time and Action calendar. The Product Development Calendar enables the licensees to map out submission deadlines on a timeline throughout a season or market.
• The Calendar should include the following three steps for product submissions: A. Tastings / Concept Boards Approval Form B. Pre-Market Submission Approval Form C. Final Production Samples Approval Form D. Packaging Design Approval Form As well as: Start Ship dates, Trade Show dates, important meetings, Special Events and Market Weeks. Licensees will be asked to update the Product Development Calendar as needed.
• Licensees are to submit their initial Tastings/ Concept Boards forms for the upcoming market according to the submitted Time & Action Calendar.
• Non-tasting submissions should be accompanied by the Colors & Materials Approval Form. Submissions in this category should include preliminary color ways, fabric swatches, CADS and/ or sketches.
• Once the Tastings/ Concept Boards forms have been reviewed, licensees should develop their pre-market collections according to their submissions, being sure to communicate any major changes if/ as they occur.
• Tastings / Concept Boards forms should be submitted to the Earthbound offices in New York. The address is located on the form.
• To be submitted in unison with the Tastings/ Concept Board form. This approval form is for the purpose of relaying what dishes and or materials are being planned for have the current collection in mind.
• Colors & Materials Approval Form To be submitted in unison with the Pre-Market Approval Form. This Approval Form is for the purpose of relaying what materials and colors are being shown in the current collection going to market.
• Pre-Market Collection Approval Form • Licensees should submit developed Pre-Market samples and material swatches along with color ways and CADS/ Product Sketches for approval prior to Market according to the submitted Time & Action Calendar. • Licensees should arrange to submit their collections allowing time for changes if necessary. • This submission is to be accompanied by the Pre-Market Colors & Materials Approval Form. • All products bearing the logo must be approved in writing by Cooking Light’s Licensing Department (even if a style has been previously approved and carried over to the next season). • Pre-Market Collection Approval Forms should be submitted to the Earthbound offices in New York. The address is located on the form.
• Production Submission Form • Licensees should submit a representation of production in the form of actual production samples. The samples should be representative of all styles, colors and materials. This does not mean one of every style in every color, but rather a submission that covers the following: 1) all style silhouettes 2) all materials 3) all color ways. • These items should be submitted with The Production Approval Form. • Production samples are to be submitted to the Earthbound, LLC offices in New York City to the attention of Danielle Dorn.
• Production Design Form • Packaging proofs are to be submitted to the Earthbound, LLC offices in Rhode Island to the attention of Eric Arcacha, along with Michelle Laminson at Time Inc..
• Eric Arcacha I Earthbound, LLC 365 Hope Street Providence, RI 02906 Michelle Lamison / Cooking Light 1271 Ave of the Americas New York, NY 10020
• Please submit samples to the attention of : Susan Mckenna Earthbound LLC 156 Fifth Avenue, 10th FI New York, NY, 10010-7751 Tel: 646.873.3836
• ** Please send an e-mail including the shipper and tracking number to: susan@earthboundllc.com when production submissions are sent.
• ARTWORK MUST BE APPROVED PRIOR TO PRODUCTION AND OR PUBLISHING.
• Licensee shall submit to Earthbound for prior written approval any and all use of the Earthbound logo i.e. interior & exterior display signs, hangers, price tags, shopping bags, gilt boxes, stationery, forms of invoices and receipts and similar items. This also includes any form of advertising: trade, consumer, newspaper, billboards, etc.
• Please submit proofs to: Susar, Mckenna Earthbound LLC 156 F;fth Avenue, 10th FI New York, NY, 100109-7751 Tel: 646.873.3836
• Packaging proofs are to be submitted to the Earthbound, LLC offices in Rhode Island to the attention of Eric Arcacha, along with Michelle Laminson at Time Inc..
• Please submit samples to both: Eric Arcacha Earthbound LLC 365 Hope Street Providence, RI 02906 Tel: 401.274.8889 Michelle Lamison Cooking Light 1271 Ave of the Americas, Rm 20-54, New York, NY 10020 212.522.5609 E-mail: Phone:
• *“Please attach complete set of line sheets for individual review and comments.

Digital Guidelines

• Moving forward Cooking Light packaging will replace OR codes with Digimarc. Cooking Light has an existing relationship with Digimarc, a technology company that has developed a moble app for consumers that uses multiple content identification technologies (such as digital watermarking, audio finger printing and QR code/barcode detection) to give smartphones the ability to see, hear and engage with all forms of media.
• Part of the design process includes adding one of the two Digimarc callout formats shown on this page. An ideal spot would be the section originally designated for the OR codes. If you find that this section is not large enough adding it to the bottom of a package works as well.
• DIGIMARC WILL APPLY ALL WATERMARKS TO THE PACKAGING DIELINES
• After packaging samples have been approved by Earthbound and Time Inc. please forward final print files to: Michelle Lamison Vice President, Marketing P : 212.522.5609 E : Michelle_Lamison@timeinc.com After the watermark has been applied, Time Inc. will forward all final artwork to your specified printer.
• Check Out What’s Cooking! Use the Digimarc® Discover App to scan the image on this package for recipes, menu planning ideas and more. Download the Free Digimarc® Discover App It’s available from the iTunes store and the Google Play Market. VERTICAL VERSION (THE ABOVE ILLUSTRATES HOW DIGIMARC SHOULD BE APPLIED VERTICALLY IF NEEDED)
• Use the Digimarc® Discover App to scan the image on this package for recipes, menu planning ideas and more.
• Download the Free Digimarc® Discover App Ifs available from the iTunes store and the Google Play Market.
• HORIZONTAL VERSION (THE ABOVE ILLUSTRATES HOW DIGIMARC SHOULD BE APPLIED HORIZONTALLY IF NEEDED)

Advertising And Promotion

• If you would like to have your product considered as the primary image in the advertising and promotional campaigns, we ask that you take a few additional photographs during the packaging photo shoot Promotional elements include print and digital advertising, eblasts and blog posts.
• The same light and airy photographic styling of the packaging is incorporated into all promotional elements. Though the light wood grain background remains the foundation for the images; the following props may be added to give the dish a “served at home” feeling • White or neutral cloth napkins • Plain silver utensils • Minimal accompaniments (e.g. bread, seasoning or garnish, a glass, etc.) NOTE: The images should be shot overhead or 3/4 view
• Although additional props are featured in many of the promotional elements, we ask that you layer them in to the photographs to provide the most flexibility. The layering usually results in 3-4 different photographs per item: 1. The addition of just a napkin 2. The addition of the napkin and utensil 3. The addition of the napkin, utensil and other prop, if used