Covid-19 Public Health Advice

📋 1 Guidelines

🔗 Connections

Sector

Public sector Healthcare

Region

Ireland

Guideline Year

2020

Language

English

Tags

Health

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • To protect and enhance the integrity of the COVID-19 identity, ensuring consistency and accurate use for public recognition and visibility in all health-related communications and collateral [^1].
Core Values
  • Consistency
  • Accuracy
  • Visibility
  • Public Health
  • Compliance
Target Audience
  • Government agencies, third parties, and the general public seeking official COVID-19 public health advice and information [^2].
Personality Traits
  • Official
  • Clear
  • Serious
  • Professional
  • Minimalistic
Visual Identity Overview
  • The visual identity is defined by a signature yellow color palette, bold and legible typography (Lato and Arial), strict logo usage rules, clear zones, minimum sizes, and consistent iconography. The design is minimalistic, with high contrast and clarity, emphasizing official public health messaging [^3].

Categories

Brand Imagery
  • The COVID-19 ‘Public Health Advice’ logo is used on all health related collateral. The logo comprises of a symbol and the name ‘Coronavirus (COVID-19) Public Health Advice’. The symbol and text are integral elements of the logo and cannot be separated. The relationship between these elements is fixed and cannot be altered in any way. The logo only appears in black and white. No other colours can be used. Master artwork is available for English and Irish logos.
  • Logo when it appears on the signature yellow background. NOTE the logo where possible should appear on its signature yellow background on all collateral.
  • Logo with Keyline when it appears on a white background
  • There is a clear zone for the logo. The clear zone is the area surrounding the logo that must be kept free of other graphic elements. The minimum clear zone is defined by half the height of the logo. See example below.
  • To ensure the logo is clearly reproduced a minimum size has been specified. The minimum size is determined by the height of the logo which is 12mm. See example below.
Color Palette
  • A set of colours have been selected for all COVID-19 Public Health Advice applications. These colours must be used when reproducing any form of collateral. The Signature yellow colour is used as the main COVID-19 identifier and as such should be used as a background where possible. See example on the opposite page.
  • Logo Colour
  • Signature Yellow Colour
  • CMYK: 0.0.0.100
  • CMYK: 0.2.100.0
  • RGB: 0.0.0
  • RGB: 255.238.0
  • HTML: 000000
  • HTML: FFEE00
  • This is used on all collateral where possible
  • The logo only appears in black and white. No other colours can be used.
  • NOTE the logo where possible should appear on its signature yellow background on all collateral.
  • The Notice colour is red. It is used on collateral as a way to attract attention to a piece of information or a call to action. See opposite page for example.
  • CMYK: 4.100.100.0
  • HTML: E61F26
Typography
  • The typefaces Lato and Arial have been selected for use on all COVID-19 collateral.
  • They can also be used in graphics and online applications where appropriate.
  • Print Typeface: Lato
  • Variations of this font include: Light Heavy Light Italic Black Regular Black Italic Italic Bold Bold Italic
  • The typeface Arial has been selected for use on all electronic applications.
  • Electronic Typeface: Arial abc
  • Variations of this font include: Regular Italic Bold Bold Italic
Logo Usage
  • The COVID-19 ‘Public Health Advice’ logo is used on all health related collateral. The logo comprises of a symbol and the name ‘Coronavirus (COVID-19) Public Health Advice’. The symbol and text are integral elements of the logo and cannot be separated. The relationship between these elements is fixed and cannot be altered in any way. The logo only appears in black and white. No other colours can be used. Master artwork is available for English and Irish logos.
  • Logo when it appears on the signature yellow background. NOTE the logo where possible should appear on its signature yellow background on all collateral.
  • Logo with Keyline when it appears on a white background
  • There is a clear zone for the logo. The clear zone is the area surrounding the logo that must be kept free of other graphic elements. The minimum clear zone is defined by half the height of the logo. See example below.
  • To ensure the logo is clearly reproduced a minimum size has been specified. The minimum size is determined by the height of the logo which is 12mm. See example below.
Visual Style
  • The COVID-19 ‘Public Health Advice’ logo is used on all health related collateral. The logo comprises of a symbol and the name ‘Coronavirus (COVID-19) Public Health Advice’. The symbol and text are integral elements of the logo and cannot be separated. The relationship between these elements is fixed and cannot be altered in any way. The logo only appears in black and white. No other colours can be used. Master artwork is available for English and Irish logos.
  • Logo when it appears on the signature yellow background. NOTE the logo where possible should appear on its signature yellow background on all collateral.
  • Logo with Keyline when it appears on a white background
  • There is a clear zone for the logo. The clear zone is the area surrounding the logo that must be kept free of other graphic elements. The minimum clear zone is defined by half the height of the logo. See example below.
  • To ensure the logo is clearly reproduced a minimum size has been specified. The minimum size is determined by the height of the logo which is 12mm. See example below.
Iconography
  • There is a look and feel for all COVID-19 icons. These can be used on any COVID-19 applciation. See examples below and on the following pages. There is an icon bank available for use.
Layout And Composition
  • The COVID-19 ‘Public Health Advice’ logo is used on all health related collateral. The logo comprises of a symbol and the name ‘Coronavirus (COVID-19) Public Health Advice’. The symbol and text are integral elements of the logo and cannot be separated. The relationship between these elements is fixed and cannot be altered in any way. The logo only appears in black and white. No other colours can be used. Master artwork is available for English and Irish logos.
  • Logo when it appears on the signature yellow background. NOTE the logo where possible should appear on its signature yellow background on all collateral.
  • Logo with Keyline when it appears on a white background
  • There is a clear zone for the logo. The clear zone is the area surrounding the logo that must be kept free of other graphic elements. The minimum clear zone is defined by half the height of the logo. See example below.
  • To ensure the logo is clearly reproduced a minimum size has been specified. The minimum size is determined by the height of the logo which is 12mm. See example below.
Sub Brand
  • COVID-19 National Programme is a sub-brand of COVID-19 Public Health Advice. It can be used by any Government agency on any non-health related applications. This logo is available in English and Irish.
  • COVID-19 National Programme logo is used on all NON Health related collateral. The sub-brand logo comprises of a symbol and the name ‘Coronavirus COVID-19 National Programme’. The symbol and text are integral elements of the logo and cannot be separated. The relationship between these elements is fixed and cannot be altered in any way. The sub-brand logo only appears in black and white. No other colours can be used. Master artwork is available for English and Irish logos.
  • Sub-brand logo where possible should appear on the signature yellow or grey background on all collateral.
  • There is a clear zone for the sub-brand logo. The clear zone is the area surrounding the logo that must be kept free of other graphic elements. The minimum clear zone is defined by half the height of the sub-brand logo. See example below.
  • To ensure the sub-brand logo is clearly reproduced a minimum size has been specified. The minimum size is determined by the height of the logo which is 12mm. See example below.
  • A set of colours have been selected for all COVID-19 National Programme applications. These colours must be used when reproducing any form of collateral. The Signature yellow or grey colours can be used as the main identifier colours. See examples on the following pages.
  • Signature Yellow Colour CMYK: 0.2.100.0 RGB: 255.238.0 HTML: FFEE00
  • Signature Grey Colour CMYK: 0.0.0.30 RGB: 188.189.193 HTML: BCBDC1
  • Below shows an example of the colour palette applied to a COVID-19 National publication application.
  • There is a template for COVID-19 National Programme collateral. Artwork for brochure covers are available. See examples below and on the opposite page.
Co Branding
  • COVID-19 brand can be used by third parties as an endorsement logo. There are two versions available for use. Both are available in English and Irish.
  • There are two versions of the logo available for use. See below.
    1. COVID-19 Public Health Advice This version of the logo can ONLY be used on Public Health Applications. See logo use on pages 4 and 5 of this booklet.
    1. Coronavirus COVID-19 This version of the logo can be used on all NON-health related applications. See logo use on the following pages 20 and 21.
  • The Coronavirus COVID-19 logo can be used on all third party collateral. The logo comprises of a symbol and the name ‘Coronavirus COVID-19’. The symbol and text are integral elements of the logo and cannot be separated. The relationship between these elements is fixed and cannot be altered in any way. The logo only appears in black and white. No other colours can be used. Master artwork is available for English and Irish logos.
  • Logo when it appears on the signature yellow background. NOTE the logo where possible should appear on its signature yellow background on collateral.
  • There is a clear zone for the logo. The clear zone is the area surrounding the logo that must be kept free of other graphic elements. The minimum clear zone is defined by half the height of the logo. See example below.
  • To ensure the logo is clearly reproduced a minimum size has been specified. The minimum size is determined by the height of the logo which is 12mm. See example below.
  • When the COVID-19 Public Health Advice OR Coronavirus COVID-19 logos are being used by third parties as an endorsement logo they should appear either top or bottom right hand side, or along side your logo appearing last in the running order. Where possible the COVID-19 signature yellow (see page 6) should be used as the background colour. See examples below and on the following page.
🐛 Report