Official Websites
Brand Guidelines
2022
Brand Summary
Visual Identity Overview
- Coolbrook’s visual identity centers on a modern, minimalistic logo featuring a bold, uppercase wordmark and a stylized globe icon, with a primary color palette of Electric Blue. The brand emphasizes clarity, global presence, and professional aesthetics through consistent logo usage, clear space requirements, and supporting color variations [^1].
Categories
Brand Voice
- other component parts play an important role in establishing the Coolbrook visual style. These elements are: Colors Typography Imagery Tone of voice
Brand Imagery
- The Coolbrook logo is a clear signpost for our brand and our primary visual symbol. However, other component parts play an important role in establishing the Coolbrook visual style. These elements are: Colors Typography Imagery Tone of voice
- Coolbrook Logo consist of corporate brand elements which are the Wordmark (Coolbrook) and Identification Shape.
- While our default logo is blue, we can use the Color Reverse version on top of blue box or surface.
- Use the black version on layouts that are black and white only or in cases that are necessary due the color restrictions.
- Coolbrook Electric Blue Pantone 293 C CMYK C89 M55 Y0 K12 RGB R13 G74 B242 Hex #0d4af2
- Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials.
- The minimum required clear space for the logo is defined by the measurement as shown. This measurement is equal to the height of the letter O in the word mark.
- Consistent usage of our Electric Blue or White logos on our supporting color palette helps build recognition of our brand and ensures our logo is always rendered with proper impact and legibility.
Color Palette
- While our default logo is blue, we can use the Color Reverse version on top of blue box or surface.
- Use the black version on layouts that are black and white only or in cases that are necessary due the color restrictions.
- Coolbrook Electric Blue Pantone 293 C CMYK C89 M55 Y0 K12 RGB R13 G74 B242 Hex #0d4af2
- Consistent usage of our Electric Blue or White logos on our supporting color palette helps build recognition of our brand and ensures our logo is always rendered with proper impact and legibility.
Logo Usage
- The Coolbrook logo is a clear signpost for our brand and our primary visual symbol. However, other component parts play an important role in establishing the Coolbrook visual style. These elements are: Colors Typography Imagery Tone of voice Coolbrook Logo consist of corporate brand elements which are the Wordmark (Coolbrook) and Identification Shape.
- While our default logo is blue, we can use the Color Reverse version on top of blue box or surface. Use the black version on layouts that are black and white only or in cases that are necessary due the color restrictions.
- Coolbrook Electric Blue Pantone 293 C CMYK C89 M55 Y0 K12 RGB R13 G74 B242 Hex #0d4af2
- Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials. The minimum required clear space for the logo is defined by the measurement as shown. This measurement is equal to the height of the letter O in the word mark.
- Consistent usage of our Electric Blue or White logos on our supporting color palette helps build recognition of our brand and ensures our logo is always rendered with proper impact and legibility.
Visual Style
- The Coolbrook logo is a clear signpost for our brand and our primary visual symbol. However, other component parts play an important role in establishing the Coolbrook visual style. These elements are: Colors Typography Imagery Tone of voice
- Coolbrook Logo consist of corporate brand elements which are the Wordmark (Coolbrook) and Identification Shape.
- While our default logo is blue, we can use the Color Reverse version on top of blue box or surface.
- Use the black version on layouts that are black and white only or in cases that are necessary due the color restrictions.
- Coolbrook Electric Blue Pantone 293 C CMYK C89 M55 Y0 K12 RGB R13 G74 B242 Hex #0d4af2
- Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials.
- The minimum required clear space for the logo is defined by the measurement as shown. This measurement is equal to the height of the letter O in the word mark.
- Consistent usage of our Electric Blue or White logos on our supporting color palette helps build recognition of our brand and ensures our logo is always rendered with proper impact and legibility.