Corban University

Official Websites

• https://www.corban.edu
• https://www.corban.edu/communications/policies.html
• http://www.corban.edu

Brand Guidelines

2011

Brand Summary

Mission

• Corban University strives to send clear messages—written and visual—to our external audiences. The university aims to develop a consistent and positive brand message, accurately portraying Corban University as an institution that offers a high-quality, Christ-centered education to its students. The logo is inspired by Corban’s mission to educate Christians to make a difference in the world for Jesus Christ [^1].

Core Values

• Christ-centered education
• Relationship (student to student and faculty to student)
• Dedication of heart and mind to God
• High-quality academic standards
• Global mission
• Judeo/Christian history
• Learning

Target Audience

• External audiences including prospective students, families, and the broader community seeking a high-quality, Christ-centered education [^2].

Personality Traits

• Trustworthy
• Stable
• Traditional
• Professional
• Positive
• Consistent

Visual Identity Overview

• The visual identity centers on a shield-shaped emblem with a divided color scheme (orange and navy blue) and a prominent white cross, conveying stability, trust, and tradition. The logo uses Visage serif typeface for the university name, with a formal and institutional appearance. The color palette includes navy blue, gold yellow, gray, and white. The visual style emphasizes balance, clarity, and a Christ-centered message [^3].

Categories

Brand Imagery

• The Corban University logo is the officially recognized marketing symbol of the university. It is inspired by Corban’s mission to educate Christians to make a difference in the world for Jesus Christ.
• The components of the logo are a shield containing the stylized letters C and U. The path through the middle of the shield represents the journey of all Christians through life and also completes the cross that represents Christ. The university name is set in Visage typeface. The logo can be used either stacked or horizontal, with or without motto (see pg. 8).
• Any publication intended for viewing by an audience outside Corban University must display the logo with attention to the guidelines in this document.
• The university logo, seal (see pg. 12) and athletic marks (see pg. 13) are the only marks approved for official university business conducted with internal and external audiences.
• When a school-specific logo is needed, the name of the school replaces the word University in the logo in Visage small caps as shown. Do not attempt to recreate these logos by replacing University with the school name. The typeface is specifically designed for each school.
• The stacked version of the logo is preferred in this format.
• Aspect ration of symbol and text should not be changed (Hint: hold down the shift key).
• Do not attempt to retype the words in the logo or use a different typeface. The Visage typeface is part of the logo. Do not add additional text to the logo for a department or event. For department or event specific logos, please contact the Office of Marketing & Communications.
• The elements of the logo, the shield and typeface, should not be separated or transposed. In special circumstances, by permission only, the shield may be used by itself apart from the typeface. The typeface should never be used alone.
• Do not make the logo too large or too small. The logo should be no larger than 25% (width and/or height) of the Too Small page space and no smaller than 1.5" wide for the horizontal logo and I" wide for the stacked logo.
• When using the shield as a design element, apart from the typeface to complement a layout, it can be made larger or smaller than the specified measurements above. The shield may only be used by itself under special circumstances with permission and approval from the Office of Marketing & Communications.

Color Palette

• Pantone 282 Process formula: 100 cyan 68 magenta 0 yellow 54 black RGB: 0, 45, 98 Hexidecimal (web): #002d62
• Pantone 130 Process formula: 4 cyan 36 magenta 100 yellow 0 black RGB: 241, 170, 30
• Pantone 877 Process formula: 51 cyan 40 magenta 39 yellow 4 black RGB: 132, 136, 139 Hexidecimal (web): #f1aa1e Hexidecimal (web): #84888b
• Spot color: PMS 282 Process: 100c 68m Oy 54k
• Spot colors: PMS 282, PMS 130 Process (blue): 1O0c 68m Oy 54k Process (gold): 4c 36m 100y Ok
• Spot color: PMS 130 Process (gold): 4c 36m 100y Ok

Typography

• Visage light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Visage light italic Visage book Visage book italic Visage medium Visage medium italic Visage bold Visage bold italic Uses: Official serif body font for letters, forms, etc .
• Frutiger light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Frutiger light italic Frutiger roman Frutiger italic Frutiger bold Frutiger bold italic Uses: Official sans-serif font for brochures, fliers, postcards, marketing materials, etc .
• Calibri abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Calibri italic Calibri bold Calibri bold italic Uses: Official font for electronic communication (email, blogs, etc .)
• The university name is set in Visage typeface.
• When a school-specific logo is needed, the name of the school replaces the word University in the logo in Visage small caps as shown . Do not attempt to recreate these logos by replacing University with the school name . The typeface is specifically designed for each school.
• Typeface substitution Do not attempt to retype the words in the logo or use a different typeface. The Visage typeface is part of the logo. Do not add additional text to the logo for a department or event. For department or event specific logos, please contact the Office of Marketing & Communications.
• The elements of the logo, the shield and typeface, should not be separated or transposed. In special circumstances, by permission only, the shield may be used by itself apart from the typeface. The typeface should never be used alone.
• Klavika Basic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Klavika Basic Bold Italic Klavika Basic Light Klavika Basic Light Italic Klavika Basic Regular Klavika Basic Regular Italic Klavika Basic Medium Klavika Basic Medium Italic Klavika is the official typeface of Corban University athletics . It may be used in combination with the other institutional typefaces (see pg . 5) .
• Fonts Our official institutional typeface is Visage. When it isn’t available or preferable for a particular format/document, use the following guidelines: For serif typefaces: Option 1: Visage Light -12 point size, 14 line space Option 2: Times New Roman -12 point size, 14 line space For sans serif typefaces: Option 1: Frutiger Light -1l point size, 13 line space Option 2: Calibri -11 point size, 13 line space Option 3: Arial -1l point size, 13 line space

Logo Usage

• The Corban University logo is the officially recognized marketing symbol of the university. It is inspired by Corban’s mission to educate Christians to make a difference in the world for Jesus Christ.
• The components of the logo are a shield containing the stylized letters C and U. The path through the middle of the shield represents the journey of all Christians through life and also completes the cross that represents Christ. The university name is set in Visage typeface. The logo can be used either stacked or horizontal, with or without motto (see pg. 8).
• Any publication intended for viewing by an audience outside Corban University must display the logo with attention to the guidelines in this document.
• The university logo, seal (see pg. 12) and athletic marks (see pg. 13) are the only marks approved for official university business conducted with internal and external audiences.
• Blue Spot color: PMS 282 Process: 100c 68m Oy 54k
• Two color Spot colors: PMS 282, PMS 130 Process (blue): 1O0c 68m Oy 54k Process (gold): 4c 36m 100y Ok
• White (reversed) with Gold Spot color: PMS 130 Process (gold): 4c 36m 100y Ok
• When a school-specific logo is needed, the name of the school replaces the word University in the logo in Visage small caps as shown. Do not attempt to recreate these logos by replacing University with the school name. The typeface is specifically designed for each school.
• The stacked version of the logo is preferred in this format.
• Aspect ration of symbol and text should not be changed (Hint: hold down the shift key).
• Do not attempt to retype the words in the logo or use a different typeface. The Visage typeface is part of the logo. Do not add additional text to the logo for a department or event. For department or event specific logos, please contact the Office of Marketing & Communications.
• The elements of the logo, the shield and typeface, should not be separated or transposed. In special circumstances, by permission only, the shield may be used by itself apart from the typeface. The typeface should never be used alone.
• Size imbalance Do not make the logo too large or too small. The logo should be no larger than 25% (width and/or height) of the Too Small page space and no smaller than 1.5" wide for the horizontal logo and I" wide for the stacked logo.
• When using the shield as a design element, apart from the typeface to complement a layout, it can be made larger or smaller than the specified measurements above. The shield may only be used by itself under special circumstances with permission and approval from the Office of Marketing & Communications.

Tone And Messaging

• Corban University strives to send clear messages—written and visual—to our external audiences.
• This visual style guide was created to help the university develop a consistent and positive brand message through printed and online publications. Working together, we can accurately portray Corban University as an institution that offers a high-quality, Christ-centered education to its students.
• Corban University’s distinction is relationship—student to student and faculty to student. The members of the Corban community are here to help new students succeed. Our motto, Dedicating Heart and Mind to God, is a very real part of our process.

Visual Style

• Pantone 282 Process formula: 100 cyan 68 magenta 0 yellow 54 black RGB: 0, 45, 98 Hexidecimal (web): #002d62
• Pantone 130 Process formula: 4 cyan 36 magenta 100 yellow 0 black RGB: 241, 170, 30
• Pantone 877 Process formula: 51 cyan 40 magenta 39 yellow 4 black RGB: 132, 136, 139 Hexidecimal (web): #f1aa1e Hexidecimal (web): #84888b
• Visage light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Visage light italic Visage book Visage book italic Visage medium Visage medium italic Visage bold Visage bold italic Uses: Official serif body font for letters, forms, etc .
• Frutiger light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Frutiger light italic Frutiger roman Frutiger italic Frutiger bold Frutiger bold italic Uses: Official sans-serif font for brochures, fliers, postcards, marketing materials, etc .
• Calibri abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* Calibri italic Calibri bold Calibri bold italic Uses: Official font for electronic communication (email, blogs, etc .)
• The Corban University logo is the officially recognized marketing symbol of the university . It is inspired by Corban’s mission to educate Christians to make a difference in the world for Jesus Christ .
• The components of the logo are a shield containing the stylized letters C and U . The path through the middle of the shield represents the journey of all Christians through life and also completes the cross that represents Christ . The university name is set in Visage typeface . The logo can be used either stacked or horizontal, with or without motto (see pg . 8) .
• Any publication intended for viewing by an audience outside Corban University must display the logo with attention to the guidelines in this document .
• The university logo, seal (see pg . 12) and athletic marks (see pg . 13) are the only marks approved for official university business conducted with internal and external audiences .
• Blue Spot color: PMS 282 Process: 100c 68m Oy 54k
• Black
• Two color Spot colors: PMS 282, PMS 130 Process (blue): 1O0c 68m Oy 54k Process (gold): 4c 36m 100y Ok
• White (reversed)
• White (reversed) with Gold Spot color: PMS 130 Process (gold): 4c 36m 100y Ok
• When a school-specific logo is needed, the name of the school replaces the word University in the logo in Visage small caps as shown . Do not attempt to recreate these logos by replacing University with the school name . The typeface is specifically designed for each school .
• The stacked version of the logo is preferred in this format .
• Aspect ration of symbol and text should not be changed (Hint: hold down the shift key).
• Do not attempt to retype the words in the logo or use a different typeface. The Visage typeface is part of the logo. Do not add additional text to the logo for a department or event. For department or event specific logos, please contact the Office of Marketing & Communications.
• The elements of the logo, the shield and typeface, should not be separated or transposed. In special circumstances, by permission only, the shield may be used by itself apart from the typeface. The typeface should never be used alone.
• Size imbalance Do not make the logo too large or too small. The logo should be no larger than 25% (width and/or height) of the Too Small page space and no smaller than 1.5" wide for the horizontal logo and I" wide for the stacked logo.
• When using the shield as a design element, apart from the typeface to complement a layout, it can be made larger or smaller than the specified measurements above. The shield may only be used by itself under special circumstances with permission and approval from the Office of Marketing & Communications.

Additional Properties

Employees History

Total Assets History