Creighton University

Official Websites

• https://www.creighton.edu
• http://www.creighton.edu

Brand Guidelines

2021

Brand Summary

Mission

• Creighton is a Catholic and Jesuit comprehensive university committed to excellence in its selected undergraduate, graduate and professional programs. It exists for students and learning, challenging members of the community to reflect on transcendent values, serve others, and appreciate diversity in an atmosphere of freedom and inquiry [^1].

Core Values

• Magis
• Women and men for and with others
• Cura personalis
• Unity of heart, mind and soul
• Ad majorem Dei gloriam
• Finding God in all things
• Forming and educating agents of change

Target Audience

• Potential students, current students, alumni, faculty, staff, community partners, and others within the community and across the world [^2].

Personality Traits

• Supportive
• Selfless
• Inclusive
• Intellectual
• Spiritual
• Service-oriented
• Innovative

Visual Identity Overview

• The visual identity is built on consistent logo usage, a distinctive blue color palette (PMS 286), three primary typefaces (Proxima Nova, Conduit, Mrs Eaves XL Serif), monolinear iconography, and design elements like the slash and Jesuit values shields. Photography is authentic and minimally treated, emphasizing the university’s spirit and community [^3].

Categories

Brand Imagery

• Photography is an essential component of the brand expression. Photos should be minimally treated for color and clarity, relying on the in-camera imagery to tell the most authentic story. Here, we’ll detail some guidelines on different styles of photography.
• Environmental photography should capture the sense of place and pageantry that accompanies Creighton. Images should center around what makes our university different and celebrate our unique spirit.
• Architectural imagery should capture the rich history that surrounds us, focusing on the small, subtle details that showcase the sense of integrity that runs throughout everything we do.
• Here is where we focus on students or faculty engaging with their environment, highlighting the unique details of the work being done in the Creighton community. We want to achieve a sense of humanity and curiosity in everything they do, whether it’s interacting with the subject of their research or speaking with people on a service trip.
• Portraiture should feature members of the Creighton community, highlighting our approach to nurture the whole person. Students and faculty should be shot in truthful, not-staged settings that allow you to see their individuality and relationship to their surroundings.
• Portraiture should always be shot in naturally lit environments with the camera-aware subject as the focal point. Ideally the environment should provide relevant context to the subject’s area of study, expertise or achievement relative to the featured information.
• Students, staff and faculty can arrange to have their headshot taken at our studio setup within the UCOM department. This provides a unified lighted look to our various profile images across the website. All headshots are to be photographed on our Pantone 2173C Blue backdrop. Leadership members should be photographed on white backdrop.

Color Palette

• Creighton has a distinctive palette of colors, grouped by primary and secondary categories.
• Consistent use of this palette ensures a cohesive expression of the Creighton brand. Our palette was selected from the Pantone Matching System (PMS), the printing industry standard. The 4-color process and digital color mixes were derived from the PMS colors.
• Creighton selected blue (PMS 286) as the University’s brand color because the color is important in Christian traditions. In iconography, the color represents transcendence, mystery and the divine. As the color of the sky, blue is viewed as a heavenly color. In artwork, the Virgin Mary is often depicted wearing blue clothing, as a symbol of grace and hope.
• Never use the color red in any Creighton University marketing and communications.
• Our primary color should make up most of the color expression in Creighton communications. Lean heavily on Pantone 286, especially when delivering a brand message and when communicating to external audiences.
• Pantone 286 CMYK 100 75 0 0 RGB 0 84 166 HEX 0054A6
• Our secondary color palette adds depth and vibrancy to the brand. Use the secondary colors to complement the primary colors. These are mostly used for subtle accents to call attention to icons, infographics and buttons on interactive designs or when multiple colors are needed for informational design. If limited color is used on a promotional piece, apply the primary color.
• Pantone 294 CMYK 100 69 7 20 RGB 0 46 109 HEX 002E6D
• Pantone 2173 CMYK 82 36 0 0 RGB 37 129 196 HEX 2581C4
• Pantone 291 CMYK 38 4 0 0 RGB 149 210 243 HEX 95D2F3
• Pantone 424 CMYK 30 20 19 58 RGB 93 100 104 HEX 5D6468
• Pantone 2925 CMYK 85 21 0 0 RGB 1 156 219 HEX 019CDB
• Pantone 121 CMYK 0 15 66 1 RGB 255 204 79 HEX FFCC4F
• Our brand uses an extensive color palette that reflects the personality of Creighton. By using color wisely, you can help create a strong visual identity for the Creighton brand.
• Our color wheel illustrates priority usage for our palette. The wheel is dominated by the core Creighton brand colors: the primary color. PMS 286, our foremost brand color, is given larger coverage and should be used most often.
• Our secondary palette includes seven vibrant colors that should be used to highlight the primary color. They should never be the dominant color in the layout.

Typography

• The Creighton brand uses three typefaces: Proxima Nova, Conduit and Mrs Eaves XL Serif. All three may be used for headlines, but large amounts of body copy should only be set in Proxima Nova.
• Proxima Nova is our go-to font for most of our text needs, which can also include headlines.
• Proxima Nova font family is available for personal and commercial licensing with Adobe Creative Cloud at fonts.adobe.com/fonts/proxima-nova. Designed by Mark Simonson.
• A tall, grid-based, sans serif design, the ITC Conduit type family embodies an earnest and approachable human spirit that is ideal for headlines and subheads. ITC Conduit’s letterforms project a modern boldness, without feeling austere or unapproachable. Its narrower x-height is great for accommodating headlines of any length.
• The Conduit font family is available for purchase and licensing with Monotype Font Foundary at catalog.monotype.com/family/itc/itc-conduit. Designed by Mark Van Bronkhorst.
• Mrs Eaves XL is a transitional serif typeface that provides contrast, when needed, from our sans serif brand fonts. Employ the typeface to project a softer, more conventional voice or for subject matter that speaks to Creighton’s history. Like many serifs, this type family’s letterforms evoke a classic sophistication, yet Mrs Eaves XL uniquely manages this without feeling austere or unapproachable. There is also added friendliness in the bolder, italic weights.
• The Mrs Eaves XL font family is available for personal and commercial licensing with Adobe Creative Cloud at fonts.adobe.com/fonts/mrs-eaves-xl. Designed by Zuzana Licko. From Emigre font foundary.
• This versatile group of font families can be paired in many ways, allowing the flexibility to appeal to students, parents, alumni, peers and supporters, but without losing sight of a tonally and thematically consistent brand.
• This title treatment is one of the brand’s primary headline styles. It offers a bold and distinctive persona that is both clean and versatile. The contrasting x-heights of Conduit and Proxima Nova provide a pleasing balance that can accommodate long multiple-line headers and the addition of subheads or eyebrow copy. The assignment of fonts can be used interchangeably to provide emphasis as needed for the particular situation. When Conduit is used as a headline, it should always be set in all caps.
• This display title treatment should be employed when the title is used in large, dramatic scale-usually surprinted over an image to draw the reader into an initial feature or top-tier header within the overall visual hierarchy. Mrs Eaves XL should only be set in sentence or title case in either bold, heavy or the italic versions of either weight.
• Proxima Nova Bold headlines are reserved for second-tier stories or callouts within a given layout or multi-page design. Because it’s set in the same typeface as our body copy, it is flexible enough to take a back seat to our primary display faces when needed but bold enough to call ample attention where needed.
• Conduit can be used in minimal cases as a vertical headline when speaking to or about a younger audience to evoke a more dynamic tone in these appropriate scenarios. It should always read as if rotated 45 counterclockwise and works best when it is breaking the plane of a photo with a partial overlap.
• If the headline is a complete thought, it should have a period.
• If the headline is a fragment, it should not have a period.
• Headlines should use sentence case or all caps, not title case.

Logo Usage

• Our logo is the single, strongest visual representation for the University. It is how the world sees and recognizes us. Using our logo properly and consistently is vital to creating a strong brand presence.
• Our logo should be used in all external communications— print, web or electronic materials—and on items such as T-shirts, promotional items, signage, etc.
• Consistency is vital to creating a strong brand presence. Do not alter, redraw, distort or rebuild the logo in any case.
• Logo files are available for download at: logo.creighton.edu
• The logo is only acceptable in Creighton blue (PMS 286), black or white.
• The logo with a secondary level is available in two orientations: left-aligned and centered.
• Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.
• The primary logo is required; the use of a secondary level in the logo is optional.
• All logo files displayed are available for download at: logo.creighton.edu
• Additional secondary logos for administrative divisions are available at: logo.creighton.edu
• The logos are only acceptable in Creighton blue (PMS 286), black or white.
• Athletic logos and marks cannot be sub-branded with college/ university identification lines.
• As a named college, the Heider College of Business is treated differently than other sub-brands.
• The logo with a tertiary level is available in two orientations: left-aligned and centered.
• All official departments, offices, centers, institutes and units can have their unit distinction appear in the line below their corresponding college or school.
• In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a department, office, center, institute or unit is not permitted.
• The primary logo is required; the secondary and tertiary levels in the logo are optional.
• Additional tertiary logos are available at: logo.creighton.edu
• The logos are only acceptable in Creighton blue (PMS 286), black or white. The tertiary logo is not available for programs or clubs.
• Clear space is the minimum “breathing room” that must be maintained around the logo.
• This clearance should be equal to the X-height (the height of “UNIVERSITY”) and should be given around the logo’s entire perimeter, from its outermost points. No other design elements may be positioned within this space.
• Clear space also refers to the minimum distance from the edge of the page.
• Creighton’s primary visual identity must always be recognizable and readable.
• To ensure legibility, the minimum allowable reproduction size for all the logos is 1 inch, with the width measured from the left edge to the right edge of the logo.
• Minimum clearance should be equal to the X-height.
• Minimum allowable reproduction size is 1 inch.
• It is important to the success of Creighton’s visual identity to treat our logo with respect and consistency.
• Please refrain from using any version of the logo that has not been approved, as noted on the previous pages.
• All approved logo files are available for download at: logo.creighton.edu
• Never stretch or skew the logo out of proportion.
• Never change the color of the logo.
• Never place the logo on a color that provides inadequate contrast.
• Never place items within the logo clear space. It should never be boxed, bordered or shaded.
• Never add foreign design elements.
• Never place the logo on a photograph that provides inadequate contrast.
• Never use another font to recreate the logo.
• Never rearrange the logo.
• Never place the logo on a photograph whose complexity competes with the legibility of the logo.

Tone And Messaging

• Through its brand, Creighton University communicates its values and shares its story with audiences within the community and across the world. The Creighton brand builds upon this foundation. It captures Creighton’s essence and vision and carries that message to internal and external audiences. It communicates who we are and sparks recognition among potential students, current students, alumni, faculty, staff, community partners and others.
• When we represent the University in our marketing and communications, we have an opportunity to reinforce the Creighton brand. The brand guide provides a framework for our communications and marketing pieces. It helps to ensure consistency in our voice and visuals across all platforms.
• Creighton University, located in Omaha, Nebraska, offers a top-ranked education in the Jesuit tradition for people who want to contribute something meaningful to the world. It is where students, faculty and staff thrive in a supportive community committed to Jesuit, Catholic values and traditions. And, it is where students learn to become leaders through service to others.
• Creighton University is a Jesuit, Catholic university bridging health, law, business and the arts and sciences for a more just world.
• Good social content is: ♦ Consistent with the University’s branding, but less formal than other written communications. ♦ Concise and easy to read, and includes visually appealing photos or videos. Remember, less is more. • Tagged appropriately-use hashtags and tag other users when appropriate. ♦ Unique to your accounts. • Timely and engaging.
• Other tips: ♦ Be respectful, but know that you will run into people who disagree with you. • Only use as many platforms as you can regularly manage well. ♦ Remember to be social; the opportunity to converse directly with your audience is one of the biggest benefits of social media. ♦ Always act as a representative of Creighton University. • Monitor, measure and adjust your content accordingly.

Brand Values

• Creighton exists for students and learning. Members of the Creighton community are challenged to reflect on transcendent values, including their relationship with God, in an atmosphere of freedom of inquiry, belief and religious worship. Service to others, the importance of family life, the inalienable worth of each individual and appreciation of ethnic and cultural diversity are core values of Creighton.
• Creighton faculty members conduct research to enhance teaching, to contribute to the betterment of society, and to discover new knowledge. Faculty and staff stimulate critical and creative thinking and provide ethical perspectives for dealing with an increasingly complex world.
• Magis Literally translated, magis means “more” in a sense of greater or better. It denotes a transcendence, or “rising above or beyond normal expectations.” Individuals who have been transformed by magis in their lives will put their hands and minds to work in a constant pursuit of a greater and common good.
• Women and men for and with others Instead of living just for oneself, live for others. This value manifests as selflessness in action. It describes a thriving culture with many diverse people working together, sharing, volunteering, reflecting, pursuing justice and having concern for anyone who is marginalized. When all are working for and with others, all are equal.
• Cura personalis Translated, this means care for the individual person. It means respecting each person as a child of God along with all of God’s creations—regardless of creed or background. It challenges us to dig deeper to understand each person’s gifts, challenges and needs.
• Unity of heart, mind and soul We believe in developing not just our students’ professional skills, but the whole person and integrating all aspects of their lives into practice. On our campus, heart, mind and soul are never separate. They work together as a personal triumvirate: all three are essential to becoming one’s strongest self.
• Ad majorem Dei gloriam Translated: “For the greater glory of God.” It’s a central theme of the Ignatian tradition that Creighton has embraced deeply. This underlying philosophy is benevolent. Caring. Unshakable. Loving. Everything we pursue at Creighton is about more than becoming greater human beings; it’s about serving as a dynamic participant in causes greater than our own—starting with our surrounding communities and those who are in need.
• Finding God in all things Life has its trials. But it is also an engagement with a divine experience—a constant and conscious exploration of what’s inherently good all around us and how we can better ourselves. This Jesuit value speaks of the importance of embracing life with open arms.
• Forming and educating agents of change At Creighton, students boldly explore their future potential. They’re asked to envision where they see themselves as future leaders. Then our education answers the challenge through thousands of internship opportunities, connections to job networks and untold service openings. We help transform students’ goals and plans into making a positive difference worldwide.
• Every individual-every one of God’s creations -is unique and worthy of our respect and understanding. To care for each other, we must first truly know each other.
• A kind heart, an open mind and a strong purpose work together as a personal and communal triumvirate. All three are essential to becoming one’s strongest self and to creating community.
• By rising above expectations and striving for “more,” for others and for God, we can serve as a lasting part of something greater than ourselves.
• When we learn to see every part of life-from success to adversity-as a lesson from God, we are never far from the opportunity to realize the gifts we are given.
• The inspiration behind everything we pursue transcends our own humanity, and those we serve in our community. It’s all for a higher purpose: the greater glory of God.
• Identifying passions and honing skills are the first steps toward making a meaningful, lasting difference. We believe learning and leading are two sides of the same transformative coin.
• Through selfless action, we can all achieve more. When we all step forward with the best versions of ourselves, we invite and enable others to do the same.
• As members of the Creighton community, we place great weight on our Jesuit values. They are what guide us to be better neighbors and citizens of the world. They are foundational to who we are, individually and as a university. They manifest themselves in all we do. Within every Creighton success story, our Jesuit values shine brightly. Your continued support of the University and our endeavors fuels our mission to live and learn by these values.

Visual Style

• Consistency is vital to creating a strong brand presence. Do not alter, redraw, distort or rebuild the logo in any case.
• The logo is only acceptable in Creighton blue (PMS 286), black or white.
• Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.
• The logos are only acceptable in Creighton blue (PMS 286), black or white.
• Athletic logos and marks cannot be sub-branded with college/ university identification lines.
• All official departments, offices, centers, institutes and units can have their unit distinction appear in the line below their corresponding college or school.
• In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a department, office, center, institute or unit is not permitted.
• The primary logo is required; the secondary and tertiary levels in the logo are optional.
• The logos are only acceptable in Creighton blue (PMS 286), black or white. The tertiary logo is not available for programs or clubs.
• Clear space is the minimum “breathing room” that must be maintained around the logo. This clearance should be equal to the X-height (the height of “UNIVERSITY”) and should be given around the logo’s entire perimeter, from its outermost points. No other design elements may be positioned within this space.
• Clear space also refers to the minimum distance from the edge of the page.
• To ensure legibility, the minimum allowable reproduction size for all the logos is 1 inch, with the width measured from the left edge to the right edge of the logo.
• Minimum clearance should be equal to the X-height.
• It is important to the success of Creighton’s visual identity to treat our logo with respect and consistency.
• Please refrain from using any version of the logo that has not been approved, as noted on the previous pages.
• Never stretch or skew the logo out of proportion.
• Never change the color of the logo.
• Never place the logo on a color that provides inadequate contrast.
• Never place items within the logo clear space. It should never be boxed, bordered or shaded.
• Never add foreign design elements.
• Never place the logo on a photograph that provides inadequate contrast.
• Never use another font to recreate the logo.
• Never rearrange the logo.
• Never place the logo on a photograph whose complexity competes with the legibility of the logo.

Iconography

• Icons use a consistent monolinear approach. The two-tone color scheme is distinctive to our branded style and also allows us to emphasize the central focus of each icon. The strokes employ rounded corners and edges for a friendly and approachable aesthetic that also feels harmonious with the icons’ circle containers. We use the circle shape as a container to make the overall shape/body and space uniform from icon to icon, and because it’s a shape that repeats itself often throughout our brand.
• Stylistically each icon should break out of the circle container in some manner. Every icon designed for our brand’s icon library adheres to the same stroke width and corner radius for brand consistency throughout.
• When paired with copy, the connection between icon and information should be clear.

Layout And Composition

• The logo with a secondary level is available in two orientations: left-aligned and centered.
• Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.
• The primary logo is required; the use of a secondary level in the logo is optional.
• All logo files displayed are available for download at: logo.creighton.edu
• Additional secondary logos for administrative divisions are available at: logo.creighton.edu
• Notes: The logos are only acceptable in Creighton blue (PMS 286), black or white.
• Athletic logos and marks cannot be sub-branded with college/ university identification lines.
• As a named college, the Heider College of Business is treated differently than other sub-brands.
• The logo with a tertiary level is available in two orientations: left-aligned and centered.
• All official departments, offices, centers, institutes and units can have their unit distinction appear in the line below their corresponding college or school.
• In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a department, office, center, institute or unit is not permitted.
• The primary logo is required; the secondary and tertiary levels in the logo are optional.
• Additional tertiary logos are available at: logo.creighton.edu
• Notes: The logos are only acceptable in Creighton blue (PMS 286), black or white. The tertiary logo is not available for programs or clubs.

Brand Architecture

• Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.
• The primary logo is required; the use of a secondary level in the logo is optional.
• All logo files displayed are available for download at: logo.creighton.edu
• Additional secondary logos for administrative divisions are available at: logo.creighton.edu
• The logos are only acceptable in Creighton blue (PMS 286), black or white.
• Athletic logos and marks cannot be sub-branded with college/ university identification lines.
• As a named college, the Heider College of Business is treated differently than other sub-brands.
• The logo with a tertiary level is available in two orientations: left-aligned and centered.
• All official departments, offices, centers, institutes and units can have their unit distinction appear in the line below their corresponding college or school.
• In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a department, office, center, institute or unit is not permitted.
• The primary logo is required; the secondary and tertiary levels in the logo are optional.
• Additional tertiary logos are available at: logo.creighton.edu
• The logos are only acceptable in Creighton blue (PMS 286), black or white. The tertiary logo is not available for programs or clubs.

Digital Guidelines

• Our logo should be used in all external communications— print, web or electronic materials—and on items such as T-shirts, promotional items, signage, etc.
• Consistency is vital to creating a strong brand presence. Do not alter, redraw, distort or rebuild the logo in any case.
• Logo files are available for download at: logo.creighton.edu
• Notes: The logo is only acceptable in Creighton blue (PMS 286), black or white.
• Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.
• The primary logo is required; the use of a secondary level in the logo is optional.
• All logo files displayed are available for download at: logo.creighton.edu
• Additional secondary logos for administrative divisions are available at: logo.creighton.edu
• Notes: The logos are only acceptable in Creighton blue (PMS 286), black or white.
• Athletic logos and marks cannot be sub-branded with college/ university identification lines.
• As a named college, the Heider College of Business is treated differently than other sub-brands.
• All official departments, offices, centers, institutes and units can have their unit distinction appear in the line below their corresponding college or school.
• In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a department, office, center, institute or unit is not permitted.
• The primary logo is required; the secondary and tertiary levels in the logo are optional.
• Additional tertiary logos are available at: logo.creighton.edu
• Notes: The logos are only acceptable in Creighton blue (PMS 286), black or white. The tertiary logo is not available for programs or clubs.

Print Guidelines

• Our logo should be used in all external communications— print, web or electronic materials—and on items such as T-shirts, promotional items, signage, etc.
• Consistency is vital to creating a strong brand presence. Do not alter, redraw, distort or rebuild the logo in any case.
• The logo is only acceptable in Creighton blue (PMS 286), black or white.
• Each school or sub-brand should use only the approved and supplied version of its logo lockup. In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a school or college is not permitted.
• The primary logo is required; the use of a secondary level in the logo is optional.
• The logos are only acceptable in Creighton blue (PMS 286), black or white.
• Athletic logos and marks cannot be sub-branded with college/ university identification lines.
• All official departments, offices, centers, institutes and units can have their unit distinction appear in the line below their corresponding college or school.
• In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a department, office, center, institute or unit is not permitted.
• The primary logo is required; the secondary and tertiary levels in the logo are optional.
• The logos are only acceptable in Creighton blue (PMS 286), black or white. The tertiary logo is not available for programs or clubs.
• Clear space is the minimum “breathing room” that must be maintained around the logo.
• This clearance should be equal to the X-height (the height of “UNIVERSITY”) and should be given around the logo’s entire perimeter, from its outermost points. No other design elements may be positioned within this space.
• Clear space also refers to the minimum distance from the edge of the page.
• To ensure legibility, the minimum allowable reproduction size for all the logos is 1 inch, with the width measured from the left edge to the right edge of the logo.
• Minimum clearance should be equal to the X-height.
• It is important to the success of Creighton’s visual identity to treat our logo with respect and consistency.
• Please refrain from using any version of the logo that has not been approved, as noted on the previous pages.
• Never stretch or skew the logo out of proportion.
• Never change the color of the logo.
• Never place the logo on a color that provides inadequate contrast.
• Never place items within the logo clear space. It should never be boxed, bordered or shaded.
• Never add foreign design elements.
• Never place the logo on a photograph that provides inadequate contrast.
• Never use another font to recreate the logo.
• Never rearrange the logo.
• Never place the logo on a photograph whose complexity competes with the legibility of the logo.

Naming Conventions

• Division and department names and offices should follow approved University guidelines. Refer to /ogo.creighton.edu to download the file.
• Buildings and specific facilities that include rooms, auditoriums, offices and collaborative spaces do not qualify for a unique mark. Please contact Facilities for assistance and/or specific signage guidelines for any requests of this nature.
• Student organizations must follow student handbook guidelines.
• For Creighton graduates: The style is to use no periods, immediately followed by the graduation year.
• For example: Jane Smith, BA’99; Martin Jones, MBA’84, JD’87
• Before the start of a web address, do not include any of the following: http:// https:// www.
• URLs do NOT include capital letters.
• Creighton University mailing addresses are currently in line with U.S. Postal Service methods. Each Creighton department has been assigned a unique ZIP+4 address—a four-digit addition to a traditional ZIP code.
• This change is for mailing address purposes only. Physical address for the purposes of deliveries, 911 responses, and online directories/search engines, etc. remains unchanged.
• The 2500 California Plaza address is still usable, but it is not as streamlined as the ZIP+4 system, which is designed for more timely and efficient mail delivery across campus.
• Never use the color red in any Creighton University marketing and communications.
• Bluejays is written as one word. Do not use Blue Jays or Blue jays.
• Usage of the old Billy Bluejay and the Jays logo is strictly prohibited.
• Never pair with any other logo, mark or words.
• The University seal can be used ONLY as a stand-alone image. Do not pair the seal with any other logo, mark or words.
• All official departments, offices, centers, institutes and units can have their unit distinction appear in the line below their corresponding college or school.
• In no case should the logos be altered, redrawn, distorted or rebuilt. An independent secondary graphic mark for a department, office, center, institute or unit is not permitted.
• The primary logo is required; the secondary and tertiary levels in the logo are optional.
• The logos are only acceptable in Creighton blue (PMS 286), black or white. The tertiary logo is not available for programs or clubs.
• Creighton University has operations at several campus facilities within Omaha and the surrounding areas. The addresses to the right are approved for use.

Brand Partnerships

• Icons use a consistent monolinear approach. The two-tone color scheme is distinctive to our branded style and also allows us to emphasize the central focus of each icon. The strokes employ rounded corners and edges for a friendly and approachable aesthetic that also feels harmonious with the icons’ circle containers. We use the circle shape as a container to make the overall shape/body and space uniform from icon to icon, and because it’s a shape that repeats itself often throughout our brand. Stylistically each icon should break out of the circle container in some manner. Every icon designed for our brand’s icon library adheres to the same stroke width and corner radius for brand consistency throughout.

Editorial Guidelines

• After a person’s name, do not use periods for abbreviations of academic degrees, religious orders and other credentials (MD, PhD, OTD, DDS, EdD, PharmD, JD, MA, MBA, MSN, MFA, BA, SJ, RN, CPA, etc.)
• For example: James Fitzgerald, PhD, spoke at the groundbreaking ceremony.
• For Creighton graduates: The style is to use no periods, immediately followed by the graduation year.
• For example: Jane Smith, BA’99;
• Martin Jones, MBA’84, JD’87
• Before the start of a web address, do not include any of the following: http:// https:// www.
• URLs do NOT include capital letters.
• College of Arts and Sciences: ccas.creighton.edu
• Heider College of Business: business.creighton.edu
• School of Dentistry: dentistry.creighton.edu
• School of Law: law.creighton.edu
• School of Medicine: medschool.creighton.edu
• College of Nursing: nursing.creighton.edu
• School of Pharmacy and Health Professions: spahp.creighton.edu
• College of Professional Studies: adultdegrees.creighton.edu
• Graduate School: gradschool.creighton.edu

Campus Maps And Addresses

• Many informational pieces may require the inclusion of a campus map. For consistency, branded maps have been developed for each campus.
• Directions to the Omaha campus and the most up-to-date map can be found at creighton.edulmaps.
• Creighton University mailing addresses are currently in line with U.S. Postal Service methods. Each Creighton department has been assigned a unique ZIP+4 address—a four-digit addition to a traditional ZIP code.
• To view a list of all Creighton ZIP+4 numbers, please visit creighton.edu/admin/mailservices
• This change is for mailing address purposes only. Physical address for the purposes of deliveries, 911 responses, and online directories/search engines, etc. remains unchanged.
• The 2500 California Plaza address is still usable, but it is not as streamlined as the ZIP+4 system, which is designed for more timely and efficient mail delivery across campus.
• Creighton University has operations at several campus facilities within Omaha and the surrounding areas. The addresses to the right are approved for use.

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