Cree

📋 1 Guidelines

🔗 Connections

Sector

Electronics Hardware

Region

Usa

Guideline Year

2015

Language

English

Tags

Technology

Official Websites

Brand Guidelines

2015

Brand Summary

Mission
  • The document does not explicitly state a mission or purpose statement.
Target Audience
  • The document does not provide a description of the target audience.
Visual Identity Overview
  • Cree’s visual identity centers on a single company brand with a modern, bold, sans-serif logo. The logo is used in three approved color options (blue, black, white) and must adhere to strict sizing, spacing, and background guidelines. The brand emphasizes clarity, simplicity, and consistency in logo presentation, with detailed rules for color palette, logo usage, and trademark/legal compliance. Accent colors are available for special uses such as presentations and infographics. All logo files must be supplied by Cree, and unauthorized alterations are prohibited. Trademark usage is tightly controlled, with clear instructions for symbol placement and attribution statements to maintain brand integrity and legal protection. The overall visual style is minimalistic and professional, focusing on geometric balance and legibility.

Categories

Logo Usage
  • There is only one company brand—Cree. The Logo can only appear in one of the three approved color options.
  • BLUE ( PRIMARY) C: 100 M: 58 Y: 0 K: 21 R:0 G:85 B: 150 PMS 294
  • BLACK (SECONDARY)
  • WHITE ( PREFERRED FOR ADVERTISING/ PREMIUM COLLATERAL )
  • The Cree logo must be shown no less than 25.5mm wide (1 in) when printed, and no smaller than 70 pixels wide when used on-screen and in video.
  • If the logo is larger than 30cm (12 in) wide, remove the “TM.”
  • Bleed left and bleed right versions of the Cree logo are available for use. They are 1, 2 and 3 safety distances from the word mark and symbol for flexibility in designs. Crop marks are included to ensure the proper amount of the bleeding logo is visible. Crop marks indicate the trim, or edge of the page or banner. (For an example of proper use, see title slide of this document.)
  • The Cree logo should be surrounded by a region of background color at least as wide as the lettering height, as shown below:
  • The Cree logo should never be presented such that it could be viewed as a compound mark. For example, the Cree logo should never be shown physically touching or adjacent to another mark such that the two marks appear to be part of the same overall trademark.
Color Palette
  • The Logo can only appear in one of the three approved color options.
  • BLUE ( PRIMARY) C: 100 M: 58 Y: 0 K: 21 R:0 G:85 B: 150 PMS 294
  • BLACK (SECONDARY)
  • WHITE ( PREFERRED FOR ADVERTISING/ PREMIUM COLLATERAL )
  • CREE LOGO BLUE C: 100 M: 58 Y: 0 K: 21 R: 0 G: 85 B: 150 #005596 PMS 294 BLUE C: 78 M: 43 Y: 0 K: 0 R: 84 G: 128 B: 195 #5480C3 PMS 279
  • YELLOW C: 1 M: 19 Y: 100 K: 0 R: 253 G: 204 B: 9 #ffcc00 PMS 122
  • DARK GRAY C: 70 M: 64 Y: 63 K: 64 R: 44 G: 44 B: 44 #2C2C2C PMS BLACK
  • LIGHT GRAY C: 0 M: 0 Y: 0 K: 24 R: 44 G: 44 B: 44 #2C2C2C PMS COOL GRAY 3
  • WHITE
  • TEAL C: 68 M: 11 Y: 1 K: 0 R: 46 G: 177 B: 229 #2EB1E5 PMS 298
  • BEIGE C: 10 M: 8 Y: 21 K: 0 R: 229 G: 224 B: 202 #E5E0CA PMS 7527
  • GREEN C: 39 M: 8 Y: 100 K: 0 R: 253 G: 204 B: 0 #AAC11E PMS 390
  • ORANGE C: 11 M: 82 Y: 100 K: 2 R: 214 G: 81 B: 29 #D6511D PMS 173
  • *The Accent Color palette is intended for special uses such as PowerPoint presentations, tradeshow graphics, social media and infographics. For assistance with using the Accent Color palette, please email branding@cree.com.
Visual Style
  • There is only one company brand—Cree. The Logo can only appear in one of the three approved color options.
  • BLUE ( PRIMARY) C: 100 M: 58 Y: 0 K: 21 R:0 G:85 B: 150 PMS 294
  • BLACK (SECONDARY)
  • WHITE ( PREFERRED FOR ADVERTISING/ PREMIUM COLLATERAL)
  • The Cree logo must be shown no less than 25.5mm wide (1 in) when printed, and no smaller than 70 pixels wide when used on-screen and in video.
  • If the logo is larger than 30cm (12 in) wide, remove the “TM.”
  • Bleed left and bleed right versions of the Cree logo are available for use. They are 1, 2 and 3 safety distances from the word mark and symbol for flexibility in designs. Crop marks are included to ensure the proper amount of the bleeding logo is visible. Crop marks indicate the trim, or edge of the page or banner. (For an example of proper use, see title slide of this document.)
  • The Cree logo should be surrounded by a region of background color at least as wide as the lettering height, as shown below:
  • The Cree logo should never be presented such that it could be viewed as a compound mark. For example, the Cree logo should never be shown physically touching or adjacent to another mark such that the two marks appear to be part of the same overall trademark.
  • Proper usage of the Cree brand identifies our products and services as technologically superior and market leading. The Cree brand and associated trademarks can only be used by authorized Cree business units and distributors and sales agents who have signed the appropriate Trademark License Agreement with Cree.
  • For information on licensing and trademark usage please contact: trademarks@cree.com
  • All uses of the Cree logo and related ingredient brands and words must be in accordance with the provisions of this Guide and any applicable Trademark License Agreement. The purpose of these requirements is to maintain the integrity of the marks and strengthen the brand. Alterations erode the value of Cree as a brand. When using the logos, all parties must use approved computer graphic files supplied by Cree and may not generate the logo independently.
  • Use the correct trademark symbol. Cree is a registered trademark of Cree, Inc. and must display the “®” when used in text. The “®” symbol will always be superscript with no space between it and “Cree”.
  • Use the ® symbol with the first use of Cree as an adjective.
  • Use the ® or ™ symbol on the first use of any other word mark—such as XLamp or LEDway (which should always be as an adjective).
  • Use a trademark attribution statement at the bottom of the document including language consistent with the following example: Cree® and XLamp® are registered trademarks and OTHER WORD MARK™ is a trademark of Cree, Inc.
  • If the preferred usage is not desirable because of spacing limitations or other aesthetic issues, then the ® or ™ symbol can be used on word mark adjective anywhere in the text, along with an appropriate trademark attribution statement at the bottom of the document.
  • For truly space-constrained applications, it is permissible to omit the trademark attribution statement at the bottom of the document and to use the ® or ™ symbol on a word mark that is used as an adjective.
  • Trademarks need to only be marked once, per contiguous document. The attribution statement can appear on the last page, back cover or other location that compliments the design.
  • If Cree is used as a noun it should not be marked with a ®. It should still be included in the attribution statement.
  • The ® and ™ symbols should be used as superscripts, but DO NOT need to be the same font size/family as the copy. They can be made smaller, to increase aesthetic appeal, as long as they are still legible. If the Cree word mark is being used along with another trademark (e.g., Cree XLamp LEDs, Cree BetaLED Technology), then it is acceptable to stagger the use of the ® or ™ symbols with a secondary occurrence.
  • If there is an instance where the marking according to any of the above is problematic or there is a question, please contact: trademarks@cree.com.
  • Do not vary the spelling, capitalization, add or delete hyphens (even for normal hyphenation at the end of a line of text), or use an alternate plural form of Cree.
  • There is only one correct usage of the word and that is: Cree
  • “Cree” should always be capitalized as shown above.
  • Cree should never be used in all capital letters, unless every word in the sentence or headline is upper case.
  • When using Cree in text do not render the Cree name in non-standard fonts or highlight it in any way. The Cree name should be the same font, weight, style and point size as the text immediately surrounding it.
  • Never combine the Cree name, logo or related words with another company name.
  • Do not shorten or make acronyms out of the word Cree.
  • Do not display the Cree logo or name in a manner that is illegible or difficult to read.
  • With the express written consent of an authorized representative of Cree, other attributions may be used.
  • Cree monitors the use of its corporate and ingredient brands very closely. Cree has the right to exercise all rights and remedies for violations of the requirements for use of Cree brand marks set forth in this Guide and any associated Trademark License Agreement. Typically, the general course of action for violating the requirements for use of Cree’s brand marks will be as follows: 1. Those who violate the guidelines will receive a call or written notice of the specific violation. 2. They must let Cree know a course of action for correction of the mark violation. 3. Cree will follow up with them to ensure that the mistake/violation has been corrected.
  • Further misuse or blatant disregard for the mark guidelines and rules may result in loss of rights to the Cree brand marks as well as Cree’s exercise of other available rights and remedies.
  • If you have any questions regarding the use of Cree’s brand marks, please contact: trademarks@cree.com
🐛 Report