Dammam Airports Company

📋 1 Guidelines

🔗 Connections

Sector

Aerospace Public transportation

Region

Saudi arabia

Guideline Year

2018

Language

English

Tags

Aeronautic

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To continually invest in inspiring aviation innovations and strengthen partnerships to deliver a progressive range of airport management, operational, and advisory services [^1].
Core Values
  • Inspiring
  • Progressive
  • Agile
  • Dynamic [^2]
Target Audience
  • Airlines, passengers, and business partners seeking high-quality service and value in the airport industry [^3].
Personality Traits
  • Modern
  • Professional
  • Innovative
  • Friendly
  • Determined [^4]
Visual Identity Overview
  • The brand emphasizes a distinctly purple color palette, modern and abstract logo elements, clean typography, and dynamic, professional imagery. Visuals are consistent, engaging, and convey trust, innovation, and connectivity [^5][^4].

Categories

Brand Imagery
  • Our photography conveys the professional, rigourous and insightful perspective we hold on the aviation industry. We use crisp, dynamic photography shot at considered and interesting angles. Desaturated tones with an emphasis on purple help to create a uniformed and ownable style.
  • All images used within this document are for illustrative, internal purposes only, they are not owned by DACO and should never be published.
Color Palette
  • Purple is a colour strongly associated with trust. We are a distinctly purple brand and use our core colours across leading communications to make our brand instantly recognisable.
  • For consistency in printed materials when Pantone (PMS) colours are not used, always, use the colour specifications given here rather than any standard breakdowns. ‘C’ stands for ‘cyan , ‘M’ for ‘magenta’, ‘Y’ for ‘yellow’, and ‘K’ for ‘black. Wherever possible, conduct print-testing and proofing prior to production.
  • For website and digital production, use the RGB breakdowns given, where ‘R’ stands for ‘red’, ‘G’ for ‘green’, and ‘B’ for ‘blue’. For consistency in colours on screen please use the colour specifications given here rather than any other breakdowns.
  • Primary colour palette Pantone 267 C Pantone 2104 C Pantone 2765 C Pantone Cool Gray 11 C Pantone Black C C75M98Y2KO C 84 M98 Y 14 K 14 C 100 M 100 Y25 K 42 COMOYOK85 C30 M30 Y30 K100 R 102 G 49 B 143 R75 G42 B117 R28 G21 B80 R77 G77 B77 R 000 G 000 B 000 HEX 66318F HEX 4B2A75 HEX 1C1550 HEX 4D4D4D HEX 000000
  • Our gradient Location 60% Angle: 30° Pantone 267 C Pantone 2765 C C75M98Y2KO C 100 M 100 Y25 K 42 R 102 G 49 B 143 R28 G21 B80 HEX 66318F HEX 1C1550
  • Colours represented throughout this guideline are not meant to precisely match actual Pantone® colour standards. For proper reference, refer to the current Pantone® Colour Formula guide. Pantone® is the property of Pantone, Inc.
  • An expanded palette of secondary, supporting colours, are available for use across lower level communications to provide visual differentiation. For example these may be used across charts and diagrams. 60%, 40% and 20% tints of these colours may also be applied.
  • Secondary colour palette Pantone 3278 C C 98 M 2 Y 66 K 0 R 0 G 152 B 119 HEX 009877 Pantone 215 C C 22 M 99 Y 36 K 14 R 176 G 22 B 87 HEX b01657 Pantone 299 C C 80 M 15 Y 0 K 0 R 0 G 161 B 223 HEX 00a1df Pantone 2024 C C 0 M 61 Y 68 K 0 R 253 G 110 B 57 HEX fd6e39
Typography
  • FS Albert is a charismatic type: a warm, friendly sans serif face with a big personality. Open, strong and amenable, and available in a wide range of weights and styles, FS Albert suits almost every task you put it to. When working on-screen, e.g. PowerPoint and Internet, use Arial.
  • Our headline font is FS Albert Light set in sentence case. This has a bold, professional clarity which reflects our determined nature. You can purchase this font at: www.fontsmith.com/fonts/fs-albert
  • Our body copy font is FS Albert Light set in sentence case. This has a bold, professional clarity which reflects our determined nature. You can purchase this font at: www.fontsmith.com/fonts/fs-albert
Logo Usage
  • Using the® Symbol The® symbol is placed on the right-hand side of our trade marked DACO logo, in a smaller type size than the mark itself, and in a raised (superscript) position. Always ensure this is visible and proportionally correct on each DACO communication.
  • There is more than one version of artwork for our logo. It is essential the correct artwork is used in the appropriate situation as explained in the following pages.
  • We also have a single colour black logo, for where colour use is limited. Never draw your own version of the logo or use it in a colour that has not been specified.
  • We have to stick to these rules to ensure we always appear consistent across all our communications. Always use master artwork supplied.
  • To ensure maximum legibility and maintain the stature of our logo it is important to adhere to a minimum size and exclusion zone, an area of clear space around the logo in which no other graphic element should enter.
  • Our Minimum size is 25mm in width, our exclusion zone scales proportionally to the height of our symbol in the descriptor lock-up. Wherever possible we use our primary logo in full colour. A single colour and white out version are also available for use in small scale or for low cost print jobs.
  • DACO roloJl Uljlb.o a6µw DammamAirportsCompany 27mm
  • A logo lockup without the descriptor is available for use across collateral. This is particularly useful when using the logo across merchandise and at small sizes.
  • Our symbol can also be used as a standalone graphic especially on Social Media icons and apps.
  • Shorthand logo Primary symbol Secondary symbol (single-colour version) Minimum size DACO 20mm
  • We encourage you to become familiar with the correct use of the DACO logo. Please note that the logo has been carefully crafted and master artwork should always be used.
  • Don’t adjust the gradient within the logo
  • Don’t recolour the logo
  • Don’t stretch or squeeze the logo
  • Don’t place the logo in type
  • Don’t adjust the master lock-up order
  • Don’t use the logo on complicated imagery
  • Don’t use a gradient over another gradient
  • Don’t resize any of the elements
  • Don’t separate the logo in any circumstances
Visual Style
  • Our core elements, used in a consistent way, create powerful and engaging communications. The following pages take you through each of these elements in turn, with guidance for their use and how they work in application.
  • There is more than one version of artwork for our logo. It is essential the correct artwork is used in the appropriate situation as explained in the following pages.
  • We also have a single colour black logo, for where colour use is limited. Never draw your own version of the logo or use it in a colour that has not been specified.
  • We have to stick to these rules to ensure we always appear consistent across all our communications. Always use master artwork supplied.
  • To ensure maximum legibility and maintain the stature of our logo it is important to adhere to a minimum size and exclusion zone, an area of clear space around the logo in which no other graphic element should enter.
  • Our Minimum size is 25mm in width, our exclusion zone scales proportionally to the height of our symbol in the descriptor lock-up. Wherever possible we use our primary logo in full colour. A single colour and white out version are also available for use in small scale or for low cost print jobs.
  • A logo lockup without the descriptor is available for use across collateral. This is particularly useful when using the logo across merchandise and at small sizes.
  • Our symbol can also be used as a standalone graphic especially on Social Media icons and apps.
  • Minimum size DACO 20mm
  • Please note that the logo has been carefully crafted and master artwork should always be used.
  • Don’t adjust the gradient within the logo
  • Don’t recolour the logo
  • Don’t stretch or squeeze the logo
  • Don’t place the logo in type
  • Don’t adjust the master lock-up order
  • Don’t use the logo on complicated imagery
  • Don’t use a gradient over another gradient
  • Don’t resize any of the elements
  • Don’t separate the logo in any circumstances
  • Purple is a colour strongly associated with trust. We are a distinctly purple brand and use our core colours across leading communications to make our brand instantly recognisable.
  • For consistency in printed materials when Pantone (PMS) colours are not used, always, use the colour specifications given here rather than any standard breakdowns. ‘C’ stands for ‘cyan , ‘M’ for ‘magenta’, ‘Y’ for ‘yellow’, and ‘K’ for ‘black. Wherever possible, conduct print-testing and proofing prior to production.
  • For website and digital production, use the RGB breakdowns given, where ‘R’ stands for ‘red’, ‘G’ for ‘green’, and ‘B’ for ‘blue’. For consistency in colours on screen please use the colour specifications given here rather than any other breakdowns.
  • Primary colour palette Pantone 267 C Pantone 2104 C Pantone 2765 C Pantone Cool Gray 11 C Pantone Black C C75M98Y2KO C 84 M98 Y 14 K 14 C 100 M 100 Y25 K 42 COMOYOK85 C30 M30 Y30 K100 R 102 G 49 B 143 R75 G42 B117 R28 G21 B80 R77 G77 B77 R 000 G 000 B 000 HEX 66318F HEX 4B2A75 HEX 1C1550 HEX 4D4D4D HEX 000000
  • Our gradient Location 60% Angle: 30° Pantone 267 C Pantone 2765 C C75M98Y2KO C 100 M 100 Y25 K 42 R 102 G 49 B 143 R28 G21 B80 HEX 66318F HEX 1C1550
  • An expanded palette of secondary, supporting colours, are available for use across lower level communications to provide visual differentiation. For example these may be used across charts and diagrams. 60%, 40% and 20% tints of these colours may also be applied.
  • Secondary colour palette Pantone 3278 C C 98 M 2 Y 66 K 0 R 0 G 152 B 119 HEX 009877 Pantone 215 C C 22 M 99 Y 36 K 14 R 176 G 22 B 87 HEX b01657 Pantone 299 C C 80 M 15 Y 0 K 0 R 0 G 161 B 223 HEX 00a1df Pantone 2024 C C 0 M 61 Y 68 K 0 R 253 G 110 B 57 HEX fd6e39
  • Colours represented throughout this guideline are not meant to precisely match actual Pantone® colour standards. For proper reference, refer to the current Pantone® Colour Formula guide. Pantone® is the property of Pantone, Inc.
Iconography
  • Icons are a useful communication medium, they can quickly convey a concept, function or product. Using simple line work and using the DACO colours creates an ownable style of icon as demonstrated here. These can be used online, within the airport environments and used on information screens.
Layout And Composition
  • To ensure maximum legibility and maintain the stature of our logo it is important to adhere to a minimum size and exclusion zone, an area of clear space around the logo in which no other graphic element should enter.
  • Our Minimum size is 25mm in width, our exclusion zone scales proportionally to the height of our symbol in the descriptor lock-up. Wherever possible we use our primary logo in full colour. A single colour and white out version are also available for use in small scale or for low cost print jobs.
  • A logo lockup without the descriptor is available for use across collateral. This is particularly useful when using the logo across merchandise and at small sizes.
  • Our symbol can also be used as a standalone graphic especially on Social Media icons and apps.
  • Minimum size DACO 20mm
  • We encourage you to become familiar with the correct use of the DACO logo. Please note that the logo has been carefully crafted and master artwork should always be used.
  • Don’t adjust the gradient within the logo
  • Don’t recolour the logo
  • Don’t stretch or squeeze the logo
  • Don’t place the logo in type
  • Don’t adjust the master lock-up order
  • Don’t use the logo on complicated imagery
  • Don’t use a gradient over another gradient
  • Don’t resize any of the elements
  • Don’t separate the logo in any circumstances
Charts Graphs And Diagrams
  • To ensure consistency in DACO literature. a recommended style has been developed for bar graphs. charts and diagrams. This demonstrates how the DACO orange and blues work together and are integrated into our graphic style.
  • Please follow these examples when visualizing data online or in printed material. These have been designed to be visually striking, and to illustrate important data in an easy-to-digest format
  • An expanded palette of secondary, supporting colours, are available for use across lower level communications to provide visual differentiation. For example these may be used across charts and diagrams. 60%, 40% and 20% tints of these colours may also be applied.
Holding Device
  • Our holding device plays an important role in the look and feel of our literature system, social media and advertising. It is important to use it consistently and correctly at all times. This will support us to create communications that are instantly recognisable. It is essential the correct artwork is used in the appropriate situation and is always scaled maintaining proportions.
Stationery
  • Business Cards Design - The image depicts two business cards, one placed above the other, against a plain, neutral background. The top card, which is partially visible, has a purple background with a stylized, abstract letter or symbol in a darker shade of purple, and includes icons for social media or communication platforms along with the handle ‘@DACOKSA’. The bottom card, facing upward, is predominantly white and features the bold, modern logo ‘DACO’ in black and purple, with additional Arabic text beneath it. Below the logo, the card displays the name ‘Alyah Aimustut’, the role ‘Marketing Consultant’, and detailed contact information including a physical address in Saudi Arabia, telephone and fax numbers, email address ‘contact@dacco.com’, with the country and city specified. The layout of both cards is clean and professional, with clear typography and a contemporary design aesthetic, emphasizing the company’s branding and contact details.
  • Holding a Formal Document - The image should depict a human hand with a light skin tone, holding a single sheet of white paper at the top corner with a gentle grip using the fingertips. The background should be plain and light gray, providing a neutral backdrop. The paper, slightly curved with a subtle shadow indicating a gentle bend, bears a formal letterhead at the top left, featuring a logo with the text ‘DACO’ in bold, accompanied by a stylized icon. Below the letterhead, the document contains a structured layout with sections of typed black text, including an introductory paragraph, body content, and a closing statement. Towards the bottom, there is a signature line with a handwritten signature above it, and at the very foot of the page, small text is visible, possibly indicating contact details or disclaimers. The perspective is slightly angled, emphasizing the top corner being held, and the overall mood suggests professionalism and clarity.
  • Airport Identification Badges - The image should feature two identification badge cards suspended from purple and black lanyards with metal clips. The first badge on the left displays a photo of a person with a blurred face, wearing a pink and white head covering, along with text fields underneath indicating a name ‘Name Surname’, a business title ‘Business Title’, and an issue number ‘Issue no. 52614358’. The badge has a white background with a purple section at the bottom containing the DACO logo in white. The second badge on the right features a dark purple background with a prominent white stylized Arabic or Hebrew letter or symbol in the center, accompanied by text in a language using a non-Latin script, below which is the name ‘Dammam Airport Company’. Both badges are attached to the lanyards through silver metal clips, and the lanyards themselves are purple with black sections, with the overall arrangement on a plain, light-colored background.
External Signage
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