Covered California

Official Websites

• https://www.coveredca.com
• https://coveredca.com
• https://coveredca.com/espanol
• https://www.coveredca.com/arabic
• https://www.coveredca.com/chinese
• https://www.coveredca.com/chinese-simplified
• https://www.coveredca.com/hmong
• https://www.coveredca.com/korean
• https://www.coveredca.com/russian
• https://www.coveredca.com/tagalog
• https://www.coveredca.com/armenian
• https://www.coveredca.com/farsi
• https://www.coveredca.com/khmer
• https://www.coveredca.com/lao
• https://www.coveredca.com/vietnamese

Brand Guidelines

2014

Brand Summary

Mission

• To provide guidance on the use of the Covered California logo by authorized partners developing partner-branded marketing materials, ensuring consistent and effective communication of the brand identity for consumer-facing, employer-facing, media, and stakeholder materials, especially in co-branded contexts [^1].

Core Values

• coverage
• diversity
• clarity
• professionalism
• inclusivity

Target Audience

• Certified insurance agents, partners, and organizations creating marketing materials for consumers, employers, media, and stakeholders [^2].

Personality Traits

• clean
• friendly
• contemporary
• professional

Visual Identity Overview

• The visual identity centers on a stylized logo featuring concentric arcs and vertical bars in a range of colors, symbolizing diversity and coverage. The logo uses a contemporary sans-serif typeface and is available in multiple color formats for different applications. Guidelines specify clear space, minimum size, color usage, and co-branding lock-ups to ensure consistent and legible presentation across print and digital media [^3].

Categories

Logo Usage

• The full-color logo should only be used in environments where there is no co-branding (the certified agent logo is the only logo used). The full-color logo should only appear against a solid white background.
• The single color logo is for use in co-branded environments, or when there is heavy use of other colors that may clash with the Covered California logo. It can be assigned any dark color or be reversed out of another color.
• The logos are available in three different formats: EPS, JPG and PNG. Always use the electronic artwork appropriate for your application: PRINT Use EPS files for print applications. WEB Use JPG files for online applications. MICROSOFT WORD Use JPG files in Microsoft Word and other word-processing applications. POWERPOINT Use PNG files in PowerPoint applications.
• Please follow these logo specifications to ensure maximum visibility and legibility in all communications.
• The minimum clear space for the logo is “X,” where “X” is equal to the height of the words “Certified Insurance” in the logo.

Color Palette

• The full-color logo should only appear against a solid white background.
• The single color logo is for use in co-branded environments, or when there is heavy use of other colors that may clash with the Covered California logo. It can be assigned any dark color or be reversed out of another color.
• Do not change the colors of the logo.
• Secondary versions of the logo, including grayscale, one-color (black) and reverse (white), should be used only in instances when color artwork and layouts are not possible, such as black-and-white newspaper print ads.
• Each version of the Covered California logo is available in five different color formats: CMYK, RGB, grayscale, one-color (black) and reverse (white). Always use the electronic artwork appropriate for your application:
• CMYK: Use this logo for all full-color print applications.
• ONE-COLOR (BLACK): Use this logo for one-color print applications where the grayscale logo cannot be reproduced.
• RGB: Use this logo for all digital communications.
• REVERSE (WHITE): Use this logo anytime it appears on a dark background.
• GRAYSCALE: Use this logo for all one-color print applications.
• Do not change the color of the holding device.
• Do not change the colors of the symbol or logotype.
• Do not set the logos on anything but a white field.

Typography

• Do not change the typeface of the wordmark.
• Do not use the word mark by itself.
• Do not make any changes to the word mark.
• The name is set in a contemporary sans-serif typeface that communicates clearly and effectively while supporting the clean, friendly style of the iconography.

Visual Style

• The full-color logo should only be used in environments where there is no co-branding (the certified agent logo is the only logo used). The full-color logo should only appear against a solid white background.
• The single color logo is for use in co-branded environments, or when there is heavy use of other colors that may clash with the Covered California logo. It can be assigned any dark color or be reversed out of another color.
• The logos are available in three different formats: EPS, JPG and PNG. Always use the electronic artwork appropriate for your application: PRINT Use EPS files for print applications. WEB Use JPG files for online applications. MICROSOFT WORD Use JPG files in Microsoft Word and other word-processing applications. POWERPOINT Use PNG files in PowerPoint applications.
• Please follow these logo specifications to ensure maximum visibility and legibility in all communications.
• The minimum clear space for the logo is “X,” where “X” is equal to the height of the words “Certified Insurance” in the logo.

Layout And Composition

• The full-color logo should only be used in environments where there is no co-branding (the certified agent logo is the only logo used). The full-color logo should only appear against a solid white background.
• The single color logo is for use in co-branded environments, or when there is heavy use of other colors that may clash with the Covered California logo. It can be assigned any dark color or be reversed out of another color.
• Always use the electronic artwork appropriate for your application: PRINT Use EPS files for print applications. WEB Use JPG files for online applications. MICROSOFT WORD Use JPG files in Microsoft Word and other word-processing applications. POWERPOINT Use PNG files in PowerPoint applications.
• Please follow these logo specifications to ensure maximum visibility and legibility in all communications.
• The minimum clear space for the logo is “X,” where “X” is equal to the height of the words “Certified Insurance” in the logo.

Print Guidelines

• Use EPS files for print applications.
• The full-color logo should only appear against a solid white background.
• PRINT 1.25”
• PRINT 0.6"
• PRINT 1"
• PRINT 1.5"
• The trademark symbol should always accompany the logo and be no smaller than 4pt, Helvetica Bold.
• Publications and print materials must include the legal line. The footer is a recommended location for the legal line.
• Use this logo for all full-color print applications.
• Use this logo for one-color print applications where the grayscale logo cannot be reproduced.
• Use this logo for all one-color print applications.

Digital Guidelines

• DIGITAL 135 PX
• Use JPG files for online applications.
• Use PNG files in PowerPoint applications.
• The logos are available in three different formats: EPS, JPG and PNG. Always use the electronic artwork appropriate for your application:
• RGB Use this logo for all digital communications.
• CC_Horz_RGB_Logo.eps CC_Horz_RGB_Logo.jpg CC_Horz_RGB_Logo.png CC_Horz_Sml_RGB_Logo.eps CC_Horz_Sml_RGB_Logo.jpg CC_Horz_Sml_RGB_Logo.png
• CC_Vert_RGB_Logo.eps CC_Vert_RGB_Logo.jpg CC_Vert_RGB_Logo.png CC_Vert_Sml_RGB_Logo.eps CC_Vert_Sml_RGB_Logo.jpg CC_Vert_Sml_RGB_Logo.png
• DIGITAL 60PX
• DIGITAL 140PX
• DIGITAL 100PX
• DIGITAL 210PX

Co Branding

• The single color logo is for use in co-branded environments, or when there is heavy use of other colors that may clash with the Covered California logo. It can be assigned any dark color or be reversed out of another color.
• There will be times when you may want to place the Covered California™ logo next to your logo -a logo lock-up. In such instances, always separate the logos with a dividing line. When creating a lock-up using the vertical logo, space each logo so that they are one X-height apart, where “X” is equal to the height from the bottom of the logotype to the bottom of the logomark.
• In instances where the horizontal logo is used, space each logo so that they are one X-height apart, where “X” is equal to the height of the logotype.
• When sizing the logos, make sure that they all have equal prominence. Because partner logos may vary in shape, the logos should appear optically equal even if they are not the exact same size.
• Please note that this is not the only manner in which both the Covered California logo and a partner logo may appear within the same space. But if it is desired to place the two logos in close proximity, follow the guidelines above.
• The logo and logo co-branded lock-up should be used according to the specifications in this brand guide. Always use the approved artwork provided and do not alter the logo in any way.
• Do not create imbalanced logo-to-logo scale.
• Do not change the colors of the symbol or logotype.
• Do not overlap the logos; follow white space rules.
• Do not set the logos on anything but a white field.
• Do not distort the logo or logotype.
• Do not add effects to the logo or logotype.

Additional Properties