Davenport University
private university in Michigan, US
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Brand Guidelines
2023
Brand Summary
Mission
- Davenport University aspires to be renowned as a quality institution of higher education that understands the market better than any other institution, preparing graduates to exceed employer expectations, transform communities, and change lives by believing that every person can achieve their dream [^1].
Core Values
- Serving with quality
- Trustworthiness
- Accountability
- Innovation and creativity
- Respect and inclusion
Target Audience
- Prospective and current students seeking a career-centered curriculum, real-world experience, and flexible, future-focused education, as well as employers looking for graduates who are prepared to exceed expectations [^2].
Personality Traits
- Accessible
- Plainspoken
- Optimistic
- Helpful
- Knowledgeable
- Expert but not know-it-all
Visual Identity Overview
- The visual identity is defined by bold, professional logos, a color palette of red, black, and gray, clear and modern typography, and imagery that is bright, inspirational, and photojournalistic. The style emphasizes clarity, minimalism, and a strong sense of motion and energy [^3].
Categories
Brand Voice
- In the Davenport University style guide, we provide a reference point for the writing standards that help produce a consistent, branded voice across all channels. This guide is intended to clarify any style choices of the Davenport brand that might contradict the recommendations of popular dictionaries or style guides.
- Our guidelines are based on Associated Press (AP) style, so if you cannot find an answer to your question in this guide, please consult the AP Stylebook. Some styles may be broken on a case-by-case basis and only when the design or user experience would be improved by the change. Contact ducomm@davenport.edu for any writing style questions.
- Davenport University strives to produce fresh, relevant and instructive content. Here are a few notes on voice and tone that will assist you in your writing. Use your best judgement when applying this advice.
- Address the audience as you
- Write in the first person; use I or we
- Refer to an outside company as a singular entity; use it not they
- Answer the question, “Now what?” – always provide a next step
- Avoid heavy, overwhelming paragraphs. Break them into short chunks that are easy to scan and provide frequent breaks with concise headings and subheadings that summarize content. Quick takeaways and short bullet points can help readers scan too.
- Starting a sentence with a coordinating conjunction, such as And or But, is okay in moderation.
- Unless writing a formal document, we prefer to take a more conversational, less formal tone; feel free to use contractions such as it’s, you’re, they’re and she’s.
- In general, use a friendly and conversational tone.
- Accessible, plainspoken and optimistic
- Helpful and knowledgeable, not salesy or pushy
- Expert, but not know-it-all; free of jargon
Brand Imagery
- Images are an important part of our design, and the right visuals can take our marketing pieces from ordinary to outstanding. While it takes time and resources to find appropriate, high-quality photos to support our content, the results speak for themselves
- Selecting good photography can be boiled down to three simple areas that should always be kept in mind: 1. Light 2. Color 3. Composition
- Our images should feel bright and inspirational, using natural light whenever possible. Avoid images that appear dark or use an abundance of artificial lighting.
- The color and tone of a photograph can have a major impact on the look and feel. Images that are too warm can appear to be dated, while too cool can feel cold or overprocessed.
- Always try to find images that have natural feeling color. Outdoor photos will always feel a little warmer, and indoor, or classroom photos will always feel a little cooler.
- Images should be captured in a photojournalistic style, free of clutter with a clear and narrow focus. A shallow depth of field is encouraged to add interest and direct the viewers focus.
- Avoid images with a complex background, that are over-complicated, or cluttered.
- When using images of campus, we should always use images that represent the latest and greatest in Davenport University facilities. This is particularly important for interior images.
- Light and color are very important for exterior images and should be reflective of the seasons, while still appearing bright, expansive, and awe inspiring.
- People are a large part of our photography story, and we should always aim to use images that feel spontaneous, while still capturing real interactions, genuine expressions, and natural smiles.
- For instances when staged or portrait photography is necessary, images should still follow the same guidelines and never appear fake or forced.
- A shallow depth of field focused on the subject is also important to our images of people.
- Sometimes the smallest details can have the biggest impact. For this reason, it’s important to pay special attention to ALL of the details within a photograph.
- In addition to everything that has already been mentioned, we should always keep an eye on what subjects are wearing or holding. Avoid any recognizable logos, including those of other universities or prominent business'.
- Stock photography is not only acceptable, but often times encouraged.
- The images should still fit within all of our other brand guidelines and should not obviously be recognized as a stock image.
- Do not use images that appear dark or underexposed.
- Do not use images without a clear point of focus.
- Do not use images that appear staged or unnatural.
- Do not use images that are not colored correctly.
- Do not use images with other university or brand logos.
- Do not use images with a complex or cluttered background.
- Do not use stock images that appear too “stocky”.
Color Palette
- Red PMS 485 CMYK 0 95 100 0 RGB 238 49 36 HEX ee3124
- Black PMS Black CMYK 67 64 67 67 RGB 45 42 38 HEX 2d2a26
- Dark gray PMS Cool Gray 11 CMYK 66 57 51 29 RGB 84 86 91 HEX 54565b
- Light gray PMS Cool Gray 3 CMYK 21 17 17 0 RGB 200 199 199 HEX C8C7C7
- The Davenport University color bars are a thing of the past and should no longer be used in any capacity.
Typography
- Core Sans C 65 Bold Core Sans C 45 Regular Core Sans C 35 Light
- Alternate Typeface Arial
- The font Davenport Steelfish is no longer in use by the University.
- If you see it, please let Marketing and Communications know so that we can get it replaced with the current typeface.
- We should not create anything new with the typeface, but you are encouraged to use any remaining pieces that incorporate the typeface.
- Headlines should be written in sentence case, not title case.
- Headlines will generally be black.
- Headlines will generally be bold.
- Allow adequate space between headlines, sub-headlines, and paragraphs.
- Subhead-lines can be red or black.
- Only use punctuation when absolutely necessary (i.e. complete sentences)
- Headlines should always be larger than subhead-lines
- Bullets should be circles or dots.
- Text should be evenly spaced from the bullet..
- Bullets should be the same color as the text.
- When using the Core Sans C typeface, it’s always a good idea to slightly increase the letter spacing if possible. This helps with the legibility of the otherwise fairly condensed typeface.
- The letter spacing is the space between ALL letters in a body of text. “Kerning”, on the other hand, is the space between individual pairs of letters, and can vary throughout the body of text.
- Line-spacing is the space between each line in a body of text and should always be increased slightly from the default setting.
- This is particularly important to increase the legibility of body text.
- Use large, bold headlines for high visibility and to grab attention
- Establish a clear hierarchy using type size, weight, and color, to help the audience easily understand the content
- Use adequate spacing between headlines, subheads, and paragraphs
- Use a generous amount of white space to increase clarity and readability
- Only use approved typefaces
- Do not justify text
- Do not use all caps or title case for headlines
- Do not add drop shadows or special effect
- Do not overuse punctuation in headlines
Logo Usage
- Providing an adequate amount of clear space around all of our logos will ensure maximum visibility and impact. Placing the logo too close to edges, text boxes, or images can make the design look cluttered and unprofessional.
- Please do not skew, rotate or stretch any Davenport University logos. Do not change colors, add effects or outlines, change the typeface, or add any additional elements.
- Pounce has a very distinct look, including an ominous shadow on the right side of his face. It’s important that the shadow always remain on the right side of his face, regardless of the color variation.
- In the full color version of the logo, the shadow will always appear in black on the right side of Pounce’s face, or for the viewer, on the left.
- For single color logos on darker tones (i.e. black, red, etc.), the shadow will be transparent or the same color as the background.
- When the logo appears on a white or light colored background, the opposite of the face will be transparent or the same color as the background, and the shadow will be the color of the logo.
- For instances when a logo or identity is necessary, please contact the marketing and communications office to have a logo lock-up made.
Tone And Messaging
- In the Davenport University style guide, we provide a reference point for the writing standards that help produce a consistent, branded voice across all channels. This guide is intended to clarify any style choices of the Davenport brand that might contradict the recommendations of popular dictionaries or style guides.
- Our guidelines are based on Associated Press (AP) style, so if you cannot find an answer to your question in this guide, please consult the AP Stylebook. Some styles may be broken on a case-by-case basis and only when the design or user experience would be improved by the change. Contact ducomm@davenport.edu for any writing style questions.
- Davenport University strives to produce fresh, relevant and instructive content. Here are a few notes on voice and tone that will assist you in your writing. Use your best judgement when applying this advice.
- Address the audience as you
- Write in the first person; use I or we
- Refer to an outside company as a singular entity; use it not they
- Answer the question, “Now what?” – always provide a next step
- Avoid heavy, overwhelming paragraphs. Break them into short chunks that are easy to scan and provide frequent breaks with concise headings and subheadings that summarize content. Quick takeaways and short bullet points can help readers scan too.
- Starting a sentence with a coordinating conjunction, such as And or But, is okay in moderation.
- Unless writing a formal document, we prefer to take a more conversational, less formal tone; feel free to use contractions such as it’s, you’re, they’re and she’s.
- In general, use a friendly and conversational tone.
- Accessible, plainspoken and optimistic
- Helpful and knowledgeable, not salesy or pushy
- Expert, but not know-it-all; free of jargon
Brand Values
- Davenport aspires to be renowned as a quality institution of higher education that understands the market better than any other institution. We strive to apply that understanding to our programs and teaching, preparing Davenport and its graduates to exceed employer expectations, transform communities, and change lives by believing that every person can achieve his or her dream.
Serving with quality • Understand our students • Nurture capable and energetic students • Help students start, stay, and succeed • Provide GREAT service • Commitment to continuous quality improvement
Trustworthiness • Communicate openly and honestly • Demonstrate loyalty • Maintain confidentiality • Teamwork • Explain “why” and ask “why”
Accountability • Ask, “What else can I do?” • Solicit and provide feedback • Follow University policies and procedures • Perform to the Vision and strategic plan
Innovation and creativity • Share thoughts and new ideas • Actively engage and participate • Constructively challenge status quo • Think outside the box
Respect and inclusion • Understand and value individual and cultural differences • Promote equitable treatment and inclusive behavior • Leverage diverse perspectives • Celebrate success • Inspire and motivate
- Transforming students lives by helping them to achieve their highest potential in their future focused career.
- Flexible / agile
- Future focused and innovative
- Best student experience
- Quality education
- • Evening classes • 7-week courses • More outside classes transfer towards a DU degree • Pace of curriculum changes to meet market demand • Number of locations in Michigan
- • Partnerships with employers who are looking for graduates • Employers prefer Davenport University grads • Urban education • Employment guarantee • Constant reassessment of programs to meet market needs • Facilities that match real work environments
- • Private rooms • 95% student satisfaction rate • Small class size • Number of college sports • New facilities • Tech-ready residence halls • Ono-on-one advising • Campus life
- • Not for profit • 151 year history • 91% employment after graduation • Professors have real-world experience • 3rd lowest private University tuition in Michigan
Visual Style
- The Davenport University Brand is a system that includes our logos, colors, fonts, imagery, our voice and touchpoints. This guide outlines the proper use of all parts.
- The Davenport brand
- Minimalist Black Background - The image should feature a plain, solid black background with no additional objects, textures, or visual elements, creating a minimalistic and uniform appearance across the entire scene.
- Geometric Design on Dark Background - The image should depict a simple geometric design consisting of intersecting lines and geometric shapes such as circles, squares, and triangles. The background is plain and dark, highlighting the lighter-colored lines that form the shapes. Symmetry and balance should be apparent, with shapes arranged in a harmonious pattern radiating from the center or arranged evenly across the frame. The lines are sharp and clean, emphasizing clarity and precision in the design. There should be no additional textures or elements that distract from the geometric theme, and the overall composition should evoke a sense of order and mathematical elegance.
- Red PMS 485 CMYK 0 95 100 0 RGB 238 49 36 HEX ee3124
- Black PMS Black CMYK 67 64 67 67 RGB 45 42 38 HEX 2d2a26
- Dark gray PMS Cool Gray 11 CMYK 66 57 51 29 RGB 84 86 91 HEX 54565b
- Light gray PMS Cool Gray 3 CMYK 21 17 17 0 RGB 200 199 199 HEX C8C7C7
- The Davenport University color bars are a thing of the past and should no longer be used in any capacity.
- Please do not skew, rotate or stretch any Davenport University logos. Do not change colors, add effects or outlines, change the typeface, or add any additional elements.
- Providing an adequate amount of clear space around all of our logos will ensure maximum visibility and impact. Placing the logo too close to edges, text boxes, or images can make the design look cluttered and unprofessional.
- Pounce has a very distinct look, including an ominous shadow on the right side of his face. It’s important that the shadow always remain on the right side of his face, regardless of the color variation.
- In the full color version of the logo, the shadow will always appear in black on the right side of Pounce’s face, or for the viewer, on the left.
- For single color logos on darker tones (i.e. black, red, etc.), the shadow will be transparent or the same color as the background.
- When the logo appears on a white or light colored background, the opposite of the face will be transparent or the same color as the background, and the shadow will be the color of the logo.
- Headlines should be written in sentence case, not title case.
- Headlines will generally be black.
- Headlines will generally be bold.
- Allow adequate space between headlines, sub-headlines, and paragraphs.
- Subhead-lines can be red or black.
- Only use punctuation when absolutely necessary (i.e. complete sentences)
- Headlines should always be larger than subhead-lines
- Bullets should be circles or dots.
- Text should be evenly spaced from the bullet..
- Bullets should be the same color as the text.
- When using the Core Sans C typeface, it’s always a good idea to slightly increase the letter spacing if possible. This helps with the legibility of the otherwise fairly condensed typeface.
- The line-spacing is the space between each line in a body of text and should always be increased slightly from the default setting.
- This is particularly important to increase the legibility of body text.
- Use large, bold headlines for high visibility and to grab attention
- Establish a clear hierarchy using type size, weight, and color, to help the audience easily understand the content
- Use adequate spacing between headlines, subheads, and paragraphs
- Use a generous amount of white space to increase clarity and readability
- Always use plenty of contrast
- Only use approved typefaces
- Do not justify text
- Do not use all caps or title case for headlines
- Do not add drop shadows or special effect
- Do not overuse punctuation in headlines
- Images are an important part of our design, and the right visuals can take our marketing pieces from ordinary to outstanding.
- Selecting good photography can be boiled down to three simple areas that should always be kept in mind: 1. Light 2. Color 3. Composition
- Our images should feel bright and inspirational, using natural light whenever possible. Avoid images that appear dark or use an abundance of artificial lighting.
- The color and tone of a photograph can have a major impact on the look and feel. Images that are too warm can appear to be dated, while too cool can feel cold or overprocessed.
- Always try to find images that have natural feeling color. Outdoor photos will always feel a little warmer, and indoor, or classroom photos will always feel a little cooler.
- Images should be captured in a photojournalistic style, free of clutter with a clear and narrow focus. A shallow depth of field is encouraged to add interest and direct the viewers focus.
- Avoid images with a complex background, that are over-complicated, or cluttered.
- When using images of campus, we should always use images that represent the latest and greatest in Davenport University facilities. This is particularly important for interior images.
- Light and color are very important for exterior images and should be reflective of the seasons, while still appearing bright, expansive, and awe inspiring.
- People are a large part of our photography story, and we should always aim to use images that feel spontaneous, while still capturing real interactions, genuine expressions, and natural smiles.
- For instances when staged or portrait photography is necessary, images should still follow the same guidelines and never appear fake or forced.
- A shallow depth of field focused on the subject is also important to our images of people.
- Sometimes the smallest details can have the biggest impact. For this reason, it’s important to pay special attention to ALL of the details within a photograph.
- In addition to everything that has already been mentioned, we should always keep an eye on what subjects are wearing or holding. Avoid any recognizable logos, including those of other universities or prominent business'.
- Stock photography is not only acceptable, but often times encouraged. The images should still fit within all of our other brand guidelines and should not obviously be recognized as a stock image.
- Do not use images that appear dark or underexposed.
- Do not use images without a clear point of focus.
- Do not use images that appear staged or unnatural.
- Do not use images that are not colored correctly.
- Do not use images with other university or brand logos.
- Do not use images with a complex or cluttered background.
- Do not use stock images that appear too “stocky”.
Layout And Composition
- Images should be captured in a photojournalistic style, free of clutter with a clear and narrow focus. A shallow depth of field is encouraged to add interest and direct the viewers focus.
- Avoid images with a complex background, that are over-complicated, or cluttered.
- Providing an adequate amount of clear space around all of our logos will ensure maximum visibility and impact. Placing the logo too close to edges, text boxes, or images can make the design look cluttered and unprofessional.
Correspondences
- Primary logo First and last name Position name Office phone DU email address (all lowercase) John Q. Davenport Title/Position, Team or Group O: 000.000.0000 | C: 000.000.0000 E: john.davenport@davenport.edu Davenport University Department name Cell phone (optional) Campus contact information* * The campus contact information should be changed to match your specific campus.
- John Q. Davenport Title/Position, Team or Group O: 000.000.0000 | C: 000.000.0000 E: john.davenport@davenport.edu Davenport University Street Address, City, MI 4???? davenport.edu | 800.686.1600 | info@davenport.edu Those who wish to support or celebrate 1st Generation students can use this alternate version.
- II DAVENPORT UNIVERSITY 6191 Kraft Ave SE, Grand Rapids, MI 49512 «NAME» «ADDRESS LINE 1 » «ADDRESS LINE 2» «CITY», «STATE» «ZIP» 1 UNIVERSITY II DAVENPORT 111111 NO POSTAGE NECESSARY IF MAILED INTHE UNITED STATES BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 2531 GRANO RAPIDS, Ml POSTAGE WILL BE PAID BY ADDRESSEE DAVENPORT UNIVERSITY 6191 KRAFT AVE SE GRAND RAPIDS MI 49512-9917
- ImI DAVENPORT UNIVERSITY 5NF98TI22*** E RS I T Y Advancement PORT SITY\ I College of Health Davenport University I Business, Technology and Health I davenport.edu I 800.686.1600 echnology and Health I davenport edu [ 800 686 1600 port University ] Business, Technology and Health [ davenport edu ] 800 686 1600 1 Davenporruniversmyrecnni 1Business, 1and Health I davenport.edu I 800 686 1600
- First and last name John Q. Davenport Position name Title/Position DJ Emblem logo Preferred phone number O: 000.000.0000 Ex. 0000 DU email address john.davenport@davenport.edu (all lowercase) [j!3 2 Call to 1EE action Call to action davenport.edu Main URL (One QR code may be a dded as a call to action if it is appropriate for that position. See examples to the right)
- Default back of the business card
- Back of the business card for employees in the athletic department
- Richard J. Pappas President of Davenport University O: 616.554.5671 Ext. 5671 Richard.Pappas@davenport.edu
- Ethan Tanis Assistant Director Career Services O: 616.554.5518 Ethan.Tanis@davenport.edudavenport.edu Find jobs in
- Jamarcus Wiggins Assistant Director of Admissions Direct Transfer O: 616.554.5391 Ex. 5391 Jamarcus.Wiggins@davenport.edu Schedule an appointment davenport.edu davenport.edu
Applications
- Brochures You’ve served your country. Let Davenport University serve you An education designed for veterans At Davenport University, we maximize transfer credit opportunities for military service members like you. With the help of a Military Credit Equivalency Grant from the Michigan Veteran Affairs Agency, Davenport University has created a unique pathway to take your military experience and catapult it into a degree. We pride ourselves on helping you get to your next career -fast. 600+ ACE Evaluated Course to Course Equivalencies* 340+ ACE Evaluated Direct Equivalencies+ 60+ degree pathways * Course-to-course equivalencies are branch specific and based on evaluation of the JST * Direct equivalencies are applicable for all branches of the armed services and based on evaluation of the JST. Supported by a community of veteran We have a team of veterans on staff ready to help you navig career choices available to you. They’ll help you optimize you and find the degree pathway that best aligns with your caree also offer veteran-only resources such as a lounge as well as run advocacy group, the Student Veterans of America. But do it from us, Davenport University was proudly voted as one of t Colleges for Vets according to The Military Times. Learn however, whenever and wherever you choos Our 7-week and 15-week courses have six start dates a year, seven Michigan campuses. Learn on-campus, online or in real settings that make learning both engaging and fun. Maximize military experience to launch your next career The following progra qualify for the emplo guarantee: Accounting, BBA Computer Information Systems, B Computer Science, BS Cyber Defense, BS Nursing, BSN Pre-Licensure See more details at davenport.edu/employment-guarantee a 100% committed to your success Davenport University offers a 100% employment guarantee for a growing list of programs. We are among the first in the U.S. to offer this guarantee.
- Program sheets Master in Health lnformatics r.. Master of Science and lnformation Management rto Analytics COLLEGE OF HEALTH PROFESSIONS F ARTS AND SCIENCES venport difference Graduate satisfaction On the cutting-edge Combine your passion for health care with your Groduoturateth<lirsotisfoction Cutting…,dg<lcurriculumisadvocotKI and lndustry leaders aptitude for analytics 42,200 withth<lprogramos6.36outof7. byth<IA,,…ricanH<lolthlnlormation Ourprogramisth<lbigg,astonli"" Monog<1m<1ntAssociation(AHIMA). 48,500 dataonalyticsprogrominMichigon. Do you love to spot patterns and trends in dota? Does working with job openings Convenience deepen your understonding job openings heolth dota and monaging informotion pique your interest? Consider onticipotKlinth<I eou,,.., a,<1lOO’l.onlin<1,ondall Curriculum to Anolytics degree from onticipot<1dinth<I Beginners welcome yourself a prime condidate for Davenport University’s Health lnformatics but two courHs o"’ compl<1tKI Emphasiz<1smanag<1m<1ntond uccess in this fost-growing – Th<l<1nti,..programisonly30 ond lnformation Monogement Moster’s programlh<ln,n<lfoury<1ors ·n,..wnwe<1k…,Sons. administrationofh<lalthco"’ th<1n<ll<lsixy<1<1rs o: . _ cntditswithnoprereq,isit<1s, dotoondinlormationsystem,. □…: soyoudon’tn<l<ldtob<lodoto Ourint<m:lisdplinc,ryprogramnotonlyd&epensyourunderstondingofbusinr.;sond $113,730 Learn from industry rowthinth<lpostf<lwya,ors,ond $90,070 onolyticsprol<1ssionolto<1nroll. haalthcora,b<Jtalsodelv.,.intorubjactslikainformationass,m1nceondsacurityonddato leaders Classsize analyticsfromDawnport.you onolyticslortheknowktdgeondskill,.,mpl0’f"“orelookinglor. average salary ndskillslik<1dotomining,dato average salary Foculty,,…mb<lrsantindustry AV<1rag<1clo55siz<1is12,witha lytic,. <1xp<1rts,havingwork<ldotth<I maximum limit of 25 stud<lnts. Heolthinformoticsandinlormotionmanag,a,,…ntisoboutusingheolthdototoimprcva stat<1ondnotionall<lwl. potientO<Jtcom<1s,11nhoncecostsovingsondcoordinotapatientcare.You’llgroduata 95% mp<1t<1nc<1indotoonolysi,1or 95% pr<1porad to p<l(fom, ond l<lad octiviti<1s ntlat<ld to OCClt55, prol<lction ond impl<1m<1ntation i<lnclt5-incluc:lingtho5<1whoor<1 ol syst<1ms that analya ond lwuog<1 h<lolth information lor improwd d<lcision-making. of DU alumni Accreditation of Davenport o”‘sotistiKlwithth<lir Onlyon<1of5<1Wnprogramsnationwid<I alumni What can I do with this degree? Dawnport<1ducotion ondth<lonlyprograminMichigan mmtdatoonalyticproc<1s5"s,you’II go to davenport.edu/data-analytics occraditedbyth<ICommissionon Groduot"5ant<1ligibl<lforth<IR<lgist<1r<1dH<1olthlnlormationAdministrator(RHIA)<1xom. r view the curriculum, go to davenport.edu/mshiim solthisprogromhav<1gon<1onto sin<1ssondmork<ltingonolysts, O) 686-1600 to speak with an admissions representative. lik<llyto<1xc<1linthisfi<lld. Ca,.,..,-c<1nt<1r<1dcurrlculumondr<1al·worldexp,,rl<1nc<1 ’thstrongquontitatiwond high<1r, orogroc:luot<1GPAol For150yaars,Dawnporthasstoodoportfromath<lruniveniti<1sb<lcaU5" <1nter<1dcurrlculumondr<1al·wortdexp,,rl<1nc<1 ofitsunntl<1ntinglocuson<1nsuringitsgroc:luot<1sri5"toth<ltopolth<1 yaars,Dov<1nporthasstoodaportfromath<lruniv<1rsiti<lsbucoU5" jobmark<1t.ltsuniqU<1opproachtoKlucationoff<1rsstud<1ntsacor"“r· l<1ntinglocuson<1nsuringitsgroduotlt5ri5"toth<1topofth<I c<1nt<1ntd curriculum ond <1mpow<1rs th<1m with ntol-world <1xp,,ri<1nc<1. k<lt.ltsuniq.><1opproochtoKlucationoff<1rsstud<lntsocor"“r· You’llfindDownportprovid"5on<1ducationthatworksloryouwithits curriculum ond <1mpow,1rs th<lm with “‘ol-world <1xp<1ri<lnc<1. davenport edu/mshnm 1 (800) 686-1600 lgJ DAVE:-.IPORT U:-.IIVERSITY mor<1 thon 60 bach<llor’s ond mast<1r’s d<1gr”” programs, small clo55 lQJ 0AVENPORT CNIVERSITY Dawnport provid”’ on Klucation that works loryou with its Sz<1s,s<1v<1n·we<1kcou,,.., andclos5"sh<1ldonl’n<1oroncompus<1s n 60 boch<llor’s ond mast<1r’s d<lgr"" programs, small closs ocrossMichigon.Asaprivote,noMor·profituniwrsitywithoccntditation n·we<1kcou,…,ondclos"“h<lldonlin<1oroncompu5<1s byth<1High<1rl<1ornin9Commission,youconb<1ossuntdDov<1nport ichigon.Asoprivot<1,not·lor·profitunMlrsitywithoccraditation willd<1liv<1roquolityKlucationthot’sfocus<1donyoursucc<1ss. igh<lrl<1<1mingCommission,youconbaossurKIDav<1nport willd<lliV<1roquolityKlucationthot’sfocU5"donyoursucclt5s.
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Additional Properties
| Property | Value |
|---|---|
| Wikidata Link | Open Wikidata |
| Property | Value |
|---|---|
| Headquarters Location | Caledonia Township |
| Foundation Date | 1866 |
| Coordinate Location | 42.8503, -85.5307 |
| Integrated Postsecondary Education Data System Id | 169479 |
| Country | United States |
| Postal Code | 49512-9396 |
| Carnegie Classification Of Institutions Of Higher Education | master’s colleges and universities: larger programs, high undergraduate, postbaccalaureate: business-dominant, with other professional programs, four-year, medium, primarily nonresidential, four-year, higher part-time (+1 more) |
| Freebase Id | /m/04dg6r |
| Legal Entity Identifier | 549300JAC4V2YW6M3U78 |
| Isni | 0000000404114662 |
| Quora Topic Id | Davenport-University |
| Ringgold Id | 3929 |
| Inception | 1866-01-01 |
| Located In The Administrative Territorial Entity | Michigan |
| Permid | 5002308129 |
| Subreddit | davenportuniversity (from 2014-06-24) |
| Category For Alumni Of Educational Institution | Category:Davenport University alumni |
| Grid Id | grid.431114.2 |
| Microsoft Academic Id (Discontinued) | 38766271 |
| Street Address | 6191 Kraft Avenue S.E., Grand Rapids, MI, 49512-9396 |
| Library Of Congress Authority Id | no2012082045 |
| X (Twitter) Username | davenportu (as of 2020-04-19, from 2008-09-30) |
| Facebook Username | DavenportU |
| Instagram Username | davenportuniversity |
| Ror Id | 055e80y87 |
| Viaf Cluster Id | 250884352 |
| Social Media Followers | 10,024 (as of 2021-01-07), 10,220 (as of 2020-04-19), 9,839 (as of 2023-02-13) |
| Count Of Students | 6,127 (as of 2020-09) |
| Endowment | 25,989,549 United States dollar (as of 2020-06-30) |
| Admission Rate | 0 (as of 2020) |
| Admission Yield Rate | 0 (as of 2020) |
| Academic Calendar Type | semester |
| Sevis School Id | 5069 |
| Member Of | American Council on Education, Open Education Network |
| Snarc Id | Q46537 |
| Legal Form | |
| Industry | higher education |
| Kisti Id | K000207052 |
| Youtube Channel Id | UCaxSQhSboBlHxBkPJOpCvTQ (as of 2025-01-19, from 2018-02-24) |
| Headquarters Location | Caledonia Township |
| Topic’S Main Category | Category:Davenport University |
| Image | Davenport University Livonia Michigan campus.JPG |
| Web Feed Url | https://www.davenport.edu/rss.xml |
| World Higher Education Database Id | IAU-003587 |
| Youtube Handle | davenportuniversity8254 (as of 2025-11-26) |
| Number Of Viewers/Listeners | 666,234 (as of 2025-11-26) |
| Threads Username | davenportuniversity |
| Athletics Program | Davenport Panthers |
Employees History
| Employees | Year information | Bucket |
|---|---|---|
| 1,021 | as of 2020-09 | 1K-10K |
Total Assets History
| Total Assets ($) | Year information | Bucket |
|---|---|---|
| $192.81M | as of 2020-06-30 | 100M-500M |