CSUDH

Official Websites

• https://www.csudh.edu

Brand Guidelines

2018

Brand Summary

Mission

• To present a consistent identity that ensures instant recognition of California State University, Dominguez Hills among a wide variety of audiences around the world, promoting academic excellence and cultural significance through clear, consistent, and professional communications [^1].

Core Values

• academic excellence
• cultural significance
• access to education
• knowledge
• wisdom
• truth as a way of life

Target Audience

• A wide variety of audiences including students, staff, faculty, alumni, employers, partners, community members, and global stakeholders [^2].

Personality Traits

• positive
• transformative
• professional
• engaging
• energizing
• exciting

Visual Identity Overview

• The visual identity is clean, contemporary, and uncluttered, emphasizing the university’s colors (burgundy, yellow, gray), consistent logo usage, approved typography, and photography that highlights real people and campus life. The brand uses a coordinated palette, clear logo guidelines, and professional layouts to ensure recognition and accessibility across print and digital materials [^3].

Categories

Brand Imagery

• Individuals take the forefront in our visual brand.
• Communications should use photography featuring real CSU Dominguez Hills students, staff, faculty, alumni, employers, partners and community members. The photography used should represent a cross section of CSUDH’s diverse campus population.
• People featured in CSUDH communications should be actively engaged in university settings that speak to our quality of academics, vibrant student life and beautiful campus and facilities.
• Branded communications should make consistent use of the current marketing campaign’s photography style. This ensures that university materials have a coordinated and recognizable look, but also that they are periodically updated with a fresh and contemporary look and do not become dated.
• Images, visuals and design elements used in branded university communications should reflect the positive, transformative CSUDH experience.
• Avoid use of dark imagery or heavy colors. Keep the design uncluttered, clean and contemporary to allow the focus to remain on the photography and the individual(s) featured.

Color Palette

• The logo only appears in the four color variants shown on this page. Burgundy, yellow and gray. Single color black, grayscale or white. Avoid any other color combinations.
• BURGUNDY Pantone 209 C
• YELLOW Pantone 124 C
• GRAY (NAME AND DH) C=O M=O Y=O K=75 (75% Black)
• GRAY (CSU) C=O M=O Y=O K=40 (40% Black)
• Avoid any other color combinations.
• The CSUDH Brand color palette uses the university’s recognized school colors and integrates them into the design of print and digital materials. Using the CSUDH color palettes helps to create a consistent, distinctive look and feel. The palette were also developed to complement the CSU systemwide brand program.
• While there is some fexibility to mix these colors, the palette should remain light, clean and contemporary with lots of white space.
• To ensure the consistency of the university’s visual identity, Pantone Matching System (Pantone or PMS) specifcations for each color are provided. Use the CMYK, RGB or HEX values equivalent to the PMS colors for four-color printing applications and digital applications.
• COOL GREY COLOR RANGE OR % OF BLACK
• BURGU NDY Pantone 209 C PRINT P 66-16 C C=0 M=100 Y=41 K=58 SCREEN HEX #860038 R=134 G=0 B=56
• YELLOW Pantone 124 C PRINT P 10-8 C C=0 M=27 Y=100 K=0 SCREEN HEX #EFBA08 R=239 G=186 B=8
• GREY Pantone Cool Grey 9 C or Black at 75% PRINT Pantone Cool Grey 9 PC C=56 M=46 Y=44 K=10 SCREEN HEX #75787B R=117 G=120 B=123
• CYAN Pantone 312 C PRINT P 118-7 C C=88 M=0 Y=13 K=0 SCREEN HEX #009DBB R=0 G=157 B=187
• NAVY Pantone 302 C PRINT P 111-16 C C=100 M=35 Y=0 K=60 SCREEN HEX #00416D R=0 G=65 B=107
• TURQUOISE Pantone 7466 C PRINT P 121-8 C C=100 M=0 Y=29 K=0 SCREEN HEX #00B3C5 R=0 G=179 B=197
• PURPLE Pantone 526 C PRINT P 91-16 C C=64 M=100 Y=0 K=14 SCREEN HEX #69287D R=105 G=40 B=125
• GREEN Pantone 367 C PRINT P 157-8 C C=48 M=0 Y=100 K=0 SCREEN HEX #92C83E R=146 G=200 B=62
• ORANGE P 7578 C PRINT P 34-15 C C=0 M=67 Y=87 K=12 SCREEN HEX #D56939 R=213 G=105 B=57
• BLACK PRINT C=0 M=100 Y=0 K=100 SCREEN HEX #000000 R=0 G=0 B=0
• RICH BLACK PRINT For large areas of coverage C=90 M=80 Y=80 K=100
• WHITE PRINT C=0 M=0 Y=0 K=0 SCREEN HEX #FFFFFF R=255 G=255 B=255
• Avoid using the white and yellow logo combination on a black background. Yellow, white and black are CSU Long Beach and LA branding colors.
• Avoid use of dark imagery or heavy colors. Keep the design uncluttered, clean and contemporary to allow the focus to remain on the photography and the individual(s) featured.

Typography

• The typefaces used in university communications are also brand and graphic identifers and require the same consistency to position Cal State Dominguez Hills as a premier educational institution. Approved typefaces for the university logo and descriptors must not be altered.
• Two typeface families, Proxima Nova and Mercury, have been selected for use on CSUDH print communications. These typefaces, a serif and sans serif families, allow fexibility while maintaining a consistent visual character within the whole range of communication materials.
• If you do not regularly create designed collateral you may not need to install the Proxima Nova or Mercury fonts. Standard fonts can be used and will ensure that your document looks the same if viewed by someone who does not have our custom fonts installed on their computer.
• Use Arial or Calibri fonts.
• Use Times New Roman Font.
• Use of this font on the university main website will be available through preset style guides.
• Use of Open Sans is acceptable on websites not created in the CM1 content management system that require the use of a non-licensed web font.
• Arial font may be used as an alternate font for digital communications where a standard font choice is required to ensure the collateral displays as intended on the receiver’s computer - for example e-newsletters.
• Proxima Nova Condensed Thin Proxima Nova Condensed Light Proxima Nova Condensed Regular Proxima Nova Condensed Medium Proxima Nova Condensed Semibold Proxima Nova Condensed Bold Proxima Nova Condensed Extrabold Proxima Nova Condensed Black Proxima Nova Condensed Thin Italic Proxima Nova Condensed Light Italic Proxima Nova Condensed Italic Proxima Nova Condensed Medium Proxima Nova Condensed Semibold Proxima Nova Condensed Bold Proxima Nova Condensed Extrabold Proxima Nova Condensed Black Proxima Nova Thin Proxima Nova Light Proxima Nova Regular Proxima Nova Medium Proxima Nova Semibold Proxima Nova Bold Proxima Nova Extrabold Proxima Nova Black Proxima Nova Thin Italic Proxima Nova Light Italic Proxima Nova Italic Proxima Nova Medium Italic Proxima Nova Semibold Italic Proxima Nova Bold Italic Proxima Nova Extrabold Italic Proxima Nova Black Italic
• Mercury G2 Roman Mercury G2 Semibold Mercury G2 Bold Mercury G2 Italic Mercury G2 Semibold Italic Mercury G2 Bold Italic
• DO NOT use other font
• NAME Proxima Nova Bold 10.5pt black uppercase. CREDENTIALS (optional) 1 IFONT TRACKING (Ph.D., M.A., M.S.N., etc. may also include -10 for all CSUDH graduation year if alumni e.g. M.A ‘12) Proxima Nova Medium 6.5pt black uppercase. w NAME CREDENTIALS TITLES Title Line 1 Proxima Nova Light 7.7pt black titlecase. Aligned Title Line 2 to bottom of text frame so that additional title Title Line 3 lines can be added if needed. Use up to 3 lines for the Title. Recommended: Title followed by CONTACT department California State University, Dominguez HiIls Use up to 4 lines of contact numbers. I r+ 1000 East Victoria Street, Building Location, Carson, CA 90747 LOCATION OFFICE: (xxx) xxx-xxxx CELL: (xxx) xxx-xxxX Proxima Nova light black 8pt. Use office CONTACT TYPE location if appropriate. Spell out office location DIRECT: (xxx) xxx-xxxx FAX: (xxx) xxx-xxxx Proxima Nova medium 7.7pt black uppercase. Use only these if it fits e.g. Welch Hall 400 or abbreviate eg categories: Office, Direct, Cell or Fax. Add colon and single LCH or SBS www.csudh.edu employee@csudh.edu space after contact type. ‘CONTACT NUMBER WEBSITE EMAIL Proxima Nova Light 7.7pt black. Proxima Nova Bold Proxima Nova Light 8pt black lowercase. Format with first three digits in parenthesis, with a dash 8pt burgundy lowercase. before the last 4 numbers.
• Font: Calibri, SIZE: 10pt, Black Credentials: Calibri, SIZE: 8pt, Black Link Color: Burgundy (#860038 or R=132 G=0 B=56)
• Credentials are optional. For example, Ph.D. If you graduated from Dominguez Hills you may include your graduation year, M.A. (‘98) etc. Use smaller text size for credentials 8pt. First name, Last name. You may include additional identifiers such as middle initial if desired 1 Title in bold text. Short Titles may go on same line I as name, separated by longer dash. Long titles may be moved to next line down or go on more than one I line without dash. I Name, credentials (‘xx) -Title Unit Name Full university name in text -Inc u Id e your d epar men t t name.—-California State University,11Dominguez Hills Carson, California 907471000 E. Victoria Street, OFFICE LOCATION -Includeyour office location. .. Update with your office phone number.-T: (310)243-XXXX E: emailaddress@csudh.edu WWW.csudh.edu / “!:! I Enter your csudh email address “””"’ ro,m ,o “”’""""" ,awoss ‘"" “”""’’"’ Hyperl1nk the website Select text Right click, select hyperllnk, make sure ‘web page or File’ Is selected Enter www csudh edu -OK Change the color from default blue to burgundy MORE COLORS, enter 860038 in HEX box or enter 132, 0, 56 into the RGB color sliders : I I I \ I Use of Logo image is optional. If logo copies over larger, select image and drag corner to reduce image size. Align width with the beginning of the ’m’ in the University name.

Logo Usage

• The logo should be used in its entirety with no alterations or additional elements added to it.
• The logo must always be reproduced from a digital master reference. This is available in eps, jpeg, and png format.
• eps: professional usage
• jpeg: desktop publishing
• png: digital usage
• The logo only appears in the four color variants shown on this page. Burgundy, yellow and gray. Single color black, grayscale or white. Avoid any other color combinations.
• The logo must always have good contrast with the background to ensure maximum impact and accessibility.
• The University’s logo and logotype are used to identify an official publication, presentation or website of the California State University, Dominguez Hills.
• All other uses require permission from the CSUDH, University Communications and Public Affairs.
• BURGUNDY Pantone 209 C
• YELLOW Pantone 124 C
• GRAY (NAME AND DH) C=O M=O Y=O K=75 (75% Black)
• GRAY (CSU) C=O M=O Y=O K=40 (40% Black)

Visual Style

• The logo should be used in its entirety with no alterations or additional elements added to it.
• The logo must always be reproduced from a digital master reference. This is available in eps, jpeg, and png format.
• eps: professional usage
• jpeg: desktop publishing
• png: digital usage
• The logo only appears in the four color variants shown on this page. Burgundy, yellow and gray. Single color black, grayscale or white. Avoid any other color combinations.
• The logo must always have good contrast with the background to ensure maximum impact and accessibility.
• BURGUNDY Pantone 209 C
• YELLOW Pantone 124 C
• GRAY (NAME AND DH) C=O M=O Y=O K=75 (75% Black)
• GRAY (CSU) C=O M=O Y=O K=40 (40% Black)

Layout And Composition

• In order to maximize its visual presence the logo requires a surrounding area clear of any other graphic elements or text. Always allow at least this amount of clear space around the logo. It is important that this rule is observed and the exclusion zone is maintained at all times.
• The recommended minimum clearance is to protect the logo. The logo will appear on many diferent applications and formats and this will help to give it clarity and presence. This is not a placement guide. It is a minimum only.
• Logo size consistency is important when producing a wide range of communications.
• The logo always appears in a set size and position on all our communications.
• Our logo must be clearly visible and reproduced consistently. For this reason, a minimum size has been established. The size is 1.5 inches measured across the width of the logo.
• 0.35 inches of minimum CLEAR SPACE around the logo
• Minimum Size: Print 1.5 inches, Online 100 pixels
• DO NOT rearrange the elements
• DO NOT change or add colors
• DO NOT crop the elements
• DO NOT stretch, condense, distort, skew, bend, or rotate
• DO NOT use gradients, overlays, or other color effects
• DO NOT add or remove the elements
• DO NOT use outline
• DO NOT apply drop shadows or other visual effects
• DO NOT place the logo over complex photos, textures or unapproved colors
• DO NOT have any color block around the logo. Use transparency logo file such as EPS vector or PNG on colored background.
• DO NOT use other font
• Avoid using the white and yellow logo combination on a black background. Yellow, white and black are CSU Long Beach and LA branding colors.

Brand Architecture

• CSUDH entities or departments may contact the University Communications and Marketing office to request their own “endorsed logo,” which combines the University Logo with the department name.
• CSUDH entities may not promote themselves independent of the university. Secondary logos developed to identify a division, college, department, unit, organization, service, initiative or internal project or program dilute the Cal State Dominguez Hills brand and should be avoided.
• Please consult with the University Communications and Public Affairs office before using any logos or icons other than the CSUDH logo. Often, a new logo is not needed to promote a program -our office can assist you in developing an identifiable graphic identity using color, typography, or other design elements.
• CSUDH entities or departments may contact the University Communications and Marketing office to request their own social media which combines the University Logo with the department name.
• Please consult with the University Communications and Marketing office before using any logos or icons other than the CSUDH logo. Often, a new logo is not needed to promote a program -our office can assist you in developing an identifiable graphic identity using color, typography, or other design elements.

Social Media Guidelines

• CSUDH entities or departments may contact the University Communications and Marketing office to request their own social media which combines the University Logo with the department name.
• CSUDH entities may not promote themselves independent of the university. Secondary logos developed to identify a division, college, department, unit, organization, service, initiative or internal project or program dilute the Cal State Dominguez Hills brand and should be avoided.
• Please consult with the University Communications and Marketing office before using any logos or icons other than the CSUDH logo. Often, a new logo is not needed to promote a program -our office can assist you in developing an identifiable graphic identity using color, typography, or other design elements.

Accessibility Guidelines

• The logo must always have good contrast with the background to ensure maximum impact and accessibility.

Digital Guidelines

• The logo must always be reproduced from a digital master reference. This is available in eps, jpeg, and png format.
• eps: professional usage
• jpeg: desktop publishing
• png: digital usage
• The logo only appears in the four color variants shown on this page. Burgundy, yellow and gray. Single color black, grayscale or white. Avoid any other color combinations.
• The logo must always have good contrast with the background to ensure maximum impact and accessibility.
• Use the CMYK, RGB or HEX values equivalent to the PMS colors for four-color printing applications and digital applications.
• HEX #860038
• HEX #EFBA08
• HEX #75787B
• HEX #009DBB
• HEX #00416D
• HEX #00B3C5
• HEX #69287D
• HEX #92C83E
• HEX #D56939
• HEX #000000
• HEX #FFFFFF
• Arial font may be used as an alternate font for digital communications where a standard font choice is required to ensure the collateral displays as intended on the receiver’s computer - for example e-newsletters.

Print Guidelines

• The logo should be used in its entirety with no alterations or additional elements added to it.
• The logo must always be reproduced from a digital master reference. This is available in eps, jpeg, and png format.
• eps: professional usage
• jpeg: desktop publishing
• png: digital usage
• The logo only appears in the four color variants shown on this page. Burgundy, yellow and gray. Single color black, grayscale or white. Avoid any other color combinations.
• The logo must always have good contrast with the background to ensure maximum impact and accessibility.
• The University’s logo and logotype are used to identify an official publication, presentation or website of the California State University, Dominguez Hills.
• All other uses require permission from the CSUDH, University Communications and Public Affairs.
• BURGUNDY Pantone 209 C
• YELLOW Pantone 124 C
• GRAY (NAME AND DH) C=O M=O Y=O K=75 (75% Black)
• GRAY (CSU) C=O M=O Y=O K=40 (40% Black)
• In order to maximize its visual presence the logo requires a surrounding area clear of any other graphic elements or text. Always allow at least this amount of clear space around the logo. It is important that this rule is observed and the exclusion zone is maintained at all times.
• The recommended minimum clearance is to protect the logo. The logo will appear on many diferent applications and formats and this will help to give it clarity and presence. This is not a placement guide. It is a minimum only.
• Logo size consistency is important when producing a wide range of communications.
• The logo always appears in a set size and position on all our communications.
• Our logo must be clearly visible and reproduced consistently. For this reason, a minimum size has been established. The size is 1.5 inches measured across the width of the logo.
• 0.35 inches of minimum CLEAR SPACE around the logo
• Minimum Size: Print 1.5 inches, Online 100 pixels

University Stationery

• BUSINESS CARD BACK (Same design for all cards)
• NAME Proxima Nova Bold 10.5pt black uppercase. CREDENTIALS (optional) 1 IFONT TRACKING (Ph.D., M.A., M.S.N., etc. may also include -10 for all CSUDH graduation year if alumni e.g. M.A ‘12) Proxima Nova Medium 6.5pt black uppercase. w NAME CREDENTIALS TITLES Title Line 1 Proxima Nova Light 7.7pt black titlecase. Aligned Title Line 2 to bottom of text frame so that additional title Title Line 3 lines can be added if needed. Use up to 3 lines for the Title. Recommended: Title followed by CONTACT department California State University, Dominguez HiIls Use up to 4 lines of contact numbers. I r+ 1000 East Victoria Street, Building Location, Carson, CA 90747 LOCATION OFFICE: (xxx) xxx-xxxx CELL: (xxx) xxx-xxxX Proxima Nova light black 8pt. Use office CONTACT TYPE location if appropriate. Spell out office location DIRECT: (xxx) xxx-xxxx FAX: (xxx) xxx-xxxx Proxima Nova medium 7.7pt black uppercase. Use only these if it fits e.g. Welch Hall 400 or abbreviate eg categories: Office, Direct, Cell or Fax. Add colon and single LCH or SBS www.csudh.edu employee@csudh.edu space after contact type. ‘CONTACT NUMBER WEBSITE EMAIL Proxima Nova Light 7.7pt black. Proxima Nova Bold Proxima Nova Light 8pt black lowercase. Format with first three digits in parenthesis, with a dash 8pt burgundy lowercase. before the last 4 numbers.
• Because Cal State Dominguez Hills is one brand, there is a fixed format for the official letterhead in three versions: • Address Version -simple letterhead with sender’s information. • Generic Version -blank with CSUDH marks and address. • Long List Version -option for colleges to list their departments and/or programs. When used consistently, CSUDH brand is undiluted and presents professionalism. Please follow the guidelines shown here.
• 0.875" side margin Address Version Ir 0 75" top marginI Name of College/Division/Department CSUDH ……. coLLEGEOFBUSINESS PrOXIMa Nova Semi Bold orArial Bold ADMINISTRATION & PUBLIC POLICY: «( all caps, 9pt, 11 leading O tracking Fax:(3moj 243xxxx CE5.**< Name of Office/Division/Program ; Proxima Nova Medium or Arial Bold Month 1,20xx-8pt, 10 leading, O tracking Body Text Jane Smith Building/Room number: Times New Roman 1234 Street Ave. Proxima Nova Light or Arial Regular Somewhere, CA 91234 11pt, 13 5 leading or 8pt, 10 leading, 0 tracking 115 line space Dear Ms. Smith, ‘PHONE’ and ‘FAX’: all caps 0 tracking Proxima Nova Medium or Arial Bold Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce eu sagittis lorem. Nulla ultricies fringilla pretium. Praesent nunc sem, fringilla et nisl quis, vestibulum fermentum ante. Ut turpis arcu, elementum eu egestas quis, congue vitae arcu. Donec bibendum non ante a vehicula. Suspendisse congue lobortis ex, vel laoreet sem fermentum eget. Vestibulum vehicula quam urna, id molestie velit vulputate eu. Donec ac molestie erat In vitae scelerisque lorem. Sed eu finibus velit. Vivamus id pharetra libero. Cras quis porta lacus, id volutpat leo Suspendisse faucibus purus vitae dictum pellentesque. Etiam faucibus leo at urna vehicula posuere Maecenas tincidunt efficitur velit eu auctor Cras eget dui ligula. Maecenas ac sapien id mi pellentesque facilisis a ut nisi Duis tincidunt, lectus id consequat sodales, lacus lectus viverra elit, nec laoreet diam nisl in elit. Aenean ultricies elit odio, id rhoncus dolor viverra facilisis. Pron pharetra blandit dui vel sagittis. Donec euismod augue nisi, eget ullamcorper est semper quis. Maecenas ac risus sollicitudin, elementum justo eget, ultrices nunc. Nullam dui sem, lobortis et urna vel, consequat laoreet ipsum. Phasellus eget nibh egestas, faucibus turpis egestas, laoreet libero. Duis vitae vehicula mi. Nunc placerat gravida ex, eget convallis magna sollicitudin et. Donec a viverra velit, in facilisis elit In hac habitasse platea dictumst Donec bibendum 1aculis tincidunt In vulputate, arcu et sagittis convallis, metus dolor rutrum diam, quis venenatis nunc mi quis mauris. Etiam dapibus massa non quam tempus sagittis.. Sed semper urna eu ipsum aliquam sodales. Mauris malesuada sodales risus, necmollis metus rhoncus quis. Mauris vestibulum dictum odio, a eleifend sapien interdum ac. Donec vitae volutpat libero. Pisquibusam que nis et, optatur, ipsam velentur suntus erspedi tasimpo reperia quam quam, coremporrum solupis cidenist, sae voluptatio dicitame volum eos dolo is apictempos autatem veleces sunt re volest veliqui isitiunt hil ipsa vel ius, eiure nos dolut et adis adi dis esto blaccaborero bero quunt. Di atecabo rrorrorest etur sit eaque conseque res consed qui doloremporro moluptas maios et peria dolorio et volorru ptassequi officil il ipsa inullestia vellic temporrovid Sincerely, 2222 Name Ttle CALIFORNIA STATE UNIVERSITY DOMINGUEZ HILLS I 1000 EAST VICTORIA STREET I CARSON CALIFORNIA 90747 «(-CSJDH Address Line o 5" bottom margin Ic Proxima Nova Regular: __, 8pt, 80 tracking
• ENVELOPE
• Name, credentials (‘xx) Title Unit Name California State University, Dominguez Hills 1000 E. Victoria Street, OFFICE LOCATION Carson, California 90747 T: (310)243-XXXX E: emailaddress@csudh.edu www.csudh.edu
• Font: Calibri, SIZE: 10pt, Black Credentials: Calibri, SIZE: 8pt, Black Link Color: Burgundy (#860038 or R=132 G=0 B=56)
• If including additional contact numbers, move the email address to the next line.
• Option for three contact numbers.

Email Signature

• Long names and titles may look better on separate lines.
• If you have more than one title you can list titles on two lines.
• Font: Calibri, SIZE: 10pt, Black
• Credentials: Calibri, SIZE: 8pt, Black
• Link Color: Burgundy (#860038 or R=132 G=0 B=56)
• Credentials are optional. For example, Ph.D. If you graduated from Dominguez Hills you may include your graduation year, M.A. (‘98) etc. Use smaller text size for credentials 8pt.
• First name, Last name. You may include additional identifiers such as middle initial if desired
• Title in bold text. Short Titles may go on same line I as name, separated by longer dash. Long titles may be moved to next line down or go on more than one I line without dash.
• Name, credentials (‘xx) -Title Unit Name Full university name in text -Inc u Id e your d epar men t t name.—-California State University,11Dominguez Hills Carson, California 907471000 E. Victoria Street, OFFICE LOCATION -Includeyour office location. .. Update with your office phone number.-T: (310)243-XXXX E: emailaddress@csudh.edu WWW.csudh.edu
• Enter your csudh email address
• Hyperl1nk the website Select text Right click, select hyperllnk, make sure ‘web page or File’ Is selected Enter www csudh edu -OK Change the color from default blue to burgundy MORE COLORS, enter 860038 in HEX box or enter 132, 0, 56 into the RGB color sliders : I I I \ I
• Use of Logo image is optional. If logo copies over larger, select image and drag corner to reduce image size. Align width with the beginning of the ’m’ in the University name.
• Hyperlink logo image to main university website. Select image, right click, select Hyperlink, make sure ‘web page or File’ is selected. Enter www.csudh.edu -OK.
• If including additional contact numbers, move the email address to the next line.
• Option for three contact numbers.

Athletics Brand

• At California State University, Dominguez Hills, our student­athletes’ competitive success mirrors their performance in the classroom and their development as community leaders. The athletics brand is energizing, exciting and engaging and is used to convey athletics messaging to all audiences.
• The university mascot, the Toro, and the “DH” horns may appear without the university logo on a variety of materials such as team uniforms and hats, but it is preferable to include the university name with the image.
• The Toro mascot and logo images may not be manipulated or changed in any way and should always be reproduced from official Toro Athletics artwork and colors in the manner described in the CSUDH Athletics Branding guide.
• The Athletics logo is comprised of the university colors and other colors may not be substituted.
• Use of the CSUDH Athletics logos are restricted to NCAA athletics or school spirit purposes only.

University Seal

• The official seal of California State University, Dominguez Hills signifies the academic character, history and mission of CSUDH and is appropriately used in support of official CSU Dominguez Hills policies, decisions, ceremonies or other formal actions of CSUDH as an academic institution. In order to maintain its integrity and effectiveness, the seal should not be used for relatively informal or routine materials, or for materials not directly related to academic purposes. The university seal is used primarily as a signal of authentication. Within a publication, it will typically appear on the inside front or inside back cover, or on the first or last page-whichever is appropriate.
• A graphic representation of the seal is appropriate on such printed materials as the following:
• ceremonial documents, such as awards, certificates, diplomas and proclamations
• commemorative display items created for limited distribution, of high quality, and for a specific purpose
• formal stationery
• formal invitations and notecards
• legal documents
• financial documents, such as the official university budget, checks and other financial papers, where it is essentially a mark of guarantee
• CSU Dominguez Hills policy manuals
• Lamp of learning symbolizes the university’s educational mission.
• The graphic waves from the 1977 logo design symbolize access to education.
• The open book symbolizes knowledge and wisdom.
• The year 1960 was the founding date of California State University, Dominguez Hills.
• The California State University motto “Vox Veritas Vita” means “speak the truth as a way of life.”
• DO NOT rearrange the elements
• DO NOT use outline
• DO NOT use gradients, overlays, or other color effects
• DO NOT crop the elements
• DO NOT use seal or emblem as a pa rt of text
• DO NOT stretch, condense, distort, skew, bend, or rotate
• DO NOT change or add colors
• DO NOT apply drop shadows or other visual effects
• DO NOT combine the elements
• DO NOT place over complex photos, textures or unapproved colors

Additional Properties

Employees History