Dallas Cowboys
American football team
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Guideline Year
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Headquarters Location
Foundation Date
Foundation Year Bucket
Tags
Official Websites
Brand Guidelines
2003
Brand Summary
Visual Identity Overview
- The Dallas Cowboys brand visual identity centers on a bold, geometric five-pointed star as the primary mark, rendered in navy blue with white borders. The logotype features large, uppercase, block-style letters in dark blue or light gray, emphasizing strength and clarity. Uniforms and helmets are strictly color-guided using specific PANTONE and process color codes for navy, silver, royal, and silver-green, ensuring consistent reproduction across all branded materials. The overall style is minimalistic, high-contrast, and focused on clean, symmetrical compositions, with no extraneous elements or decorations [^1].
Categories
Brand Imagery
- Primary Mark: The picture should feature a large, five-pointed star with a navy blue fill. The star should be outlined by two concentric borders; the inner border being white and the outer border also white, both of uniform thickness and sharply defined. The star’s points are symmetrically arranged, with each vertex extending outward and evenly spaced. The background of the image is plain white, providing high contrast to the dark star and its borders. The overall composition emphasizes the star’s shape, with no additional elements or decorations present, making it a simple yet bold graphic symbol.
- Primary Logotype: The image features the word ‘COWBOYS’ presented twice, with the top version in large, uppercase, dark blue letters that are bold and block-style, with slight rounded edges, occupying the upper third of the image. Each letter has a small downward-pointing arrow directly above it, indicating a connection or emphasis. The bottom version of ‘COWBOYS’ appears in large, uppercase, light gray, bold, block-style letters similar in font to the top, but slightly lighter in weight, positioned toward the lower part of the image. The background is plain white, with no additional elements, decorations, or textures. The overall composition emphasizes the word ‘COWBOYS’ in two contrasting color schemes, possibly for comparison or to denote different states or styles.
- Primary Mark: The image should feature a dark, likely black or very dark gray background. Near the top, aligned horizontally, there should be text reading ‘Primary Mark’ in white or light-colored font. In the center, a large, stylized star emblem representing the Dallas Cowboys should be displayed with precise geometric lines, with an outline that is white or light-colored and an interior filled with a dark blue, creating a bold contrast against the background. Slight variations in line thickness might be present within the star to add depth. Near the bottom of the image, also horizontally aligned, should be the text ‘Primary Logotype’ in white or similar high-contrast font. Below this text, two versions of the word ‘COWBOYS’ should be shown: one in white, with bold, uppercase letters styled in a blocky or western-themed font, and one in light gray or silver, also uppercase and bold, likely identical in font style but differing in color. The composition should be symmetrical, emphasizing the logo and text components clearly against the dark background, with no additional elements or clutter.
- UNIFORM AND HELMET COLOR GUIDE ONLY The colors shown on this page are not intended to match the PANTONE Color Standards. For reproduction, use either the NFL Process Colors or the actual PANTONE Colors listed below. For Cowboys Navy use PANTONE 289C. For Cowboys Silver use PANTONE 8001C metallic*. For Cowboys Royal# use PANTONE 280C. For Cowboys Silver-Greens use PANTONE 8280C. For Cowboys Silver (helmet only) use PANTONE 8240C. Use PANTONE Cool Grey 5C when metallic ink is not available. Use for numerals, lettering and stripes on white jersey only. Use for uniform pant worn with white jersey only. Process Color: For Cowboys Navy 100c / 65m / Oy / 60k. For Cowboys Silver G Oc / Om / Oy / 20k. For Cowboys Royal 100c / 65m / Oy / 20k. For Cowboys Silver-Green 20c /Om/ Sy/ 15k. For Cowboys Silver (helmet only) I 10c / Om / Oy / 20k. Textile Color: For Cowboys Navy use PANTONE 19-4028TC. For Cowboys Silver use PANTONE 14-5002TCl. For Cowboys Royal# use PANTONE 19-3950TC. For Cowboys Silver-Greens use PANTONE 15-4707TC. Use PANTONE 16-0000TC for facemask gray. Use for numerals, lettering and stripes on white jersey only. Use for uniform pant worn with white jersey only. The colors shown on this page are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to current editions of the PANTONE Color Publications. PANTONE@ is a registered trademark of Pantone, Inc.
Color Palette
- COLOR GUIDE ONLY
- UNIFORM AND HELMET COLOR GUIDE ONLY The colors shown on this page are not intended to match the PANTONE Color Standards. U’I For reproduction, use either the NFL Process Colors or the actual PANTONE Colors listed below. U’I : i Pa i : A 3 COWBOYS For use on blue jersey ONLY Solid Color For Cowboys Navy use PANTONE 289C For Cowboys Silver use PANTONE 8001C metallic* For Cowboys Royal# use PANTONE 280C For Cowboys Silver-Greens use PANTONE 8280C For Cowboys Silver (helmet only) use PANTONE 8240C t Use PANTONE Cool Grey 5C when metallic ink is not available tUse for numerals, lettering and stripes on white jersey only §Use for uniform pant worn with white jersey only Process Color For Cowboys Navy 100c / 65m / Oy / 60k For Cowboys Silver G Oc / Om / Oy / 20k a. For Cowboys Royal 100c / 65m / Oy / 20k For Cowboys Silver-Green 20c /Om/ Sy/ 15k N For Cowboys Silver (helmet only) I 10c / Om / Oy / 20k Z2 Textile Color ■ For Cowboys Navy use PANTONE 19-4028TC For Cowboys Silver use PANTONE 14-5002TCl For Cowboys Royal# use PANTONE 19-3950TC For Cowboys Silver-Greens use PANTONE 15-4707TC +Use PANTONE 16-0000TC for facemask gray Use for numerals, lettering and stripes on white jersey only §Use for uniform pant worn with white jersey only The colors shown on this page are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to current editions of the PANTONE Color Publications. PANTONE@ is a registered trademark of Pantone, Inc. MECHANICAL/ART For use as reproduction art. Keyline does not print.
Typography
- Primary Logotype COWBOYS
- Primary Logotype COWBOYS COWBOYS
Logo Usage
- The colors shown on this page are not intended to match the PANTONE Color Standards. For reproduction, use either the NFL Process Colors or the actual PANTONE Colors listed below.
- For Cowboys Navy use PANTONE 289C
- For Cowboys Silver use PANTONE 8001C metallic*
- For Cowboys Royal# use PANTONE 280C
- For Cowboys Silver-Greens use PANTONE 8280C
- For Cowboys Silver (helmet only) use PANTONE 8240C
- *Use PANTONE Cool Grey 5C when metallic ink is not available
- Process Color For Cowboys Navy 100c / 65m / Oy / 60k
- Process Color For Cowboys Silver G Oc / Om / Oy / 20k
- Process Color For Cowboys Royal 100c / 65m / Oy / 20k
- Process Color For Cowboys Silver-Green 20c /Om/ Sy/ 15k
- Process Color For Cowboys Silver (helmet only) I 10c / Om / Oy / 20k
- Textile Color For Cowboys Navy use PANTONE 19-4028TC
- Textile Color For Cowboys Silver use PANTONE 14-5002TC*l
- Textile Color For Cowboys Royal# use PANTONE 19-3950TC
- Textile Color For Cowboys Silver-Greens use PANTONE 15-4707TC
- +Use PANTONE 16-0000TC for facemask gray
- No reproduction may deviate in any manner whatsoever from specifications set forth herein.
- Reproduction is limited strictly to usages authorized by license from NFL Properties.
- All commercial applications of these materials are subject to written approval from NFL Properties’ Consumer Products Quality Control Department prior to marketing.
Visual Style
- COLOR GUIDE ONLY Primary Mark Primary Logotype
- Guide for Dark Background Primary Mark Primary Logotype
- UNIFORM AND HELMET COLOR GUIDE ONLY The colors shown on this page are not intended to match the PANTONE Color Standards. For reproduction, use either the NFL Process Colors or the actual PANTONE Colors listed below.
- Solid Color For Cowboys Navy use PANTONE 289C For Cowboys Silver use PANTONE 8001C metallic* For Cowboys Royal# use PANTONE 280C For Cowboys Silver-Greens use PANTONE 8280C For Cowboys Silver (helmet only) use PANTONE 8240C t *Use PANTONE Cool Grey 5C when metallic ink is not available tUse for numerals, lettering and stripes on white jersey only §Use for uniform pant worn with white jersey only
- Process Color For Cowboys Navy 100c / 65m / Oy / 60k For Cowboys Silver G Oc / Om / Oy / 20k a. For Cowboys Royal 100c / 65m / Oy / 20k For Cowboys Silver-Green 20c /Om/ Sy/ 15k N For Cowboys Silver (helmet only) I 10c / Om / Oy / 20k Z2
- Textile Color For Cowboys Navy use PANTONE 19-4028TC For Cowboys Silver use PANTONE 14-5002TC*l For Cowboys Royal# use PANTONE 19-3950TC For Cowboys Silver-Greens use PANTONE 15-4707TC +Use PANTONE 16-0000TC for facemask gray Use for numerals, lettering and stripes on white jersey only §Use for uniform pant worn with white jersey only
- The colors shown on this page are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to current editions of the PANTONE Color Publications. PANTONE@ is a registered trademark of Pantone, Inc.
- MECHANICAL/ART For use as reproduction art. Keyline does not print.
Additional Properties
| Property | Value |
|---|---|
| Wikidata Link | Open Wikidata |
| Property | Value |
|---|---|
| Headquarters Location | Frisco |
| Foundation Date | 1960 |
| Home Venue | AT&T Stadium (from 2009) |
| Country | United States |
| Part Of | NFC East |
| Topic’S Main Category | Category:Dallas Cowboys |
| Freebase Id | /m/02896 |
| Member Of | National Football League |
| Musicbrainz Artist Id | 54baf951-5008-443b-b692-8e66ccedd64d |
| Discogs Artist Id | 1334065 |
| Sport | American football |
| Inception | 1960 |
| New York Times Topic Id | organization/dallas-cowboys |
| X (Twitter) Username | DallasCowboys (as of 2020-04-25, from 2007-09-11), dallascowboys |
| Google+ Id | +DallasCowboys |
| Facebook Username | DallasCowboys |
| Quora Topic Id | Dallas-Cowboys |
| Encyclopædia Britannica Online Id | topic/Dallas-Cowboys |
| History Of Topic | history of the Dallas Cowboys |
| Headquarters Location | Frisco |
| League Or Competition | National Football League |
| Owned By | Jerry Jones |
| Category For Members Of A Team | Category:Dallas Cowboys players |
| Owner Of | The Ford Center at The Star |
| Youtube Channel Id | UCC0BPKJxAyxjQoRTYbpW0FQ (as of 2020-12-12, from 2015-06-17) |
| Library Of Congress Authority Id | n50039118 |
| Instagram Username | dallascowboys |
| Viaf Cluster Id | 130152375 |
| Mascot | Rowdy |
| Topic Has Template | Template:Dallas Cowboys, |
| Social Media Followers | 3,963,205 (as of 2021-01-06), 3,936,965 (as of 2020-04-25), 222,000 (as of 2021-07-03), 4,159,020 (as of 2022-03-02), 277,000 (as of 2022-03-17) (+5 more) |
| Sportslogos.Net Team Id | 165 |
| X Topic Id | 689566298049683458 |
| National Library Of Israel J9U Id | 987007335183505171 |
| Copyright Status | public domain |
| Flashscore Team Id | dallas-cowboys/S8sFw8iL |
| Head Coach | Mike McCarthy (from 2020, until 2024), Brian Schottenheimer (from 2025) |
| Subreddit | Dallas_Cowboys, cowboys |
| Yale Lux Id | group/6a6c471c-323d-4471-b8bb-c8abd502e86e |