Defense Health Agency

📋 1 Guidelines

🔗 Connections

Sector

Public sector Defense Healthcare

Region

Usa

Guideline Year

2020

Language

English

Tags

Health

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • The Defense Health Agency (DHA) is a joint, integrated Combat Support Agency that enables the Army, Navy, and Air Force medical services to provide a medically ready force and ready medical force to Combatant Commands in both peacetime and wartime. The DHA supports the delivery of integrated, affordable, and high quality health services to Military Health System (MHS) beneficiaries and is responsible for driving greater integration of clinical and business processes across the MHS. DHA manages TRICARE, the nation’s largest health benefit plan.
Core Values
  • integration
  • affordability
  • high quality health services
  • readiness
  • trust
Target Audience
  • Military Health System beneficiaries, DHA staff, staff at military hospitals and clinics, their support organizations, contractor partners, and licensees.
Personality Traits
  • authority
  • trustworthiness
  • professionalism
  • modernity
Visual Identity Overview
  • The DHA visual identity is clean, modern, and professional, emphasizing authority and trustworthiness. The logo features bold navy blue letters, a white star, and wavy stripes reminiscent of the U.S. flag, with a color palette of gray plus one accent color. Typography uses ITC Franklin Gothic for headers and Minion Pro for body text, ensuring consistency and legibility. The logo and seal are protected trademarks and must be used according to strict guidelines.

Categories

Logo Usage
  • The DHA logo and seal are unique identifiers that have unique uses and restrictions. Due to the seal’s intricate design (typical of most seals), it should be used only in an official capacity within the organization. The logo will be used in all other cases. The following defines the uses and restrictions of the logo and seal: ■ The DHA logo is used on all organization staff business cards. ■ The DHA logo is used on all presentations, slides, posters, banners, and other signage except when used in official ceremonies (for example, promotions, awards) or when other official seals such as DoD or other service seals. ■ The DHA logo is used in organizational publications (for example, reports, stationery, and web pages). ■ The DHA seal will not be used in conjunction with departmental sub-brands or logos. ■ The DHA logo will not be used on official organization letterhead. ■ The DHA seal will not be used on banners to announce events. ■ The DHA seal will be used for all official certificates, medals, and awards.
  • The DHA logo, which has a contemporary and clean design, is more flexible than the seal. The logo should not be distorted in any way and should keep its relative dimensions.
  • Logo elements include the Defense Health Agency abbreviation and a three-colored design reminiscent of the U.S. flag, the colors of which represent our national colors of red, white, and blue.
  • Incorrect use of the DHA logo can compromise its integrity and effectiveness. To ensure accurate and consistent reproduction of the logo, always use the approved digital artwork. Never alter, add to, or recreate the DHA logo. Approved artwork can be downloaded from www.www.xxxxxx.
  • Under no circumstance may any of the following applications be used to represent the DHA logo. All of the below mentioned are misuses of the DHA Logo.
  • Do not change the size of any part of the overall unit
  • Do not rearrange any of the elements in any way
  • Do not change case
  • Do not compress the dimension
  • Do not rotate or overlap the logotype and URL
  • Do not put the name on top of Military Health Systems or change the size
  • Do not re-align any part of the overall unit
  • Do not change the stroke weight
Color Palette
  • To present a clean and modern look, use gray plus one other color as an accent. Avoid using red, gray, and blue in the same product.
  • R: 5 G: 29 B: 73 C: 100 M: 91 Y: 37 K: 45 HEX: #051D49 Pantone: 2768 C
  • R: 89 G: 146 B: 202 C: 65 M: 33 Y: 1 K: 0 HEX: #5992GA
  • R: 90 G: 171 B: 70 C: 69 M: 9 Y: 100 K: 0 HEX: #5AAB46
  • R: 184 G: 32 B: 46 C: 19 M: 100 Y: 90 K: 9 HEX: #B8202E Pantone: 181 C
  • R: 255 G: 208 B: 63 C: 0 M: 17 Y: 85 K: 0 HEX: #FFD03F
Typography
  • The correct use of typefaces is essential to maintain the MHS brand identity by adding consistency and continuity. For DHA, this includes the typefaces ITC Franklin Gothic and Minion Pro. Both typefaces include a wide variety of styles and weights that can be used in different arrangements to give DHA publications a consistent and professional appearance.
  • Adhere closely to these guidelines when using DHA typefaces:
  • ⌘ Do not use special effects, such as drop shadow, that compromise legibility.
  • ⌘ Do not distort the typefaces (for example, expand, condense or modify the letterforms).
  • ⌘ Do not substitute typefaces.
  • ITC Franklin Gothic, a sans serif font designed to be highly legible at a distance and in small text sizes, is the proposed primary typeface for headers and subheaders.
  • Minion Pro, a classic serif font, is the proposed primary typeface for body text. Its partially condensed style saves space, making it adaptable to different layouts and well-suited for copy.
Trademark Usage
  • The DHA seal and logo are registered with the U.S. Patent & Trademark Office as trademarks of the U.S. Department of Defense (DoD), Defense Health Agency (DHA). The symbol ® denotes that these marks are a registered trademarks and may be used only by the DHA and its authorized partners and licensees. The registered ® symbol signifies that the DHA has the exclusive right to use the DHA seal and logo in connection with its goods and services. The infringement of DHA’s exclusive right to the DHA seal and logo shall subject the infringer to such penalties as are provided for in the Trademark Act (15 U.S.C. §§1111-1129).
  • DHA’s trademarks should be used in their exact form. Any alterations can jeopardize their protected legal status.
  • Whenever the DHA seal or logo are used by partner or affiliated organizations on any commercial material, the following statement must appear in a clear, easily readable position on the material: “DHA is a registered trademark of the Department of Defense, Defense Health Agency. All rights reserved.”
Visual Style
  • The DHA logo, which has a contemporary and clean design, is more flexible than the seal. The logo should not be distorted in any way and should keep its relative dimensions.
  • Logo elements include the Defense Health Agency abbreviation and a three-colored design reminiscent of the U.S. flag, the colors of which represent our national colors of red, white, and blue.
  • You can use just the sqaure for smaller social media images, where using the full logo is not appropriate.
  • To ensure the prominence and legibility of the MHS logo, always surround it with a field of clear space.
  • This field area isolates the MHS logo from competing graphic elements such as text, photography, or other logos that may divert attention from the MHS logo.
  • The area around the MHS logo should be free of other elements (including page or other surface edges). A clear space of one full width of the “lower case e” in ‘Health’ is recommended.
  • Incorrect use of the DHA logo can compromise its integrity and effectiveness. To ensure accurate and consistent reproduction of the logo, always use the approved digital artwork. Never alter, add to, or recreate the DHA logo.
  • Do not change the size of any part of the overall unit
  • Do not rearrange any of the elements in any way
  • Do not change case
  • Do not compress the dimension
  • Do not rotate or overlap the logotype and URL
  • Do not put the name on top of Military Health Systems or change the size
  • Do not re-align any part of the overall unit
  • Do not change the stroke weight
  • To present a clean and modern look, use gray plus one other color as an accent. Avoid using red, gray, and blue in the same product.
  • R: 5 G: 29 B: 73 C: 100 M: 91 Y: 37 K: 45 HEX: #051D49 Pantone: 2768 C
  • R: 89 G: 146 B: 202 C: 65 M: 33 Y: 1 K: 0 HEX: #5992GA
  • R: 90 G: 171 B: 70 C: 69 M: 9 Y: 100 K: 0 HEX: #5AAB46
  • R: 184 G: 32 B: 46 C: 19 M: 100 Y: 90 K: 9 HEX: #B8202E Pantone: 181 C
  • R: 255 G: 208 B: 63 C: 0 M: 17 Y: 85 K: 0 HEX: #FFD03F
🐛 Report