Cyber Knights 4911

📋 1 Guidelines

🔗 Connections

Sector

Education

Region

Usa

Guideline Year

2017

Language

English

Tags

Engineering Education

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To inspire future leaders and increase opportunities for all students by using robotics to bridge the gaps in STEM education, through peer mentorship in an inclusive and equitable environment [^1].
Core Values
  • inclusivity
  • equity
  • peer mentorship
  • community impact
  • professionalism
  • organization
  • passion for learning
  • breaking down barriers [^2]
Target Audience
  • Students of all backgrounds, including those underrepresented in STEM, as well as the broader community and global participants in robotics and STEM education [^2].
Personality Traits
  • professional
  • friendly
  • engaging
  • straightforward [^4]
Visual Identity Overview
  • The brand uses bold, dynamic logo designs with sharp edges and a sense of speed, a primary color palette of maroon/red, gray, black, and white, and modern, blocky, slightly slanted typography. Visuals emphasize technology, gaming, and cyber themes, with consistent use of logos, color palettes, and typefaces across all materials to create a memorable and energetic aesthetic [^5].

Categories

Brand Voice
  • In a nutshell, our voice is: • Professional • Friendly • Engaging • Straightforward
  • Our team is modeled after a company, where we need to be professional as much as we can. This means be helpful and straightforward. However, this does not mean act snobby or overly authoritative.
  • Being friendly means to have a casual twist in our writing—that we don’t have to be serious all the time. You can put a joke here and there, and have shorter, simpler sentences. This does not mean be silly or sloppy with sentences. There’s a balance between serious and fun.
  • Especially in social media, being engaged is very important. Relate to the person, and understand what’s going on around us in FIRST and our team. Respond and make conversations, and empathize one another.
  • Above all, it is important to consider the reader’s state of mind. Once you have an idea of their emotional state, you can adjust your tone accordingly.
  • When writing, be sure to: • Use active voice, and avoid passive voice Example: We’re committed to helping others through robotics. NOT: Helping others through robotics is our commitment.
  • • Avoid slang, jargon, and clichés. Example: Last week’s barbecue was a huge success! NOT: Bruh, last week’s barbecue was so on fleek! I literally can’t even.
  • • Write positively.
  • • Focus your message, and create a hierarchy with information. Lead with the main point or the most important content.
  • • Use well-known words.
  • • Avoid run-on sentences.
  • • Avoid double negatives (Example: Didn’t say nothing.)
  • • Use specific examples.
  • • Feel free to use contractions.
  • • Preferably use the Oxford comma. Otherwise, use common sense.
  • • When in doubt, read your writing out loud.
Brand Imagery
  • The logo can appear on color, illustration, or photographic backgrounds, as long as the legibility and integrity of the logo are not diminished. However, when using the logo on a photographic background, only professional edits, fades, or blurs can be used behind the logo.
  • A clearance space of no less than the height of the banner on all sides (marked X) of the logo is required. The minimum size is 0.5 inches in height.
  • This logo may be used in a variety of dark backgrounds.
Color Palette
  • The CyberKnights primary palette consists of four colors: CyberKnights Red, CyberKnights Gray, Black, and White. Specific color values and codes are provided.
  • The colors indicated should be used in all team material whether physical or digital.
  • Avoid using any colors in this palette that are the same shade or nonetheless similar. Do not combine CyberKnights Red and CyberKnights Gray as a background and foreground, or vice versa.
  • CYBERKNIGHTS RED Pantone PMS 1805 C CMYK 5, 96, 80, 52 RGB 175, 39, 47 Hex#AF272F
  • CYBERKNIGHTS GRAY Pantone PMS 423 C CMYK 22, 14, 18, 45 RGB 137, 141, 141 Hex #898D8D
  • BLACK Pantone Process Black CMYK 0, 0, 0, 100 RGB 0, 0, 0 Hex#000000
  • WHITE CMYK 0, 0, 0, 0 RGB 255, 255, 255 Hex #FFFFFF
  • The CyberKnights secondary palette are available to supplement your material. Specific color values and codes are provided.
  • Gainsboro, Smoke, and Charcoal can be used to add texture and depth to text, backgrounds, and illustrations.
  • Avoid using any colors in this palette that are the same shade or nonetheless similar.
  • GOLD Pantone PMS 1235 C CMYK 0, 31, 98, 0 RGB 255, 184, 28 Hex #FFB81C
  • NAVY Pantone PMS 648 C CMYK 100, 71, 9, 56 RGB 0, 46, 93 Hex #002E5D
  • TANGERINE Pantone PMS 172 C CMYK 0, 73, 87, 0 RGB 250, 70, 22 Hex #FA4616
  • FOREST Pantone PMS 3435 C CMYK 93, 24, 85, 68 RGB 21, 71, 52 Hex #154734
  • TURQUOISE Pantone PMS 3275 C CMYK 90, 0, 52, 0 RGB 0, 179, 152 Hex #00B398
  • GAINSBORO Pantone PMS Cool Gray CMYK 4, 2, 4, 8 RGB 217,217,214 Hex#D9D9D6
  • SMOKE Pantone PMS 446 C CMYK 54, 27, 36, 82 RGB 63, 68, 68 Hex#3F4444
  • CHARCOAL Pantone PMS 532 C CMYK 88, 76, 30, 82 RGB 28, 31, 42 Hex #1C1F2A
Typography
  • Open Sans is our primary typeface because of its clean and modern look, and should be used in body text in all publications, documents, and our website.
  • Body text should have some spacing between lines, and should have space after a paragraph. Avoid using Open Sans smaller than 9pt.
  • When using a registered trademark (®) symbol, the symbol should be in superscript if possible.
  • Open Sans is available for free online to download and install. In the case that your computer cannot install Open Sans, substitute with Verdana, Helvetica Neue, or Arial.
  • Rubik is our secondary typeface, and should be used in headlines, subtitles, and headings in all publications, documents, and our website.
  • Use Rubik Light in a larger size for quotes and key statements.
  • Use Rubik Italic for subtitles and secondary headlines
  • Use Rubik Semibold or Bold for secondary titles and headings.
  • Use Rubik Extrabold in a larger size sparingly only as a key point or a statistic.
  • Avoid using Rubik smaller than 9pt.
  • Rubik is available for free online to download and install. In the case that your computer cannot install Rubik, substitute with Verdana, Helvetica Neue, or Arial.
  • Blade Runner is our logo typeface and is most recognizable to our team. Blade Runner may also be used as our team number on our robot.
  • Make sure to use Blade Runner’s lowercase glyphs as some uppercase glyphs are different and does not stay consistent to our brand. Use this typeface only in our logo and as our team number.
  • Blade Runner is available for free online to download and install.
  • Steamwreck has been designated as the typeface for the 2017 season because of its steampunk-like design. Steamwreck should be used in all our materials relating to the 2017 season, including the 2017 robot name.
  • Use Steamwreck Italic for the 2017 robot name.
  • If you are using Steamwreck Bold in any work, increase the tracking/kerning to at least 50.
  • Avoid using Steamwreck smaller than 16pt.
  • Steamwreck is available for free online to download and install.
Logo Usage
  • The standard logo is our team’s primary logo, and should be used in all promotional materials, publications, correspondence, and media.
  • The main version of the standard logo is the Black Banner version. When color or printing prohibits this, it may be used in all black or reversed to white.
  • The logo can appear on color, illustration, or photographic backgrounds, as long as the legibility and integrity of the logo are not diminished. However, when using the logo on a photographic background, only professional edits, fades, or blurs can be used behind the logo.
  • A clearance space of no less than the height of the banner on all sides (marked X) of the logo is required. The minimum size is 0.5 inches in height.
  • This logo may be used in a variety of dark backgrounds.
  • Minimum Height 0.5 inches
  • Logo Clearance
  • The standard logo should be reproduced exactly as it appears in the provided file. Consistent use of the logo is key to maintaining a cohesive and effective identity for the team. If the logo appears in a variety of altered or modified forms, it becomes less reliable as a symbol.
  • Do not change colors.
  • Do not crop.
  • Do not distort to fit space.
  • Do not separate elements.
  • Do not rotate or tilt.
  • Do not rearrange elements.
  • Do not reset type.
  • Do not tint or make transparent.
Tone And Messaging
  • In a nutshell, our voice is: • Professional • Friendly • Engaging • Straightforward Our team is modeled after a company, where we need to be professional as much as we can. This means be helpful and straightforward. However, this does not mean act snobby or overly authoritative. Being friendly means to have a casual twist in our writing—that we don’t have to be serious all the time. You can put a joke here and there, and have shorter, simpler sentences. This does not mean be silly or sloppy with sentences. There’s a balance between serious and fun. Especially in social media, being engaged is very important. Relate to the person, and understand what’s going on around us in FIRST and our team. Respond and make conversations, and empathize one another. Above all, it is important to consider the reader’s state of mind. Once you have an idea of their emotional state, you can adjust your tone accordingly.
  • When writing, be sure to: • Use active voice, and avoid passive voice Example: We’re committed to helping others through robotics. NOT: Helping others through robotics is our commitment. • Avoid slang, jargon, and clichés. Example: Last week’s barbecue was a huge success! NOT: Bruh, last week’s barbecue was so on fleek! I literally can’t even. • Write positively.
  • • Focus your message, and create a hierarchy with information. Lead with the main point or the most important content. • Use well-known words. • Avoid run-on sentences. • Avoid double negatives (Example: Didn’t say nothing.) • Use specific examples. • Feel free to use contractions. • Preferably use the Oxford comma. Otherwise, use common sense. • When in doubt, read your writing out loud.
  • Because of Special Olympics Unified Robotics, the way you mention their audience is very important. Mention a student with a disability as a student with special needs or a student with intellectual disabilities, and not a special needs student.
  • Captialize any team lead position whenever mentioned. “CEO” should be in all caps. Example: CEO, Engineering Team
  • Titles should be in title case, meaning all words are capitalized, except conjuctions, articles, and prepositions. Avoid mentioning our team as “The CyberKnights.” Example: CyberKnights Partners with First Ever East African Robotics Team
  • Mention the time periods as “AM” and “PM” with a space in between. Do not mention time as “o’clock.” Example: 10:00 AM.
  • Mention dates without st, rd, or th. Example: January 1, 2017
  • An alumnus is a male graduate, several are alumni. An alumna is a female graduate, several are alumnae. A mixed group is alumni.
  • Some social media platforms have a character limit; others don’t. But for the most part, keep our social media copy short. • Facebook: No limit, but usually aim for one or two short sentences. • Twitter: 140 characters or less, aim less for pictures or videos. • Instagram: No limit, but aim for one or two short sentences.
  • To write short, simplify your ideas and reduce the amount of information you’re sharing. However, don’t alter the spelling or punctuation of the words themselves. It’s fine to use the shorter version of some words, like “info” instead of “information.” Just don’t use numbers and letters in place of words, like “4” instead of “for” or “u” instead of “you”.
  • Also, feel free to add emoji wherever it is appropriate, and a few hashtags. Just don’t go #overboard #with #them… #seriously.
Visual Style
  • The standard logo is our team’s primary logo, and should be used in all promotional materials, publications, correspondence, and media.
  • The main version of the standard logo is the Black Banner version. When color or printing prohibits this, it may be used in all black or reversed to white.
  • The logo can appear on color, illustration, or photographic backgrounds, as long as the legibility and integrity of the logo are not diminished. However, when using the logo on a photographic background, only professional edits, fades, or blurs can be used behind the logo.
  • A clearance space of no less than the height of the banner on all sides (marked X) of the logo is required. The minimum size is 0.5 inches in height.
  • This logo may be used in a variety of dark backgrounds.
Layout And Composition
  • A clearance space of no less than the height of the banner on all sides (marked X) of the logo is required. The minimum size is 0.5 inches in height.
  • The logo can appear on color, illustration, or photographic backgrounds, as long as the legibility and integrity of the logo are not diminished. However, when using the logo on a photographic background, only professional edits, fades, or blurs can be used behind the logo.
  • This logo may be used in a variety of dark backgrounds.
Stationery Guidelines
  • It is important to have our team business card designs consistent to maintain a strong team identity to potential sponsors, other robotics teams, and the general public.
  • Student leaders and some mentors recieve business cards. Otherwise, members use the standard business card and can write their name on it if necessary.
  • The back of all business cards includes our team slogan as well as our affiliation with FIRST®. Mentor business cards are marked “MENTOR” on the front side below the logo.
  • STANDARD BUSINESS CARD Vertical line skewed at 15 degrees. Team 4911 CyberKnights Name and Position (Team Number and Name). questions@cyberknights4911.com Email Address King’s High School 19303 Fremont Ave. N, High School Address I ESE:ITIKITI&I!I Seattle, WA 98133 cyberknights4911.com Team Website Team Affiliations Front Background is CyberKnights Red. Team Slogan LEADERS FIRST ROBOTICS FIRST® Robotics Competition Logo COMPETITION Back Background is either Smoke, Charcoal, or Black.
  • STUDENT LEAD BUSINESS CARD MENTOR BUSINESS CARD Andrew LaPrade Mikel Thompson CEO, Business Team Head Coach alaprade@cyberknights4911.com mthompson@kingsschools.org King’s High School King’s High School 19303 Fremont Ave. N, 19303 Fremont Ave. N, Seattle, WA 98133 CrsEniiiGi+5 Seattle, WA 98133 I KE5ErTKNIU!I» cyberknights4911.com M E N T O R cyberknights4911.com Front Front
  • Letterheads are used in official team documents such as applications, forms, and contracts.
  • Slogan with Vertical Line Standard Logo • •.-• • TOMORROW’S King’s High School Robotics / Team Program Info EApERs Team 4911 CyberKnights FIRST® Robotics Competition and Contact Info I ESE;FIKITIUI! I I TODAY 4911 businessteam@gmail.com BE A MEMBER OF THE CYBERKNIGHTS Title in Rubik Light 2016-2017 Season Application Subtitle in Rubik Italic Welcome, this is your first step towards becoming a member of the CyberKnights! Here at Body text in Open Team 4911 we pride ourselves on being a top performing team. Our motto, “tomorrow’s Sans Regular leaders today,” summarizes the motives and goals we hope each student will gain out of their robotics experience. Members of the team will gain experience for their future careers while being involved in an enthusiastic and inviting environment. Okay, quick break; if you have read this far-congratulations! Now to prove that you have put in the effort to read this, draw your best version of a robot on the blank page in the back of this packet. Now back to business; the CyberKnights are a student-led team, meaning that the students take over the decisions and work to mentor new and inexperienced members. Furthermore, our group of professional adult mentors work with students to provide guidance and support in careers such as business, computer science, marketing, graphic
Email Signature Guidelines
  • These are recommended treatments for email signatures. Signatures should use either Calibri or Arial font. In your email, do not add colored or patterned backgrounds. Please do not insert quotes or artwork.
  • [First Name] [Last Name] | [Position] Team 4911 CyberKnights FIRST® Robotics Competition King’s High School, Seattle, WA http://cyberknights4911.com A FIRST® Washington Team
  • Example: Mikel Thompson | Head Coach Team 4911 CyberKnights FIRST® Robotics Competition King’s High School, Seattle, WA http://cyberknights4911.com A FIRST® Washington Team
  • [First Name] [Last Name] [Position] Team 4911 CyberKnights A FIRST® Washington Team
  • Example: Mikel Thompson Head Coach Team 4911 CyberKnights A FIRST® Washington Team
Powerpoint Guidelines
  • PowerPoint Presentations are best used during team-hosted workshops, presentations, or meetings. Please use the available PowerPoint template whenever possible. Approved typefaces are already embedded in the template.
  • However, Mac versions will not be able to open the template with the embedded typefaces. See the Typography section of the guide for alternative fonts.
  • Title should be in Rubik Light, all caps in centered alignment.
  • Subtitle should be in Open Sans Regular, title caps in centered alignment.
  • The CyberKnights standard logo and team affiliation should be clearly visible.
  • Title should be in Rubik Light, all caps in left alignment
  • Any subtitle should be in Open Sans Regular, title caps in left alignment.
  • Text should be inside a transparent black box.
  • Any background photos should be in black and white with some visible noise effect.
  • Main points and quotes should be in Rubik Light. Quotes should have quotation marks visible.
  • Speaker should be in Open Sans Italic, with a corresponding portrait if possible.
  • Portrait should be in a circular shape adjacent to the speaker name.
  • Title should be in Rubik Medium, all caps in left alignment. It should be in a dark box on the top.
  • Content should be in Open Sans Regular. It is recommended to use bullet lists in your content. Avoid simply adding chunks of text.
Apparel Guidelines
  • Our racing shirt is the most memorable part of our team’s uniform. The shirt represents our team and what we do. Therefore, the design of the shirt should be taken with care.
  • The male shirt is the Red Cyclone Racing Shirt available on USA Racing Apparel.
  • CyberKnights standard logo should be visible and placed on the chest pocket.
  • Special Olympics Unified Robotics patch on bottom of shirt. Patch includes team affiliation, the logo, and a very short description of the program.
  • Left sleeve should have the correct version of the vertical FIRST® logo.
  • Right sleeve should have the Knight logo, our team number, and FIRST® Washington affiliation.
  • Team number should be the largest element and is clearly visible. It should include the FIRST® Washington affiliation below.
  • School logo and name should be above team number.
  • Sponsors should be in a grid format in an order that does not create visual clutter in certain areas.
  • All sponsor logos should be in white.
  • Major sponsors should be larger and above normal sponsor grid.
  • The female shirt is the Red Finish Line Racing Shirt available on USA Racing Apparel. Just like the male racing shirt, the design should be taken with care.
  • CyberKnights standard logo should be visible and placed slightly above the chest in the red area.
  • Each season, the front graphic of our t-shirts change in accordance to the season’s theme. Our t-shirts are typically traded with other teams, and therefore must have our team’s identity visible on the shirt.
  • The seasonal graphic should be prominent and spans across the entire printing canvas. It is optional to include the CyberKnights text below the graphic.
  • Avoid using more than three additional colors (excluding black) in your graphic.
  • CyberKnights text should be in Blade Runner.
  • The CyberKnights standard logo should be the largest element and clearly visible. It should include the FIRST® Washington affiliation below.
  • School logo and name should be above standard logo.
  • A correct version of the horizontal FIRST® Robotics Competition logo should be placed on the left side of a dividing line.
  • The correct version season’s game logo should be placed on the right side of the dividing line.
  • Wearing the CyberKnights Racing Shirt is most appropriate at competition events, professional outreach events, team-to-team meetings, and presentations.
  • When wearing the Racing Shirt, the Knight Logo, team name, pins, and sponsors must be seen during the event. Therefore, please take off any coats or sweaters that covers up the shirt. It is also important to wear the current year’s shirt, as sponsor lists and designs may change. The shirt cannot be faded or otherwise modified from its original state.
  • You are required to wear a black undershirt, black pants/jeans, black socks, and black or red shoes/sneakers. Sneakers with white soles are accepted.
  • Wearing the CyberKnights T-shirt is appropriate at informal outreach events, competition load-in, practice or training outside of school, and post-competition activities, such as recreational activities or meals.
  • When wearing the T-shirt, the graphic, team name, and back design must be seen during the event. The T-shirt cannot be faded or otherwise modified from its original state.
  • It is not required but is suggested to wear black pants and shoes.
Slogan Usage
  • Our slogan, “Tomorrow’s Leaders Today” is used in horizontal and square banners, business cards, or any other media of communication. It is recommended to have the slogan in those materials. The slogan must be in a large size enough for readers to see far away.
  • If possible, use the color slogan in your material. When printing prohibits color, a monochromatic color scheme is available.
  • It is recommended to include the background colors mentioned. A simple text version of our slogan may be used sparingly if the background cannot be one of the mentioned colors.
  • -All text is Rubik Bold. r——CyberKnights Gray r——CyberKnights Red White TODAY— Background is either Smoke, Charcoal, or Black.
  • When using the slogan alongside the standard logo, add the slogan to the right of the logo with a vertical line between both elements. Be sure to follow the standard logo guidelines.
  • The text should be the same height as the logo, and the vertical line should be slightly taller. Do not use a hairthin line. The minimum thickness is 1pt. The text, depending on the background, should be either black or white.
Team Naming Conventions
  • Official Team Name: King’s High School Robotics
  • Team Nickname: CyberKnights
  • Team Number: 4911
  • Robotics Program: FIRST® Robotics Competition
  • In all written and verbal communication, Team 4911 should always be referred to as: • King’s High School Robotics • King’s High School Robotics Team 4911 • CyberKnights • Team 4911 • CyberKnights 4911 • Team 4911 CyberKnights
  • Team 4911 should not be referred as “The Knights,” “Knights,” “The CyberKnights” in titles or headlines, or any other alias stated above.
  • The team name and nickname cannot be changed without unanimous consent of the team coach, CyberKnights student leaders, and team mentors.
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