Dalenys

Official Websites

• https://dalenys.com
• https://payment.dalenys.com
• http://www.dalenys.com

Brand Guidelines

2021

Brand Summary

Mission

• To position payment as the beginning of a deeper, richer customer experience and connection, viewing payment as the start of a long journey with the customer [^1].

Core Values

• connection
• evolution
• quality
• recognition
• consistency

Target Audience

• Clients seeking enhanced payment experiences and connected service lines, likely within the Natixis Payments family and broader business sectors [^2].

Personality Traits

• warm
• affectionate
• professional
• recognizable
• human

Visual Identity Overview

• The visual identity centers on a stylized ‘D’ logo, a warm and vibrant yellow as the lead color, supported by white and silver backgrounds, with strict logo usage rules, clearspace, minimum sizes, and consistent typography. Imagery is warm, celebratory, and human, with guidelines for photography, graphic devices, and applications across various media [^3].

Categories

Brand Imagery

• Photograph: Always ensure there is sufficient contrast for the logo to stand out

Color Palette

• Our primary brand colour is a warm, vibrant and human yellow. This colour should lead all of our applications, supported by the background white and silver. All secondary and text colours cannot be used as flood backgrounds.
• Primary: Lead brand colour
• Background: Used for document backgrounds
• Dalenys’ yellow: PMS ‰„‰” C CMYK fi, fl, Łfi, fl RGB fi””, fiOEŁ, ŠŸ HEX #FFFŁ”Ÿ
• White: PMS — CMYK fl, fl, fl, fl RGB fi””, fi””, fi”” HEX #FFFFFF
• Silver: PMS Ÿ”fl C CMYK Ł, ‰, oe, fl RGB fi‰”, fi‰”, fi”fl HEX #EBEBFA
• Secondary: Used for charting, illustrations and infographics
• Coral: PMS ŁOEoeŸ C RGB fi””, oeoefi, „„ CMYK fl, Łfi, Łfl, fl HEX #FFŁflŸ‰
• Teal: PMS ‰fiŸ C CMYK Łfl, fl, ‰”, fl RGB HEX ””, fififl, fiflfl #‰ŁDCCŠ
• Light blue: PMS fi„fl” C CMYK ”oe, fl, fl, fl RGB HEX oeOEoe, fioeŠ, fi”” #ŠDDAFF
• Pink: PMS Ÿ„„ C RGB fi””, oe„Ÿ, fioeoe CMYK fl, fiŸ, Ÿ, fl HEX #FFCOED‰
• Orange: PMS oe”fl C CMYK fl, OEoe, ŁŠ, fl RGB HEX fi””, oe„„, ŠŠ #FFCŁ”Š
• Text: Used for text only
• Text navy: PMS fiŁ”Š C CMYK oeflfl, „”, ”, OE” RGB ‰fl, ‰fl, Šfl HEX #oeEoeE”fl

Logo Usage

• Our logo is made up of two key elements, the symbol and logotype. These two elements can be separated in application, creating a strong and recognisable stamp and mark of quality.
• Logo clearspace: Minimum space around the logo
• x = Height of logotype ‘D’
• Colour: Acceptable logo colour variants, text navy or white
• Photograph: Always ensure there is sufficient contrast for the logo to stand out
• Minimum recommended sizes: Based on the height of the full logo Print — 6.5mm Web — 40px
• Always carry out print and screen tests when reproducing the logo at sizes smaller than the minimum recommended.
• Always ensure you use the master logo artwork supplied and never edit the Dalenys logo in any way. This is to promote brand recognition and ensure consistency across all applications.
• Do not: Alter the proportions of the logo
• Do not: Edit the monogram or logotype lockup
• Do not: Change the logotype typeface
• Only colour the logo in white or navy
• Do not: Separately recolour the monogram
• Do not: Place the logo over two colours
• Do not: use the “By Natixis Payment” endorsement

Visual Style

• Our logo is made up of two key elements, the symbol and logotype. These two elements can be separated in application, creating a strong and recognisable stamp and mark of quality.
• Logo clearspace: Minimum space around the logo x = Height of logotype ‘D’
• Colour: Acceptable logo colour variants, text navy or white
• Photograph: Always ensure there is sufficient contrast for the logo to stand out
• Minimum recommended sizes: Based on the height of the full logo Print — 6.5mm Web — 40px
• Always carry out print and screen tests when reproducing the logo at sizes smaller than the minimum recommended.
• Always ensure you use the master logo artwork supplied and never edit the Dalenys logo in any way. This is to promote brand recognition and ensure consistency across all applications.
• Do not: Alter the proportions of the logo
• Do not: Edit the monogram or logotype lockup
• Do not: Change the logotype typeface
• Only colour the logo in white or navy
• Do not: Separately recolour the monogram
• Do not: Place the logo over two colours
• Do not: use the “By Natixis Payment” endorsement
• Our primary brand colour is a warm, vibrant and human yellow. This colour should lead all of our applications, supported by the background white and silver. All secondary and text colours cannot be used as flood backgrounds.
• Dalenys’ yellow: PMS ‰„‰” C CMYK fi, fl, Łfi, fl RGB fi””, fiOEŁ, ŠŸ HEX #FFFŁ”Ÿ
• White: PMS — CMYK fl, fl, fl, fl RGB fi””, fi””, fi”” HEX #FFFFFF
• Silver: PMS Ÿ”fl C CMYK Ł, ‰, oe, fl RGB fi‰”, fi‰”, fi”fl HEX #EBEBFA
• Coral: PMS ŁOEoeŸ C RGB fi””, oeoefi, „„ CMYK fl, Łfi, Łfl, fl HEX #FFŁflŸ‰
• Teal: PMS ‰fiŸ C CMYK Łfl, fl, ‰”, fl RGB HEX ””, fififl, fiflfl #‰ŁDCCŠ
• Light blue: PMS fi„fl” C CMYK ”oe, fl, fl, fl RGB HEX oeOEoe, fioeŠ, fi”” #ŠDDAFF
• Pink: PMS Ÿ„„ C RGB fi””, oe„Ÿ, fioeoe CMYK fl, fiŸ, Ÿ, fl HEX #FFCOED‰
• Orange: PMS oe”fl C CMYK fl, OEoe, ŁŠ, fl RGB HEX fi””, oe„„, ŠŠ #FFCŁ”Š
• Text navy: PMS fiŁ”Š C CMYK oeflfl, „”, ”, OE” RGB ‰fl, ‰fl, Šfl HEX #oeEoeE”fl

Layout And Composition

• Logo clearspace: Minimum space around the logo x = Height of logotype ‘D’
• Colour: Acceptable logo colour variants, text navy or white
• Photograph: Always ensure there is sufficient contrast for the logo to stand out
• Minimum recommended sizes: Based on the height of the full logo Print — 6.5mm Web — 40px
• Always carry out print and screen tests when reproducing the logo at sizes smaller than the minimum recommended.
• Always ensure you use the master logo artwork supplied and never edit the Dalenys logo in any way. This is to promote brand recognition and ensure consistency across all applications.
• Do not: Alter the proportions of the logo
• Do not: Edit the monogram or logotype lockup
• Do not: Change the logotype typeface
• Only colour the logo in white or navy
• Do not: Separately recolour the monogram
• Do not: Place the logo over two colours
• Do not: use the “By Natixis Payment” endorsement

Brand Positioning

• Payments is changing. What a customer can expect, what we can do for a client is getting richer and deeper.
• Payment experiences, customer experiences are what we are selling. We see the payment as the start of the connection as the start of a long journey with a customer.
• With connected offers from us and complimentary service lines available within our Natixis Payments family we are just getting started.
• For us payment really is just the start.
• Welcome to the Dalenys brand.

Additional Properties