Deca

📋 1 Guidelines

🔗 Connections

Sector

Education Ngo

Region

Usa

Guideline Year

2018

Language

English

Tags

Education

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.
Core Values
  • Competence
  • Innovation
  • Integrity
  • Teamwork
Target Audience
  • High school and college students around the globe, including members, educators, school administrators, and business professionals.
Personality Traits
  • Ambitious
  • High-achieving
  • Community oriented
  • Professionally responsible
  • Experienced leaders
Visual Identity Overview
  • The visual identity is clean, modern, and professional, emphasizing simplicity, clarity, and boldness. It features geometric shapes, primarily diamond or cube motifs, a solid blue color palette, and bold, uppercase sans-serif typography. The logo is used in both horizontal and vertical formats, with strict guidelines for clear space, sizing, and color usage to maintain brand integrity.

Categories

Brand Imagery
  • Clear space frames the logo, seperating it from other elements such as text, imagery and headlines. Clear space that is a minimum of half the height of the E in the logo should be provided on all sides.
  • In order to maintain legibility and impact, the DECA logo should not appear below 0.5 inches for on screen and print. There is no maximum size limit.
  • Do not place elements near or on the logo.
  • Do not alter approved colors.
  • Do not stretch or distort the logo.
  • Do not alter, add or remove logo elements.
  • Do not place other elements on the logo.
  • Do not combine the logo with existing elements.
  • Do not rotate the logo.
  • Do not redraw or change the logo typeface.
  • Do not place elements in the logo clear space.
  • Do not place in white box when on a dark background.
Color Palette
  • The logo may be printed in a single color blue, black, white, metallic gold or metallic silver.
  • PMS 285 C
  • CMYK: 84, 54, 0, 0
  • RGB: 0, 114, 206 #0072ce
  • PMS 871 C
  • CMYK: 44, 45, 74, 17
  • RGB: 134, 117, 79

  • 85754e

  • PMS 877 C
  • CMYK: 48, 39, 39, 3
  • RGB: 139, 141, 141

  • 8c9091

  • CMYK: 75, 68, 67, 90 RGB: 0, 0, 0
  • CMYK: 0, 0, 0, 0
  • RGB: 255, 255, 255
  • Use the FULL COLOR logo when the background color value is between 0% to 50%
  • Use the WHITE COLOR logo when the background color value is between 50% to 100%
  • Do not alter approved colors.
Typography
  • The DECA logo uses the Gotham font family. The typeface for DECA is Gotham Bold. ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
  • Source Sans Pro font family can be used for sub-titles, subheadings, and lengthy text. ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
  • Do not redraw or change the logo typeface.
Logo Usage
  • Our logo is the intellectual property of the entire DECA community. Only officially recognized members, chapters and associations should be able to identify themselves as DECA by using our logos. Private companies should not be able to profit from the sale of items with DECA logos. Individuals and/or groups should not be permitted to use DECA logos to promote unauthorized programs, projects and products.
  • Chartered associations and local DECA chapters are permitted to use the trademarked official DECA logos and the DECA name on printed materials and websites. In order to use DECA logos and the DECA name on promotional items, such as accessories and clothing, prior permission must be obtained from DECA Inc.
  • All presentations or representations of DECA emblems, logos and insignia found in DECA publications, DECA’s website and on DECA Images products are the intellectual property of DECA Inc. and may not be reproduced or used in any way without the consent of DECA Incorporated.
  • The horizontal DECA logo is to be used as the primary logo for any branding on documents, signage, posters and displays referring to or representing the high school DECA division.
  • The horizontal DECA logo is to be used as the primary logo for any branding on documents, signage, posters and displays referring to or representing the collegiate DECA division.
  • The vertical DECA logo is to be used as the primary logo for any profile images such as on Facebook, Instagram, Twitter, Pinterest, etc., when referring to or representing the high school DECA division. The vertical DECA logo can also be used if there is not enough space to properly display the horizontal logo on any documents, signage, posters and displays
  • The vertical Collegiate DECA logo is to be used as the primary logo for any profile images such as on Facebook, Instagram, Twitter, Pinterest, etc., when referring to or representing the collegiate DECA division. The vertical DECA logo can also be used if there is not enough space to properly display the horizontal logo on any documents, signage, posters and displays.
  • Trademarked official DECA logos and the DECA name approved for use on printed materials and websites by chartered associations and local DECA chapters that are recognized members of DECA Incorporated include the following: QDECA l’ YOUR ASSOCIATION HERE HORIZONTAL DECA WITH ASSOCIATION /SLEsiArE DECA YOUR ASSOCIATION HERE HORIZONTAL COLLEGIATE DECA WITH ASSOCIATION QDECA l’ YOUR SCHOOL NAME HERE HORIZONTAL DECA WITH CHAPTER /$LEsiArE DECA YOUR SCHOOL NAME HERE HORIZONTAL COLLEGIATE DECA WITH CHAPTER DECA DECA WITHOUT DIAMOND
  • The DECA logo uses the Gotham font family. The typeface for DECA is Gotham Bold.
  • The logo may be printed in a single color blue, black, white, metallic gold or metallic silver.
  • BLUE PMS 285 C CMYK: 84, 54, 0, 0 RGB: 0, 114, 206 #0072ce
  • METALLIC GOLD PMS 871 C CMYK: 44, 45, 74, 17 RGB: 134, 117, 79 # 85754e
  • METALLIC SILVER PMS 877 C CMYK: 48, 39, 39, 3 RGB: 139, 141, 141 # 8c9091
  • BLACK CMYK: 75, 68, 67, 90 RGB: 0, 0, 0
  • WHITE CMYK: 0, 0, 0, 0 RGB: 255, 255, 255
  • Use the FULL COLOR logo when the background color value is between 0% to 50%
  • Use the WHITE COLOR logo when the background color value is between 50% to 100%
  • Do not place elements near or on the logo. Clear space frames the logo, seperating it from other elements such as text, imagery and headlines. Clear space that is a minimum of half the height of the E in the logo should be provided on all sides.
  • In order to maintain legibility and impact, the DECA logo should not appear below 0.5 inches for on screen and print. There is no maximum size limit.
  • On screen: 0.5 in.
  • Print: 0.5 in.
  • A few rules are necessary for maintainging the integrity of the brand. Don’t alter, stretch, distort, add or remove elements or rotate in any way. This also includes adding unattractive text elements and changing the color or typeface. Here are a few examples of ways you should NEVER consider when using the DECA logo.
  • Do not alter approved colors.
  • Do not stretch or distort the logo.
  • Do not alter, add or remove logo elements.
  • Do not place other elements on the logo.
  • Do not combine the logo with existing elements.
  • Do not rotate the logo.
  • Do not redraw or change the logo typeface.
  • Do not place elements in the logo clear space.
  • Do not place in white box when on a dark background.
Brand Values
  • Competence Innovation Integrity Teamwork
Visual Style
  • The DECA logo uses the Gotham font family. The typeface for DECA is Gotham Bold. ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
  • Source Sans Pro font family can be used for sub-titles, subheadings, and lengthy text. ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890
  • The logo may be printed in a single color blue, black, white, metallic gold or metallic silver.
  • PMS 285 C
  • CMYK: 84, 54, 0, 0
  • RGB: 0, 114, 206 #0072ce
  • PMS 871 C
  • CMYK: 44, 45, 74, 17
  • RGB: 134, 117, 79

  • 85754e

  • PMS 877 C
  • CMYK: 48, 39, 39, 3
  • RGB: 139, 141, 141

  • 8c9091

  • CMYK: 75, 68, 67, 90 RGB: 0, 0, 0
  • CMYK: 0, 0, 0, 0
  • RGB: 255, 255, 255
  • Use the FULL COLOR logo when the background color value is between 0% to 50%
  • Use the WHITE COLOR logo when the background color value is between 50% to 100%
  • Do not place elements near or on the logo. Clear space frames the logo, seperating it from other elements such as text, imagery and headlines. Clear space that is a minimum of half the height of the E in the logo should be provided on all sides.
  • In order to maintain legibility and impact, the DECA logo should not appear below 0.5 inches for on screen and print. There is no maximum size limit.
  • On screen: 0.5 in.
  • Print: 0.5 in.
  • A few rules are necessary for maintainging the integrity of the brand. Don’t alter, stretch, distort, add or remove elements or rotate in any way. This also includes adding unattractive text elements and changing the color or typeface. Here are a few examples of ways you should NEVER consider when using the DECA logo.
  • Do not alter approved colors.
  • Do not stretch or distort the logo.
  • Do not alter, add or remove logo elements.
  • Do not place other elements on the logo.
  • Do not combine the logo with existing elements.
  • Do not rotate the logo.
  • Do not redraw or change the logo typeface.
  • Do not place elements in the logo clear space.
  • Do not place in white box when on a dark background.
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