Covid19 Response

📋 1 Guidelines

🔗 Connections

Sector

Public sector Healthcare

Guideline Year

2020

Language

English

Tags

Health

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • To provide clear, unified visual communication for COVID-19 response efforts, emphasizing global health, unity, and diversity.
Core Values
  • clarity
  • unity
  • diversity
  • global cooperation
Target Audience
  • Organizations, entities, and stakeholders involved in COVID-19 response and public health communication.
Personality Traits
  • serious
  • modern
  • inclusive
  • professional
Visual Identity Overview
  • The visual identity features bold, sans-serif typography, a diverse color palette, and clean, minimalistic layouts. Logos and symbols emphasize global unity and health, often incorporating globe and virus motifs, with clear guidelines for color, typography, and logo usage.

Categories

Brand Imagery
  • The image features a simple, bold, textual design with two lines of text. The first line displays the text ‘COVID-19’ in dark navy blue, capitalized letters, prominently larger in size to draw attention. The second line reads ‘RESPONSE’ in a bright cyan or light blue color, also in capitalized, bold letters but slightly larger than the first line, creating a visual hierarchy. The background is plain white, providing high contrast and clarity for the text. The font is sans-serif, modern, and clean, emphasizing immediacy and seriousness. The overall layout is centered and aligned vertically and horizontally, with ample spacing between the two lines to maintain clarity and impact. There are no additional graphical elements, images, or decorative features; the focus remains solely on the clear conveyance of the message regarding COVID-19 response efforts.
  • The image features a total of nine circles arranged in a 3x3 grid, each circle filled with different colors and accompanied by text detailing their respective color codes in CMYK, RGB, and HEX formats. The top row from left to right displays: a dark blue circle with the label ‘DARK BLUE’, a light blue circle labeled ‘UN BLUE’, and a dark red circle labeled ‘DARK RED’. The middle row contains: a purple circle labeled ‘PURPLE’, a green circle labeled ‘DARK GREEN’, and a bright green circle labeled ‘LIGHT GREEN’. The bottom row has: a light brown circle labeled ‘LIGHT BROWN’, a light blue circle labeled ‘LIGHT BLUE’, and an orange circle labeled ‘ORANGE’. Each circle’s color name and color code information is written beneath it, aligned centrally. The background of the image is white, and the circles are evenly spaced, with no overlapping. The overall layout is clean and symmetric, showcasing a variety of color shades with clear informational annotations.
  • The image should feature a circular diagram, colored distinctly with segments in red, blue, green, yellow, orange, pink, brown, and dark blue, positioned in a contiguous ring to form a complete circle on a white background. To the left of the circle, there is a gray plus sign (+) symbol, indicating addition or inclusion. Each segment of the circle is separated by a small white gap, emphasizing the individual portions. The entire diagram appears to visually represent data or categories with varying colors to differentiate each segment clearly. The image’s focus is on the colorful ring with the plus sign subtly placed to its left side, and the background is plain white, providing contrast for the vibrant colors of the circle.
Color Palette
  • DARK BLUE C 100 M 80 Y 45 K 30 R 16 G 56 B 86 HEX: 103856 UN BLUE C 80 M 20 Y 0 K 0 R 0 G 158 B 219 HEX: 009EDB DARK RED C 20 M 100 Y 100 K 0 R 201 G 37 B 44 HEX: C9252C PURPLE C 45 M 90 Y 0 K 0 R 42 G 46 B 31 HEX: 993F98 DARK GREEN C 80 M 15 Y 100 K 0 R 52 G 158 B 73 HEX: 349E49 LIGHT GREEN C 55 M 0 Y 100 K 0 R 128 G 195 B 66 HEX: 80X342 LIGHT BROWN C 20 M 50 Y 80 K 0 R 206 G 139 B 78 HEX: CE8B4E LIGHT BLUE C 90 M 30 Y 0 K 0 R 0 G 141 B 208 HEX: 008DD0 ORANGE C 0 M 75 Y 90 K 0 R 242 G 101 B 49 HEX: F26531
  • SDG COLOUR WHEEL
  • LINK FOR GUIDELINES FOR THE USE OF THE SDG LOGO INCLUDING THE COLOUR WHEEL: https://www.un.org/sustainabledevelopment/wp-content/uploads/2019/01/SDG Guidelines January 2019.pdf
Typography
Logo Usage
  • COVID-19 Response Text - The image features a simple, bold, textual design with two lines of text. The first line displays the text ‘COVID-19’ in dark navy blue, capitalized letters, prominently larger in size to draw attention. The second line reads ‘RESPONSE’ in a bright cyan or light blue color, also in capitalized, bold letters but slightly larger than the first line, creating a visual hierarchy. The background is plain white, providing high contrast and clarity for the text. The font is sans-serif, modern, and clean, emphasizing immediacy and seriousness. The overall layout is centered and aligned vertically and horizontally, with ample spacing between the two lines to maintain clarity and impact. There are no additional graphical elements, images, or decorative features; the focus remains solely on the clear conveyance of the message regarding COVID-19 response efforts.
  • Colour Palette Display - The image features a total of nine circles arranged in a 3x3 grid, each circle filled with different colors and accompanied by text detailing their respective color codes in CMYK, RGB, and HEX formats. The top row from left to right displays: a dark blue circle with the label ‘DARK BLUE’, a light blue circle labeled ‘UN BLUE’, and a dark red circle labeled ‘DARK RED’. The middle row contains: a purple circle labeled ‘PURPLE’, a green circle labeled ‘DARK GREEN’, and a bright green circle labeled ‘LIGHT GREEN’. The bottom row has: a light brown circle labeled ‘LIGHT BROWN’, a light blue circle labeled ‘LIGHT BLUE’, and an orange circle labeled ‘ORANGE’. Each circle’s color name and color code information is written beneath it, aligned centrally. The background of the image is white, and the circles are evenly spaced, with no overlapping. The overall layout is clean and symmetric, showcasing a variety of color shades with clear informational annotations.
  • COVID-19 RESPONSE LOGO -GUIDELINES OSWALD MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 OSWALD REGULAR ABCDEFGHIJKLMNOPQRSTUVWXVZ abcdefghijklmnopqrstuvwxyz 1234567890
Visual Style
  • COVID-19 Response Text - The image features a simple, bold, textual design with two lines of text. The first line displays the text ‘COVID-19’ in dark navy blue, capitalized letters, prominently larger in size to draw attention. The second line reads ‘RESPONSE’ in a bright cyan or light blue color, also in capitalized, bold letters but slightly larger than the first line, creating a visual hierarchy. The background is plain white, providing high contrast and clarity for the text. The font is sans-serif, modern, and clean, emphasizing immediacy and seriousness. The overall layout is centered and aligned vertically and horizontally, with ample spacing between the two lines to maintain clarity and impact. There are no additional graphical elements, images, or decorative features; the focus remains solely on the clear conveyance of the message regarding COVID-19 response efforts.
  • The image features a total of nine circles arranged in a 3x3 grid, each circle filled with different colors and accompanied by text detailing their respective color codes in CMYK, RGB, and HEX formats. The top row from left to right displays: a dark blue circle with the label ‘DARK BLUE’, a light blue circle labeled ‘UN BLUE’, and a dark red circle labeled ‘DARK RED’. The middle row contains: a purple circle labeled ‘PURPLE’, a green circle labeled ‘DARK GREEN’, and a bright green circle labeled ‘LIGHT GREEN’. The bottom row has: a light brown circle labeled ‘LIGHT BROWN’, a light blue circle labeled ‘LIGHT BLUE’, and an orange circle labeled ‘ORANGE’. Each circle’s color name and color code information is written beneath it, aligned centrally. The background of the image is white, and the circles are evenly spaced, with no overlapping. The overall layout is clean and symmetric, showcasing a variety of color shades with clear informational annotations.
  • OSWALD MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 OSWALD REGULAR ABCDEFGHIJKLMNOPQRSTUVWXVZ abcdefghijklmnopqrstuvwxyz 1234567890
Layout And Composition
  • The overall layout is centered and aligned vertically and horizontally, with ample spacing between the two lines to maintain clarity and impact. There are no additional graphical elements, images, or decorative features; the focus remains solely on the clear conveyance of the message regarding COVID-19 response efforts.
  • Each circle’s color name and color code information is written beneath it, aligned centrally. The background of the image is white, and the circles are evenly spaced, with no overlapping. The overall layout is clean and symmetric, showcasing a variety of color shades with clear informational annotations.
  • The overall layout includes various guide marks, such as dotted contours, and measurement lines in red and green, indicating spacing and alignment, with the entire design organized to maximize clarity and balance for the COVID-19 response branding.
  • Space between vertical black line and COVID-19 Response logo 1 pt. 100% Black line betwenn the UN emblem and COVID-19 logo
  • ENTITY LOGO maximum height of entity logo
  • [NAME OF ENTITY] SUPPORTS THE COVID-19 RESPONSE
🐛 Report