CSUN Matadors Athletics

📋 1 Guidelines

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Sector

Sports University

Region

Usa

Guideline Year

2014

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2014

Brand Summary

Mission
  • To ensure consistent use of the athletic department’s logos, symbols, color and typography across a wide variety of applications, representing CSUN Matadors Athletics visually and maintaining the integrity of its brand identity.
Core Values
  • strength
  • tradition
  • consistency
  • team pride
Target Audience
  • Internal departments and external vendors who apply the University’s marks, as well as the broader community engaging with CSUN Athletics.
Personality Traits
  • bold
  • confident
  • energetic
  • commanding
Visual Identity Overview
  • The visual identity centers on stylized matador figures, bold block typography, a strong red, black, and white color palette, and consistent logo usage. The style is clean, sharp, and dynamic, emphasizing movement, strength, and tradition.

Categories

Logo Usage
  • All logos and artwork depicted within this guide are trademarks of CSUN. Any use without consent of the University, or its licensing agent is strictly prohibited.
  • The color standards that apply to the CSUN Matadors identity are detailed above. The color placement and specifications should never be altered.
  • Never distort the logo
  • Never skew the logo
  • Never alter the composition
  • Never combine logos
  • Never alter color placement
  • Never use retired logos
  • Never modify the logo
  • Never alter the typography
  • Never rotate the logo
  • Never add graphic components
  • Never flip the logo
Color Palette
  • NOTE: Color rotation on red backgrounds
  • NOTE: Color rotation on black backgrounds
  • On black backgrounds type and TM reverse to white
  • The color standards that apply to the CSUN Matadors identity are detailed above. The color placement and specifications should never be altered.
  • PANTONE 186C CMYK: C=0 M=91 Y=76 K=6 RGB: R=207 G=10 B=44 MADEIRA: 1147 HTML: #CE1126
  • BLACK CMYK: C=0 M=0 Y=0 K=100 RGB: R=0 G=0 B=0 MADEIRA: 1000 HTML: #000000
  • PANTONE 428C CMYK: C=0 M=0 Y=0 K=24 RGB: R=195 G=197 B=200 MADEIRA: 1085 HTML: #D1CEC6
  • NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide may not match the actual PANTONE® colors. When specifying colors please refer to the PANTONE® or MADEIRA® number for accurate color reproduction. PANTONE® is a registered trademark of PANTONE Inc. MADEIRA® is a registered trademark of MADEIRA USA LTD.
  • Never alter color placement
  • Never use unapproved colors
Typography
  • The font used within the CSUN Matadors athletic identity is Vitesse Black. This typeface is the preferred choice for headline and display applications within print collateral, digital media and support materials.
  • Never alter the typography
Visual Style
  • The image should feature a stylized, bold illustration of a matador in a traditional pose, wearing a decorative jacket, pants, and a hat, all depicted in black and red colors. The matador should be facing slightly to the side, with one arm bent and the other extended, possibly holding a cape that flows prominently in front of them. The background should be a textured red surface, matching the primary color theme. Below the illustration, the word ‘CSUN’ should be prominently displayed in large, bold, black letters with a white outline, using a blocky, commanding font. Underneath ‘CSUN’, the word ‘MATADORS’ should be written in smaller, black, all-capital letters, with a simple font style. The overall composition should evoke strength and tradition, with clear, sharp lines and contrasting colors.
  • CSUN Matadors Athletics is visually represented by a series of closely related logos, the sum of these marks comprise the CSUN Matadors Athletics brand identity. This guide is intended as a resource for both internal departments and external vendors who apply the University’s marks. It was created to ensure consistent use of the athletic department’s logos, symbols, color and typography across a wide variety of applications. The following pages are o˜cial policy of CSUN as it pertains to the reproduction of its athletic identity.
  • All logos and artwork depicted within this guide are trademarks of CSUN. Any use without consent of the University, or its licensing agent is strictly prohibited.
  • The image should depict a stylized, graphic illustration of a matador, characterized by a confident stance with one arm bent and hand on the hip, wearing traditional bullfighting attire including a short jacket with elaborate embroidery, a wide sash, and a high, flat-topped hat with a brim. The figure is predominantly black with distinct red accents on the hat, jacket, and a flowing cape or garment that extends downward in an elegant curve, suggesting motion and flair. The facial features are minimal, focused on a simple, confident expression. Below the figure, the word ‘CSUN’ is prominently displayed in large, bold, uppercase letters with a modern, blocky font outlined in black, filled with red, and with a secondary shadow effect to enhance readability and impact. The overall composition has a clean, minimal style with a strong contrast between the black and red elements, set against a white background.
  • Central to the logo is an abstract, muscular figure with broad shoulders and a prominent chest, depicted in a simplified, almost cartoonish style with black outlines and red fill, emphasizing strength and power. The figure wears minimal clothing, with a loincloth or skirt flowing downward, also in red with black accents, giving a dynamic and aggressive stance. The figure’s head is featureless, cylindrical, or perhaps a helmet, depicted as a solid black shape. Below the figure, the word ‘CSUN’ is prominently displayed in large, uppercase font, filled with black and outlined in white, with a slight shadow or 3D effect to make it stand out. Beneath ‘CSUN,’ the word ‘MATADORS’ appears in bold, uppercase, black-lettered font, slightly smaller but still prominent, indicating it is likely a team or mascot name. The entire logo has a stylized, energetic feel, with the design lines clean and sharp, conveying a sense of strength, determination, and team pride.
  • Color rotation on red backgrounds
  • The image should feature a stylized, dynamic depiction of a female figure dressed as a matador, positioned against a black background. The matador figure is shown in a dramatic, exaggerated stance with a wide, flowing red cape billowing to one side, creating a sense of motion and flair. The attire includes a traditional matador jacket with ornate detailing, presumably in red and black, that emphasizes the figure’s torso and arms. The head of the matador is covered with a black montera hat, with a red band or accents, and the face is not visible, focusing more on the silhouette and costume. Below the figure, the word ‘CSUN’ is prominently displayed in large, bold, uppercase letters with a red fill and black outline, and beneath that, the word ‘MATADORS’ appears in smaller, red uppercase letters, with a clear, bold font that matches the tone of the overall image. The entire composition uses a strong contrast of red, black, and white, with outlines and shading to give a sharp, graphic, and energetic appearance suitable for a sports or team mascot logo.
  • Color rotation on black backgrounds
  • On black backgrounds type and TM reverse to white
Brand Imagery
  • CSUN Matadors Athletics is visually represented by a series of closely related logos, the sum of these marks comprise the CSUN Matadors Athletics brand identity. This guide is intended as a resource for both internal departments and external vendors who apply the University’s marks. It was created to ensure consistent use of the athletic department’s logos, symbols, color and typography across a wide variety of applications. The following pages are o˜cial policy of CSUN as it pertains to the reproduction of its athletic identity.
  • All logos and artwork depicted within this guide are trademarks of CSUN. Any use without consent of the University, or its licensing agent is strictly prohibited.
  • The image should feature a stylized, bold illustration of a matador in a traditional pose, wearing a decorative jacket, pants, and a hat, all depicted in black and red colors. The matador should be facing slightly to the side, with one arm bent and the other extended, possibly holding a cape that flows prominently in front of them. The background should be a textured red surface, matching the primary color theme. Below the illustration, the word ‘CSUN’ should be prominently displayed in large, bold, black letters with a white outline, using a blocky, commanding font. Underneath ‘CSUN’, the word ‘MATADORS’ should be written in smaller, black, all-capital letters, with a simple font style. The overall composition should evoke strength and tradition, with clear, sharp lines and contrasting colors.
  • The image should depict a stylized, graphic illustration of a matador, characterized by a confident stance with one arm bent and hand on the hip, wearing traditional bullfighting attire including a short jacket with elaborate embroidery, a wide sash, and a high, flat-topped hat with a brim. The figure is predominantly black with distinct red accents on the hat, jacket, and a flowing cape or garment that extends downward in an elegant curve, suggesting motion and flair. The facial features are minimal, focused on a simple, confident expression. Below the figure, the word ‘CSUN’ is prominently displayed in large, bold, uppercase letters with a modern, blocky font outlined in black, filled with red, and with a secondary shadow effect to enhance readability and impact. The overall composition has a clean, minimal style with a strong contrast between the black and red elements, set against a white background.
  • The image features a bold, stylized logo set against a vivid red background. Central to the logo is an abstract, muscular figure with broad shoulders and a prominent chest, depicted in a simplified, almost cartoonish style with black outlines and red fill, emphasizing strength and power. The figure wears minimal clothing, with a loincloth or skirt flowing downward, also in red with black accents, giving a dynamic and aggressive stance. The figure’s head is featureless, cylindrical, or perhaps a helmet, depicted as a solid black shape. Below the figure, the word ‘CSUN’ is prominently displayed in large, uppercase font, filled with black and outlined in white, with a slight shadow or 3D effect to make it stand out. Beneath ‘CSUN,’ the word ‘MATADORS’ appears in bold, uppercase, black-lettered font, slightly smaller but still prominent, indicating it is likely a team or mascot name. The entire logo has a stylized, energetic feel, with the design lines clean and sharp, conveying a sense of strength, determination, and team pride.
  • NOTE: Color rotation on red backgrounds
  • The image should feature a stylized, dynamic depiction of a female figure dressed as a matador, positioned against a black background. The matador figure is shown in a dramatic, exaggerated stance with a wide, flowing red cape billowing to one side, creating a sense of motion and flair. The attire includes a traditional matador jacket with ornate detailing, presumably in red and black, that emphasizes the figure’s torso and arms. The head of the matador is covered with a black montera hat, with a red band or accents, and the face is not visible, focusing more on the silhouette and costume. Below the figure, the word ‘CSUN’ is prominently displayed in large, bold, uppercase letters with a red fill and black outline, and beneath that, the word ‘MATADORS’ appears in smaller, red uppercase letters, with a clear, bold font that matches the tone of the overall image. The entire composition uses a strong contrast of red, black, and white, with outlines and shading to give a sharp, graphic, and energetic appearance suitable for a sports or team mascot logo.
  • NOTE: Color rotation on black backgrounds
  • On black backgrounds type and TM reverse to white
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